Omring

What Omring does

Omring is a Dutch non-profit regional healthcare organization founded in 1908 and headquartered in Hoorn, North-Holland. It provides an integrated continuum of elderly care services across West-Friesland, the Kop van Noord-Holland, and Texel, including district nursing (wijkverpleging), specialist home care, palliative care, video care (beeldzorg), personal alarms, medication dispensers, and a 'Volledig Pakket Thuis' full home-care package equivalent to residential care. The organization operates 31 residential care locations serving approximately 1,300 residents and employs roughly 4,500 healthcare professionals (across Omring and the merged Stichting Vrijwaard, which consolidated into Omring effective January 1, 2023). Beyond home and residential care, Omring runs rehabilitation and recovery services (including the CO-FIT+ program), treatment services (physiotherapy, occupational therapy, speech therapy, dietetics, psychology, geriatric medicine), a membership program (Omringpas) with over 1,200 engaged holders, an e-Skillslab for care-technology training, and community-facing assets such as the Gezondheidsplein information hub and Omringwinkel retail outlets.

Care delivery is funded through the Dutch regulatory stack: home nursing and treatment are reimbursed via the basic health insurance (basisverzekering); household help, home guidance, and day care flow from the WMO via municipal contracts; and long-term residential and home care are reimbursed under the WLZ. Strategic partnerships underpin the care chain, most notably the 'Snel op de been' (Quick Recovery) program with Dijklander Hospital, in which Omring operates an on-site recovery ward and provides district nursing follow-up for hip and knee prosthesis patients. Technology deployment is selective and human-supervised: Digital Human Wendy assists with RAI assessments, smart glass enables remote wound-care observation, glucose sensors reduce home-visit frequency, and AI-assisted summarization supports clinical documentation — all under explicit human-in-the-loop governance. Omring holds a NEN 7510 information security certification (since June 2025) and complies with AVG (GDPR) and EU AI Act requirements.

The leadership comprises Jolanda Buwalda (Chair of the Board of Directors), Frido Kraanen (Board Member), and Anne Veldhof (Director of the Advice and Treatment Centre). The organization is governed as a foundation (stichting) without external shareholders or disclosed investors, pursuing mission-driven regional consolidation through organic expansion (e.g., De Tuunwal Texel opening May 2026) and co-development partnerships with multiple housing corporations (Welwonen, Intermaris, Woontij) and municipalities to ensure future-proof elderly housing supply across its service area.

Name

Omring

Legal name

Omring

Website

https://omring.nl

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Omring is a Dutch non-profit regional healthcare organization founded in 1908, providing integrated home care, residential living, rehabilitation, and treatment services for the elderly across West-Friesland, Kop van Noord-Holland, and Texel. Approximately 4,500 healthcare professionals deliver care through 31 residential locations and multiple district nursing teams.

Ownership category

akta.pro rank

Product category

Elderly Healthcare Services

NAICS

Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ)

Keywords

• Elderly care services
• Home nursing care
• Rehabilitation services
• Residential care facilities
• Palliative care

Headquarters

HQ city

Hoorn

HQ country

Netherlands

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Health Insurance Reimbursement (Basisverzekering): Home care (thuiszorg) services such as help with showering, wound care, medication support, and nursing are reimbursed through the Dutch basic health insurance (basisverzekering) when Omring's district nurse arranges the indication. No direct payment by client for these services.
2. WMO (Social Support Act) Municipal Funding: Household help, home guidance (begeleiding), day care, and parenting support are funded through the Wet maatschappelijke ondersteuning (WMO) via the client's municipality, with clients paying an income-dependent personal contribution (eigen bijdrage) to CAK.
3. WLZ (Long-Term Care Act) Reimbursement: Clients receiving home care under the Wet langdurige zorg (WLZ) pay an income- and asset-dependent personal contribution to CAK. Housing with care and care apartments are funded through WLZ for clients with a care profile indication from CIZ.
4. Housing and Service Fees: Self-paying residents in independent apartments or assisted living (aanleunwoningen) pay rent and service costs to housing corporations. Omring acts as intermediary for clients with a care request. Activity participation may involve a small additional fee.
5. Basic Health Insurance — Treatment Services: Physiotherapy, occupational therapy, speech therapy, and specialist consultations provided at home or on location are reimbursed through the basic health insurance, with clients advised to verify coverage with their insurer.
6. Revalidatie and Herstelzorg: Treatment costs for rehabilitation are covered by basic health insurance when the client has a rehabilitation indication from a medical specialist at a hospital. Short-term recovery care (ELV) requires an indication from a specialist or GP.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Omring is a Dutch healthcare foundation providing integrated elderly care across the regions of West-Friesland, the Kop van Noord-Holland, and Texel. Core offerings include home care (thuiszorg) such as district nursing, specialist care, palliative care, video care (beeldzorg), and the full home care package; residential living with care at 31 woonzorglocaties; and rehabilitation and recovery services including CO-FIT+. Supporting services include the Omringpas membership program, medical aids retail (Omringwinkels), personal alarms, medication dispensers, meal services, day activities, and a care consulting function.

