What Reebonz does

Reebonz, operating today as ReebonzLIVE, is a Singapore-incorporated live shopping entertainment company that sells curated European luxury fashion and lifestyle products through daily live-streamed broadcasts on Facebook Live and Instagram Live. The business is operated by LiveCommerce Entertainment Pte Ltd, a privately held Singapore private limited company founded by former Reebonz customers who acquired the dormant Reebonz brand and its digital assets from Reebonz Limited in December 2021. A single Singapore-based anchor host (Sharlene), based in Italy for over seven years, presents merchandise from Italian and European brands in real-time, while viewers place orders by commenting product codes on FB Live or via credit card checkout links distributed during IG Live sessions. Orders are consolidated through an FB Messenger cart flow and finalized in a browser checkout supporting credit card, QR pay, and PayNow, with delivery taking 3–5 weeks via courier. Note that the firmographic record references a NASDAQ:RBZ ticker, but that listing belongs to the former, separate Reebonz Limited entity; the current LiveCommerce Entertainment Pte Ltd is private and explicitly disclaims any relation to or liabilities of the prior company.

The underlying technology stack is intentionally lightweight: there is no proprietary mobile app, no public API, and no documented AI or machine learning components. The checkout integration relies on Facebook Messenger cart messages, Instagram Live checkout links, and a popup browser flow, with payment processing handled via established regional rails (credit card, QR pay, PayNow). Geographic reach is concentrated in Singapore as the primary buyer market and Italy as the content-sourcing and host location, though shipping is not stated to be geographically restricted. Marketing and distribution are entirely organic-social: FB Live, IG Live, official FB/IG brand pages, and a Telegram community channel form the full channel mix, with no paid acquisition, email nurture programs, or owned-app retention loops in evidence. Customer service operates through a shared concierge email and an external advisory contact point, consistent with a small operational footprint.

The business model is straightforward transactional commerce: revenue is generated from direct product sales during live broadcasts, with no subscription tier, marketplace take-rate from third-party sellers, or advertising line disclosed. Pricing is opaque at the SKU level, shown only during live shows, and no publicly disclosed pricing structure exists. The customer base consists exclusively of individual luxury fashion enthusiasts — described as "Reebonz Members" — primarily in Singapore, with a stated secondary interest in lifestyle and scenic Italian experiences. While the original Reebonz Limited entity previously raised approximately $64 million across three funding rounds between 2010 and 2013 (including a $40 million round in May 2013), no funding or financial disclosures exist for the current LiveCommerce Entertainment Pte Ltd entity, and the financial figures in the source data appear to be data errors (trillion-dollar revenue figures inconsistent with the described operational scale) and have been disregarded.

Name

Reebonz

Legal name

Livecommerce Entertainment Pte Ltd

Website

https://reebonz.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

ReebonzLIVE, operated by LiveCommerce Entertainment Pte Ltd from Singapore, runs daily Facebook and Instagram Live shopping shows hosted from Italy, selling curated European luxury fashion and lifestyle products to Southeast Asian consumers in real time.

Ownership category

akta.pro rank

Product category

Live Commerce Luxury Fashion Retail

akta.pro primary industry

Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)

akta.pro secondary industries

Live Shopping Platforms (CRAFANAD), Live Shopping & Commerce Streaming Platforms (MPACACAD), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

• Live shopping platform
• Luxury fashion retail
• Social commerce streaming
• European fashion curation
• Live selling entertainment

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Live Shopping Product Sales: Revenue generated through direct product sales during live streaming shows on Facebook Live and Instagram Live. Customers place orders in real-time during the broadcast and complete purchases through integrated checkout systems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reebonz (operating as ReebonzLIVE) runs daily live selling shows on Facebook Live and Instagram Live, hosted from Italy and Europe, featuring curated European luxury fashion and lifestyle products that viewers can purchase in real time through FB Live comments, IG Live checkout links, or an FB Messenger cart. Orders are paid via credit card, QR pay, or PayNow and delivered internationally by courier within 3-5 weeks.

