Broer
Broer B.V. is a Dutch specialist producer and global exporter of onion sets, shallot sets, and garlic for professional commercial growers, operating from Andijk and Creil and selling to over 50 countries under the exclusive Quality inside label.
- Company typePrivate
- Founded1949
- HeadquartersAndijk, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Broer does
Broer B.V. is a Dutch private company specializing in the production and global supply of onion sets (plantuien), shallot sets (plantsjalotten), and garlic for professional commercial growers. Founded in 1949 in Andijk and owned since 2004 by breeders Bejo and De Groot en Slot, Broer operates two Netherlands sites (Andijk and Creil) with approximately 19 permanent employees plus seasonal workers, and exports to more than 50 countries. The company is the exclusive producer of the "Quality inside" quality label, offering 25 conventional and organic varieties (yellow, red, white, and overwintering types) developed in partnership with its parent breeders.
The company's technology base centers on onion set production, climate-controlled storage, and processing. A 3,700 m2 sustainable warehouse built in 2020 features a condensation drying installation powered by a heat pump and dedicated capacity for separate organic processing. Sorting capacity was doubled in 2021 via a VHM Machinery-designed three-part sorting line with automated box logistics, dust extraction, and Siemens control systems, with optical sorting readers planned. Quality control relies on grow-out testing of at least 1,000 pieces per batch at partner Bejo facilities, screening for Fusarium, pinkroot, white rot, nematodes, bacterial infections, and downy mildew.
Broer's business model is direct B2B sales of planting material to professional growers in conventional and organic segments, with pricing not publicly disclosed. Go-to-market combines a small direct sales team (including General Director Siem Beers, Account Manager Ron Spaans, and Sales Support Gerda Swagerman) with event-driven presence at Quality inside Open Days and Plantuien Kennisdagen, and digital channels including an 8-language website and active social profiles. Revenue streams are concentrated in onion set hardware sales, supplemented by shallot sets, garlic, and organic-certified offerings; no public revenue, funding, or valuation data is disclosed.
Broer firmographics
Firmographics- Name
- Broer
- Legal name
- Broer B.V.
- Website
- https://broerbv.nl
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broer B.V. is a Dutch specialist producer and global exporter of onion sets, shallot sets, and garlic for professional commercial growers, operating from Andijk and Creil and selling to over 50 countries under the exclusive Quality inside label.
- Ownership category
- akta.pro rank
Broer industry classification
Industry- Product category
- Agricultural Planting Material (Onion, Shallot, and Garlic Sets)
- NAICS
- Other Vegetable (except Potato) and Melon Farming (111219)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
Keywords
Where Broer is headquartered
LocationHeadquarters
- HQ city
- Andijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Broer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Onion Set Sales: Production and sale of onion sets (plantuien) to professional growers. Products are offered in various varieties including yellow, red, white, and overwintering types.
- Shallot Set Sales: Production and sale of shallot sets (plantsjalotten) for vegetative propagation, including varieties like Golden Gourmet and Red Sun.
- Garlic Sales: Supply of garlic sets for both overwintering and spring planting on request.
- Organic Quality inside Products: Production and sale of organic onion sets under the Organic Quality inside brand, developed in partnership with Bejo, De Groot en Slot, and Bouma Biologisch Pootgoed.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Broer product offering
Product offeringCore offering
Broer B.V. produces, processes, stores, and supplies first-year onion sets (plantuien), shallot sets (plantsjalotten), and garlic (plantknoflook) for professional growers worldwide. The company is the exclusive producer of the "Quality inside" quality label developed with breeders Bejo and De Groot en Slot, offering 25 varieties across yellow, red, white, overwintering, and organic types. Each batch undergoes grow-out quality testing before delivery, and products are exported to more than 50 countries from facilities in Andijk and Creil, Netherlands.
Product overview
Broer B.V. is a specialist producer and supplier of onion sets (plantuien), shallot sets (plantsjalotten), and garlic (plantknoflook) for professional growers. The core product is onion sets, available in overwintering, yellow, red, white, and organic varieties totaling 25 different varieties. The company is the exclusive producer of the 'Quality inside' quality label (a joint label with Bejo and De Groot en Slot) for onion sets featuring unique genetics in Rijnsburger, Stuttgarter, and Spanish types. Additionally, Broer offers the 'Organic Quality inside' sub-brand for organic onion varieties through a partnership with Bejo, De Groot en Slot, and Bouma Biologisch Pootgoed. Shallot sets include Golden Gourmet and Red Sun varieties, while garlic is available on request.
Differentiator
Problem solved
Functional benefit
Products and services
- Plantuien (Onion Sets) First-year onion sets supplied to professional growers across overwintering (Radar, Electric, Troy, Senshyu Yellow), yellow (Forum, Jagro, Jetset, Stanfield, Corona, Hercules, Centurion, Tarmo, Boga, Carballo, Sturon, Stuttgarter Riesen), red (Red Light, Red Ray, Red Baron, Karmen), white (Icebear, Snowball), and organic varieties.
- Plantsjalotten (Shallot Sets) Shallot sets for vegetative propagation supplied to professional growers in varieties including Golden Gourmet and Red Sun.
- Plantknoflook (Garlic) Garlic sets supplied to professional growers, available on request for both overwintering and spring planting.
- Organic Quality inside (Organic Onion Sets) Organically certified first-year onion sets supplied under the Organic Quality inside sub-brand, including Boga, Troy, Jetset, Centurion, Radar, Red Light, Redlander, and Red Baron varieties. Stored and processed separately at Broer's Andijk facility.
