Beyou

What Beyou does

Beyou Cosmetics is a U.S.-based clean skincare brand founded in 2020 and headquartered in Sioux City, Iowa. The company designs a focused K-Beauty inspired product line manufactured in Korea, anchored by six core SKUs — Caffeine Eye Cream ($18), Skin Longevity Peptide Moisturizer ($22), Retinol Night Serum ($18), Vitamin C Face Cleanser ($12), Niacinamide Daily Moisturizer Mineral Sunscreen SPF50 ($20), and Collagen + Niacinamide Bonding Serum ($19) — plus five curated routine bundles priced $33–$55. Core technology includes a patent-pending peptide delivery system developed in Korea for the Skin Longevity Peptide Moisturizer, paired with naturally-derived, cruelty-free, paraben-free, and phthalate-free formulations targeting anti-aging, blue-light and environmental damage protection, and barrier resilience. The portfolio has earned third-party validation including Cosmopolitan's Best Eye Cream for Dark Circles (2023), an Allure feature (2022), and a Trendhunter 9/10 brightening rating (2021).

Beyou operates a product-led, multi-channel GTM: a direct-to-consumer Shopify storefront (beyoucosmetics.com) with international checkout in seven currencies, layered retail distribution through Target and CVS stores and online, and an Amazon marketplace listing. Marketing is driven by content — the GirlTalk blog and earned media in beauty publications — plus organic social on Instagram, TikTok, and Facebook, and a dermatologist endorsement from Dr. Brittany Buhalog, MD. The brand also embeds a social mission: every order funds women's education in underrepresented communities, supporting the #BeyouBeReal positioning around authenticity and self-love.

The business model is one-time purchase unit pricing across individuals and bundles with free shipping, generating low-AOV transactions against a long tail of individual retail consumers. Customer segments span Millennial and Gen Z women (primary), clean beauty consumers, and K-Beauty enthusiasts, with stated end markets in the U.S., UK, Canada, Australia, India, and Japan. Operating as a 1–10 employee private company, Beyou received acceleration support from Endeavor Miami in September 2024 and continues to expand its retail footprint and international reach from a small operational base.

Name

Beyou

Legal name

Beyou Cosmetics

Website

https://beyoucosmetics.com/

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Beyou Cosmetics is a U.S. clean skincare brand offering K-Beauty inspired products made in Korea, serving Millennial and Gen Z women through D2C e-commerce, Target, CVS, and Amazon with six core SKUs and bundled routines.

Ownership category

akta.pro rank

Product category

Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRABAAAB

Treatment Skincare (Serums, Actives, Acne & Anti-aging)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAC

Eye & Lip Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAHAA

Sunscreen (Face)

Consumer Products & Retail/Beauty & Personal Care/Sun Care & Tanning

Keywords

• K-beauty skincare
• Clean beauty products
• Anti-aging moisturizers
• Peptide skincare
• Mineral sunscreen SPF

Headquarters

HQ city

Sioux City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales through beyoucosmetics.com, plus retail distribution through Target, CVS, and Amazon marketplace. Products sold as individual items and curated sets/bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Beyou manufactures and sells a line of Korean-made, clean, naturally-derived skincare products (eye cream, moisturizer, serum, cleanser, mineral sunscreen, and bonding serum) formulated with clinically effective ingredients such as peptides, niacinamide, retinol, caffeine, vitamin C, hyaluronic acid, and collagen. The line targets concerns including blue light and environmental damage, dark circles, signs of aging, dull skin, and dehydration, and is offered both as individual items ($12–$22) and curated routine sets/bundles ($33–$55).

Product overview

Beyou is a clean skincare brand offering a unified portfolio of K-Beauty inspired products made in Korea. The core lineup consists of six standalone products: Caffeine Eye Cream, Skin Longevity Peptide Moisturizer, Retinol Night Serum, Niacinamide Daily Moisturizer Mineral Sunscreen SPF50, Vitamin C Face Cleanser, and Collagen + Niacinamide Bonding Serum. These are complemented by five bundled sets (All Day Glow Set, The Night Essential, The Night Treat, Glow Duo!, and The Power Trio) that combine multiple products for complete skincare routines. The products focus on clean, naturally-derived ingredients with key actives including Caffeine, Peptides, Retinol, Niacinamide, Vitamin C, Hyaluronic Acid, and Collagen.

