Etratech
Etratech is a privately held Canadian contract designer and manufacturer of advanced electronic controls and control systems for global customers, founded in 1989 and based in Burlington, Ontario, with 501 to 1,000 employees.
- Company typePublic
- Founded1989
- HeadquartersBurlington, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Etratech does
Etratech is a privately held Canadian electronic systems company that designs, develops, and manufactures advanced electronic controls and control systems on behalf of global customers. Founded in 1989 and headquartered in Burlington, Ontario, the company has operated continuously in the contract design and manufacturing space for over three decades. Its stated scope is specialized rather than commodity: 'advanced electronic controls' suggests engineered subsystems — plausibly including industrial, appliance, automotive, or other OEM control modules — rather than generic PCB assembly.
The company operates with a workforce of 501 to 1,000 employees, placing it firmly in the mid-tier Canadian electronics manufacturing services band. Its customer base is described as 'global companies,' indicating that the majority of revenue is exported or delivered to multinational OEMs, with the Burlington site functioning as both an engineering and production center. Etratech runs as a private, founder-era-era-to-mature operation; Michael Lamontagne serves as Executive Vice President and Chief Financial Officer, anchoring the financial stewardship of the business. There is no public disclosure of ownership structure, revenue figures, or customer concentration.
Commercially, Etratech's revenue mechanics follow a contract engineering and contract manufacturing model: design wins drive multi-year production runs, with pricing governed by program-specific tooling investment, qualification costs, and unit economics over the program life. The implied go-to-market is direct B2B engagement with engineering and procurement at OEM customers — the typical route for embedded control suppliers in this segment. Public information beyond firmographics and the CFO appointment is not available, which limits firm-level insight into segment mix, customer roster, and program pipeline.
Etratech firmographics
Firmographics- Name
- Etratech
- Legal name
- Gentherm Inc.
- Website
- https://etratech.com
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Etratech is a privately held Canadian contract designer and manufacturer of advanced electronic controls and control systems for global customers, founded in 1989 and based in Burlington, Ontario, with 501 to 1,000 employees.
- Ownership category
- akta.pro rank
Etratech industry classification
Industry- Product category
- Electronic Controls Manufacturing
- NAICS
- Relay and Industrial Control Manufacturing (335314)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
- akta.pro secondary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where Etratech is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Etratech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure
Revenue model
- Automotive Thermal Management Components: Sale of heating, cooling, and valve systems to automotive OEMs for integration into vehicle manufacturing. Revenue is generated through component supply contracts with vehicle manufacturers.
- Medical Device Sales: Sale of patient temperature management and warming systems to healthcare institutions. Products include Blanketrol systems, warming blankets, and localized therapy devices sold to hospitals and medical facilities.
- Wellness and Consumer Products: Sale of pneumatic comfort and thermal wellness products for home and office applications including furniture integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing through direct quotes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Etratech product offering
Product offeringCore offering
Etratech designs, develops, and manufactures advanced electronic controls and control systems for global companies. The company operates from Burlington, Canada with 501-1000 employees, providing tailored electronic control solutions to international customers based on its engineering and manufacturing capability built since its 1989 founding.
Product overview
Gentherm is a global leader in advanced thermal management, pneumatic comfort technologies, and fluid systems. The company offers a diversified portfolio organized around four core technology platforms: Heating, Cooling/Ventilation, Pneumatics, and Valves. These technologies power a range of solutions including Puls.A™ for pneumatic massage, ComfortScale™ for comfort measurement, WellSense™ for wellness sensing, ClimateSense® for climate control, and ThermAffyx™ for localized therapy. The product portfolio spans three primary industries: Mobility (automotive climate and comfort systems, including Climate Controls Seat CCS®, Climate Control Interior CCI™, Pneumatic Controlled Seat PCS™, Intelligent Positioning System IPS™, Memory Seat Modules MSM, and PilotSense™), Medical (patient temperature management including Blanketrol® III System, WarmAir®, Norm-O-Temp®, Astopad®, Temple Touch Pro™, Electri-Cool® II, Micro-Temp® LT, Astotherm® Plus, Astoflo® Plus Eco, Astodia®, and Hemotherm® CE), and Home & Office (furniture-based thermal comfort solutions). The company leverages proprietary Shape Memory Alloy (SMA) valve technology as a key differentiator across its pneumatic and valve product lines.
