Lease a Bike
- Company typePrivate
- Founded2015
- HeadquartersCloppenburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
Lease a Bike firmographics
Firmographics- Name
- Lease a Bike
- Legal name
- Lease a Bike Deutschland GmbH
- Website
- https://lease-a-bike.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Lease a Bike industry classification
Industry- Product category
- Corporate Bike Leasing
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
- akta.pro secondary industries
- Used & Refurbished Bike Retail (CRAMAHAK), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where Lease a Bike is headquartered
LocationHeadquarters
- HQ city
- Cloppenburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lease a Bike business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Dienstrad-Leasing (Bike Leasing): Monthly leasing fees paid by employees through salary conversion (Gehaltsumwandlung). Employees save up to 40% compared to direct purchase through tax and social security savings. Contract duration is 36 months.
- Rundum-Schutz Pakete: Comprehensive protection packages for theft, damage, inspection, and wear included in leasing offerings, providing additional service revenue.
- Ratenausfallschutz: Protection coverage for cases where salary conversion is temporarily not possible (e.g., parental leave), ensuring continuity of payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bike Leasing mit Rundum-Schutz |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Lease a Bike product offering
Product offeringCore offering
Lease a Bike provides company bike leasing (Dienstrad-Leasing) via salary conversion, enabling employers to offer employees leased bicycles as a tax-advantaged benefit. The service bundles the bike lease, maintenance, and a Rundum-Schutz (comprehensive protection) package, fulfilled through a nationwide network of more than 100 bike brands and partner dealers, with optional refurbished bikes for sustainable mobility.
Product overview
Lease a Bike is a digital bike leasing platform that enables employers to offer company bicycles as an employee benefit through salary conversion arrangements. The core offering consists of a cloud-based management portal handling employer registration, employee onboarding, bike selection through a network of 100+ bicycle brands, order processing, approval workflows, and payroll integration. The platform is built as a brand of Bike Mobility Services GmbH (BMS), jointly owned by Volkswagen Financial Services AG and Dutch cycling company Pon.Bike. Key supporting services include a protection package (Rundum-Schutz), CO₂ calculator, leasing calculator, live chat support, and an online helpdesk. Additional offerings include refurbished bike leasing for sustainability-conscious employers. Available bicycle brands through the platform include Urban Arrow (cargo bikes), Cervélo (racing bikes), Diamant (E-bikes and trekking bikes), FOCUS (road, gravel, and E-MTB), CUBE, Rose Bikes, and Canyon, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Dienstrad-Leasing
- Rundum-Schutz (Comprehensive Protection Package)
Quantifiable outcome
- Employees save up to 40% compared to direct purchase through tax and social insurance savings
- +3 more outcomes
Companies that use Lease a Bike
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Lease a Bike technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lease a Bike partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Schwartauer WerkeminorCorporate partner for SOLOCharity Race 2026, providing starter kit goods for the charity event supporting families of seriously ill children.
- Capri-SunminorCorporate partner for SOLOCharity Race 2026, providing giveaway items for participants.
- NestléminorCorporate partner for SOLOCharity Race 2026 charity event.
- SebamedminorCorporate partner for SOLOCharity Race 2026 charity event, providing starter kit goods.
- NikeminorSportswear brand Nike provides lifestyle apparel for the Visma-Lease a Bike professional cycling team starting from Tour de France 2025, marking Nike's expanded involvement in professional cycling.
- Pon.BikecoreDutch cycling company Pon.Bike is the other parent of Bike Mobility Services GmbH, providing cycling industry expertise and brand portfolio access.
- Team Visma | Lease a BikecoreLease a Bike is the title sponsor of the professional cycling team (formerly Jumbo-Visma), now known as Team Visma | Lease a Bike. The team competes in WorldTour cycling races.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Lease a Bike competitors and assessment
Company assessmentEmerging players
- Vivup: Vivup is a UK employee-benefits platform that includes bike-to-work salary sacrifice alongside other perks, broadening the product surface beyond pure bike leasing. It illustrates the trajectory of moving from a single-benefit product to a broader employee mobility/benefits marketplace.
