What Avire Ltd does

Avire Ltd is a UK-headquartered (Maidenhead) manufacturer of lift (elevator) safety and emergency communication systems, operating as a wholly-owned subsidiary of Halma plc, a FTSE 250 life-safety technology conglomerate that acquired it in 2019. Founded c.1970-1971, Avire serves the global vertical-transportation ecosystem: building owners and facility managers, lift maintenance companies and independent engineers, lift OEMs, lift consultants, and multi-site operators across healthcare, education, hospitality, government, and public transport. It operates a multi-brand structure — MEMCO (Europe/Asia), MICROKEY (Spain), and RATH and JANUS (Americas) — with products installed in a claimed 4 million-plus buildings and over 2 million light curtains delivered.

The product architecture is modular, combining hardware, connectivity, and cloud software. Core hardware spans light curtains (Panachrome, Panachrome Plus 3D, Pana 40+) with patented red/green LED door indicators and microwave-radar Smart 3D detection (24.150 GHz), and emergency communication devices including the DCP Evo/Evo X and 4G VoLTE DCP 2.0 digital communication platforms (integrated GSM/VoIP/VoLTE gateway, emergency phone, and M2M gateway with TLS 1.2 encryption and battery backup) plus the legacy Memcom+ autodialler. A connectivity layer provides M2M SIM cards, and a software layer comprises the ISO 27001-certified AVIRE HUB cloud monitoring platform (using the open P100 protocol) and the AVIRE APP for field configuration. Accessories such as Lift HAWK self-learning monitoring sensors and the Navigation Box add telemetry. The portfolio is heavily certified (EN 81-28, EN 81-20, EN 81-70, EN 18031-1, ISO 9001, ISO 27001, CE, FCC, CSA), with manufacturing in Singapore, Shanghai, and the Czech Republic.

The business model is primarily hardware sales (quote-based, sold via regional direct field-sales offices in the UK, Germany, France, Spain, and the USA and through a channel of lift maintenance companies, installers, and distributors), augmented by recurring revenue from M2M SIM airtime contracts (12/24/36/60-month terms), AVIRE HUB software subscriptions, the UK SENTINEL managed lift-emergency-communication service (monthly/quarterly/annual, no-CapEx), and professional services/training. Go-to-market is enterprise field sales plus channel partners, reinforced by event participation (LIFTEX 2025) and thought-leadership positioning around the PSTN/2G/3G switch-off (as a "National Champion" of the Fit to Switch initiative).

Name

Avire Ltd

Legal name

Avire Limited

Website

https://avire-global.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Avire Ltd manufactures lift (elevator) safety and emergency communication systems — light curtains, digital communication platforms, M2M connectivity, and cloud monitoring — for building owners, lift maintenance firms, and OEMs globally. It is a multi-brand subsidiary of Halma plc.

Ownership category

akta.pro rank

Product category

Elevator Safety & Communication Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Telephone Apparatus Manufacturing (33421), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Telephone & Telegraph Apparatus (3661)

akta.pro primary industry

Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use) (IMAGAIAF)

Keywords

• Elevator safety equipment
• Lift communication systems
• Light curtain detection
• Emergency lift phones
• Lift monitoring software

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lift Safety Hardware Sales: Sale of physical products including light curtains (Panachrome, Pana 40+, Smart 3D), emergency telephones (Memcom+, DCP), cellular gateways, digital audio units, navigation boxes, and accessories. Hardware constitutes the primary revenue driver, sold through direct sales teams and channel partners.
2. Software Subscriptions (AVIRE HUB): AVIRE HUB cloud-based monitoring software platform, operating on an ISO 27001 certified platform, enables remote management of lift installations. Revenue generated through platform access subscriptions.
3. M2M SIM Cards and Airtime Services: AVIRE M2M SIM cards sold on fixed-term contracts (12, 24, 36, 60 months) with voice and data plans. SENTINEL service offers flexible subscription payments (monthly, quarterly, or annually) with auto-renewal and managed connectivity.
4. SENTINEL Managed Services: Managed lift emergency communication service providing device preparation, validation monitoring, remote diagnostics, technical coordination, and fault resolution support. Subscription-based model tailored for multi-site operators including education sector.
5. Professional Services and Training: Customer training sessions for lift maintenance engineers, installation training, and product education. The company conducts regular hands-on training programs with customers such as Pickerings, Classic Lifts, and Olympic Lifts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Avire Ltd manufactures and sells elevator safety and communication products including light curtains (Panachrome, Pana 40+, Smart 3D), emergency telephones (Memcom+, DCP Evo), cellular gateways, digital audio units, and accessories. The company also offers cloud-based monitoring software (AVIRE HUB), a mobile configuration app (AVIRE APP), M2M SIM connectivity, and the SENTINEL managed emergency communication service. Products are sold to elevator manufacturers, lift maintenance companies, building owners, and facility managers globally through direct sales offices and channel partners.

