Bejo Seeds
Bejo Seeds is the U.S. subsidiary of Dutch family-owned Bejo Zaden, breeding, producing, and distributing conventional and organic vegetable seeds across more than 40 crops to professional growers, organic producers, fresh-market processors, and home/farm market customers across the U.S. and Canada.
- Company typePrivate
- Founded1991
- HeadquartersOceano, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bejo Seeds does
Bejo Seeds, Inc. is the U.S. subsidiary of the Dutch family-owned vegetable seed breeder Bejo Zaden. Founded on January 7, 1991, and headquartered at 1972 Silver Spur Place, Oceano, California, the company breeds, produces, and distributes commercial vegetable seeds across more than 40 crop categories, including carrots, onions, lettuce, broccoli, cabbage, tomatoes, zucchini, and radicchio, alongside an organic program spanning 30+ crops and 150+ varieties with 20+ years of USDA organic certification. U.S. operations comprise 75-85 employees across eight facilities spanning R&D, breeding, processing, and distribution in California, New York, Washington, Idaho, and Florida.
The company's core technology stack centers on plant genetics and seed treatment rather than software. Proprietary breeding IP includes the B-Mox seed enhancing formula (yield/pack-out improvement up to 15%), seed priming technology, natural-material coatings that can reduce crop protection product needs by up to 90%, and Oliver F1, a True Potato Seed variety representing 15 years of R&D. Adjacent capabilities include DNA analysis for pathogen detection and experimental use of multispectral imaging, X-ray technology, and AI/ML for seed selection. Public-private co-development is institutionalized through partnerships such as the Cornell AgriTech collaboration yielding Northstar F1 heat-tolerant broccoli.
Bejo Seeds distributes through a regional sales representative and dealer network across the U.S. and Canada, supplemented by digital channels including the Cropalyser mobile app for pest/disease identification, an online assortment, and the Home & Farm Market sub-brand targeting small-scale growers. Revenue derives primarily from one-time seed sales of conventional and organic varieties, with limited licensing/royalty streams (e.g., onion varieties through De Groot en Slot/Broer BV). Pricing is quote-based through the dealer network and not publicly disclosed; the entity is privately held within the family-owned Bejo Zaden corporate structure, with no venture funding, public listing, or disclosed revenue.
Bejo Seeds firmographics
Firmographics- Name
- Bejo Seeds
- Legal name
- Bejo Seeds, Inc.
- Website
- https://bejoseeds.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bejo Seeds is the U.S. subsidiary of Dutch family-owned Bejo Zaden, breeding, producing, and distributing conventional and organic vegetable seeds across more than 40 crops to professional growers, organic producers, fresh-market processors, and home/farm market customers across the U.S. and Canada.
- Ownership category
- akta.pro rank
Bejo Seeds industry classification
Industry- Product category
- Vegetable Seeds
- NAICS
- Vegetable and Melon Farming (11121), Food Crops Grown Under Cover (11141), Other Vegetable (except Potato) and Melon Farming (111219)
- SIC
- Agricultural Services (700), Agricultural Production-Crops (100)
- akta.pro primary industry
- Vegetable Seeds (Open-Pollinated & Hybrid) (AFABAFAE)
- akta.pro secondary industries
- Plant Breeding & Variety Development (Conventional) (AFAGAIAF), Seed Conditioning & Processing (Cleaning, Grading, Treating) (AFAGAIAH), Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK), Transformation & Tissue Culture Platforms (Plant regeneration, delivery systems) (AFABALAH)
Keywords
Where Bejo Seeds is headquartered
LocationHeadquarters
- HQ city
- Oceano
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Bejo Seeds business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Conventional Vegetable Seed Sales: Sale of conventional vegetable seeds across 40+ crop types including carrots, onions, lettuce, broccoli, tomatoes, zucchini, and more to professional growers through dealer network and direct sales.
- Organic Vegetable Seed Sales: Sale of organic vegetable seeds across 30+ crops with more than 150 organic varieties developed through dedicated organic breeding program.
