50+1 Strategies
50+1 Strategies is a full-service political consulting and civic engagement firm providing strategy, organizing, communications, paid media, and design services to Democratic electoral campaigns, progressive advocacy organizations, ballot measure committees, and corporate civic engagement clients.
- Company typePrivate
- Founded2012
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 50+1 Strategies does
50+1 Strategies is a full-service political consulting and civic engagement firm founded in 2012 by Nicole Derse and Addisu Demissie, two Democratic operatives who met on the 2008 Obama campaign. The company delivers five integrated service lines — Strategy, Organizing, Communications, Paid Media, and Design — to Democratic electoral candidates, progressive advocacy organizations, ballot measure committees, PACs, and corporate clients seeking community engagement. Its portfolio spans federal, statewide, judicial, mayoral, ballot measure, and corporate civic engagement work, including the Gavin Newsom gubernatorial campaign, Karen Bass's 2022 Los Angeles mayoral win, the DCCC's AAPI and Black voter engagement programs, Everytown for Gun Safety's Demand a Seat candidate training program, the Planned Parenthood Action reproductive health campaigns, and the Golden State Warriors' Chase Center community engagement. The firm is recognized by the American Association of Political Consultants with awards including Ballot Measure Campaign of the Year (2016), Pollie Award (2023), and Reed Award (2024).
The company operates as a project-based professional services firm with no disclosed external funding, no parent company, and no proprietary technology platform; revenue derives from contracted engagements structured around election cycles and campaign durations. Core staff of approximately 11–50 employees (roughly 16 named on the team page) is supplemented by cycle-based contractors paid $35–50 per hour for up to 35 hours per week. The headquarters is at 490 Post Street, San Francisco, with additional team presence in Los Angeles and Washington, D.C. Leadership is co-owned by the two founding principals, with a team that the firm describes as majority women and majority people of color.
Customer outcomes documented across case studies include electing the first Black woman mayor of Los Angeles (Karen Bass), flipping Orange County blue for the first time in 40 years (Newsom), electing the first progressive Wisconsin Supreme Court justice in a quarter-century (Rebecca Dallet), preserving a Democratic majority on the Pennsylvania Supreme Court (Dan McCaffery, 53.4%–46%), generating 16,000+ supporters for the Chase Center arena, sending 2+ million pieces of mail for Planned Parenthood, recruiting 42,000+ poll workers for More Than a Vote, and placing 279 gun-sense candidates via Everytown's Demand a Seat program. The firm is privately held as 50+1 Strategies LLC, incorporated in California.
50+1 Strategies firmographics
Firmographics- Name
- 50+1 Strategies
- Legal name
- 50+1 Strategies LLC
- Website
- https://50p1.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 50+1 Strategies is a full-service political consulting and civic engagement firm providing strategy, organizing, communications, paid media, and design services to Democratic electoral campaigns, progressive advocacy organizations, ballot measure committees, and corporate civic engagement clients.
- Ownership category
- akta.pro rank
50+1 Strategies industry classification
Industry- Product category
- Political Consulting Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Marketing Consulting Services (541613), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Media Relations & Press Office Services (MPAAADAI), Political & Advocacy Advertising (MPADAEAK), Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
Keywords
Where 50+1 Strategies is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
50+1 Strategies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Political Consulting Services: Revenue generated from providing strategic consulting, campaign management, and advisory services to electoral campaigns, advocacy organizations, ballot measure committees, PACs, corporations, and nonprofits. Services include strategy development, message crafting, community organizing, paid media production and placement, creative design, and training programs. Engagement terms are project-based, with contractors paid $35-50/hour for specific cycle work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contractor positions for 2024 election cycle |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
50+1 Strategies product offering
Product offeringCore offering
50+1 Strategies is a full-service civic engagement and political consulting firm providing Strategy, Organizing, Communications, Paid Media, and Design services to Democratic electoral campaigns, ballot measure committees, advocacy nonprofits, PACs, and select corporations. Engagements are typically project- or cycle-based, combining strategic advisory with hands-on execution across campaign management, field organizing, paid media production and placement, message development, and creative design.
Product overview
50+1 Strategies is a full-service civic engagement and political consulting firm that provides integrated campaign services across five core areas: Strategy, Organizing, Communications, Paid Media, and Design. The company operates as a professional services firm rather than a software product, offering strategic consulting, campaign management, community engagement, and creative production services for electoral and advocacy campaigns. Services include political consulting, grassroots organizing, message development, direct mail, digital advertising, media production, and design services, all delivered by a team of political professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services
- Organizing Services
- Communications Services
- Paid Media Services
- Design Services
Quantifiable outcome
- Elected California Governor Gavin Newsom with largest margin since Earl Warren (1950)
- +5 more outcomes
Companies that use 50+1 Strategies
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
50+1 Strategies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
50+1 Strategies partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Congressional Black Caucus PACcorePartnership with Congressional Black Caucus PAC for research and voter engagement data to center messaging for Black voters in DCCC campaigns. Provided voter research data that informed culturally competent messaging strategy.
- President Barack ObamamajorObama endorsement featured in Karen Bass campaign digital advertising. Partnership helped generate significant organic reach and credibility for the campaign.