Product overview

Omring is a unified healthcare organization offering an integrated portfolio of care services across North-Holland North, West-Friesland, and Texel. The core offerings include Thuiszorg (home care) with sub-services like Wijkverpleging, Beeldzorg (video care), Specialistische Zorg, Palliatieve Zorg, and Volledig Pakket Thuis; Ondersteuning (support) including Personenalarmering, Maaltijdservice, Thuisbegeleiding, Dagbesteding, and Hulpmiddelen (medical aids); Omringpas membership program; Wonen met Zorg (residential care at 31 locations); and Revalidatie & Herstel (rehabilitation) including CO-FIT+ and Behandeling services. Omring also operates digital health offerings including the Caren client portal, Beeldzorg video consultations, Digital Human Wendy for RAI assessments, glucose sensors, and smart glass technology. Additional services include Gezondheidsplein information center, e-Skillslab for staff training, logeerzorg (respite care), and Zorgconsulent advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• Omringpas: A membership program offering access to services, advice, and benefits helping members live independently at home longer.
• Gezondheidsplein
• Omringwinkel
• De Tuunwal
• De Zeester
• Valbrug
• Martinust
• CO-FIT+

Products and services

• Thuiszorg (Home Care) Comprehensive home healthcare services including district nursing, specialist care, video care, palliative care, and full home care packages for elderly clients in North-Holland North, West-Friesland, and Texel.
• Wijkverpleging (District Nursing) Home-based nursing care that helps clients remain independent, including assistance with bathing, dressing, medication, wound care, and incontinence support. Services are arranged via the wijkverpleegkundige (district nurse) indication.
• Beeldzorg (Video Care) Telehealth service enabling easy contact via video for check-ins, medication reminders, or remote observation, with iPads deployed at client homes for virtual consultations.
• Specialistische Zorg (Specialist Care) Complex home-based care services including wound care, oncological care, and IV therapy delivered by specialized healthcare professionals.
• Palliatieve Zorg (Palliative Care) End-of-life care providing comfort, attention, and expertise during the final phase of life, delivered in clients' homes.
• Volledig Pakket Thuis (Full Care Package at Home) Care and support services at home equivalent to residential care, including nursing, personal care, meals, and activities for clients with a WLZ indication who choose to remain at home.
• Ondersteuning (Support Services) Support services including home guidance, day activities, household assistance, personal alarm systems, and meal delivery to help clients live comfortably at home.
• Personenalarmering (Personal Alarm) Emergency alarm system allowing clients to call for help with a bracelet or pendant, providing safety and peace of mind at home, with 24/7 response.
• Maaltijdservice (Meal Service) Meal delivery service providing warm meals to clients at home, including the 'Eten bij Omring' dining option at residential locations.
• Thuisbegeleiding (Home Guidance) Guidance and support for clients in their daily lives, helping maintain independence and manage daily activities, funded via WMO (Social Support Act).
• Dagbesteding (Day Activities) Daytime activities and social engagement programs for clients, both at Omring locations and in the community, promoting wellbeing and social connection.
• Omringwinkel (Home Care Shop) Physical and online retail locations selling medical aids and equipment for elderly clients and people with conditions, with both purchase and rental options (e.g., medicine dispensers, eye drop glasses, Velcro bandages, wheelchairs, walkers).
• Zorgconsulent (Care Consultant) Advisory service helping clients navigate the healthcare landscape, providing free, no-obligation guidance on care options, costs, and available support, including a free first consultation with specialist elderly medicine or nursing specialist.
• Omringpas Membership program offering access to services, advice, and benefits for members including insurance discounts (Univé, Zilveren Kruis), safety checks, fitness assessments, vitaliteit checks, rollator checks, day activities, and wellness programs. Built on the '7 zekerheden' (7 guarantees) framework.
• Wonen met Zorg (Living with Care) Residential care services including housing for people with dementia, physical care needs, and independent living with nearby care, delivered across 31 woonzorglocaties in the region serving approximately 1,300 residents.
• Revalidatie & Herstel (Rehabilitation & Recovery) Comprehensive rehabilitation services including geriatric rehabilitation (GRZ), short-term recovery care (ELV/Herstelzorg), the CO-FIT+ program, and treatment services at multiple locations, including the 'Snel op de been' joint program with Dijklander Hospital.
• CO-FIT+ Specialized rehabilitation and recovery program for clients, integrated with the revalidatiecentrum services for post-acute and post-surgical recovery.
• Behandeling (Treatment) Therapeutic services including physiotherapy, occupational therapy, speech therapy, dietetics, psychology, and specialist geriatric medicine, available at Omring locations and at clients' homes, reimbursed via basic health insurance.
• Gezondheidsplein (Health Square) Community health information center at Nieuwe Steen 36 in Hoorn, providing information about healthy and independent aging, with health professionals and regional partners.
• Logeerzorg (Respite Care) Temporary accommodation services for clients needing short-term care, allowing informal caregivers to have respite.
• Cliëntportaal Caren (Caren Client Portal) Online portal allowing clients to view their care records at any time, grant access to family members, send messages to care staff, and manage their personal data.

