What MHR Analytics does

MHR Analytics is the data analytics and business intelligence sub-brand of MHR Global, a UK-based HR and payroll software company headquartered in Nottingham. It provides people analytics and BI reporting tools that deliver real-time visibility into workforce trends, labour costs, retention, and performance, integrating HR, payroll, and financial data through the People First cloud platform and the iTrent HR/payroll platform. The solution combines AI-powered natural language querying, predictive and prescriptive analytics, compliance reporting (gender pay gap, IFRS 16), and deep integration with Microsoft Power BI, supported by a dedicated data consultancy practice.

The company sells to 1,400+ global organizations across the UK, Ireland, and the United States, targeting large and enterprise businesses as its primary segment while also serving small businesses, charities and non-profits, government and public sector, education, manufacturing, healthcare, transport and logistics, and retail. Named customers include London School of Economics, University of South Wales, Nottingham Trent University, Severn Trent Water, The Salvation Army, the Department for Digital, Culture, Media & Sport, Hackney Council, Mind, Shoe Zone, Johnson Tiles, Stonewater, and Torus.

MHR Analytics operates on a subscription SaaS revenue model with monthly out-of-the-box BI reporting and annual bespoke reporting tiers, distributed via a sales-led direct enterprise and mid-market motion with consultative 'Book a demo' and 'Contact us' CTAs. Marketing is driven by a comprehensive content and events engine including a Knowledge Hub, Video Hub, demo library, and flagship events such as World of Work 2026, and the company maintains a core technology partnership with Microsoft Power BI.

Name

MHR Analytics

Legal name

MHR

Website

https://mhranalytics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MHR Analytics, part of UK-based MHR Global, provides cloud HR, payroll, and people analytics software with deep Microsoft Power BI integration and AI-powered natural language querying for 1,400+ organizations across enterprise, public sector, education, and non-profit segments.

Ownership category

akta.pro rank

Product category

People Analytics & HR Reporting Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Operational/Real-Time BI & Streaming Analytics (HDAEAMAH)

akta.pro secondary industries

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

Keywords

• HR analytics software
• Workforce analytics
• People analytics
• HR reporting software
• Payroll analytics

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: Cloud-based HR and payroll software delivered as a subscription service. Pricing varies by business size, type of software required, and level of support needed. The company offers both out-of-the-box business intelligence reporting and bespoke packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MHR Analytics sells a people analytics and BI reporting software suite that delivers real-time workforce visibility, strategic KPI reporting, compliance reporting and predictive/prescriptive analytics, built on top of its People First and iTrent HR and payroll platforms and integrated with Microsoft Power BI. The commercial offering is complemented by dedicated data consultancy and bespoke reporting services that help organisations turn HR, payroll and finance data into a single source of truth.

Product overview

MHR Analytics offers a comprehensive HR technology portfolio comprising three core platforms: People First (cloud-based modular HR and payroll), iTrent (flexible HR and payroll), and Microsoft Finance. Built on these platforms are analytics and reporting add-on services including BI reporting tools with AI-powered natural language queries, Microsoft Power BI integration consultancy, bespoke data reporting services, and specialist data consultancy. The product architecture follows a platform-plus-modules model where the core HR/payroll systems serve as the data foundation, while analytics services layer on top to provide real-time workforce insights, predictive analytics, and custom reporting capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• People First: Cloud-based, modular HR and payroll platform
• iTrent
• MHR Analytics
• Microsoft Power BI

Products and services

• People First Cloud-based, modular HR and payroll platform providing comprehensive workforce management capabilities including HR, payroll, and data analytics functionality for organisations seeking an integrated cloud HR backbone.
• iTrent Powerful, flexible HR and payroll platform offering workforce management, payroll processing and people analytics for organisations of varying sizes, including public sector and enterprise customers.
• MHR Analytics and Reporting People analytics and BI reporting tools providing real-time visibility into workforce trends, labour costs, retention and performance metrics with AI-powered natural language query capabilities, available both out-of-the-box and as a bespoke package.
• Microsoft Power BI Integration Service Data consultancy service helping customers maximise their Microsoft Power BI licence to harness people and payroll data for competitive advantage through dashboards and real-time reporting, delivered as a standalone consulting engagement.
• Bespoke Data Reporting Service Custom reporting service delivering detailed compliance reports or dynamic performance dashboards on an annual subscription basis, including strategic KPI reporting focused on the metrics that matter most to each customer.

Quantifiable outcome

• Organizations can devolve data mart to leaders for real-time information access
• +1 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Microsoft Power BIcoreTechnology or IntegrationMHR is a Microsoft Power BI partner providing deep integration between MHR's HR and payroll data with Power BI's visualization and analytics capabilities. MHR data consultants help organizations maximize their Microsoft Power BI licenses and harness people/payroll data for competitive advantage.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• HiBob: Modern HRIS platform with built-in people analytics and reporting. Comparable on cloud HR + analytics integration and competes with MHR in the mid-market segment, particularly with newer buyers.
• Personio: European HRIS for SMB and mid-market with embedded reporting and people analytics. Comparable as an HR-platform-plus-analytics vendor and a regional competitor in Europe alongside MHR.

Direct peers

• Visier: Pure-play people analytics platform delivering workforce insights, dashboards, and predictive analytics. Most directly comparable to MHR Analytics' BI/reporting offering for HR data, competing for the same analytics-buyer persona.
• OneModel: People analytics and data pipeline platform for HR. Directly comparable on AI-driven workforce insights and integration with downstream BI tools like Power BI.
• Crunchr: European-based people analytics platform focused on workforce reporting and strategic HR insights, comparable to MHR Analytics on the people analytics layer and a regional competitor in EMEA.

Broad incumbents

• Workday (People Analytics): Large HCM cloud vendor with embedded people analytics, dashboards, and Benchmarks. Competes with MHR Analytics by offering analytics natively within a full HCM suite rather than as a layer on top.
• SAP SuccessFactors (People Analytics): SAP's HCM suite includes workforce analytics and planning modules that overlap with MHR's analytics offering, serving large enterprise HR buyers globally.
• Oracle HCM Analytics: Oracle Fusion HCM includes embedded people analytics that compete with MHR Analytics at the high end of the enterprise segment, especially for Oracle-centric customers.
• ADP DataCloud: ADP's people analytics offering leverages its dominant payroll customer base. Comparable in combining payroll/HR data with analytics, similar to MHR's People First + Analytics integration.
• UKG (Workforce Analytics): Mega-suite HCM vendor (UKG Pro, UKG Ready) with embedded workforce analytics. Competes for mid-market and enterprise HR analytics spend overlapping MHR's iTrent and analytics customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mhranalytics
• LinkedInlinkedin.com/company/mhr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHR Analytics