AED.com

What AED.com does

AED.com is a US e-commerce platform operated by Cardio Partners, Inc. (an Ohio corporation and subsidiary of specialty healthcare distributor Sarnova, Inc., itself under Patricia Industries/Investor AB) that sells Automated External Defibrillators (AEDs), manual defibrillators, replacement pads and batteries, cabinets, safety/bleeding-control kits, and CPR/AED training and certification services to businesses, schools and universities, healthcare facilities, first responders, federal and local government agencies, and home consumers. The commercial stack aggregates multiple OEM brands (Philips HeartStart, ZOLL AED Plus/3, Defibtech Lifeline, Cardiac Science Powerheart, Physio-Control/Stryker LIFEPAK) under one storefront in both new and recertified conditions, supplemented by phone-based inside sales (800-544-0004), email/fax ordering for PO-based procurement, and ID.me-verified discount programs for first responders, military, and government employees.

The technology layer is a Magento-based e-commerce retail platform with integrated inventory, customer accounts, and checkout; on top of it sit two proprietary service products—AED Sentinel remote monitoring (tracking device readiness, battery, and pad expiry) and LifeShield AED Program Management (subscription-based compliance tracking, inspections, and regulatory documentation)—plus the Curaplex private-label brand for first aid, bleeding-control, and trauma kits, including U.S. Department of Defense-licensed Stop the Bleed kits. Cardio Partners also operates as an authorized training provider with the American Red Cross and American Heart Association, delivering online, virtual, and on-site CPR/AED/First Aid/BLS certification.

Revenue is generated primarily through one-time AED hardware sales at price points ranging from ~$750 for recertified units to $4,500+ for professional-grade defibrillators, complemented by recurring accessories (pads, batteries, cabinets), recurring LifeShield subscription and AED Sentinel monitoring fees, training course fees ($30–$120 per certification), service and repair, and government tax-exempt procurement. The company has operated for over 20 years, claims thousands of customers across national emergency care providers, hospitals, schools, and federal agencies, and concentrates on continental US distribution with limited Canadian shipping.

Name

AED.com

Legal name

Cardio Partners, Inc.

Website

https://aed.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AED.com is a US e-commerce retailer of automated external defibrillators (AEDs), manual defibrillators, safety kits, and CPR/AED training and compliance management services, serving businesses, schools, healthcare facilities, first responders, government agencies, and consumers under Cardio Partners, a Sarnova subsidiary.

Ownership category

akta.pro rank

Product category

Emergency Medical Equipment Retail

NAICS

Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC)

akta.pro secondary industry

Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)

Keywords

• AED equipment retail
• CPR certification training
• AED program management
• Bleeding control kits
• Emergency preparedness supplies

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. AED Hardware Sales: Sale of automated external defibrillators from major manufacturers (Philips, Zoll, Defibtech, Cardiac Science, HeartSine, Physio-Control) in both new and recertified condition. One-time hardware purchase model with optional accessories.
2. AED Accessories and Supplies: Recurring sales of replacement pads, batteries, carrying cases, cabinets, signs, and accessory kits for AED maintenance.
3. CPR and Safety Training: Online certification courses (Adult CPR/AED, First Aid, Bloodborne Pathogens, etc.) ranging from $30-$55. Blended and traditional classroom training available through American Red Cross and American Heart Association授权.
4. AED Program Management Services: LifeShield compliance management subscription for AED program oversight including maintenance tracking, regulatory compliance, and readiness monitoring.
5. Service and Repair: Preventative maintenance and repair services for AEDs and manual defibrillators, including on-location inspections.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

AED.com is an online retailer of Automated External Defibrillators (AEDs), manual defibrillators, AED accessories, and emergency preparedness safety kits sourced from major manufacturers (Philips, ZOLL, Defibtech, Cardiac Science, Physio-Control, HeartSine) in both new and recertified condition. Beyond hardware, the company delivers CPR/AED certification training (online, virtual, and on-site) through American Red Cross and American Heart Association partnerships, plus recurring AED program management services via its LifeShield compliance platform and AED Sentinel remote monitoring.

Product overview

AED.com is an e-commerce platform operated by Cardio Partners, a subsidiary of Sarnova, specializing in emergency cardiac care equipment and training services. The company offers a comprehensive portfolio of Automated External Defibrillators (AEDs) from major manufacturers including Philips (HeartStart OnSite, HeartStart FRx), ZOLL (AED Plus, AED 3), Defibtech (Lifeline VIEW, Lifeline), Cardiac Science (Powerheart G3 Plus, Powerheart G5), and Physio-Control (LIFEPAK CR2, LIFEPAK 1000). The product lineup includes both new and recertified devices across consumer and professional segments. Professional-grade manual defibrillators are also offered including Physio-Control LIFEPAK 15/20, Philips HeartStart MRx, and ZOLL R Series/X Series for EMS and hospital use. Beyond hardware, AED.com provides AED accessories (replacement pads, batteries, cabinets, trainers), Curaplex-branded safety and trauma kits including Stop the Bleed products and first responder supplies, and a full range of training services through American Red Cross and American Heart Association partnerships covering online certification, virtual training, and on-site instruction. The company supports customers with program management services including AED Sentinel remote monitoring, LifeShield compliance management, preventative maintenance, and on-location inspections. Target markets include businesses, schools, healthcare facilities, first responders, childcare centers, and residential users.

Differentiator

Problem solved

Functional benefit

Brands

• Curaplex: Private label brand for first aid kits, bleeding control kits, and emergency medical supplies.
• LifeShield

Products and services

• Philips HeartStart OnSite AED Automated external defibrillator designed for lay rescuers with voice prompts and simple two-button operation for treating sudden cardiac arrest; targeted at offices, schools, and public spaces.
• Philips HeartStart FRx AED Rugged automated external defibrillator with optional infant/child key for pediatric use, suitable for harsh environments and high-traffic areas.
• ZOLL AED Plus Full-rescue AED with Real CPR Help technology providing real-time feedback on chest compressions; uses standard 123 lithium batteries.
• ZOLL AED 3 WiFi-enabled AED with enhanced monitoring capabilities and Real CPR Help feedback technology.
• Defibtech Lifeline VIEW AED AED featuring full-color video display showing step-by-step rescue instructions alongside voice prompts.
• Cardiac Science Powerheart G3 Plus AED Automated external defibrillator with Rescue Ready technology, automatic shock delivery, and customizable energy levels.
• Physio-Control LIFEPAK CR2 AED AED with cprINSIGHT technology for analyzing heart rhythms during chest compressions and WiFi connectivity for remote monitoring.
• Physio-Control LIFEPAK 1000 Defibrillator Manual defibrillator designed for professional responders with adjustable energy levels and robust construction.
• ZOLL R Series Defibrillator Professional manual defibrillator with See-Thru CPR technology for optimized resuscitation.
• AED Business Package Bundled AED package including device, carrying case, and essential accessories designed for workplace cardiac emergency preparedness.
• Philips HeartStart OnSite Home AED Package Home-focused AED package with Philips HeartStart OnSite, designed for non-professional rescuers in residential settings.
• AED Sentinel Remote Monitoring Remote monitoring system for AED program management, tracking device readiness, battery status, and pad expiration dates.
• LifeShield AED Program Management Online subscription-based compliance management system for tracking AED maintenance, inspections, and regulatory compliance requirements.
• Adult, Child, Infant CPR/AED/First Aid Online Training Online certification course covering CPR techniques for all age groups, AED operation, and first aid skills.
• Bloodborne Pathogens Online Training Online training for workplace safety regarding bloodborne pathogens and disease transmission prevention.
• First Aid for Opioid Overdoses Online Training Online training for recognizing and responding to opioid overdoses, including naloxone administration.
• On-Site CPR/AED Certification Training In-person certification courses delivered at customer locations covering CPR, AED operation, and first aid for workplace responders.
• Virtual CPR Training Remote instructor-led CPR and safety training combining online coursework with live virtual sessions.
• Curaplex Stop the Bleed Multi-Pack Kit - Basic Trauma kit bundling four individually vacuum-packed Stop the Bleed kits with official U.S. Department of Defense licensing, including tourniquets and emergency bandages.
• Curaplex Compact First Aid Kit Basic first aid kit in sturdy plastic case suitable for wall mounting, designed for home, car, or boat storage.
• Curaplex First Responder Kit Comprehensive first responder trauma bag containing basic life support components including bandages, gloves, cold packs, and emergency supplies.
• AED Replacement Pads Electrode pads for AED devices available in adult and pediatric configurations, requiring periodic replacement based on expiration dates.
• AED Replacement Batteries Replacement batteries for AED devices ensuring rescue-readiness and compliance with device maintenance requirements.
• AED Cabinet Wall-mounted storage cabinets for AED devices, available in alarmed and non-alarmed variants, ensuring visibility and accessibility.
• AED Preventative Maintenance Scheduled maintenance services ensuring AED devices remain rescue-ready, including battery checks, pad inspections, and functionality testing.
• On Location AED Inspection Physical inspection and compliance verification services conducted at customer facilities to ensure AED program compliance.

Quantifiable outcome

• Survival rates improve to 60% when defibrillation is administered within 3-5 minutes vs. 5-7% when waiting for EMS (OSHA data)
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• ID.mecoreGTM or Marketing PartnerAED.com has partnered with ID.me to verify first responder and nurse status, offering 10% discounts to verified individuals. ID.me handles identity verification during checkout.
• American Red CrosscoreStrategic or Co-development PartnerAuthorized Training Center providing CPR, AED, First Aid, and other safety training courses. Training is offered online, virtually, and on-site through Cardio Partners.
• American Heart AssociationcoreStrategic or Co-development PartnerAHA-authorized training provider for BLS and other cardiovascular emergency training courses through Cardio Partners.
• U.S. Department of DefensecoreStrategic or Co-development PartnerEMP (Emergency Medical Products) partnered with the U.S. Department of Defense to offer officially licensed Stop the Bleed kits through AED.com's Curaplex brand.
• ID.me (Military/Government)coreGTM or Marketing PartnerExtended ID.me partnership to include military members, veterans, military families, and government employees for 10% discount verification.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AED Superstore: A direct e-commerce competitor also selling AEDs, accessories, and CPR training from multiple brands to businesses, schools, and healthcare organizations across the US. Operates a similar multi-brand online storefront model targeting the same buyer personas.
• Bound Tree Medical: A major US distributor of emergency medical supplies and equipment, including AEDs and training products, serving EMS agencies, fire departments, hospitals, and first responders. Competes with AED.com for the same first-responder and healthcare facility AED procurement.
• Cardiac Life: A direct competitor retailer specializing in AEDs, AED program management, and CPR/AED training, serving schools, businesses, and government customers with a similar multi-brand e-commerce model.

Broad incumbents

• Stryker (Physio-Control): Global medical device company and parent of Physio-Control (LIFEPAK AEDs), one of the major AED manufacturers AED.com distributes. Stryker sells both direct and through distributors, and represents a direct channel competitor for large enterprise and hospital customers.
• Koninklijke Philips: Philips HeartStart is one of AED.com's flagship distributed AED brands and a dominant force in AED manufacturing globally. Philips' own direct enterprise sales and e-commerce channels compete with AED.com for the same buyers.
• ZOLL Medical (Asahi Kasei): Manufacturer of AED Plus, AED 3, and R/X Series defibrillators distributed by AED.com. ZOLL's growing direct sales force and reseller network compete for the same EMS, hospital, and workplace AED procurement.
• Medtronic: Global medical device conglomerate and parent of HeartSine Technologies, whose AEDs are distributed by AED.com. Medtronic's broader cardiac and patient monitoring portfolio overlaps with AED.com's healthcare facility buyers.
• Cardiac Science: AED manufacturer of Powerheart G3 Plus and G5 devices sold by AED.com. Cardiac Science's direct sales force competes for healthcare, government, and workplace AED contracts that AED.com also pursues.

Emerging players

• Defibtech: Smaller US-based AED manufacturer whose Lifeline and Lifeline VIEW AEDs are stocked by AED.com. Defibtech's own growing DTC presence and value positioning overlap with AED.com's recertified and SMB-skewed buyer base.

Others

• American Red Cross: Authorized CPR and AED certification body partnered with AED.com for training delivery. While not a direct competitor, the Red Cross also sells training supplies and first aid kits, making it an adjacent ecosystem participant in AED training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6YUIjKIZFjMYTf_KIEzyuw
• Facebookfacebook.com/AEDdotcom
• Xx.com/aeddotcom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AED.com