Quantifiable outcome
- 25 different varieties including 8 organic varieties
- +2 more outcomes
Companies that use Broer
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Broer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Broer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- PPA (Proefboerderij)minorKnowledge partner for Plantuien Kennisdag (Knowledge Day) events. Organized joint events at PPA Dronten and Broer Creil locations to provide education on onion set cultivation, market developments, and innovations.
- VHM MachinerycoreMachine builder partnership for modernizing sorting capabilities. VHM designed transport systems between machines and automated box logistics. Project included splitting sorting line into three parts for flexibility and implementing one of the largest control systems delivered by VHM.
- Bouma Biologisch PootgoedcorePartnership for organic Quality inside onion sets. Bouma Biologisch Pootgoed cultivates organic first-year onion sets with growers following Quality inside protocol. Broer handles storage, processing, packaging, and logistics. Bejo sells organic BGS onion sets exclusively in Europe.
- Bejo / De Groot en SlotcoreBroer is the exclusive producer of the Quality inside quality label developed by Bejo and De Groot en Slot. This partnership provides access to unique genetics in Rijnsburger, Stuttgarter, and Spanish onion varieties as first-year onion sets. Bejo provides grow-out testing facilities for quality control. In 2004, Bejo and De Groot en Slot acquired Broer B.V.
- Lukamore LLCcorePartnership for growing onion sets in Russia. Broer has area in Russia where onion sets are cultivated in collaboration with Lukamore LLC.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Broer competitors and assessment
Company assessmentDirect peers
- Rijk Zwaan: Dutch family-owned vegetable seed breeding company of comparable scale to Bejo. Operates globally across most major vegetable categories including alliums, with similar customer base of professional growers.
- Bejo Zaden: Dutch vegetable seed breeder and Broer's parent company. Specializes in breeding onion, brassica, and other vegetable varieties — the upstream genetics source that enables Broer's exclusive Quality inside production rights.
- Hazera Seeds: Vegetable seed specialist headquartered in Israel with strong Dutch operations, owned by Limagrain. Active in onion breeding and supplies professional growers globally — a direct competitor in the allium seed/planting material category.
- De Groot en Slot: Dutch onion seed breeder and Broer's co-parent company. Provides the unique onion genetics (Rijnsburger, Stuttgarter, Spanish types) that form the genetic backbone of Broer's Quality inside product line.
- Sakata Vegetables Europe: European arm of Japanese vegetable seed breeder Sakata. Offers onion and allium varieties to professional growers with comparable breeding depth and international distribution.
- Enza Zaden: Dutch vegetable seed breeding company serving professional growers worldwide. Comparable in scale and segment focus to Bejo, with overlapping onion and allium breeding programs and similar European base.
Regional players
- Takii & Co. Japanese-headquartered vegetable seed breeder with European operations. Active in onion and allium breeding, serving professional growers with comparable product depth but different geographic stronghold.
Broad incumbents
- BASF Agricultural Solutions (Nunhems): Global agricultural input giant whose Nunhems division supplies vegetable seeds including onion varieties. Much larger and broader portfolio than Broer, but overlaps in the onion/vegetable planting material category.
- Syngenta Vegetable Seeds: Global seed and crop protection company with a substantial vegetable seeds division including onion varieties. Overlaps with Broer in professional onion/vegetable planting material, though at significantly larger scale and broader portfolio.
- Bayer Crop Science (Seminis / De Ruiter): Global agricultural company with Seminis and De Ruiter vegetable seed brands. Massive scale and broad crop protection portfolio, but competes in the same onion seed/planting material category as Broer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Broer social profiles
Digital presenceBroer compliance and trust
Trust signalCompliance2 records
Broer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broer leadership team
Management profileNumber of profiles
Profiles8 records
Broer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broer
What does Broer do?
Broer B.V. produces, processes, stores, and supplies first-year onion sets (plantuien), shallot sets (plantsjalotten), and garlic (plantknoflook) for professional growers worldwide. The company is the exclusive producer of the "Quality inside" quality label developed with breeders Bejo and De Groot en Slot, offering 25 varieties across yellow, red, white, overwintering, and organic types. Each batch undergoes grow-out quality testing before delivery, and products are exported to more than 50 countries from facilities in Andijk and Creil, Netherlands.
Is Broer a public or private company?
Broer is a private company. It is classified as corporate owned and is currently operating.
When was Broer founded?
Broer was founded in 1949. It employs 11 to 50 people.
Where is Broer based?
Broer is headquartered in Andijk, Netherlands, in the Europe region.
How does Broer make money?
Four revenue lines are on record. Onion Set Sales are the primary driver. The others are shallot Set Sales, garlic Sales and organic Quality inside Products.
Who are Broer's main competitors?
Direct peers on record are Rijk Zwaan, Bejo Zaden, Hazera Seeds, De Groot en Slot, Sakata Vegetables Europe and Enza Zaden. Takii & Co. is listed as a regional player. Broad incumbents are BASF Agricultural Solutions (Nunhems), Syngenta Vegetable Seeds and Bayer Crop Science (Seminis / De Ruiter).
Does Broer have an API?
No public API is recorded for Broer.
What industry is Broer in?
Broer's product category is Agricultural Planting Material (Onion, Shallot, and Garlic Sets). Its primary akta.pro industry code is AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens). Its NAICS code is 111219 and its SIC code is 100.