WTOC-TV

What WTOC-TV does

WTOC-TV is a local broadcast television station headquartered in Savannah, Georgia, founded in 1954 and operating under Gray Local Media, Inc. as part of the publicly traded Gray Television (NYSE:GTN) portfolio. It serves the Coastal Empire of Southeast Georgia and the South Carolina Lowcountry, broadcasting approximately 6.6 hours of live local news daily alongside weather, sports, and community programming. Core products include the First Alert Weather system (with proprietary radar, Sky Cams, Hurricane Center, and First Alert Weather Day alerts), the WTOC+ premium streaming subscription, the WTOC Investigates journalism unit, the Morning Break lifestyle show, and mobile applications on iOS and Android.

The underlying technology is a conventional broadcast television production and distribution stack, including over-the-air transmission, cable and satellite carriage (DirecTV, Dish Network), website, streaming, and social media distribution. No proprietary AI/ML systems or advanced data platforms are disclosed; content differentiation rests on local journalism, weather specialization, and brand longevity rather than technology moats.

Revenue is generated primarily through traditional television advertising (local and national airtime during news, sports, and syndicated programming), digital advertising sold via Gray Digital Media, and a smaller recurring subscription stream from WTOC+. Customer segments split between general public viewers seeking local news, weather, and sports, and a B2B advertiser base consisting of local healthcare providers, government agencies, educational institutions, and SMBs in the Savannah metropolitan area. Pricing for advertising and WTOC+ subscriptions is quote-based and not publicly disclosed.

Name

WTOC-TV

Legal name

Gray Local Media, Inc.

Website

https://wtoc.com

Company type

Public

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

WTOC-TV is a Savannah-based local broadcast television station serving the Coastal Empire and South Carolina Lowcountry, delivering local news, weather, sports, and investigative content across broadcast, streaming, and digital channels as a Gray Television property.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• News broadcasting
• Weather forecasting
• Investigative journalism
• Digital advertising

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast television advertising including commercial spots aired during news programming, sports coverage, and other content. Sold to local businesses and national advertisers targeting the Savannah/Coastal Georgia and South Carolina Lowcountry markets.
2. Digital Advertising: Online advertising opportunities through the WTOC website and digital platforms, managed through Gray Digital Media.
3. WTOC+ Subscription: Premium streaming subscription service offering live streams and exclusive content beyond traditional broadcast.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WTOC-TV is a local broadcast television station that televises approximately 6.6 hours of live local news daily, providing news, weather, sports, and investigative journalism content to viewers in the Savannah, Georgia metropolitan area and the broader Coastal Empire and South Carolina Lowcountry regions. The station distributes content through over-the-air broadcast, cable, satellite, a premium subscription streaming service (WTOC+), and digital platforms including its website and mobile applications.

Product overview

WTOC-TV is a local broadcast television station branded as 'The Southeast News Leader,' offering a unified media platform centered on broadcast television with integrated digital services. The core offering is local news broadcasting supplemented by the First Alert Weather system for weather forecasting, WTOC+ Livestream for premium streaming access, WTOC Investigates for investigative journalism, Morning Break for lifestyle content, and specialized features like the Hurricane Center and Sky Cams.

Differentiator

Problem solved

Functional benefit

Brands

• WTOC+: Premium livestream service offering extended news coverage and exclusive content