Quantifiable outcome

• Average client satisfaction score of 8-9 out of 10 (Kwaliteitsbeeld 2025)
• +4 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability10 records

Feature10 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Gezondheidsplein partnersminorStrategic or Co-development Partner · 27 May 2026Omring organizes the Gezondheidsplein information market on 27 May 2026 in Hoorn, bringing together healthcare professionals and regional partners to inform residents about healthy and independent aging.
• SyltaminorStrategic or Co-development Partner · 1 May 2026Omring and Sylta jointly organize a six-session course for relatives of people with non-congenital brain injury (NAH), teaching how to cope with the condition for both the affected person and the caregiver.
• IntermariscoreStrategic or Co-development Partner · 9 April 2026Omring, municipality Hoorn, and housing corporation Intermaris signed a letter of intent on 9 April 2026 for the redevelopment of the Sint Jozefstraat, Sint Eloystraat, and Sint Chrispijnstraat area in Hoorn-Noord, aiming to create future-proof housing for elderly and vulnerable residents.
• Kersten HulpmiddelenminorChannel Partner/ Reseller/ Distributor · 1 July 2024Starting 1 July 2024, clients needing temporary medical equipment (such as grab rails, crutches) receive lending articles through Kersten Hulpmiddelen instead of directly from Omring, expanding the range and logistics of available home care equipment.
• WelwonencoreStrategic or Co-development Partner · 13 May 2024Omring and housing corporation Welwonen signed a cooperation agreement on 13 May 2024 for the development of new, appropriate housing forms for elderly at the Reigerweg in Enkhuizen, contributing to future-proof elderly housing supply.
• Van WijnenminorStrategic or Co-development Partner · 1 January 2024Omring signed the 'Circulaire Deal Secundaire Bouwmaterialen Noord-Holland Noord' (Circular Deal for Secondary Building Materials North-Holland Noord) alongside 37 other parties in January 2024, committing to use secondary/recycled building materials in construction and renovation projects.
• WoontijcoreStrategic or Co-development Partner · 1 May 2023Omring and housing corporation Woontij partnered on the 'Schuttehoek' housing concept on Texel to create future-proof care and housing turnover on the Texel housing market, combining housing development with care service provision.
• VGZ (zorgverzekeraar)coreStrategic or Co-development Partner · 8 February 2023Coöperatie VGZ partnered with Omring on 'zinnige zorg' (sensible care) initiatives. The glucose sensor deployment in home care is cited as a 'good practice' example — proven and successful care that reduces costs. The partnership has delivered measurable results in quality of care and staff efficiency.
• VilansminorStrategic or Co-development Partner · 1 November 2022Knowledge organization Vilans partnered with Omring to investigate an automated bed-to-shower tilting system — the first test of this technology in a Dutch healthcare setting. Vilans conducts the research while Omring provides the practical care environment.
• Hogeschool InhollandcoreStrategic or Co-development Partner · 29 September 2022Omring established a special professorship (bijzonder lectoraat) in Geriatric Rehabilitation with Dr. Marije Holstege as professor. The lectoraat is part of the existing chair in Health and Wellbeing of Vulnerable Elderly at Inholland University of Applied Sciences and connects practice, research, and education.
• EveanminorStrategic or Co-development Partner · 1 September 2022Evean, Omring, and Woonzorggroep Samen (EOS project) jointly received funding from RVO's Subsidieregeling Ondersteuning Wijkverpleging (SOW) to improve cooperation in district nursing, increase time for care, and enhance job satisfaction in the neighborhood care setting.
• Woonzorggroep SamenminorStrategic or Co-development Partner · 1 September 2022Part of the EOS project with Evean and Omring (see above). Also a partner in the Anderstaligen training program. Woonzorggroep Samen joined the joint Leerpleinonline platform with Omring and WilgaerdenLeekerweideGroep for 3,000 healthcare volunteers.
• Medical DeltaminorStrategic or Co-development Partner · 1 September 2022Omring and Hogeschool Inholland collaborate within the Medical Delta Living Lab Geriatric Rehabilitation@home, a living lab environment for researching and testing innovative geriatric rehabilitation approaches in home settings.
• Groos! (consortium)coreStrategic or Co-development Partner · 1 April 2022Omring and the Groos! consortium signed an agreement on 8 December 2022 to build Het Groene Verpleeghuis (The Green Nursing Home) on Texel — the first 'green nursing home' combining ambitions for sustainability, positive health, and elderly care in one facility. Minister Sophie Hermans opened the new location on 21 May 2025, named 'De Tuunwal.'