- Students Demand ActionminorExpanding Demand a Seat program offerings to Students Demand Action network to recruit more young people to run for office.
- NAACP LDF (Legal Defense Fund)corePartnership with NAACP LDF to identify key communities where poll worker shortages could create barriers to voting, especially for Black voters.
- CADEM (California Democratic Party)core50+1 team members managed political agenda at CADEM convention and worked closely with state party organization for Gavin Newsom gubernatorial campaign.
- Local UnionsminorWorking with local union printers to deliver professional and timely campaign materials and creative production.
- Airbnbcore50+1 led management and oversight of Airbnb's grassroots efforts to organize hosts and guests for No on F campaign, including strategic messaging, field management, and compliance.
- City and County of San FranciscocoreLong-term engagement with San Francisco government for Chase Center arena project, working through complex regulatory approvals and community engagement requirements.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
50+1 Strategies competitors and assessment
Company assessmentDirect peers
- Precision Strategies: Precision Strategies is a Democratic political consulting firm founded by former Obama campaign senior staff, offering strategy, paid media, and digital services to progressive campaigns and causes. It is highly comparable to 50+1 in services, client base, and team pedigree.
- Rising Tide Interactive: Rising Tide Interactive is a Democratic digital advertising agency focused on online fundraising, advocacy, and voter engagement for campaigns and progressive organizations. It overlaps with 50+1's paid media and digital services for the same client set.
- BerlinRosen: BerlinRosen is a progressive public relations and strategic communications firm serving political campaigns, advocacy organizations, labor unions, and corporate clients. Like 50+1, it provides integrated communications, paid media, and strategic services to the same Democratic ecosystem.
- Hattaway Communications: Hattaway Communications is a strategic communications firm working with nonprofits, foundations, and advocacy organizations to advance progressive causes. Like 50+1, it operates at the intersection of strategic communications and cause advocacy, though with more of a research/messaging focus.
- Bully Pulpit Interactive: Bully Pulpit Interactive is a Democratic digital strategy, creative, and advertising agency serving campaigns, advocacy groups, and nonprofits. Like 50+1 it is built around a creative + paid media + digital offering, but with a much larger national footprint and data/tech capabilities.
- Avalanche Strategy: Avalanche Strategy is a Democratic political consulting and paid media firm offering services to campaigns, ballot measures, and progressive organizations. Comparable to 50+1 in client base, service mix, and scale, and is one of the most direct boutique competitors.
- SKDKnickerbocker: SKDKnickerbocker is a top-tier Democratic political consulting, public affairs, and advertising firm headquartered in Washington, D.C. with offices in New York, Los Angeles, and other major markets. It offers the same full-service integrated model - strategy, advertising, communications, and digital - that 50+1 does, and competes for the same high-profile Democratic and progressive clients.
Broad incumbents
- GMMB: GMMB is one of the largest Democratic political advertising and consulting firms in the U.S., with deep relationships across the DCCC, DSCC, and major advocacy organizations. It competes with 50+1 for the same progressive clients but operates at meaningfully greater scale and a more national footprint.
Others
- Capitol Counsel: Capitol Counsel is a federal government affairs and public affairs firm serving corporations, trade associations, and nonprofits. Adjacent to 50+1 in that it serves some of the same corporate advocacy and policy clients, but focuses on lobbying rather than electoral campaign execution.
Emerging players
- Mission Control: Mission Control is a Democratic political consulting firm focused on state and local campaigns, ballot measures, and progressive advocacy. Smaller and more emerging than 50+1, but with significant overlap in services and target clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
50+1 Strategies social profiles
Digital presence50+1 Strategies financial estimates
Financial estimateRevenue estimate
Valuation estimate
50+1 Strategies leadership team
Management profileNumber of profiles
Profiles16 records
50+1 Strategies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
50+1 Strategies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 50+1 Strategies
What does 50+1 Strategies do?
50+1 Strategies is a full-service civic engagement and political consulting firm providing Strategy, Organizing, Communications, Paid Media, and Design services to Democratic electoral campaigns, ballot measure committees, advocacy nonprofits, PACs, and select corporations. Engagements are typically project- or cycle-based, combining strategic advisory with hands-on execution across campaign management, field organizing, paid media production and placement, message development, and creative design.
Is 50+1 Strategies a public or private company?
50+1 Strategies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 50+1 Strategies founded?
50+1 Strategies was founded in 2012. It employs 11 to 50 people.
Where is 50+1 Strategies based?
50+1 Strategies is headquartered in Oakland, United States, in the North America region.
How does 50+1 Strategies make money?
One revenue line is on record: political Consulting Services.
Who are 50+1 Strategies's main competitors?
Direct peers on record are Precision Strategies, Rising Tide Interactive, BerlinRosen, Hattaway Communications, Bully Pulpit Interactive, Avalanche Strategy and SKDKnickerbocker. GMMB is listed as a broad incumbent. Capitol Counsel is listed as an others. Mission Control is listed as an emerging player.
Does 50+1 Strategies have an API?
No public API is recorded for 50+1 Strategies.
What industry is 50+1 Strategies in?
50+1 Strategies's product category is Political Consulting Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 5418 and its SIC code is 7311.