Rangs Electronics
Rangs Electronics is a Bangladesh-based multi-brand distributor operating as the authorized channel partner for Sony, LG, and Kelvinator consumer electronics and home appliances, serving Bangladeshi consumers through online and retail channels.
- Company typePrivate
- Founded1984
- HeadquartersDhaka, Bangladesh
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Rangs Electronics does
Rangs Electronics is a private, Bangladesh-based multi-brand consumer electronics and home appliance distributor operating under the trade name "Sony Rangs." The company functions as the official authorized distributor in Bangladesh for three international brands: Sony (consumer electronics including TVs, audio equipment, and cameras), LG (consumer electronics and home appliances), and Kelvinator (home appliances including refrigerators and air conditioners). It operates an online retail platform at shop.rangs.com.bd through which consumers can access the full distributed product portfolio.
Rangs Electronics firmographics
Firmographics- Name
- Rangs Electronics
- Legal name
- Rangs Electronics
- Website
- https://shop.rangs.com.bd
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rangs Electronics is a Bangladesh-based multi-brand distributor operating as the authorized channel partner for Sony, LG, and Kelvinator consumer electronics and home appliances, serving Bangladeshi consumers through online and retail channels.
- Ownership category
- akta.pro rank
Rangs Electronics industry classification
Industry- Product category
- Consumer Electronics Distribution
- NAICS
- Other Electronic Parts and Equipment Merchant Wholesalers (423690), Electronics and Appliance Retailers (44921)
- SIC
- Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)
Keywords
Where Rangs Electronics is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Markets served
Rangs Electronics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Rangs Electronics product offering
Product offeringCore offering
Rangs Electronics is the official authorized distributor in Bangladesh for Sony, LG, and Kelvinator brands, selling consumer electronics (TVs, audio, cameras) and home appliances (refrigerators, air conditioners) to Bangladeshi consumers through its online retail platform at shop.rangs.com.bd. The company operates under the trade name "Sony Rangs" and functions as a single authorized channel aggregating three international brands in the Bangladeshi market.
Product overview
Rangs Electronics operates as a multi-brand electronics distribution business, serving as the official authorized distributor for Sony, LG, and Kelvinator brands in Bangladesh. The company offers a unified distribution platform for these three consumer electronics and home appliance brands through its online retail platform at shop.rangs.com.bd. The portfolio spans consumer electronics (Sony TVs, audio, cameras), home appliances (LG and Kelvinator refrigerators, air conditioners), providing consumers access to these brands through a single authorized channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Sony Consumer Electronics Distribution and retail of Sony-branded consumer electronics including televisions, audio equipment, and cameras to consumers in Bangladesh.
- LG Consumer Electronics and Home Appliances Distribution and retail of LG-branded televisions, home appliances, and other LG consumer electronics to consumers in Bangladesh.
- Kelvinator Home Appliances Distribution and retail of Kelvinator-branded home appliances including refrigerators and air conditioners to consumers in Bangladesh.
Companies that use Rangs Electronics
Customer profileIdeal customer profiles1 record
Rangs Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rangs Electronics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record.
- SonySony Rangs is an official distributor of Sony products in Bangladesh. The company serves as the authorized channel partner for Sony consumer electronics and home appliances in the Bangladeshi market.
- LGSony Rangs is an official distributor of LG products in Bangladesh. The company serves as the authorized channel partner for LG consumer electronics and home appliances in the Bangladeshi market.
- KelvinatorSony Rangs is an official distributor of Kelvinator products in Bangladesh. The company serves as the authorized channel partner for Kelvinator home appliances including refrigerators and air conditioners in the Bangladeshi market.
Recent moves4 records
Expansion highlights3 records
Rangs Electronics competitors and assessment
Company assessmentDirect peers
- Sharp Electronics Bangladesh (authorized distributors): Authorized distributors of Sharp consumer electronics in Bangladesh; operate in adjacent premium-brand distribution and retail, targeting the same premium-TV and appliance consumer segment as Rangs' Sony and LG lines.
- Singer Bangladesh: Largest consumer durables retailer and distributor in Bangladesh, offering a multi-brand electronics and appliance portfolio that competes directly with Rangs across both B2B distribution and consumer retail.
- Transcom (Transcom Distribution): Diversified Bangladeshi conglomerate with electronics and consumer-brand distribution operations, holding authorized rights for several global brands and competing in similar distribution and retail channels as Rangs.
- Butterfly Marketing: Bangladesh-based multi-brand consumer electronics and appliance distributor with overlapping authorized-distribution and retail operations, competing directly for premium-brand master-distributor rights in the same country.
Broad incumbents
- Walton Hi-Tech Industries: Bangladesh's largest domestic electronics and appliance manufacturer and retailer; competes broadly with Rangs across consumer electronics, home appliances, and retail — though as a vertically integrated brand owner rather than a multi-brand distributor.
- Haier Bangladesh: Global appliance brand with an established Bangladesh operation selling washing machines, refrigerators, air conditioners, and televisions; competes with Kelvinator/LG-distributed SKUs in the same authorized retail and distribution channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Rangs Electronics social profiles
Digital presenceRangs Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rangs Electronics leadership team
Management profileNumber of profiles
Rangs Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rangs Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rangs Electronics
What does Rangs Electronics do?
Rangs Electronics is the official authorized distributor in Bangladesh for Sony, LG, and Kelvinator brands, selling consumer electronics (TVs, audio, cameras) and home appliances (refrigerators, air conditioners) to Bangladeshi consumers through its online retail platform at shop.rangs.com.bd. The company operates under the trade name "Sony Rangs" and functions as a single authorized channel aggregating three international brands in the Bangladeshi market.
Is Rangs Electronics a public or private company?
Rangs Electronics is a private company. It is classified as unknown and is currently operating.
When was Rangs Electronics founded?
Rangs Electronics was founded in 1984. It employs 1,001 to 5,000 people.
Where is Rangs Electronics based?
Rangs Electronics is headquartered in Dhaka, Bangladesh, in the Asia region.
Who are Rangs Electronics's main competitors?
Direct peers on record are Sharp Electronics Bangladesh (authorized distributors), Singer Bangladesh, Transcom (Transcom Distribution) and Butterfly Marketing. Broad incumbents are Walton Hi-Tech Industries and Haier Bangladesh.
Does Rangs Electronics have an API?
No public API is recorded for Rangs Electronics.
What industry is Rangs Electronics in?
Rangs Electronics's product category is Consumer Electronics Distribution. Its primary akta.pro industry code is CRAOACAC, Consumer Electronics (Audio/Video/TV) Distribution. Its NAICS code is 423690 and its SIC code is 5064.