• Vonk (onderwijsorganisatie)minorStrategic or Co-development Partner · 24 March 2022Educational organization Vonk and Omring partnered to develop a 'Practoraat Zorgtechnologie' (care technology practice research center) where teacher-researchers and specialists collaborate on practical research to advance future-proof elderly care and innovate education and professional practice.
• Stichting Vrienden van VrijwaardminorGTM or Marketing Partner · 1 March 2022Foundation Vrienden van Vrijwaard entered a partnership with Omring to jointly contribute more to the wellbeing of elderly in Den Helder, combining volunteer support and donor funding.
• GGD Hollands NoordencoreStrategic or Co-development Partner · 2 December 2021GGD Hollands Noorden coordinated a booster vaccination campaign for healthcare workers in the region. In close cooperation with GGD, Omring staff received booster vaccinations, and Omring assisted the GGD in making the campaign a success. Omring's chairman Jolanda Buwalda stated: 'We hope to prevent a care infarction in our region.'
• Dijklander ZiekenhuiscoreStrategic or Co-development Partner · 1 June 2021Joint project 'Snel op de been' (Quick Recovery): Dijklander Hospital handles hip and knee prosthesis surgeries while Omring provides the on-site recovery ward at the hospital and coordinates pre- and post-operative home care through district nursing teams. This reduces hospital waitlists and provides seamless patient recovery.
• RabobankminorStrategic or Co-development Partner · 27 February 2020Omring and Rabobank formed a partnership to exchange information and jointly offer support to elderly clients, aiming to help them remain financially independent and healthy for longer. The collaboration involved sharing knowledge and resources between the care organization and the bank.
• Horizon CollegeminorImplementation/ SI/ Consulting Partner · 3 February 2020Horizon College in Hoorn partnered with Omring and WerkSaam to run a specialized healthcare training program for non-native Dutch speakers, enabling them to qualify as Helpende (Assistant) or Verzorgende IG (Certified Nursing Assistant). 15 students graduated and all received permanent contracts at Omring.
• WerkSaamminorImplementation/ SI/ Consulting Partner · 3 February 2020WerkSaam assisted in recruiting non-native Dutch speakers for the joint healthcare training program with Omring and Horizon College, helping address both labor shortages in care and integration of non-native workers.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Buurtzorg: Large Dutch home care organization operating wijkverpleging teams across the Netherlands. Direct peer to Omring's district nursing service line, with similar district-based nursing model and basisverzekering reimbursement.
• Marente: South Holland regional care organization offering intramural care, thuiszorg, and treatment services. Comparable integrated elderly-care delivery model with similar regulatory and reimbursement exposure.
• TanteLouise: South Holland-based care organization offering residential living, home care, and treatment services for elderly. Comparable full-continuum regional model with similar service portfolio to Omring.
• Woonzorggroep Samen: Dutch residential and home care organization. Direct regional peer that has partnered with Omring on the EOS project and the Leerpleinonline volunteer platform, serving comparable elderly populations in North Holland.
• Evean: North-Holland care organization providing home care, residential care, and treatment. Already partners with Omring on the EOS district-nursing project and serves overlapping geographies, making it a directly comparable regional peer.
• WilgaerdenLeekerweideGroep: North Holland care organization providing services for elderly and people with disabilities. Already shares the Leerpleinonline training platform with Omring, indicating operational and geographic overlap.
• Zorgbalans: Regional Dutch care organization providing home care, residential care, and rehabilitation in North Holland. Direct regional peer with overlapping service portfolio (wijkverpleging, woonzorg, revalidatie) and similar reimbursement mix.

Broad incumbents

• Cordaan: Large Amsterdam-based care organization providing home care, residential care, and rehabilitation across multiple Dutch regions. Comparable full continuum of elderly care but at significantly larger scale and broader geography.

Regional players

• Zorggroep Noorderboog: Regional care provider in Overijssel offering residential, home, and treatment services for elderly. Similar continuum-of-care model to Omring but in a different geography.
• Thebe: Care organization serving West-Brabant with home care, residential care, and treatment. Comparable integrated elderly-care model but operating in a different Dutch region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Omring-wijkverpleging-Wervershoof-113387833635108
• LinkedInlinkedin.com/company/omring
• Instagraminstagram.com/omringzorg/?hl=nl
• Xx.com/Omring

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omring