What Cardiac Life does

Cardiac Life Products Inc, founded in 2003 and headquartered in Rochester, New York (East Rochester mailing), is a private, for-profit authorized distributor of FDA-approved Automated External Defibrillators (AEDs) and related emergency preparedness products, operating with 11–50 employees. The company carries devices and accessories from all six major AED manufacturers — Philips, ZOLL, Cardiac Science, HeartSine, Defibtech, and Physio-Control — alongside a proprietary cloud-based program management platform called AEDSafetrack™ that handles AED tracking, compliance documentation, automated notifications, medical direction, and on-site maintenance inspections. Cardiac Life also operates as an authorized American Heart Association Training Center, delivering on-site and blended-learning CPR, BLS, Heartsaver, and First Aid certification courses nationwide.

The business model combines transaction-based hardware and accessory revenue (AEDs priced roughly $1,411–$4,696 per unit, plus consumables such as batteries, electrodes, cabinets, and signs) with a recurring subscription layer through AEDSafetrack™ ($50–$305/year across Basic, Choice, and Prime tiers) and project-based CPR training revenue ($850 per on-site session for up to 10 people). Distribution is primarily through a direct-to-consumer e-commerce storefront at cardiaclife.net, with phone-assisted sales for larger organizational accounts; services are delivered directly by the company's own instructor network and the AEDSafetrack platform. The company also runs an AED trade-in program providing $25–$300 per-unit credits toward new equipment, with responsible recycling of retired devices.

Cardiac Life sells into a diversified vertical mix including businesses, schools and educational institutions, churches and faith-based organizations, law enforcement agencies, local government entities, and individual consumers (the home segment is served via the over-the-counter Philips HeartStart Home AED). The company explicitly emphasizes compliance with state AED laws and Good Samaritan Law protection as a core value proposition, bundling product, compliance software, and training into an integrated readiness offering — positioning AEDSafetrack as the principal switching-cost asset and the AHA Training Center designation as a credentialed differentiator versus generic product resellers.

Name

Cardiac Life

Legal name

Cardiac Life Products Inc

Website

https://cardiaclife.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cardiac Life Products Inc is a nationwide authorized distributor of FDA-approved AEDs from all major brands, bundling device sales, proprietary AEDSafetrack™ compliance software, and American Heart Association-certified CPR training for businesses, schools, churches, law enforcement, government, and home users.

Ownership category

akta.pro rank

Product category

Automated External Defibrillators

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC)

akta.pro secondary industry

Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK)

Keywords

• AED distribution
• AED program management
• CPR training services
• Emergency medical equipment
• Cardiac safety equipment

Headquarters

HQ city

East Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AED Hardware Sales: One-time sale of FDA-approved AED machines, with a wide price range from ~$1,411 (HeartSine 350P) to ~$4,696 (Physio-Control LIFEPAK 1000). Products are sold directly to end customers through the e-commerce storefront.
2. AED Accessories Sales: Recurring sales of consumables and accessories including batteries, electrode pads, carry cases, cabinets, signs, and AED trainers. Accessories span multiple brands (Philips, ZOLL, Cardiac Science, HeartSine, Defibtech, Physio-Control).
3. AEDSafetrack™ Program Management Subscriptions: Annual subscription-based program management for AED compliance. Three tiers: Basic ($50/year), Choice ($207/year), Prime ($305/year). Includes AED tracking, medical direction, maintenance inspections, and training coordination.
4. CPR/AED Training Services: On-site CPR training at $850 per session for up to 10 people. Also offers blended online + in-person courses for BLS and Heartsaver certification through the American Heart Association. Certification valid for 2 years.
5. AED Trade-In Program: Cardiac Life accepts trade-ins of out-of-warranty or end-of-life AEDs, providing cost savings of $25–$300 per unit toward new purchases. Old units are responsibly recycled.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cardiac Life is an authorized distributor of FDA-approved automated external defibrillators (AEDs), accessories, and rescue products from major manufacturers (Philips, ZOLL, Cardiac Science, HeartSine, Defibtech, Physio-Control). The company complements its hardware distribution with AEDSafetrack™, a proprietary cloud-based AED program management platform, and American Heart Association-certified CPR/AED training services delivered nationwide.

Product overview

Cardiac Life is an authorized distributor of FDA-approved AED machines and CPR/First Aid products operating as both an e-commerce retailer and service provider. The core product portfolio centers on Automated External Defibrillators from major manufacturers (Philips, ZOLL, Cardiac Science, HeartSine, Defibtech, Physio-Control) supplemented by a comprehensive range of accessories (batteries, electrodes, carry cases, cabinets, signs, trainers) and rescue products (bleeding control kits, first aid supplies, EMS equipment). The company pairs its product sales with proprietary cloud-based AED program management software (AEDSafetrack™) and American Heart Association-certified training services (CPR/AED/First Aid courses). Their business model integrates hardware sales with software subscription services and training programs, serving diverse markets including businesses, schools, churches, law enforcement, and healthcare facilities.