Differentiator

Problem solved

Functional benefit

Products and services

• Caffeine Eye Cream Fast-absorbing eye cream with Caffeine and Hyaluronic Acid that firms, hydrates, and energizes the under-eye area to reduce dark circles and puffiness; priced at $18 and recognized by Cosmopolitan as Best Eye Cream for Dark Circles.
• Skin Longevity Peptide Moisturizer Korean-made velvety moisturizer with peptides and cranberry extract for daily hydration and long-term skin support, targeting barrier strength and elasticity; priced at $22 and featuring a patent-pending delivery system.
• Retinol Night Serum Concentrated 0.6 fl oz/20ml evening serum with pure retinol that improves the appearance of visible signs of aging, pores, and minimizes breakouts; priced at $18.
• Niacinamide Daily Moisturizer Mineral Sunscreen SPF50 Light-tinted, oil-free mineral sunscreen with SPF50 broad-spectrum protection (zinc oxide and titanium dioxide) combined with niacinamide for hydration, even skin tone, and acne control; priced at $20 and endorsed by dermatologist Dr. Brittany Buhalog MD.
• Vitamin C Face Cleanser Antioxidant-rich 3.38 fl oz/100ml cream-to-foam cleanser with Vitamin C, citrus oils, and gentle surfactants that removes impurities while brightening and protecting the skin barrier; priced at $12.
• Collagen + Niacinamide Bonding Serum Lightweight gel serum powered by K-Beauty innovation combining collagen and niacinamide to improve skin texture, enhance elasticity, boost glow, and strengthen the skin barrier; priced at $19.
• All Day Glow Set Morning routine bundle including Vitamin C Face Cleanser, Caffeine Eye Cream, and Hyaluronic Acid Gel Moisturizer; priced at $45.
• The Night Essential Night routine bundle including Vitamin C Cleanser, Retinol Night Serum, and Caffeine Eye Cream; priced at $45.
• The Night Treat Comprehensive night routine bundle including Vitamin C Cleanser, Retinol Night Serum, Caffeine Eye Cream, and Hyaluronic Acid Gel Moisturizer; priced at $52.
• Glow Duo Hyaluronic Acid Gel Moisturizer & Retinol Serum Duo bundle combining Hyaluronic Acid Gel Moisturizer (20ml) and Retinol Night Serum (20ml) for morning hydration and evening anti-aging; priced at $33.
• The Power Trio Trio bundle of Hyaluronic Acid Gel Moisturizer (50ml), Retinol Night Serum (20ml) with 0.2% encapsulated retinol, and Caffeine Eye Cream (15ml); priced at $55.

Quantifiable outcome

• Caffeine Eye Cream has received 222 reviews with 4.9 rating
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Dr. Brittany Buhalog MDminorOthersDermatologist who endorses and recommends Beyou's Niacinamide Daily Moisturizer Mineral Sunscreen, providing credibility through professional endorsement

Recent moves6 records

Expansion highlights7 records

Direct peers

• Glow Recipe: Direct peer — U.S.-based K-Beauty inspired skincare brand with fruit-forward actives, dermatologist positioning, and Target/Ulta/Sephora distribution. Comparable price point and target consumer to Beyou, with a deeper SKU catalog.
• The Ordinary (DECIEM): Direct peer — affordable clinical-actives skincare brand (now owned by Estée Lauder) competing in the same low-price single-active positioning Beyou targets. Heavily distributed at Target, Ulta, and Sephora with a much larger SKU footprint.
• COSRX: Direct peer — popular K-Beauty skincare brand known for snail mucin, retinol, and niacinamide hero SKUs sold through Amazon, Sephora, and DTC. Overlaps directly with Beyou's K-Beauty sourcing, key actives, and price positioning.
• Krave Beauty: Direct peer — small, clean K-Beauty inspired skincare brand sold DTC and at Sephora, founded by Liah Yoo. Comparable size and ethos (clean, sensitive-skin-friendly, ingredient-led) to Beyou.
• Peach & Lily: Direct peer — K-Beauty inspired skincare brand with glass-skin positioning, sold at Sephora, Target, and DTC. Direct overlap in target consumer (Millennial/Gen Z), Korean formulation sourcing, and product categories like hydrating serums.

Broad incumbents

• CeraVe: Broad incumbent — L'Oréal-owned dermatologist-developed affordable skincare brand with massive Target/CVS/Walmart distribution and deep niacinamide, retinol, and SPF ranges. Sets the price-quality benchmark Beyou competes against in mass retail.
• La Roche-Posay: Broad incumbent — L'Oréal-owned dermocosmetics brand with sensitive-skin and SPF hero SKUs at mass and drugstore (Target, CVS). The category leader Beyou's "dermatologist-endorsed, sensitive-friendly" positioning competes against.
• Honest Beauty: Broad incumbent — Jessica Alba-founded clean beauty and skincare brand with mass retail presence (Target, CVS). Comparable clean/plant-based positioning and Target/CVS shelf placement, with a much broader assortment across beauty categories.

Emerging players

• Drunk Elephant: Emerging player — clean, actives-led skincare brand (now Shiseido-owned) with vitamin C, retinol, and peptide franchises. Comparable clean + clinical-actives positioning, though at a meaningfully higher price point than Beyou.
• Purito: Emerging player — Korean clean skincare brand with popular sunscreen and serum lines sold DTC and via Amazon. Direct overlap in Korean formulation sourcing, clean ingredient ethos, and SPF hero SKUs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beyoucosmeticsus
• Instagraminstagram.com/beyoucosmeticsusa
• TikToktiktok.com/discover/beyouu__?sender_device=pc&sender_web_id=7083141718790473221&is_from_webapp=v1&is_copy_url=0
• LinkedInlinkedin.com/company/beyou-cosmetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyou