Safire
Safire is a Spanish-headquartered European manufacturer and B2B brand of professional video surveillance, access control, and security equipment, sold exclusively through a network of authorized distributors across 20+ European and African countries.
- Company typePrivate
- Founded-
- HeadquartersTorrejón De Ardoz, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Safire does
Safire is a privately held European manufacturer and supplier of professional video surveillance and security equipment, headquartered in Torrejón De Ardoz, near Madrid, Spain. The company offers a broad 360-degree portfolio spanning IP CCTV (professional IP cameras, NVRs, thermal imaging, LPR systems, decoders), analogue CCTV (HD 4n1 and HDTVI cameras and XVRs), access control devices, video intercom systems, time & attendance terminals, and digital signage displays ranging from 32" to 65". The technology foundation consists of standard networked video surveillance hardware paired with a proprietary companion software suite — Safire Smart VMS Lite (desktop/mobile), Safire Smart App, Safire EasyView, and Safire IP Manager Tool — that enables remote device access and management across the installed base.
Safire operates an exclusively B2B, channel-centric go-to-market model, selling only through a network of authorized distributors across 20+ European and African countries, with Visiotech Security serving as the anchor distribution partner for Spain and Italy. There are 50+ named distributor partners and a separate Recommended Installer Network in Spain that drives downstream end-customer deployment. All products carry a 5-year warranty, and pricing is quote-based rather than publicly disclosed. Revenue streams are almost entirely hardware sales (cameras, recorders, access control, intercoms, signage, accessories) with minor licensing of the proprietary software suite to partners.
The company is small (11-50 employees), privately held with no disclosed funding rounds, parent company, or investor base. Its strategic positioning emphasizes European brand provenance, broad catalogue depth spanning basic to complex professional projects, and price/quality competitiveness versus Asian-origin commodity CCTV suppliers.
Safire firmographics
Firmographics- Name
- Safire
- Legal name
- Safire
- Website
- https://safirecctv.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safire is a Spanish-headquartered European manufacturer and B2B brand of professional video surveillance, access control, and security equipment, sold exclusively through a network of authorized distributors across 20+ European and African countries.
- Ownership category
- akta.pro rank
Where Safire is headquartered
LocationHeadquarters
- HQ city
- Torrejón De Ardoz
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Safire business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- CCTV Equipment Sales: Sale of professional IP cameras, analogue cameras, NVRs, XVRs, thermal cameras, and related surveillance hardware to distributors and installers
- Access Control Systems: Sale of standalone access control devices, locks, and accessories for physical security
- Video Intercom Systems: Sale of video intercom monitors, outdoor stations, and accessories for residential and commercial access management
- Time & Attendance Systems: Sale of time and attendance terminals and accessories for workforce management
- Digital Signage: Sale of audiovisual digital signage displays for commercial communication
- Accessories and Peripherals: Sale of switches, keyboards, monitors, tools, and other security system accessories
- Custom Software Systems: Access to custom software systems provided to partners as part of partnership benefits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B distribution model - no public pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Safire product offering
Product offeringCore offering
Safire manufactures and supplies professional video surveillance (CCTV) and security equipment, including IP and analog cameras, NVRs/XVRs, thermal imaging cameras, LPR systems, access control devices, video intercoms, time & attendance terminals, digital signage displays, and supporting CCTV accessories. The company complements its hardware with proprietary software (Safire Smart VMS Lite, Smart App, EasyView, IP Manager Tool) for remote access, viewing, and network device management. Safire sells exclusively through authorized distributors and installers across Europe and parts of Africa.
Product overview
Safire is a European brand of professional security products offering a comprehensive portfolio of video surveillance, access control, video intercom, time and attendance, and audiovisual solutions. The product range includes IP CCTV systems (Professional IP Cameras, NVRs, Thermal cameras, LPR systems), Analogue CCTV (HD 4n1 cameras and XVRs, HDTVI cameras), Access Control (standalone devices, locks, accessories), Video Intercom (monitors, outdoor stations, accessories), Time & Attendance terminals and accessories, Digital Signage displays (32" to 65"), and various CCTV accessories (switches, keyboards, monitors, tools). Supporting software includes SAFIRE SMART VMS LITE for desktop/mobile surveillance management, SAFIRE SMART APP for smartphone access, SAFIRE EASYVIEW for simplified viewing, and SAFIRE IP MANAGER TOOL for network device discovery. The company provides a 360-degree security solution portfolio for professional security distributors and installers across European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- IP CCTV Systems (Professional IP Cameras, NVRs, Decoders, Thermal, LPR) Network-based video surveillance product line including professional IP cameras, professional Network Video Recorders (NVRs), video decoders for displaying IP streams on monitors, thermal imaging cameras for low/no-light conditions, and License Plate Recognition (LPR) cameras and systems. Sold to professional security distributors, installers, and integrators across Europe and Africa.