Differentiator

Problem solved

Functional benefit

Brands

• AEDSafetrack™: Cloud-based AED program management tool for tracking and compliance management

Products and services

• AEDSafetrack™ Program Management Cloud-based AED program management platform offering AED tracking, automated notifications, medical direction, compliance documentation, and on-site maintenance inspections. Sold as annual subscription in Basic ($50), Choice ($207), and Prime ($305) tiers. Designed for organizations maintaining Good Samaritan Law protection.
• AED Machines FDA-approved Automated External Defibrillators distributed across multiple brands including Philips HeartStart OnSite and FRx, HeartSine Samaritan PAD 350P/360P/450P, ZOLL AED 3 and AED Plus, Physio-Control LIFEPAK CR2 and LIFEPAK 1000, Defibtech Lifeline VIEW, and Cardiac Science Powerheart G5. Prices range from approximately $1,411 to $4,696.
• AED Accessories Replacement batteries, electrode pads, carry cases, wall cabinets, AED signs, and software cables compatible with all major AED brands including ZOLL, Philips, Cardiac Science, Physio-Control, HeartSine, and Defibtech.
• AED Trainers Training-only AED units including AED Practi-TRAINER Essentials, Prestan AED Trainer PLUS, HeartSine Samaritan PAD Trainers, and Philips HeartStart OnSite HS1 Trainer for use in CPR/AED certification courses.
• Rescue Products Emergency response supplies including bleeding control kits, QuikClot products, Stop the Bleed supplies, first aid kits, StatPacks medical bags, Mobilize Rescue Systems, and EMS medical supplies.
• CPR/AED Training Programs American Heart Association-certified CPR training including Basic Life Support (BLS) for healthcare providers, Heartsaver CPR/AED courses, Heartsaver First Aid, Pediatric First Aid, and AHA Instructor certification. Available as on-site training ($850 per session for up to 10 people), blended online, and traditional classroom formats. Two-year AHA certification upon completion.
• AED Program Management Services Subscription-based AED program management in three tiers (Basic, Choice, Prime) delivering AED tracking, automated notifications, medical direction, and annual on-site inspections for state law and Good Samaritan Law compliance.
• AED Trade-In Program Program accepting out-of-warranty or end-of-life AEDs in exchange for $25–$300 savings toward new AED purchases, with responsible recycling of old units, batteries, and electrodes.

Quantifiable outcome

• Survival rate increase of 66.5% when AED and CPR are combined compared to CPR alone
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• American Heart Association (AHA)coreStrategic or Co-development PartnerCardiac Life is an American Heart Association-certified Training Center, authorized to provide AHA-certified BLS and Heartsaver CPR/AED/First Aid training courses nationwide. This designation enables the company to issue official 2-year AHA certification credentials to individuals and organizational teams completing their training programs. The AHA credential is a core trust signal and revenue driver for Cardiac Life's training services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cardiac Science: Manufacturer of the Powerheart G5 AED distributed by Cardiac Life. Sells through both distributor partners and direct channels, overlapping on products, customer base, and after-sale compliance programs.
• ZOLL Medical Corporation: Manufacturer of ZOLL AED Plus and AED 3 that Cardiac Life distributes. Operates broader resuscitation and critical-care portfolio and increasingly sells direct, competing with its own distribution partners.
• Philips (HeartStart AED): Manufacturer of Philips HeartStart OnSite and FRx AEDs that Cardiac Life distributes. Sells direct to large enterprise and government accounts and competes with distributors on price and service.
• Stryker (Physio-Control / HeartSine): Owns the Physio-Control LIFEPAK and HeartSine Samaritan AED brands carried by Cardiac Life. A broad medical-device incumbent with growing direct-sales capability in the resuscitation space.

Direct peers

• AED Brands: Online AED distributor carrying multiple major AED brands along with accessories and AED program management services. Competes head-to-head with Cardiac Life for SMB, school, and organizational buyers.
• AED.us: Multi-brand AED distributor with e-commerce storefront and AED program management offerings targeting schools, businesses, and government accounts. Directly comparable in product mix and customer segments.
• CPR Savers & First Aid Supply: E-commerce retailer of AEDs, CPR/AED training supplies, and first-aid products with a comparable bundled-services positioning to Cardiac Life, especially on the training and consumer sides.
• AED Superstore: Direct competitor offering a multi-brand AED e-commerce storefront with comparable product breadth, CPR training resources, and program management tools. Closest analog to Cardiac Life's hardware-plus-services model.

Others

• Bound Tree Medical: Large national EMS and medical-supply distributor serving similar first-responder, government, and institutional customers. Adjacent rather than direct competitor, but a potential channel partner or acquirer of Cardiac Life's niche.

Emerging players

• HeartStation (AED program management): Software-focused AED program management provider. Direct overlap with Cardiac Life's AEDSafetrack™ subscription offering, competing for the same compliance-tracking budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/cardiaclife
• Facebookfacebook.com/CardiacLife
• LinkedInlinkedin.com/company/cardiac-life-products
• Instagraminstagram.com/cardiaclife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardiac Life