Svenska Jagareforbundet

What Svenska Jagareforbundet does

Svenska Jägareförbundet (Swedish Hunters' Association) is Sweden's largest and most established hunters' organization, holding a continuous government mandate since 1938 to lead parts of national wildlife management and hunting. Founded in 1938 and headquartered at the Öster Malma estate in Nyköping, the federation operates as a non-profit membership association with approximately 144,450 members (2025-2026) — roughly 60% of all Swedish hunting license holders — supported by 5,000 elected officials across 21 county associations (länsföreningar) and local hunting districts (jaktvårdskretsar). Its core products revolve around the Jägarexamen (mandatory hunting exam) delivered both in person and through the E-jakt online platform, a catalog of specialized training courses (Eftersök, Skarvjakt, Kråkjakt, Urban viltförvaltning), the Digital Viltövervakning wildlife-monitoring and Viltdata.se data platforms, the Viltmat game-meat marketplace, the Webbutik e-commerce store, the Svensk Jakt magazine, and the Öster Malma training and conference facility. AI usage is limited to third-party utilities: rek.ai for page recommendations and an accessibility layer combining computer vision (object recognition, OCR) with a Wikipedia/Wiktionary-backed knowledge retrieval widget.

The business model is a hybrid of recurring membership dues, government funding, course fees, e-commerce, donations, and commissioned public-task revenue. Members pay annual subscriptions that bundle the Svensk Jakt magazine, member discounts, insurance, and access to training discounts. Government funding flows through Viltvårdsfonden (financed by the 400 SEK/year statutory hunting license fee paid by all hunters) and, since July 2022, through commissioned assignments from Naturvårdsverket covering wildlife monitoring, game meat sampling, wildlife-vehicle accident response, and adaptive deer management; the historic general-mission grant was 49.6-51.1M SEK annually in 2012-2013. Course fees are priced per seat (e.g., Eftersöksutbildning 2,195 kr, Skarvjaktsutbildning 1,150-1,285 kr, Kråkjaktsutbildning 1,445 kr), while Framtidsfonden captures voluntary donations including memorial and birthday gifts. Go-to-market is community-led: nationwide through county associations and local districts, digital enrollment via blimedlem.jagareforbundet.se, political advocacy via Almedalsveckan, and content distribution through Svensk Jakt. The organization is currently executing an "En modern organisation" modernization program alongside a staff reorganization, with new Federation Chairman Magnus Haglund (elected June 2026) and Secretary General Carl-Johan Djurstedt Holm (in role since 2024) leading the next strategic phase.

Name

Svenska Jagareforbundet

Legal name

Svenska Jägareförbundet

Website

https://jagareforbundet.se

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

51–100 employees

Short description

Svenska Jägareförbundet is Sweden's largest non-profit hunters' association, holding a 1938 government mandate to lead wildlife management and serving ~144,450 members (60% of license holders) through training, monitoring, advocacy, and member services.

Ownership category

akta.pro rank

Headquarters

HQ city

Nyköping

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees from approximately 144,450 members (2025-2026). Members receive benefits including the magazine Svensk Jakt, insurance coverage, and access to training courses.
2. Viltvårdsfonden (Game Management Fund): Government funding from the Game Management Fund (Viltvårdsfonden), which is financed by hunting license fees (400 kr/year paid by all hunters). As of 2012-2013, government allocated approximately 49.6-51.1 million SEK annually for the general mandate. Since July 1, 2022, financing is through commissioned assignments from Naturvårdsverket.
3. Web Store (Webbutik): E-commerce sales through the organization's web store offering hunting equipment, educational materials including Jägarskolan training packages.
4. Training Courses: Revenue from various training courses including Jägarexamen (hunter exam), eftersöksutbildning (tracking search training), skarvjaktsutbildning (cormorant hunting training), and other specialized courses.
5. Framtidsfonden (Future Fund Donations): Voluntary donations to the Future Fund (Framtidsfonden), including memorial gifts, birthday gifts, and general contributions to support the future of hunting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Svenska Jägareförbundet is a membership-based hunters' association that delivers hunter education and certification (Jägarexamen and E-jakt), specialized training courses, a member magazine (Svensk Jakt), a web shop for hunting literature and equipment, wildlife monitoring and game management services on behalf of Naturvårdsverket, and policy advocacy for hunters' interests. Its core membership product provides individual hunters with insurance, magazine subscription, training discounts, and a member portal, supported by 21 county associations and local hunting districts nationwide.