- Licensing and Breeding Partnerships: Licensing of proprietary varieties and breeding materials to partners like De Groot en Slot for onion sales (except Benelux) and Broer BV for onion sets.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Bejo Seeds product offering
Product offeringCore offering
Bejo Seeds breeds, produces, and sells vegetable seeds across more than 40 crop types (carrots, onions, lettuce, broccoli, cabbage, tomatoes, zucchini, radicchio, kale, etc.) for professional and home growers. The company operates dual conventional and organic seed programs and applies proprietary seed technologies including priming, coating, and the B-Mox enhancement formula to deliver disease-resistant, high-yielding varieties.
Product overview
Bejo Seeds is a global specialist in vegetable seeds offering a comprehensive portfolio of over 40 crop types. The company operates a dual-track product strategy with conventional and organic seed programs. The core offering includes vegetable seeds across categories including carrots, onions, lettuce, broccoli, cabbage, tomatoes, zucchini, radicchio, kale, and many others. Beyond seeds, Bejo has developed supporting technology products including the Cropalyser mobile app for pest and disease identification, and B-Mox seed enhancement technology. Notable recent innovations include the Oliver F1 True Potato Seed variety and the Northstar F1 broccoli hybrid developed with Cornell University. The company serves professional growers, home gardeners, and farmers through its Home & Farm Market sub-brand.
Differentiator
Problem solved
Functional benefit
Brands
- Quality Inside: Trade name for onion set varieties marketed by Bejo and De Groot en Slot through Broer BV.
Products and services
- Conventional Vegetable Seeds
- Organic Seed Program
- Northstar F1 Broccoli
- Oliver F1 True Potato Seed
- Paganini Radicchio di Treviso
- B-Mox Seed Enhancing Formula
- Cropalyser Mobile App
- Home & Farm Market Assortment
Quantifiable outcome
- Up to 15% improved yields and pack-out with B-Mox seed enhancement
- +3 more outcomes
Companies that use Bejo Seeds
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Bejo Seeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Bejo Seeds partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Cornell University / Cornell AgriTechcorePublic-private partnership resulting in Northstar F1 broccoli hybrid. Cornell contributed a breeding line developed over 12 years at Cornell AgriTech for heat tolerance and environmental stress resistance. Bejo breeder Cees Sintenie received the Cornell line in 2012 and worked another 12 years to bring it to market. The collaboration combines Cornell's public breeding focus on environmental resilience with Bejo's commercial quality expertise.
- De Groot en Slot BVcoreGlobal sales of onion seed (except Benelux) coordinated by Bejo together with De Groot en Slot. Joint breeding programs for entire range of onions, shallots and garlic. Partnership combines Bejo's global seed expertise with De Groot en Slot's market development capabilities.
- Broer BVmajorOnion set supplier as a division of Bejo and De Groot en Slot BV. Jointly involved in breeding new onion set varieties marketed under the 'Quality Inside' trade name. Focused on developing varieties suitable for the onion set market segment.
- Elsoms SeedsmajorUK's leading independent plant breeder and long-standing partner with Bejo. Collaboration stretches back decades combining complementary strengths in breeding and market development. Elsoms participates in Bejo USA Open Days events to showcase their vegetable seed portfolio and support customers with local market expertise.
- California Certified Organic Farmers (CCOF) FoundationmajorCCOF Foundation partnership since 2019 funding scholarship program to advance organic agriculture. Bejo has supported 5 students across the U.S. studying to become organic producers. Partnership aims to support next generation of organic farmers and grow organic seed availability.
- Thomas Björkman / Eastern Broccoli ProjectminorCornell professor Thomas Björkman's Eastern Broccoli Project (started 2010, funded by USDA Specialty Crops Research Initiative) aligned with development of Northstar F1 variety for Eastern U.S. broccoli production.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Bejo Seeds competitors and assessment
Company assessmentDirect peers
- Takii & Co. Japanese family-owned vegetable and flower seed breeder; competes with Bejo in Asian and global vegetable seed markets across similar crops.