Differentiator
Problem solved
Functional benefit
Brands
- Puls.A™: Smart pneumatic massage system using Shape Memory Alloy (SMA) valve technology for wellness, recovery and relaxation
- ComfortScale™
- WellSense™
- ClimateSense®
- ThermAffyx™
- Climate Controls Seat (CCS®)
- Climate Control Interior (CCI™)
- Pneumatic Controlled Seat (PCS™)
- Blanketrol® III System
Products and services
- Advanced Electronic Controls and Control Systems Custom-designed, developed, and manufactured advanced electronic controls and control systems supplied by Etratech to global companies for OEM and industrial applications.
Quantifiable outcome
- Awarded 2025 Supplier of the Year by General Motors demonstrating top-tier supplier status
Companies that use Etratech
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Etratech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Etratech partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KUKAcoreGentherm announced entry into the home furniture market through a new launch partnership with KUKA. This strategic partnership enables integration of Gentherm's thermal comfort technologies into KUKA's furniture products, expanding Gentherm's presence in the Home & Office market segment. The collaboration represents a new growth vector for the company beyond automotive and medical applications.
- General MotorscoreGeneral Motors named Gentherm a 2025 Supplier of the Year recognizing excellence in quality, innovation, and partnership. Gentherm supplies thermal management components, climate control seats, and valve systems to GM for vehicle manufacturing. This is a long-standing OEM supplier relationship.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Etratech competitors and assessment
Company assessmentDirect peers
- Creation Technologies: Canadian-headquartered mid-market EMS provider focused on complex, high-reliability electronic assemblies for industrial, medical, and aerospace OEM customers. Closely comparable to Etratech in geography, vertical mix, and tier of customer served.
- Kimball Electronics: U.S.-based contract electronics manufacturer serving industrial, medical, and automotive markets with design and manufacturing services. Similar mid-market positioning and vertical mix to Etratech.
- Benchmark Electronics: U.S.-headquartered EMS provider offering design, engineering, and manufacturing services to industrial, medical, aerospace, and semiconductor customers. Comparable in capability scope and vertical focus to Etratech.
- Plexus Corp: Mid-market contract electronics manufacturer with strong industrial, healthcare, and aerospace/defense exposure. Comparable mid-tier scale and design-plus-manufacture service model to Etratech.
Broad incumbents
- Celestica: Toronto-based global EMS provider serving aerospace/defense, industrial, and communications end markets with electronic manufacturing and supply-chain services. Same Canadian footprint and adjacent end-market exposure to Etratech, though substantially larger scale.
- Flex Ltd (Flextronics): Global Tier-1 EMS provider serving automotive, industrial, healthcare, and consumer end markets with end-to-end design and manufacturing services. Defines the scale and capability ceiling against which Etratech competes.
- Jabil: Global Tier-1 EMS provider delivering design, manufacturing, and supply-chain services across automotive, industrial, and healthcare verticals. Broad incumbent in the same addressable market as Etratech.
- Sanmina: Global EMS provider with deep industrial, automotive, medical, and aerospace/defense exposure including control-system and complex-assembly capabilities. Comparable end markets though materially larger scale.
- Rockwell Automation: Global supplier of industrial control systems including PLCs and process-control hardware/software. Comparable end product category (industrial controllers/control systems) to Etratech but at substantially larger scale.
- ABB: Global industrial automation and control-systems supplier with motion control and industrial controller product lines. Adjacent to Etratech's electronic controls focus in the same end markets.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks3 records
Key highlights5 records
Customer concentration
Etratech social profiles
Digital presenceEtratech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etratech leadership team
Management profileNumber of profiles
Profiles1 record
Etratech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etratech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etratech
What does Etratech do?
Etratech designs, develops, and manufactures advanced electronic controls and control systems for global companies. The company operates from Burlington, Canada with 501-1000 employees, providing tailored electronic control solutions to international customers based on its engineering and manufacturing capability built since its 1989 founding.
Is Etratech a public or private company?
Etratech is a public company. It is classified as unknown and is currently operating.
When was Etratech founded?
Etratech was founded in 1989. It employs 501 to 1,000 people.
Where is Etratech based?
Etratech is headquartered in Burlington, Canada, in the North America region.
How does Etratech make money?
Three revenue lines are on record. Automotive Thermal Management Components are the primary driver. The others are medical Device Sales and wellness and Consumer Products.
Who are Etratech's main competitors?
Direct peers on record are Creation Technologies, Kimball Electronics, Benchmark Electronics and Plexus Corp. Broad incumbents are Celestica, Flex Ltd (Flextronics), Jabil, Sanmina, Rockwell Automation and ABB.
Does Etratech have an API?
No public API is recorded for Etratech.
What industry is Etratech in?
Etratech's product category is Electronic Controls Manufacturing. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers), with a secondary code of IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers). Its NAICS code is 335314 and its SIC code is 3600.