- Analog CCTV Systems (HD 4n1 Cameras, XVRs, HDTVI Cameras) Analog HD surveillance product line including hybrid HD 4n1 cameras (HD-TVI, HD-CVI, AHD, CVBS), hybrid 4n1 XVRs, and HDTVI cameras. Designed for legacy and hybrid analog surveillance deployments.
- Access Control Systems (Standalone, Locks, Accessories) Physical access control product line including standalone access control devices for door entry and basic access management, electric locks and locking mechanisms, and supporting accessories.
- Video Intercom Systems (Monitors, Outdoor Stations, Accessories) Video intercom product line including indoor monitors, outdoor intercom stations with video capability for building entry, and supporting accessories for residential and commercial access management.
- Time & Attendance Systems (Terminals and Accessories) Workforce management product line including time and attendance terminal devices for employee time tracking and attendance management, plus supporting accessories.
- Digital Signage Displays (32" to 65") Commercial audiovisual digital signage displays in 32-inch, 43-inch, 55-inch, and 65-inch sizes for commercial communication and information display.
- CCTV Accessories (Switches, Keyboards, Monitors, Tools) Supporting accessories for CCTV installations including network switches designed for surveillance deployments, control keyboards for surveillance management, display monitors, and installation/maintenance tools.
- Safire Smart VMS Lite CCTV client software for desktop (PC) and mobile device app with integrated remote access for networked Safire devices, enabling surveillance management from anywhere.
- Safire Smart App Mobile CCTV client application for smartphones providing complete surveillance access and management of networked Safire devices on the go.
- Safire EasyView CCTV client software for desktop (PC) and mobile devices providing simplified visualization of remote Safire devices.
- Safire IP Manager Tool Desktop (PC) utility software to find and identify all Safire networked devices on a network, simplifying device discovery and management for installers.
Companies that use Safire
Customer profileSegments5 records
Ideal customer profiles2 records
Safire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Safire partnerships and signals
Strategic signalPartnerships
48 partnerships are on record, tiered core and minor.
- Visiotech SecuritycoreVisiotech Security is the main distribution partner for Safire, operating in both Spain (Madrid) and Italy (Arcore). They serve as the primary distribution hub for Safire products in these key European markets.
- Argo Elettronica SRLcoreItalian distributor based in Modena, serving the Italian market with Safire security products.
- D'AddoneminorItalian distributor in San Marco in Lamis, Foggia, distributing Safire products in southern Italy.
- Gicos S.A.S.minorItalian security equipment distributor based in Meda (MB), serving the Lombardy region.
- Ipertronic SRLminorItalian distributor in Paceco (TP), serving the Sicily region.
- M.P. Elettronics S.a.s.minorItalian distributor in Messina, serving Sicily.
- Punto Sicurezza SncminorItalian distributor in Portico di Caserta, Campania region.
- Sud Elettronic SrlminorItalian distributor with locations in Oria (BR) and Lecce, serving the Puglia region.
- Domotica 3000 SrlminorItalian distributor based in Asti, serving the Piedmont region.
- Skylink Engineering SASminorItalian distributor in Lissone (MB), serving the Lombardy region.
- Boston Distribuzione SrlminorItalian distributor in Sarcedo, Vicenza, serving the Veneto region.
- C.D.A. SrlminorItalian distributor in Treviso, Veneto region.
- LM Forniture di Meniconzi LucaminorItalian distributor in Frosinone, Lazio region.
- SCHIAVONE ELETTRICAminorItalian distributor in Capurso, Bari, serving Apulia.
- Alarm System di Viscito GiuseppeminorItalian distributor in Battipaglia, Salerno, Campania region.
- CT ServiceminorItalian distributor in Campobasso, Molise region.
- Target Security 2 SRLminorItalian distributor in Perugia, Umbria region.
- New global securityminorItalian distributor in Viterbo, Lazio region.
- Artel Sistemi S.R.L.minorItalian distributor in Gragnano, Napoli, Campania region.
- Sicurem SASminorItalian distributor in Torre Annunziata, Napoli.
- VGF GROUP SRLminorItalian distributor in Nocera Inferiore, Salerno.
- Tronic ItaliaminorItalian distributor in Pozzuoli, Napoli.
- Domotique97minorDistributor based in Baie-Mahault, Guadeloupe (French overseas territory).
- Bakaus Portugal, LDAminorPortuguese distributor based in Lisbon (Balgueirão).
- VisotronicaminorPortuguese distributor based in Viseu, serving the northern region.
- Dekape Coc capitalesminorDutch distributor based in Eemnes, Utrecht.
- OnlineCameraShop.NLminorDutch distributor based in Diemen, serving the Netherlands.
- JBN SecurityminorDutch distributor based in Almere, serving the Netherlands.
- BeveiligingsunieminorDutch distributor based in Zwanenburg, serving the Netherlands.
- Avicam B.V.minorDutch distributor based in Alphen aan den Rijn.
- PRO-SEC A/SminorDanish distributor based in Gadstrup.
- SecPro Sikring A/SminorDanish distributor based in Kolding.