- Sakata Seed Corporation: Japanese vegetable and flower seed company with significant global presence; directly competes in brassicas, cucurbits, tomatoes, and other crops Bejo serves.
- Rijk Zwaan: Dutch family-owned vegetable seed breeder and one of the top global players; competes head-to-head with Bejo across similar vegetable crops (lettuce, tomato, cucumber, brassicas) and serves professional growers worldwide.
- Enza Zaden: Another leading Dutch vegetable seed breeder with a comparable family-owned structure and global footprint; directly competes with Bejo in tomatoes, peppers, lettuce, and other vegetable categories.
- Vilmorin-Mikado (Limagrain): Vegetable seed business of French cooperative Limagrain; competes with Bejo across carrot, onion, tomato, and other vegetable seed categories with strong global distribution.
Broad incumbents
- Bayer Crop Science (Vegetable Seeds / Seminis): Seminis vegetable seed brand within Bayer; a much larger incumbent with broader crop portfolio, GM/trait capabilities, and global distribution that competes with Bejo in commercial vegetable seed markets.
- Syngenta Vegetable Seeds: Global agrochemical and seed major with substantial vegetable seed business; offers overlapping crops with Bejo but as part of a wider portfolio including crop protection chemicals.
- BASF Nunhems: BASF's vegetable seed brand competing across multiple crops; broader portfolio and trait capabilities overlap with Bejo's vegetable seed categories.
- Corteva Agriscience (Pioneer): Large seed and crop protection company with vegetable seed offerings (formerly through Pioneer and acquisitions); competes in select vegetable crops as part of a much wider agricultural input portfolio.
Emerging players
- Johnny's Selected Seeds: US-based employee-owned vegetable seed company serving both commercial growers and home gardeners; overlaps with Bejo's Home & Farm Market and commercial vegetable segments but with smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Bejo Seeds social profiles
Digital presenceBejo Seeds compliance and trust
Trust signalCompliance4 records
Bejo Seeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bejo Seeds leadership team
Management profileNumber of profiles
Profiles2 records
Bejo Seeds subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bejo Seeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bejo Seeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bejo Seeds
What does Bejo Seeds do?
Bejo Seeds breeds, produces, and sells vegetable seeds across more than 40 crop types (carrots, onions, lettuce, broccoli, cabbage, tomatoes, zucchini, radicchio, kale, etc.) for professional and home growers. The company operates dual conventional and organic seed programs and applies proprietary seed technologies including priming, coating, and the B-Mox enhancement formula to deliver disease-resistant, high-yielding varieties.
Is Bejo Seeds a public or private company?
Bejo Seeds is a private company. It is classified as corporate owned and is currently operating.
When was Bejo Seeds founded?
Bejo Seeds was founded in 1991. It employs 51 to 100 people.
Where is Bejo Seeds based?
Bejo Seeds is headquartered in Oceano, United States, in the North America region.
How does Bejo Seeds make money?
Three revenue lines are on record. Conventional Vegetable Seed Sales are the primary driver. The others are organic Vegetable Seed Sales and licensing and Breeding Partnerships.
Who are Bejo Seeds's main competitors?
Direct peers on record are Takii & Co., Sakata Seed Corporation, Rijk Zwaan, Enza Zaden and Vilmorin-Mikado (Limagrain). Broad incumbents are Bayer Crop Science (Vegetable Seeds / Seminis), Syngenta Vegetable Seeds, BASF Nunhems and Corteva Agriscience (Pioneer). Johnny's Selected Seeds is listed as an emerging player.
Does Bejo Seeds have an API?
No public API is recorded for Bejo Seeds.
What industry is Bejo Seeds in?
Bejo Seeds's product category is Vegetable Seeds. Its primary akta.pro industry code is AFABAFAE, Vegetable Seeds (Open-Pollinated & Hybrid), with a secondary code of AFAGAIAF, Plant Breeding & Variety Development (Conventional). Its NAICS code is 11121 and its SIC code is 700.