Name

A-Point Groep

Legal name

a-point B.V.

Website

https://a-point.nl

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used vehicles (both private and commercial) across multiple brands including Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Commercial Vehicles. Revenue generated from markup on vehicle sales.
2. Operational Lease: Operational leasing arrangements for both private individuals (Private Lease) and business customers, providing vehicles for a fixed monthly fee including maintenance, road tax, and insurance.
3. Financial Lease: Financial leasing options for business customers where the customer essentially finances the vehicle purchase with ownership transferring at the end of the lease term.
4. Maintenance and Service: Workshop services including scheduled maintenance, APK inspections, air conditioning service, tire service, parts and accessories sales, and accident repair services.
5. Replacement Vehicle Services: Provision of replacement vehicles during maintenance periods, generating additional revenue from vehicle rental arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

A-Point Groep is a multi-brand automotive dealership group that sells new and used vehicles from Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Commercial Vehicles through owned showrooms and digital channels in the Netherlands. The company provides complementary mobility services including private lease, business lease (operational and financial), scheduled maintenance, accident repair, parts and accessories, APK inspections, tire and air conditioning service, and replacement vehicles. Operations are delivered across approximately 20 locations in Amsterdam, Hoofddorp, Almere, and Haarlem as an authorized dealer within the Pon Holdings dealer network.

Product overview

A-Point Groep is a multi-brand automotive dealership and mobility services provider operating as part of the Pon Holdings Dealer Group. The company offers new and used vehicles across five brands: Volkswagen, Audi, SEAT, Škoda, and CUPRA, plus Volkswagen Bedrijfswagens (commercial vehicles). The core product ecosystem combines vehicle sales with comprehensive mobility services including Private Lease (all-inclusive fixed-monthly leasing for individuals) and Business Center Lease Deals (customized fleet solutions). Supporting services include professional maintenance and repair (via dedicated workshops), parts and accessories, vehicle damage repair, APK inspections, tire services, air conditioning maintenance, and replacement vehicle provision. A loyalty program (Loyaliteitspas) and Lease-a-Bike cycling program extend the service portfolio. The company operates multiple retail locations across the Amsterdam area (Amsterdam Zuidoost, Hoofddorp, Almere, Haarlem) with dedicated brand centers including Audi Centrum Amsterdam. Electric mobility is a strategic focus area with charging infrastructure information and EU Data Act compliance services for connected vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Lease Full-service leasing for private individuals offering a complete vehicle for a fixed monthly amount, with maintenance, road tax, and insurance bundled in; the customer pays only for fuel.
• Business Center Lease Deals Customized lease solutions for business customers and entrepreneurs, offering tailored proposals for fleet needs with a dedicated personal contact and exclusive temporary Business Center promotions.
• Operational Lease Operational leasing for businesses covering mobility with services included, providing a fixed monthly fee that bundles the vehicle, maintenance, road tax, and insurance.
• Financial Lease Financial leasing option for businesses to acquire vehicles, where the customer essentially finances the vehicle purchase and ownership transfers at the end of the lease term.
• Vehicle Maintenance Services Professional maintenance and repair services for Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Commercial Vehicles, delivered through A-Point's dedicated workshops.
• APK Vehicle Inspection Mandatory periodic vehicle inspection (Algemene Periodieke Keuring) ensuring safety and environmental compliance for vehicles serviced through A-Point.
• Tire Service (Bandenservice) Complete tire service including tread-depth and pressure checks, seasonal tire swapping, balancing, and storage options.
• Air Conditioning Service (Airco Onderhoud) Air conditioning maintenance service including system inspection, refrigerant refill, and air duct cleaning.
• Parts and Accessories (Onderdelen & Accessoires) Original parts and accessories for vehicles, including roof racks, rims, and smartphone holders.
• Vehicle Damage Repair (Schadeherstel) Vehicle damage repair services provided through A-Point's dedicated Autoschade facilities in Amsterdam, Hoofddorp, and Almere (including the Damsluisweg location).
• Replacement Vehicle Service (Vervangend Vervoer) Replacement vehicle services provided while the customer vehicle is being serviced, including loaner cars, electric bikes, and pickup/delivery service.
• Business Center Advisory Advisory service for entrepreneurs and companies covering business mobility topics, delivered by a professional team providing detailed support for fleet and company-car decisions.
• Connected Vehicle Data Services (EU Data Act) Data rights services for connected vehicles, enabling customers to access and share vehicle-generated data in compliance with EU Data Act (Regulation EU 2023/2854), for vehicles used in temporary deployment such as replacement vehicles, demo cars, test drives, and rentals.
• Škoda Peaq (electric SUV) New fully electric SUV from Škoda combining interior space, advanced technology, and substantial range, available in Selection (from €49,990), Business Edition, and Sportline variants with 63 kWh or 90+ kWh battery packs and up to 646 km WLTP range.
• Škoda Epiq (new EV model) New Škoda electric vehicle now available to order from A-Point, expanding the brand's electric line-up for the Dutch market.
• Volkswagen ID. Polo New electric Volkswagen ID. Polo now available to order from A-Point, expanding the ID. family of EVs for Dutch customers.
• CUPRA Raval New CUPRA Raval model available for test drives at A-Point in its Performance First Edition launch variant.
• Volkswagen ID.7 Tourer Limited Edition Limited-edition variant of the Volkswagen ID.7 Tourer available through A-Point with special edition specification.

