OnTheList
OnTheList is a Hong Kong-based, members-only flash-sales platform founded in 2016 that connects consumers with premium and luxury brands at 15-80% discounts through weekly online sales and a Taikoo Place showroom, monetizing via subscriptions and flash-sale transactions.
- Company typePrivate
- Founded2016
- HeadquartersCentral, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OnTheList does
OnTheList is a Hong Kong-based, members-only flash-sales platform that connects consumers with premium and luxury brands at discounts of 15-80% off retail. Founded in 2016 by co-founders Delphine Lefay (CEO) and Diego Dultzin Lacoste (CFO), the company curates 15-20 brand sales per week across fashion, beauty, home décor, and lifestyle categories, featuring partners such as Levi's, Teva, THANN, Delsey, Umbra, Frederique Constant | Alpina, Her Own Words, and Doughnut. The platform emphasizes product authenticity through direct brand relationships and sustainability through a circular-economy mission that earned it B Corp certification from B Lab.
The underlying technology is a relatively standard e-commerce stack delivered through a website and native iOS/Android applications, with no disclosed APIs, AI/ML features, or proprietary integrations. Distribution is dual-channel: an online storefront with free delivery on orders above HKD 500 and a physical showroom located in Taikoo Place, Hong Kong, where members can shop flash sales in person. The company also runs invitation-only "Luxury Private Sales" reserved for premium-tier members.
OnTheList monetizes through two streams: transaction revenue from flash-sale purchases and recurring subscription revenue from a tiered membership program — Standard (free), Premium (HKD 328 per three months), and VIP (HKD 738 per three months). Higher tiers unlock 24-hour early access, priority checkout, VIP-only sessions, birthday rewards, and an accelerated points program (2-6 points per HKD 10 spent). Marketing is community-led, relying on Instagram, email newsletters, app push notifications, and member referrals, and the company targets Hong Kong-based fashion, beauty, and lifestyle consumers seeking discounted access to otherwise-priced premium brands.
OnTheList firmographics
Firmographics- Name
- OnTheList
- Legal name
- OnTheList
- Website
- https://onthelist.hk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnTheList is a Hong Kong-based, members-only flash-sales platform founded in 2016 that connects consumers with premium and luxury brands at 15-80% discounts through weekly online sales and a Taikoo Place showroom, monetizing via subscriptions and flash-sale transactions.
- Ownership category
- akta.pro rank
OnTheList industry classification
Industry- Product category
- Online Flash Sale Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Off-price/Flash-sale Generalist Marketplaces (CRAFAAAH)
- akta.pro secondary industry
- Off-Price Online Apparel & Fashion Retail (Digital-First/Flash Sales) (CRAEABAJ)
Keywords
Where OnTheList is headquartered
LocationHeadquarters
- HQ city
- Central
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
OnTheList business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Membership Subscriptions: Revenue from tiered membership plans: Standard (free), Premium (HKD 328 per 3 months), and VIP (HKD 738 per 3 months). Premium tiers provide early access, priority checkout, and exclusive sales invitations.
- Flash Sale Transactions: Revenue from product sales during flash sales events. The company works directly with brands to offer authentic products at 15-80% off retail prices, selling through both online platform and physical showroom.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free standard membership with basic flash sale access |
| Subscription | Multi-year contract | Premium membership - 3 months at HKD 328 |
| Subscription | Multi-year contract | VIP membership - 3 months at HKD 738 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
OnTheList product offering
Product offeringCore offering
OnTheList is a members-only flash sales platform that hosts invitation-only private sales for luxury and premium brands at 15-80% off retail prices. The company operates a tiered membership model (Standard free, Premium HKD 328/3 months, VIP HKD 738/3 months) and runs 15-20 weekly flash sales across fashion, beauty, home décor, and lifestyle categories. Sales are delivered through an e-commerce website, iOS/Android mobile app, and a physical showroom in Taikoo Place, Hong Kong.
Product overview
OnTheList is a members-only flash sales platform for luxury brands, operating on a tiered membership model consisting of Standard (free), Premium (HKD 328/3 months), and VIP (HKD 738/3 months) tiers. The platform combines an online shopping experience accessible via website and mobile application (iOS/Android) with a physical showroom in Taikoo Place. Core offerings include weekly flash sales featuring 15-20 different brands, Luxury Private sales events for premium members, and real-time brand alerts through the OTL App. The company works directly with brands including Levi's, Teva, THANN, Delsey, Umbra, Frederique Constant | Alpina, Her Own Words, and Doughnut to ensure product authenticity. Members earn points on purchases and receive benefits such as priority access, early shopping windows, and birthday rewards based on their membership tier.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Membership Free membership tier providing members with access to flash sales in the physical showroom and online via the app. Members receive early invitations and can reserve time slots for Luxury Private sales.
