Allay Home and Hospice

What Allay Home and Hospice does

Allay Home and Hospice is a privately held hospice care provider headquartered in Brookfield, Wisconsin, founded in 2007 and operating as a subsidiary of BrightSpring Health Services with a core partnership to Adoration Health. The company delivers end-of-life care to patients with life-limiting illnesses across Southeast Wisconsin through four physical office locations (Brookfield, Jackson, Waterford, Sheboygan) collectively serving more than 13 counties. Its service portfolio spans the four Medicare-defined hospice levels of care — Routine, Respite, General Inpatient, and Continuous Care — supplemented by physician services, in-home nursing and pain/symptom management, medical social work, spiritual and chaplaincy services, a 13-month bereavement program, pharmacy and medical equipment coordination, and volunteer services.

Care is delivered by an interdisciplinary team of RNs, LPNs, CNAs, social workers, chaplains, bereavement coordinators, and trained volunteers, with 24/7 in-office nursing availability and rapid response (typically 48 hours from referral). The company operates a specialized We Honor Veterans Program in partnership with VA facilities and state hospice organizations, and runs disease-specific care pathways for cancer, heart disease, COPD, Alzheimer's/dementia, stroke, liver disease, kidney disease, and neurological conditions. A mobile application (hospiceatyourside.com) supports patient and family engagement.

Allay generates revenue primarily through per-diem reimbursement under the Medicare Hospice Benefit (Medicare Part A), with secondary streams from Medicaid hospice benefits, private insurance hospice benefits, and donations to its affiliated 501(c)(3), Allay Cares, Inc. The go-to-market model is referral-driven: community marketing liaisons cultivate relationships with primary care physicians, specialists, hospital discharge planners, skilled nursing facilities, and assisted living communities, supplemented by self-referrals from families. Hospice services related to the terminal diagnosis are typically covered 100% by payer, and Allay states it does not turn away patients needing comfort care.

Name

Allay Home and Hospice

Legal name

BrightSpring Health Services Corporation

Website

https://allayhh.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Allay Home and Hospice is a Southeast Wisconsin hospice provider operating four office locations, delivering interdisciplinary end-of-life care (nursing, social work, chaplaincy, bereavement) to patients with life-limiting illnesses under Medicare, Medicaid, and private insurance reimbursement.

Ownership category

akta.pro rank

Product category

Hospice Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Respite Hospice Care (Short-Term Relief) (HSABAFAD), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Hospice & Palliative Respite Care (HSABAGAG)

Keywords

• Hospice care services
• End-of-life care
• Palliative support
• Bereavement counseling
• Veteran hospice program

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medicare Hospice Benefit: Primary revenue source. Medicare Part A covers hospice services for eligible patients with life expectancy of six months or less. Covers medications, equipment, supplies, nursing care, aide services, social work, chaplain visits, and bereavement support related to the terminal diagnosis.
2. Medicaid Hospice Benefit: State Medicaid programs cover hospice services for low-income patients meeting eligibility criteria.
3. Private Insurance Hospice Benefits: Most private insurance plans cover hospice services. Coverage typically includes medications, equipment, and hospice team visits related to the terminal diagnosis.
4. Donations (Allay Cares, Inc.): Donations to Allay Cares, Inc. 501c3 are used to purchase non-medical comfort items for patients and families. Donations are separate from service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Allay Home and Hospice is a Southeast Wisconsin-based hospice care provider that delivers comfort-focused end-of-life care to patients with terminal illnesses in their homes, nursing facilities, and assisted living communities. Services include nursing care with pain and symptom management, medical social services, spiritual support, bereavement counseling, physician oversight, pharmacy coordination, medical equipment provision, and volunteer companionship, organized into Routine, Respite, General Inpatient, and Continuous Care levels of care.