Product overview

Avire Ltd operates as a lift safety and emergency communication solutions provider organized around multiple product sub-brands (MEMCO for Europe/Asia, MICROKEY for Spain, RATH and JANUS for Americas). The product portfolio centers on a modular platform architecture combining hardware devices, connectivity services, and cloud-based monitoring software. Core hardware includes DCP (Digital Communication Platform) communication hubs (DCP EVO, DCP EVO X, DCP 2.0) that integrate GSM/VoIP/VoLTE gateway and emergency phone functionality, supplemented by Memcom+ analogue autodialler and various accessories (TOC DAU, Lift HAWK sensor, Navigation Box, Smart 3D detector, light curtains including Panachrome Plus and Pana 40+). Software layer consists of AVIRE HUB monitoring platform and AVIRE APP for installation/configuration. Managed services include SENTINEL for proactive lift emergency communication management and M2M SIM cards for connectivity. The system supports EN 81-28 compliance, four-way emergency communication (lift car, top of car, pit, machine room), and addresses the PSTN/2G/3G network sunset through digital transition solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MEMCO: Globally trusted elevator safety and communication products including light curtains such as Panachrome and Pana40+, emergency telephones such as Memcom+ and Digital Communication Platform (DCP). Primary brand for Europe & Asia markets.
• MICROKEY
• RATH
• JANUS
• AVIRE HUB
• SENTINEL

Products and services

• DCP Evo Lift Digital Communication Platform All-in-one emergency communication hub combining GSM gateway, lift emergency phone, and M2M gateway with VoIP and VoLTE over 4G data and automatic 2G fallback. Features TLS encryption for secure data communication and built-in battery backup for up to 3 hours during power outages. Designed for lift manufacturers, maintenance companies, and building owners requiring EN 81-28 and EN 18031-1 compliant emergency communications.
• DCP Evo X Variant of the DCP Evo digital communication platform with identical functionality plus one additional RS232/RS422/485 serial port for sites requiring a second serial connection to a lift controller or other devices. Targets lift installations with complex controller integration requirements.
• 4G VoLTE DCP 2.0 Lift Digital Communication Platform Advanced 4G digital communication platform designed to meet latest EN 81-28 standards, securing reliable real-time lift emergency communication while adapting to modern building infrastructure changes. Supports MQTT-enabled connectivity and TLS 1.2 encryption with daily certificate updates for cybersecurity resilience. For elevator OEMs, maintenance providers, and building owners transitioning from legacy PSTN/2G/3G systems.
• Memcom+ Lift Emergency Phone High-quality, reliable autodialler providing trapped passengers quick access to emergency assistance. Features speaker, microphone, and backlit LCD for programming and status updates. Supports up to 8 MEMCOM devices on a single telephone line and up to 4 emergency call numbers. Designed for lift installations requiring straightforward EN 81-28 compliant emergency communications.
• Panachrome Plus Lift Light Curtain Lift light curtain with red and green LED door indicators highlighting door movements for enhanced passenger safety. 3D detection extends protection into the landing zone. Remote diagnostics reduce site visit frequency. Patented technology with multiple international patents granted (Singapore, EP, USA, Canada, Australia). For elevator manufacturers and building owners.
• Pana 40+ Lift Light Curtain Bestselling lift light curtain suitable for any installation due to range of available profiles (Standard, Slimline, Ultra Slim, Leading Edge, Slampost). Features 194 criss-cross beams offering protection to 1.8m height with 2D and 3D detection models. For global lift manufacturers and installers requiring versatile EN 81-20 compliant door protection.
• Smart 3D Lift Door Detector Microwave radar-based 3D detection system (24.150 GHz, <5mW/cm2) for Panachrome+ lift curtains. Detects people and objects approaching lift doors, identifies potential collisions early, and triggers doors to reopen before impact. Reduces lift door damage by over 50% in high-traffic environments. Patent pending. Designed for hospitals, airports, retail, and high-traffic installations.
• AVIRE HUB Lift Monitoring Software Cloud-based lift monitoring software platform providing remote access to entire installation portfolio. Delivers real-time visibility of lift location, operational status, alarms, connectivity, event history, and site management. Built on ISO 27001 certified platform architecture with multiple user roles and fixed access levels. Compatible with all AVIRE devices and third-party devices using P100 protocol. For facility managers and multi-site operators.
• AVIRE APP Mobile application for installation and monitoring of lift emergency communication systems. Enables straightforward programming, configuration, and system management in the field with easy-to-follow tutorial videos. Used by lift installation engineers and maintenance technicians on-site or remotely.
• SENTINEL Managed Lift Emergency Communication Service UK's only pro-actively managed, resilient lift emergency connection service. Includes device preparation and configuration, managed connectivity support, seven-day validation monitoring, technical triage, and engineer support coordination. Built on AVIRE HUB with subscription-based pricing (monthly, quarterly, or annual). Targeted at multi-site UK operators including education, healthcare, and hospitality.
• AVIRE M2M Lift SIM Card Machine-to-machine SIM cards tailored for the lift industry, operating in extreme temperatures and enduring vibrations. Non-steered and fully roaming with automatic network selection to the strongest available signal. Pre-activated with remote renewals. One SIM supports up to 4 lift alarms when paired with AVIRE DCP. Available in 12, 24, 36, and 60 month fixed-term voice and data plans.
• Four-Way Lift Communication & Telemetry System Comprehensive emergency communication system providing four-way connectivity (lift car, top of car, pit, and machine room) for enhanced worker safety during maintenance and inspection operations. For lift maintenance companies and building owners seeking full-coverage worker safety communications.
• Lift HAWK Remote Lift Monitoring Sensor Compact remote lift monitoring sensor that reduces false and costly engineer callouts. Self-learning system identifies low-activity periods to autonomously perform tests. Real-time monitoring via AVIRE HUB with 4-wire CAN or serial connection to DCP. Patent applications filed in GB 1716671.1, EP 18782164.0, and PCT/GB2018/052776. For building owners and maintenance providers.
• Navigation Box Smart sensor providing insights into lift journeys, helping building owners and maintenance providers make data-driven decisions on timing of essential maintenance to reduce malfunction and downtime. Suitable for lifts up to 18 floors. For facility managers and lift maintenance companies.

