What Danmarks Jægerforbund does

Danmarks Jægerforbund (DJ) is a private, membership-based hunters' association (non-profit) headquartered at Jagtens Hus in Rønde, Denmark, founded in 1992 with approximately 73 employees. It is Denmark's largest hunting organization, serving roughly 89,000 members organized through more than 800 affiliated local hunting associations, and provides hunting education (jagttegn training), wildlife management courses, instructor and leader development, shooting-range support, nature experiences, and political advocacy for hunting rights. The association also operates 900+ courses, lectures, and championship events annually, and publishes Magasinet Jæger, which it describes as Denmark's largest hunting magazine.

Its core technology stack consists of an integrated digital ecosystem rather than a single product: the DOS member portal (dos3.auth.jaegerforbundet.dk), the Jæger mobile application (with a Jagtjournal feature that automatically reports game data to SGAV), the Platform til Vildtobservationer at data.jaegerforbundet.dk (an open wildlife-observation reporting platform accessible to both members and non-members), the Jægerweb member-content platform, and the Jagtprøven educational website for hunting-license preparation. Notable technical components include the Jagtjournal-to-SGAV integration that wires DJ's app into the national regulatory data flow, and a crowd-sourced wildlife dataset used for population monitoring at local, national, and international levels.

The business model is a recurring subscription model with two material streams. The primary stream is annual membership fees from ~89,000 individual hunters, with a 3-month free trial for new members as the acquisition mechanism (specific fee tiers are not publicly disclosed). The secondary stream is hardware/merchandise sales through a DJ webshop operated in partnership with Bording A/S, selling branded products at member-exclusive prices. Ancillary revenue is plausibly generated from Magasinet Jæger advertising (advertising is explicitly sold), paid courses, and the Oplevelser i naturen (nature experiences) services, including bonfire hut and shelter bookings and an on-site exhibition. Distribution is primarily domestic (Denmark only) and runs through self-serve digital platforms, the 800+ local hunting club network, and a small B2B adjacency in legal services via Penta Advokater.

Name

Danmarks Jægerforbund

Legal name

Danmarks Jægerforbund

Website

https://jaegerforbundet.dk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Danmarks Jægerforbund is Denmark's largest membership-based hunting association, serving approximately 89,000 hunters across 800+ local clubs with hunting education, wildlife management training, political advocacy, and a digital ecosystem including the Jæger app and wildlife observation platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Rønde

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: The primary revenue stream is membership fees from approximately 89,000+ memberships across 800+ hunting clubs. New members are offered a 3-month free trial.
2. Webshop Sales: A webshop selling Danmarks Jægerforbund branded merchandise, operated in partnership with Bording A/S. Products are sold at exclusive member prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Danmarks Jægerforbund is Denmark's national hunters' association operating a membership-based organization for approximately 89,000+ hunters across 800+ local hunting clubs. It delivers hunting education (jagttegn courses), leadership and instructor training programs, wildlife observation digital platforms, hunting journals, the Magasinet Jæger magazine, shooting range support services, advocacy for hunting rights in Danish and EU policy, and nature experience services at its Jagtens Hus facility.

Product overview

Danmarks Jægerforbund operates a membership-based organization with a multi-platform digital presence and educational offerings. The core digital products include the Jæger mobile app (for wildlife observations and hunting journal reporting), the Platform til Vildtobservationer web platform, Jægerweb for member services, and Magasinet Jæger as the flagship publication. Supporting services include a webshop (operated with Bording A/S), educational programs (leader training, wildlife manager courses), courses and championship events, nature experience services, and the DJ Skydebaneteam supporting shooting ranges. The organization serves approximately 89,000+ members across 800+ hunting associations.

Differentiator

Problem solved

Functional benefit

Brands

• Jæger (app): Mobile application for hunters providing wild observations, hunting journal, and member services
• Magasinet Jæger
• Jagtens Hus
• Jægerweb

Products and services

• Jæger App Mobile application for hunters to submit wildlife observations, access their personal hunting journal, and log wildlife sightings. The hunting journal feature automatically reports game data to the Danish Nature Agency (Styrelsen for Grøn Arealomlægning og Vandmiljø).
• Platform til Vildtobservationer Online platform for submitting observations of live wildlife, serving as a population monitoring tool and personal wildlife journal for hunters across Denmark.
• Magasinet Jæger Denmark's largest hunting magazine, published by the organization as a member benefit and standalone publication covering hunting, wildlife, nature, and wild game cuisine.
• Jægerweb Web platform for members providing access to content, member services, and hunting-related resources.
• Jagtprøven Educational website covering hunting licenses, exams, and firearms knowledge for aspiring hunters pursuing their jagttegn.
• DJ Webshop Online merchandise store operated in collaboration with Bording A/S, offering Danmarks Jægerforbund branded products at member-exclusive prices.
• Uddannelser (Education Programs) Formal educational programs including leader training (Lederuddannelse), wildlife manager education (Vildtforvalteruddannelsen), instructor courses, hunting license teaching courses, and judge training for members.
• Kurser og Arrangementer (Courses and Events) Courses, lectures, and championship events (Forbundsmesterskaber) for members covering hunting skills and techniques, with 900+ events organized annually.
• Oplevelser i Naturen (Nature Experiences) Nature experiences including outdoor events, children's activities, bonfire hut and shelter bookings, and the exhibition at Jagtens Hus in Rønde.
• DJ Skydebaneteam Shooting range support team based at Jagtens Hus providing expertise on environmental approvals, noise calculations, safety certifications, and assistance to DJ-affiliated shooting ranges.