- Extronic ElectronikminorSwedish distributor based in Skogås, Stockholm area.
- BKH Sicherherheitstechnik GmbH & CO. KGminorGerman distributor based in Ludwigshafen am Rhein, Rhineland-Palatinate.
- Handelsschutz N. D'AbundominorGerman distributor based in Augsburg, Bavaria.
- CamosminorPolish distributor based in Ciecierzyn.
- Genius D.O.O.minorCroatian distributor based in Zagreb.
- S.A.S. D.O.O.minorCroatian distributor based in Split.
- MS Security System LtdminorSerbian distributor based in Belgrade.
- PROTECTA BH d.o.o. SARAJEVOminorBosnian distributor based in Sarajevo.
- G.I. SECURITY S.A.minorGreek distributor based in Peania, Athens area.
- FOTELLIS S.A.minorGreek distributor based in Athens.
- CertifiaminorMoroccan distributor based in Rabat.
- NAS TUNISIEminorTunisian distributor based in La Soukra Ariana.
- Hi-TechminorSenegalese distributor based in Dakar.
- GTS - FILTREX SarlminorCameroonian distributor based in Douala.
- Cafel Security, LdaminorAngolan distributor based in Talatona, Luanda.
- Zmax Trading CorporationminorHungarian distributor based in Budapest.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Safire competitors and assessment
Company assessmentBroad incumbents
- Pelco (Motorola Solutions): US-based video surveillance manufacturer offering IP cameras, VMS, and integrated security solutions. Comparable as an established Western CCTV brand with overlapping product categories, now operating within Motorola Solutions' broader security portfolio.
- Bosch Security Systems: Division of Bosch offering video surveillance, access control, intrusion detection, and broader building security. Comparable as a European incumbent with overlapping CCTV and access control products, though operating as a much broader portfolio player.
- Honeywell Security: Major US security equipment manufacturer offering video surveillance, access control, and intrusion detection. Comparable as an incumbent with overlapping product categories, though addressing broader building management and enterprise security buyers than Safire's installer channel focus.
Direct peers
- Vivotek: Taiwanese manufacturer of IP surveillance cameras and video management solutions. Comparable to Safire as a network camera specialist competing for professional installations with channel-based distribution.
- IDIS: Korean video surveillance manufacturer offering end-to-end CCTV solutions including cameras, NVRs, and VMS software. Comparable to Safire as a mid-sized non-Chinese alternative targeting professional installers and integrators.
- Axis Communications: Swedish manufacturer of network cameras and surveillance equipment, often cited as the leading non-Chinese alternative in Western markets. Closely comparable to Safire as a European-headquartered premium CCTV brand serving installers and system integrators.
- Hanwha Vision (Wisenet): Korean manufacturer of video surveillance products including IP cameras, NVRs, and video management software. Comparable to Safire as a non-Chinese full-stack CCTV brand competing in EMEA and global markets.
- Dahua Technology: Global CCTV and security equipment manufacturer with comprehensive product portfolio across IP cameras, NVRs, and access control. Comparable to Safire as a broad-line surveillance hardware competitor targeting the same professional installer channel.
- Hikvision: World's largest video surveillance equipment manufacturer, offering IP cameras, NVRs, and access control. Directly comparable as a full-stack CCTV hardware provider competing in the same product categories and installer channel as Safire.
- Uniview (UNV): Chinese video surveillance manufacturer offering IP cameras, NVRs, and integrated security solutions. Comparable to Safire as a full-line CCTV competitor with similar product breadth and channel-based distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Safire social profiles
Digital presenceSafire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safire leadership team
Management profileNumber of profiles
Safire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safire
What does Safire do?
Safire manufactures and supplies professional video surveillance (CCTV) and security equipment, including IP and analog cameras, NVRs/XVRs, thermal imaging cameras, LPR systems, access control devices, video intercoms, time & attendance terminals, digital signage displays, and supporting CCTV accessories. The company complements its hardware with proprietary software (Safire Smart VMS Lite, Smart App, EasyView, IP Manager Tool) for remote access, viewing, and network device management. Safire sells exclusively through authorized distributors and installers across Europe and parts of Africa.
Is Safire a public or private company?
Safire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safire founded?
Safire was founded in -1. It employs 11 to 50 people.
Where is Safire based?
Safire is headquartered in Torrejón De Ardoz, Spain, in the Europe region.
How does Safire make money?
Seven revenue lines are on record. CCTV Equipment Sales are the primary driver. The others are access Control Systems, video Intercom Systems, time & Attendance Systems, digital Signage, accessories and Peripherals and custom Software Systems.
Who are Safire's main competitors?
Broad incumbents on record are Pelco (Motorola Solutions), Bosch Security Systems and Honeywell Security. Direct peers are Vivotek, IDIS, Axis Communications, Hanwha Vision (Wisenet), Dahua Technology, Hikvision and Uniview (UNV).
Does Safire have an API?
No public API is recorded for Safire.