- Swapfiets: Swapfiets operates a subscription-based bike rental service across several European cities, including Germany. While its model is consumer subscription rather than salary-conversion leasing, it competes for the same end user and represents an alternative bike-as-a-service paradigm in the same addressable market.
Regional players
- CycleScheme: CycleScheme is the UK's leading salary-sacrifice bike-to-work scheme provider, structurally analogous to Lease a Bike but operating only in the UK. It is relevant as a regional blueprint for how Lease a Bike's model could translate to other European geographies.
Direct peers
- BusinessBike: BusinessBike is a major German corporate bike leasing provider operating the same Gehaltsumwandlung model with a digital employer portal and broad dealer network. It is one of the most frequently compared alternatives to Lease a Bike in enterprise procurement processes.
- Jobrad: Jobrad is the leading direct competitor in German Dienstradleasing, offering employer-based bike leasing via salary conversion through a similar digital portal and dealer network. It competes head-to-head with Lease a Bike for the same corporate customers and brands.
- Mein-Dienstrad: Mein-Dienstrad is a smaller but established German corporate bike leasing platform, competing for the same SMB and mid-market employer accounts as Lease a Bike with the same salary-conversion framework.
- Bikeleasing.de: Bikeleasing.de is a German Dienstradleasing platform focused on employer-administered bike leasing with digital onboarding. It overlaps directly with Lease a Bike on product mechanics, target customer and dealer distribution model.
- Deutsche Dienstrad: Deutsche Dienstrad offers employer-based bike leasing in Germany via salary conversion, competing for similar SME and public-sector accounts. It is a comparable Dienstradleasing platform with a parallel dealer-network distribution approach.
- Cycles4You / Eurorad (leasedad group): Eurorad (part of the leasedad/ENRA group) is a long-standing German corporate bike leasing provider with a national dealer network, competing directly with Lease a Bike in the enterprise and public-sector segments.
Broad incumbents
- ALD Automotive / LeasePlan (bike programs): ALD Automotive and LeasePlan are major fleet-leasing incumbents that increasingly bundle micro-mobility and bike programs into their corporate offerings. They are broader incumbents whose bike-related initiatives compete for the same corporate mobility budgets as Lease a Bike.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lease a Bike social profiles
Digital presenceLease a Bike compliance and trust
Trust signalCompliance8 records
Lease a Bike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lease a Bike leadership team
Management profileNumber of profiles
Profiles2 records
Lease a Bike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lease a Bike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lease a Bike
What does Lease a Bike do?
Lease a Bike provides company bike leasing (Dienstrad-Leasing) via salary conversion, enabling employers to offer employees leased bicycles as a tax-advantaged benefit. The service bundles the bike lease, maintenance, and a Rundum-Schutz (comprehensive protection) package, fulfilled through a nationwide network of more than 100 bike brands and partner dealers, with optional refurbished bikes for sustainable mobility.
Is Lease a Bike a public or private company?
Lease a Bike is a private company. It is classified as corporate owned and is currently operating.
When was Lease a Bike founded?
Lease a Bike was founded in 2015. It employs 51 to 100 people.
Where is Lease a Bike based?
Lease a Bike is headquartered in Cloppenburg, Germany, in the Europe region.
How does Lease a Bike make money?
Three revenue lines are on record. Dienstrad-Leasing (Bike Leasing) is the primary driver. The others are rundum-Schutz Pakete and ratenausfallschutz.
Who are Lease a Bike's main competitors?
Emerging players on record are Vivup and Swapfiets. CycleScheme is listed as a regional player. Direct peers are BusinessBike, Jobrad, Mein-Dienstrad, Bikeleasing.de, Deutsche Dienstrad and Cycles4You / Eurorad (leasedad group). ALD Automotive / LeasePlan (bike programs) is listed as a broad incumbent.
Does Lease a Bike have an API?
No public API is recorded for Lease a Bike.
What industry is Lease a Bike in?
Lease a Bike's product category is Corporate Bike Leasing. Its primary akta.pro industry code is CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent), with a secondary code of CRAMAHAK, Used & Refurbished Bike Retail. Its NAICS code is 5321 and its SIC code is 7510.