Product overview

Allay Home and Hospice is a hospice care provider offering a comprehensive, integrated suite of hospice services for patients facing life-limiting illnesses. The core offering is hospice care delivered through an interdisciplinary team approach that includes Routine, Respite, General Inpatient, and Continuous Care levels. Supporting services include Nursing Care with Pain and Symptom Management, Physician Services, Medical Social Services, Spiritual Services, Bereavement Program, Pharmacy and Medical Equipment provision, and Volunteer Services. The organization also offers a specialized We Honor Veterans Program for veteran patients. All services are provided across four Wisconsin locations (Brookfield, Jackson, Waterford, and Sheboygan) with 24/7 availability, operating as part of the BrightSpring Health Services network and in partnership with Adoration Health.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care Services Comprehensive hospice care services for individuals facing life-limiting illnesses, focusing on comfort, pain management, and quality of life through an interdisciplinary team approach including nursing, medical social services, spiritual care, and bereavement support.
• Routine Hospice Care The most common level of hospice care providing physical, spiritual, and emotional support to patients and families in home settings, assisted living facilities, personal care homes, and nursing homes.
• Respite Care Temporary relief for family caregivers, provided in a licensed nursing facility for up to 5 consecutive days, including transportation, medications, equipment, supplies, and room and board coverage.
• General Inpatient Care Short-term crisis management for severe symptoms and pain provided in Medicare-approved skilled nursing facilities, with 24-hour reassessment for ongoing eligibility.
• Continuous Care 24-hour crisis management provided by a licensed nurse in any home setting, focused on pain management with hourly reassessment for ongoing eligibility.
• Physician Services Medical director oversight and coordination with primary care physicians to direct clinical aspects of hospice care, including admission, eligibility certification, and recertification decisions.
• Nursing Care, Pain and Symptom Management In-home nursing visits with 24/7 availability, individualized care plans, and coordinated medication management for comfort and pain relief, including nurse visits typically at least two times per week.
• Medical Social Services Emotional support, assistance with advance directives, living wills, power of attorney, and coordination of care including help with Medicare Hospice Benefit and insurance forms.
• Spiritual Services Pastoral and bereavement care by ordained ministers providing interfaith spiritual support, assistance with funeral arrangements, and memorial services.
• Bereavement Program Personalized grief support for family members available from the time of terminal illness through 13 months following loss, including educational materials, counseling, support groups, and memorial service assistance.
• Pharmacy, Medical Equipment and Medical Supplies Coordination and delivery of medications related to terminal diagnosis, along with medical equipment including hospital beds, wheelchairs, walkers, oxygen, and other comfort supplies.
• Volunteer Services Non-medical support including companionship, errands, reading, light housekeeping, meal delivery, and alternative therapies provided by trained hospice volunteers.
• We Honor Veterans Program Specialized hospice care for veterans addressing unique needs including PTSD and combat-related disabilities, delivered through partnership with the We Honor Veterans Program and VA facilities.
• Disease-Specific Care Programs Customized hospice care plans tailored for specific terminal conditions including Alzheimer's Disease, Cancer, COPD, Heart Disease, Stroke, Liver Disease, and Neurological conditions.

Quantifiable outcome

• 13 months of bereavement support provided to families following patient loss
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Adoration HealthcoreStrategic or Co-development PartnerAllay Hospice is an affiliate of Adoration Health, a national company offering Home Health, Hospice, Palliative Care, and Private Duty Nursing services. This partnership strengthens clinical offerings and expands ability to serve more individuals. Adoration Health is the parent organizational partner for Allay Hospice.
• BrightSpring Health ServicescoreStrategic or Co-development PartnerAllay Hospice is a member of the BrightSpring Health Services family of Health and Human Services brands. BrightSpring operates as the parent company providing compliance infrastructure, human resources, growth through acquisitions, and operational support across multiple service lines including home health, hospice, pharmacy, behavioral health, and community living services.
• We Honor Veterans ProgramcoreStrategic or Co-development PartnerAllay Hospice is a proud partner of the We Honor Veterans Program, a collaboration between hospices, state hospice organizations, Hospice-Veteran Partnerships, and VA facilities. The program provides specialized care focused on the unique needs of America's Veterans and their families at end of life.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Compassus: Compassus is a national hospice, palliative, and home health operator serving many states with a community-based care model, making it a scaled incumbent comparable in service mix to Allay but operating at much greater national scope.
• ProMedica Hospice (formerly HCR ManorCare): ProMedica operates a multi-state hospice and palliative care network integrated with its post-acute and senior care services, comparable to Allay in service model but with substantially greater scale and health-system affiliation.
• Amedisys: Amedisys is one of the largest U.S. home health and hospice operators, recently under UnitedHealth/Optum ownership, providing a direct national comparison to Allay's hospice service line and serving as a key competitor in Wisconsin markets.
• BrightSpring Health Services: BrightSpring is the diversified parent company of Allay and operates a broad portfolio including home health, hospice, pharmacy, behavioral health, and community living services, providing context for the broader platform Allay operates within.
• Gentiva: Gentiva is a national hospice and home health provider that emerged from Kindred at Home, offering the same Routine/Respite/GIP/Continuous care levels as Allay, with significantly greater geographic reach and corporate scale.

Direct peers

• Adoration Health: Adoration Health is the national Home Health, Hospice, Palliative Care, and Private Duty Nursing affiliate of BrightSpring, and is explicitly described as the parent organizational partner of Allay Hospice. It is the most direct functional peer by service line and corporate affiliation.
• Agrace HospiceCare: Agrace is a Wisconsin-based nonprofit hospice and palliative care provider serving south-central Wisconsin with a full interdisciplinary model similar to Allay's, making it a strong direct regional peer in an adjacent Wisconsin geography.
• Horizon Home Care & Hospice: Horizon is a well-established Wisconsin-based hospice and home health provider serving the Milwaukee metro and surrounding counties, directly overlapping Allay's primary service territory in Southeast Wisconsin.
• St. Croix Hospice: St. Croix Hospice is a regional multi-state hospice operator with a focus on rural and mid-sized markets across the Midwest, sharing Allay's model of locally embedded interdisciplinary hospice care and a similar size tier.

Others

• National Hospice and Palliative Care Organization (NHPCO): NHPCO is the national trade and advocacy organization for hospice providers; Allay's We Honor Veterans partnership routes through VA-aligned hospice networks, and NHPCO represents the broader ecosystem of regulatory, quality reporting, and advocacy peers relevant to Allay's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allayhh
• LinkedInlinkedin.com/company/allay-home-&-hospice-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allay Home and Hospice