- Premium Membership Paid membership at HKD 328 for 3 months. Members can shop up to 24 hours before Standard members, access exclusive time slots for Luxury Private sales, get priority entrance and checkout at the showroom, receive birthday presents, and earn 4 points per HKD 10 spent in eligible flash sales.
- VIP Membership Top-tier paid membership at HKD 738 for 3 months, including all Premium benefits plus a HKD 200 birthday coupon and 6 points per HKD 10 spent in eligible flash sales, with access to exclusive VIP-only sessions.
- Flash Sales Weekly time-limited sales events featuring 15-20 different brand flash sales per week with items at 15-80% off retail prices, available both online and in-store. The platform works directly with brands to ensure 100% authenticity.
- Luxury Private Sales Exclusive invitation-only sales events for Premium and VIP members featuring luxury brand merchandise with reserved time slots and priority access privileges.
- Taikoo Place Showroom Physical showroom located in Taikoo Place, Hong Kong where members can shop flash sales in person with priority access for Premium and VIP members.
Quantifiable outcome
- 100% authentic products guaranteed through direct brand partnerships
Companies that use OnTheList
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
OnTheList technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OnTheList partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
OnTheList competitors and assessment
Company assessmentBroad incumbents
- HauteLook (Nordstrom Rack): Members-only flash-sale site for fashion, beauty, and home brands, now part of Nordstrom. Comparable flash-sale mechanic and category breadth, with much larger parent-company backing.
- NET-A-PORTER: Global luxury fashion e-commerce platform operated by Richemont's YOOX Net-a-Porter Group. Competes with OnTheList for luxury brand allocations and the Asian affluent consumer.
- Mytheresa: Public luxury e-commerce platform offering curated premium and luxury fashion, accessories, and kidswear. Competes for the same Hong Kong / Asian luxury shopper with a fuller-price assortment plus private-sale events.
Direct peers
- Veepee (formerly Vente-Privée): European flash-sales pioneer running invitation-only private sales of premium and luxury brands at deep discounts across multiple geographies. Closest comparable to OnTheList's invitation-only, time-limited luxury flash-sale model.
- 24S: LVMH-backed luxury e-commerce platform featuring private sales and curated designer fashion. Comparable to OnTheList's premium/luxury positioning and access to brand-direct inventory.
- Gilt: Members-only flash-sale site for premium apparel, home, and lifestyle brands. Operates the same invitation/membership-led flash-sales mechanic as OnTheList.
- Rue La La: Invite-only flash-sale retailer offering brand-name fashion, beauty, and home goods at discounts. Directly comparable business model and category mix to OnTheList.
- The Luxury Closet: Middle East-based authenticated luxury resale and flash-sale platform. Overlaps with OnTheList in authentication-led luxury off-price positioning, though with a pre-owned-led model.
Regional players
- BrandOff: Japan-based retailer specializing in authenticated pre-owned and overstock luxury goods. Adjacent competitor in the Asia-Pacific authenticated luxury off-price space.
- Reebonz: Singapore-based luxury and premium fashion e-commerce and resale platform. Comparable regional peer serving affluent Asian consumers with authenticated branded merchandise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
OnTheList social profiles
Digital presenceOnTheList financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnTheList leadership team
Management profileNumber of profiles
Profiles2 records
OnTheList funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnTheList M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnTheList
What does OnTheList do?
OnTheList is a members-only flash sales platform that hosts invitation-only private sales for luxury and premium brands at 15-80% off retail prices. The company operates a tiered membership model (Standard free, Premium HKD 328/3 months, VIP HKD 738/3 months) and runs 15-20 weekly flash sales across fashion, beauty, home décor, and lifestyle categories. Sales are delivered through an e-commerce website, iOS/Android mobile app, and a physical showroom in Taikoo Place, Hong Kong.
Is OnTheList a public or private company?
OnTheList is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OnTheList founded?
OnTheList was founded in 2016. It employs 11 to 50 people.
Where is OnTheList based?
OnTheList is headquartered in Central, Hong Kong SAR China, in the Asia region.
How does OnTheList make money?
Two revenue lines are on record. Membership Subscriptions are the primary driver. The others are flash Sale Transactions.
Who are OnTheList's main competitors?
Broad incumbents on record are HauteLook (Nordstrom Rack), NET-A-PORTER and Mytheresa. Direct peers are Veepee (formerly Vente-Privée), 24S, Gilt, Rue La La and The Luxury Closet. Regional players are BrandOff and Reebonz.
Does OnTheList have an API?
No public API is recorded for OnTheList.
What industry is OnTheList in?
OnTheList's product category is Online Flash Sale Retail. Its primary akta.pro industry code is CRAFAAAH, Off-price/Flash-sale Generalist Marketplaces, with a secondary code of CRAEABAJ, Off-Price Online Apparel & Fashion Retail (Digital-First/Flash Sales). Its NAICS code is 458 and its SIC code is 5960.