Quantifiable outcome

• 89,000+ memberships across 800+ hunting associations
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Penta AdvokatercoreImplementation/ SI/ Consulting Partner · 1 January 2020Danmarks Jægerforbund has maintained a close partnership with Penta Advokater since 2020 to provide legal expertise in hunting and weapons law. The firm assists hunters facing challenges to their 'vandelsgodkendelse' (character clearance) and weapon permits, with attorney Rasmus Johansen Schmidt specializing in weapons cases.
• FriluftsrådetcoreStrategic or Co-development PartnerFriluftsrådet (the Outdoor Council) is a political collaboration partner at local, national, and international levels. DJ participates in joint advocacy work on outdoor and nature policy matters.
• VildtforvaltningsrådetcoreStrategic or Co-development PartnerVildtforvaltningsrådet (the Wildlife Management Council) is a formal political collaboration partner where Danmarks Jægerforbund participates in national wildlife management policy discussions and decision-making.
• Styrelsen for Grøn Arealomlægning og Vandmiljø (SGAV)coreStrategic or Co-development PartnerSGAV administers the Skydebanepuljen (shooting range fund) financed by hunting license fees, and the Jagtjournal feature in DJ's app automatically reports game data to SGAV. DJ also collaborates with SGAV on the Plant for Vildtet scheme.
• NaturstyrelsencoreStrategic or Co-development PartnerNaturstyrelsen (the Nature Agency) administered the Plant for Vildtet scheme financed by hunting license funds and collaborated with DJ on wildlife habitat projects. The scheme was discontinued in spring 2026.
• SGAV (Styrelsen for Grøn Arealomlægning og Vandmiljø)minorStrategic or Co-development PartnerDJ collaborated with SGAV on the 'Flåning og grovpartering af hjortevildt' (Skinning and gross butchery of deer game) educational video production, with photography by Søren Vendelbo.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ducks Unlimited: Large US/Canada non-profit membership organization for wetland conservation and waterfowl hunting. Same non-profit membership federation model with magazine, education, advocacy, and habitat programs — relevant as a comparable scale benchmark outside Europe.

Others

• FACE (Federation of Associations for Hunting and Conservation of the EU): European umbrella body for national hunting associations; DJ partners with FACE politically. Directly comparable in mission but operates one level above DJ as an EU-wide federation.
• Conseil International de la Chasse et de la Conservation du Gibier (CIC): International hunting and wildlife conservation council focused on sustainable use policy. Adjacent peer — comparable on policy advocacy dimension and has been part of DJ's international cooperation footprint.
• Deutscher Tierschutzbund: Large German animal-welfare membership association, comparable in forbund governance, magazine, donations, political advocacy model. Indirectly comparable on the non-profit association operating playbook rather than the hunting content itself.

Direct peers

• British Association for Shooting and Conservation (BASC): UK membership organization for shooting and conservation, providing training, advocacy, magazines, insurance, and club services to ~150,000 members. Closest UK analog to DJ's combined education/advocacy/community model.
• Norges Jeger- og Fiskerforbund (NJFF): Norwegian hunting and fishing federation operating a nearly identical forbund model (member clubs, education, magazine, advocacy). Direct Nordic peer combining hunting and fishing in a non-profit association.
• Deutscher Jagdverband (DJV): Germany's national hunting association (DJV), representing ~250,000 hunters through federal and state-level Jägerschaften. Same forbund model (membership, education, political representation, wildlife data) as DJ, operating in a neighboring regulatory jurisdiction.
• Svenska Jägareförbundet: Sweden's national hunting association, with a near-identical mandate (member services, hunting education, wildlife policy advocacy, magazine, local clubs). Direct Nordic counterpart in scale (~150k members), structure (forbund), and service mix to Danmarks Jægerforbund.
• Metsästäjäin Keskusjärjestö (Finnish Hunters' Association): Finland's national hunting association with similar member-club federation structure, hunting education programs, magazine, and political representation role. Comparable Nordic forbund model.

Regional players

• Royal Dutch Hunting Association (Koninklijke Nederlandse Jagersvereniging / KNJV): Dutch national hunting association operating the same forbund model (members, regional clubs, wildlife management courses, magazine). Same hunting-policy environment but serves the Dutch market rather than Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/danmarks-jaegerforbund

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danmarks Jægerforbund