Quantifiable outcome

• 236+ electric vehicles available in inventory

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Pon Holdings B.V.coreOthersA-point B.V. is a subsidiary of Pon Holdings B.V. and part of the Dealer Groep Pon. Pon is a major Dutch automotive conglomerate with extensive dealer networks across Europe.
• Lease-a-BikeminorStrategic or Co-development PartnerPartnership with Lease-a-Bike to offer company bicycle leasing as an addition to or alternative for company lease cars, helping working Netherlands get cycling.
• Volkswagen Group (Importeur)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Bedrijfswagens brands. Receives vehicles, marketing support, and manufacturer programs from the importeur (importer).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stern Groep: Dutch automotive dealer group operating multiple brands with full-service dealership, leasing, and fleet management — directly competing in the Dutch market for sales, service, and corporate mobility.
• Wensink Automotive Group: Dutch multi-brand automotive dealer group operating across the Netherlands with similar showroom, workshop, and leasing services — directly comparable in scale, geography, and full-stack mobility offering.
• Vakgarage: Dutch nationwide network of multi-brand service and maintenance locations — overlapping with A-Point's workshop and parts business across the Netherlands.
• Terwolde Group: Dutch automotive dealer group operating Renault, Nissan, Kia, and other brands across multiple locations — comparable mid-sized multi-brand dealer group with sales, service, and fleet offerings.
• Van den Udenhout Groep: Dutch authorized dealer for VW Group brands (including Audi, Škoda, SEAT, VW) with multi-location sales, service, and fleet offerings — directly overlapping with A-Point's brand portfolio and customer segments.
• Broekhuis Holding: Large Dutch multi-brand dealer group offering sales, leasing, service, and parts across multiple locations — competing head-to-head with A-Point in the same authorized-dealer model across the Netherlands.

Broad incumbents

• Inchcape plc: International automotive distributor and retailer operating across multiple markets — comparable in the authorized-dealer distribution model and broader mobility services at global scale.
• D'Ieteren Group: Belgian automotive group distributing VW Group brands and operating mobility services across Benelux — comparable European multi-brand distribution model with similar brand-mix exposure to Volkswagen Group.
• Louwman Group: Major Dutch automotive group distributing multiple brands including Toyota, Lexus, Peugeot, and Suzuki — competing in the same Dutch authorized-dealer channel with comprehensive sales and service operations.
• Hedin Mobility Group: European automotive mobility group with multi-brand dealer operations across the Netherlands and broader Europe — comparable full-stack mobility services at larger scale, including new and used vehicle sales, leasing, and after-sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/apointgroep
• Facebookfacebook.com/apointgroep
• LinkedInlinkedin.com/company/apointgroep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-Point Groep