Quantifiable outcome

• Lift door damage reduced by over 50% using Smart 3D detection in high-traffic retail environments
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• Fit to SwitchcoreGTM or Marketing PartnerAVIRE (MEMCO by AVIRE) serves as a National Champion for Fit to Switch, an initiative designed to raise awareness about the upcoming PSTN switch-off in 2027. The partnership aims to educate businesses and end-users about upgrading to resilient digital solutions. AVIRE contributes to spreading awareness of the PSTN switch-off's impact on critical lift emergency communication systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pilz: German-based global supplier of industrial safety automation including safety relays, controllers, and sensors. Pilz overlaps with Avire at the broader functional safety level for elevator and machinery applications, though it does not specialize in lift light curtains or emergency telephones.
• SICK AG: German global manufacturer of industrial sensors and safety systems including presence in elevator door protection and detection. SICK competes with Avire's sensor-based safety portfolio from a broader industrial automation platform.
• Honeywell Building Technologies: Global incumbent in building management, fire safety, and security systems with overlapping capabilities in emergency communication, life safety, and integrated building monitoring. Competes with AVIRE HUB and SENTINEL at the multi-site managed services layer.
• Schindler Group: Global elevator and escalator OEM with in-house digital communication and monitoring solutions (Schindler Ahead). Competes with Avire on both the OEM supply side and in the digital service / connected lift space, though Schindler is much larger and broadly diversified across the lift value chain.
• TeleAlarm (by Legrand): European provider of emergency call and communication systems primarily for healthcare and accessibility settings, part of Legrand Care. Comparable to Avire's emergency telephone and managed communication offerings for regulated safety environments.

Direct peers

• BEA Group: Belgian sensor specialist focused on activation and safety sensors for doors, gates, and industrial automation including elevator doors. BEA's portfolio of microwave, infrared, and radar sensors competes directly with AVIRE's Pana 40+, Panachrome, and Smart 3D lines for elevator door protection.
• Bircher Smart Access: Swiss manufacturer of sensor-based safety and access solutions for industrial doors, gates, public transport, and elevators. Bircher's profile overlaps with Avire's elevator door detection, light curtain, and access control product categories in target customer segments.
• CEDES AG: Swiss-headquartered specialist in optical safety sensors including light curtains and detection systems for elevators and automated doors. CEDES is the closest direct competitor to Avire's MEMCO light curtain and Smart 3D detection product lines, serving overlapping OEM and installer customers.
• Elsi: Spanish specialist in lift emergency telephones and communication systems, comparable to Avire's MICROKEY and MEMCO autodialler offerings. Elsi is a regionally focused direct competitor in the Spanish and broader European emergency communication segment.

Regional players

• Wittur Group: European elevator components supplier offering safety, door, and cabin systems to lift manufacturers. Wittur is a peer in serving the elevator components value chain, though it is more OEM-facing than Avire's aftermarket and modernization emphasis.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBodoYnZxhVUaBN-k2tk1aw
• LinkedInlinkedin.com/company/avire-limited

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avire Ltd