Product overview

Reebonz operates as a live shopping entertainment platform built around ReebonzLIVE - a unified product offering daily live streaming shows on Facebook and Instagram Live from Italy and Europe. The platform features an anchor host who showcases curated European fashion, luxury brands, and lifestyle content, while viewers shop in real-time through integrated checkout via Facebook comments, credit card, QR pay, or PayNow. The acquired brand and digital assets from the original Reebonz (founded 2009) were acquired by LiveCommerce Entertainment Pte Ltd on December 24, 2021, and relaunched as ReebonzLIVE on December 26, 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• ReebonzLIVE Live Shopping Entertainment Daily live streaming selling shows on Facebook Live and Instagram Live that showcase curated European luxury fashion and lifestyle products sourced from Italy and Europe, allowing individual viewers to shop in real time through FB Live comments, IG Live credit-card checkout links, or an FB Messenger cart, with payments via credit card, QR pay, or PayNow and international courier delivery within 3-5 weeks. Targeted at individual luxury-fashion consumers, particularly in Singapore and Southeast Asia.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered parent_company and core.

• LiveCommerce Entertainment Pte Ltdparent_companyOthers · 24 December 2021LiveCommerce Entertainment Pte Ltd is the parent company that acquired all brand and digital assets of Reebonz in December 2021. The founders of LiveCommerce Entertainment were loyal fans of Reebonz since its founding in 2009 and decided to acquire the brand to bring back the joy and excitement of shopping with Reebonz.
• Brand PartnerscoreChannel Partner/ Reseller/ DistributorReebonzLIVE works with brand partners who have great products and want to reach Reebonz customers through feature placements during live sales shows on Facebook and Instagram Live channels. Brand partners can contact via the form on the contact page.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Others

• Restream: Restream is a multistreaming platform enabling broadcasters to simulcast live video across multiple social channels. While not a commerce platform, it represents the type of multi-platform live distribution infrastructure that ReebonzLIVE would need to reduce its single-platform dependency.
• Livescale: Livescale is a live commerce platform provider that enables brands to host shoppable live shopping events. It is an adjacent technology provider in the live commerce infrastructure space, comparable to the FB/IG-based integration patterns that ReebonzLIVE relies on.
• Firework: Firework provides shoppable live video and short-form video technology for brands and retailers. It is an enabling technology peer in the live commerce stack rather than a direct competitor, but its solutions compete for the same brand-partner budgets that ReebonzLIVE depends on.

Direct peers

• Whatnot: Whatnot is a live shopping marketplace where sellers stream products and buyers purchase in real time via chat-based or one-tap checkout. It is a directly comparable live commerce format to ReebonzLIVE's FB/IG Live selling shows, though Whatnot focuses on collectibles and operates a first-party platform.
• TalkShopLive: TalkShopLive is a SaaS-enabled live shopping platform where hosts stream and viewers purchase in real time on social channels. It is closely comparable in format — live commerce with real-time checkout integration on social platforms — to ReebonzLIVE's FB/IG Live selling shows.
• NTWRK: NTWRK runs live shopping events featuring curated streetwear, luxury, and lifestyle products — directly mirroring ReebonzLIVE's positioning as a curated luxury live commerce experience, although NTWRK operates its own platform and is US-focused.
• Popshop Live: Popshop Live is a social live shopping app where sellers stream and buyers purchase products in real time. It shares ReebonzLIVE's core model of real-time interactive commerce with chat-based ordering, although it is a mobile-first platform rather than FB/IG Live-based.

Broad incumbents

• Shopee Live: Shopee's live shopping feature is the dominant live commerce surface in Southeast Asia. While Shopee is a broad marketplace rather than a specialist, its live streams with real-time chat-based ordering in Singapore and across SEA directly compete for the same live-shopping viewer that ReebonzLIVE targets.
• Amazon Live: Amazon Live is the e-commerce incumbent's shoppable live streaming surface. It overlaps with ReebonzLIVE's general live commerce format for luxury and lifestyle products, though it operates as a feature within Amazon's first-party marketplace rather than as an independent streamer.

Regional players

• Bamboo Live: Bamboo Live is a Singapore-based live commerce platform enabling brands to run live shopping experiences. It is a regional competitor to ReebonzLIVE in the same SEA live commerce category, though it operates as a B2B SaaS platform rather than a direct streamer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/reebonzsingapore
• Instagraminstagram.com/reebonzofficial
• Xx.com/Reebonz
• LinkedInlinkedin.com/company/reebonz-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reebonz