Products and services

• WTOC-TV Broadcast Television Core local broadcast television service delivering approximately 6.6 hours of live local news daily, along with weather forecasts, sports coverage, and investigative journalism to viewers in the Savannah, Georgia DMA and surrounding Coastal Empire and South Carolina Lowcountry regions. Available via over-the-air antenna, cable, and satellite providers.
• WTOC+ Livestream Premium subscription streaming service offering live broadcast television access, exclusive content, and on-demand viewing beyond what is available through traditional broadcast, cable, or satellite distribution. Targets viewers seeking extended news coverage and exclusive programming.
• WTOC Digital Advertising Online advertising placements sold through the wtoc.com website and digital platforms, managed by Gray Digital Media (Gray Television's digital advertising arm). Provides local businesses with digital marketing reach across WTOC's digital properties.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Gray TelevisioncoreOthersWTOC-TV is owned and operated by Gray Television, a major broadcast television company. Gray Television provides corporate infrastructure, technology, advertising systems, digital media platforms (Gray Digital Media), and operational support for the station.
• Savannah Area BusinessesminorChannel Partner/ Reseller/ DistributorLocal businesses and organizations that advertise on WTOC-TV, including healthcare providers (Memorial Health, St. Joseph's/Candler), local government agencies, educational institutions (Savannah State, SCAD, Georgia Southern), and various retail and service businesses in the Savannah metropolitan area.
• Gray Digital MediacoreTechnology or IntegrationGray Digital Media is the digital marketing and advertising arm of Gray Television, providing digital advertising services and solutions for local businesses seeking online and digital marketing reach through WTOC's digital platforms.
• FCCcoreOthersFederal Communications Commission regulates WTOC-TV's broadcast operations, licensing, public file requirements, and broadcasting standards compliance.
• Memorial HealthminorStrategic or Co-development PartnerMemorial Health hospital system in Savannah is featured in health-related news coverage, community health initiatives, and health reporting content on the WTOC Health section. The station covers Memorial Health medical procedures, hospital news, and community health events.
• St. Joseph's/CandlerminorStrategic or Co-development PartnerSt. Joseph's/Candler health system in Savannah is featured in health-related news coverage, including nursing programs, hernia screenings, and mobile mammography services highlighted in WTOC's health reporting.
• Chatham County Health DepartmentminorStrategic or Co-development PartnerLocal health department featured in health news coverage including rabies alerts, measles cases, health events, and public health information for the Coastal Empire region.
• Georgia Department of Public HealthminorStrategic or Co-development PartnerState health agency providing health data and information for news coverage including disease outbreaks, vaccination information, and public health statistics.
• Beaufort County Sheriff's OfficeminorStrategic or Co-development PartnerLaw enforcement agency in South Carolina Lowcountry that provides crime news, safety alerts, and public safety information featured in WTOC news coverage.
• Savannah-Chatham Metropolitan Police DepartmentminorStrategic or Co-development PartnerLocal police department providing crime news, safety information, and community policing updates featured in WTOC news coverage for the Savannah area.
• City of SavannahminorStrategic or Co-development PartnerMunicipal government featured in local news coverage including city council meetings, city projects, community events, and public safety initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WJCL (WJCL-TV): ABC-affiliated local broadcast television station serving the same Savannah DMA; directly competes with WTOC for local news, weather, advertising dollars, and sports rights in Coastal Georgia.
• WSAV-TV: NBC-affiliated broadcast television station headquartered in Savannah, competing head-to-head with WTOC in the same local news, weather, and advertising market.
• WTGS (WTGS-TV): Fox-affiliated broadcast television station serving the Savannah market; competes with WTOC for local advertising and audience share in Coastal Georgia.
• WSAV-TV (Sinclair): (Duplicate reviewed, retained as Sinclair-competitive reference) Direct Savannah DMA local news competitor; included to anchor a competing-network-group comparable distinct from Gray-owned stations.

Broad incumbents

• Gray Television, Inc. WTOC's parent company (NYSE: GTN) and a top-tier US broadcast TV operator owning ~100+ stations; comparable as the broadcast group whose operating model and centralized digital/ad-tech infrastructure WTOC depends on.
• WAGT-TV (Now WFXG): Another Gray Television-owned broadcast station in nearby Augusta, GA; closely comparable operationally because it shares Gray's corporate infrastructure, newsroom standards, and Gray Digital Media stack.
• WJBF-TV: ABC affiliate in Augusta, GA covering an adjacent Georgia/South Carolina market; comparable as a mid-sized market local news station facing the same broadcast industry dynamics.

Emerging players

• WOLO-TV: ABC affiliate in Columbia, SC serving a similar-sized Southeastern market; comparable as a regional local broadcast news/weather property competing for ad budgets in the broader Georgia-Carolina corridor.

Regional players

• WTXL-TV: Fox-affiliated broadcast station in Tallahassee, FL covering a comparable mid-sized Southeastern market with similar hurricane-coast weather dynamics; useful comparable for weather-first programming strategy.
• WITN-TV: NBC affiliate serving eastern North Carolina — a coastal-hurricane market with comparable local news/weather/emergency-information franchise structure to WTOC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/66016

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTOC-TV