Product overview

Svenska Jägareförbundet operates as a membership-based hunters' association with a portfolio of interconnected products and services. The core offering is membership (Medlemskap), which provides access to benefits including the Svensk Jakt magazine and member discounts, and is closely tied to the Statligt Jaktkort (state hunting license). Education is a central pillar, delivered through the Jägarexamen (hunting exam) — available both in-person and online via the E-jakt platform — and a broad catalog of practical courses (Utbildningar och kurser) covering tracking, bird hunting, and wild boar hunting. The organization runs a Webbutik (web shop) for hunting literature and merchandise, and a Viltmat (game meat) platform supporting the wild game meat supply chain. Öster Malma Kurs & Konferens serves as the national headquarters and a venue for courses and events. The Framtidsfonden (Future Fund) is a charitable giving program, and 'Mina Sidor' is the member portal for account management. The website also embeds a proprietary accessibility tool with screen reader optimization, OCR-based image description, and configurable user profiles for various accessibility needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Medlemskap (Annual Membership) Individual annual membership in Svenska Jägareförbundet providing benefits including the Svensk Jakt magazine, member discounts, insurance coverage tied to membership, and access to the Mina Sidor member portal. Available to Swedish hunters.
• Jägarexamen (Hunting Exam)

Quantifiable outcome

• Wildlife monitoring contributes to population data for elk (älg), wild boar, and other species
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Naturvårdsverket (Swedish Environmental Protection Agency)coreStrategic or Co-development Partner · 7 January 2021Naturvårdsverket commissions Svenska Jägareförbundet to perform various wildlife management tasks including wildlife monitoring, game meat sampling, wildlife-vehicle accident response, and adaptive deer management. The commissioned assignments stem from a government decision on January 7, 2021.
• Viltdata.sesupportingTechnology or IntegrationViltdata.se is a wildlife data platform linked to Svenska Jägareförbundet's website, enabling hunters to report and access wildlife observation data.
• Svensk JaktsupportingTechnology or IntegrationSvensk Jakt (svenskjakt.se) is the organization's magazine and news website covering hunting news, opinion, and product reviews. Published by Svenska Jägareförbundet.
• LRF (Lantbrukarnas Riksförbund)supportingStrategic or Co-development PartnerLRF (Swedish Farmers' Association) met with Svenska Jägareförbundet during Almedalsveckan 2026 to discuss common interests in wildlife management and agricultural damage prevention.
• WWF SwedensupportingStrategic or Co-development PartnerWWF Sweden held forward-looking discussions with Svenska Jägareförbundet during Almedalsveckan 2026 on issues of mutual interest regarding wildlife and conservation.
• Svenskt FriluftslivsupportingStrategic or Co-development PartnerSvenskt Friluftsliv is an outdoor recreation organization. Multiple member organizations within this federation met with Svenska Jägareförbundet during Almedalsveckan 2026.
• Öster MalmasupportingImplementation/ SI/ Consulting PartnerÖster Malma (ostermalma.se) is both the headquarters location and a training/conference facility operated by Svenska Jägareförbundet, offering courses and accommodations for hunters and outdoor enthusiasts.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Suomen Metsästäjäliitto (Finnish Hunters' Association): Largest Finnish national hunters' association operating with similar government mandate, training offerings, regional association structure, and advocacy role; comparable Nordic non-profit membership-based model with roughly 150,000 members.
• Norges Jeger- og Fiskerforbund (Norwegian Hunters and Anglers Association): Norwegian national hunting (and fishing) association providing membership services, hunter education, wildlife management input, and political advocacy; structurally similar to Svenska Jägareförbundet at Nordic scale.
• Danmarks Jægerforbund (Danish Hunters' Association): Danish national hunting membership organization providing hunter training, regional services, and policy advocacy; comparable governance and revenue model for the Danish hunting market.
• Deutscher Jagdverband (German Hunting Association): Germany's national hunting association coordinating wildlife management input, hunter education, and political advocacy across federal states; mirrors the multi-tier national+regional structure of Svenska Jägareförbundet at much larger scale.
• BASC (British Association for Shooting and Conservation): UK membership organization for shooting sports and conservation providing insurance, training, political advocacy, and member services; structurally aligned with Svenska Jägareförbundet's insurance, education, and advocacy bundles.
• Fédération Nationale des Chasseurs (French National Hunters' Federation): France's national representative body for hunters, operating with a statutory mandate on hunting education, wildlife management, and political representation; closest equivalent by mandate scope among major European hunting associations.
• Real Federación Española de Caza (Royal Spanish Hunting Federation): Spain's national hunting federation handling hunter certification, regional coordination, and government relations; structurally parallel to Jägareförbundet's mandate, training catalog, and political representation function.
• Österreichischer Jagdverband (Austrian Hunting Association): Austrian national hunting association managing hunter education, wildlife policy coordination, and member services across federal states; similar legal and operational framework given comparable hunting regulation traditions.

Broad incumbents

• Safari Club International: International hunting membership organization with conservation mission; broader geographical scope and trophy-hunting focus than Jägareförbundet, but overlaps in member-benefit (insurance, advocacy, education) and revenue model.

Others

• Friluftsfrämjandet (Swedish Outdoor Recreation Association): Swedish nonprofit outdoor recreation organization with membership-based, multi-tier (national/regional/local) structure delivering education and outdoor activities; not hunting-specific but a structurally adjacent Swedish folk movement organization with overlapping audience and Swedish operational context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Jagareforbundet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenska Jagareforbundet