Coolshop.com
Coolshop.com (Coolshop A/S) is a privately held Danish multi-category online retailer founded in 2002, selling 10,000+ SKUs across toys, electronics, gaming, beauty, home, and baby products via country-specific storefronts in 10 European countries, supported by five physical KiDS Coolshop stores and a B2B portal.
- Company typePrivate
- Founded2002
- HeadquartersNørresundby, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Coolshop.com does
Coolshop.com, legally Coolshop A/S (Danish CVR 26457602), is a privately held multi-category online retailer founded in 2002 and headquartered in Nørresundby, Denmark. It operates country-specific ecommerce storefronts across 10 European markets — Denmark, the UK, Norway, Finland, Sweden, Germany, the Netherlands, Iceland, and Poland — selling approximately 10,000 SKUs across 13+ categories including toys (LEGO, Barbie, Pokémon, BRIO), electronics (Apple, Sony, Sonos, JBL, Bose, Philips Hue), games and consoles (PlayStation, Nintendo, Xbox), beauty and K-Beauty, home and kitchen (HAY, Stelton, Zone Denmark), baby and kids, garden and tools, pet supplies, computers, films and TV series, gadgets, and fan merchandise. The company complements its online presence with a hybrid omnichannel retail layer via the Coolshop Megastore at its Nørresundby headquarters and five KiDS Coolshop physical stores across Denmark offering Click & Collect, and runs a dedicated B2B portal (Tradeshop) and EAN ordering service for business customers.
The underlying technology stack is a standard ecommerce platform consisting of product catalog management, shopping cart, customer accounts, and order management, with no proprietary AI/ML features disclosed. The company differentiates commercially through an EU-wide price-match guarantee, a 449 DKK free-shipping threshold, a 30-day return policy, and the Coolshop Point loyalty rebate program. Marketing is executed through content (a blog on gaming, film, and lifestyle), email newsletters, an affiliate program, and Trustpilot 'Fremragende' (Excellent) review standing.
The business model is traditional retail resale: Coolshop purchases branded consumer goods from suppliers at wholesale and resells them to consumers at retail margins across both B2C and B2B channels. Pricing is unit-based per transaction (pay-as-you-go), with the price-match guarantee functioning as a margin-compression risk hedge against competitor undercutting rather than a subscription or platform-revenue mechanism. Coolshop reported no disclosed revenue, no external funding rounds, no parent company, no M&A activity, and no leadership changes in the source data; the company has 51-100 employees and appears to be operating and expanding organically across Europe.
Coolshop.com firmographics
Firmographics- Name
- Coolshop.com
- Legal name
- Coolshop A/S
- Website
- https://coolshop.dk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coolshop.com (Coolshop A/S) is a privately held Danish multi-category online retailer founded in 2002, selling 10,000+ SKUs across toys, electronics, gaming, beauty, home, and baby products via country-specific storefronts in 10 European countries, supported by five physical KiDS Coolshop stores and a B2B portal.
- Ownership category
- akta.pro rank
Coolshop.com industry classification
Industry- Product category
- Online Retail (Consumer Goods)
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Sporting Goods Retailers (45911)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Hobby, Toy & Game Shops (5945), Retail-Variety Stores (5331)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
- akta.pro secondary industries
- Outdoor & Ride-On Toys Retail (CRALAFAC), Hiking & Trail Accessories Retail (CRAMAAAD), Camping & Overlanding Equipment Retail (CRAMAAAC)
Keywords
Where Coolshop.com is headquartered
LocationHeadquarters
- HQ city
- Nørresundby
- HQ country
- Denmark
- HQ region
- Europe
Offices7 records
Markets served
Coolshop.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail product sales: Traditional retail business model purchasing products from suppliers at wholesale prices and reselling to consumers at retail margins. Products span multiple categories including toys, electronics, beauty, home goods, and more. Revenue generated through product markups on individual transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Coolshop.com product offering
Product offeringCore offering
Coolshop.com is a Danish multi-category online retailer selling toys, electronics, gaming consoles, beauty products, home and kitchen goods, baby products, pet supplies, computers, and movies to consumers across nine European countries. It operates country-specific ecommerce storefronts supplemented by physical KiDS Coolshop and Coolshop Megastore retail locations for Click & Collect, and provides B2B procurement services through Tradeshop and EAN-based ordering.
Product overview
Coolshop.com is a Danish B2C ecommerce platform operating across multiple European markets (Denmark, UK, Norway, Finland, Sweden, Germany, Netherlands, Iceland, Poland). The platform offers a broad consumer product portfolio through its unified online store, featuring dedicated sub-brands like KiDS Coolshop for children's products and Coolshop Megastore for physical retail. Key product categories include Toys (LEGO, Barbie, Pokémon), Electronics (Smart Home, Audio, Gaming), Games and Consoles (PlayStation, Nintendo, Xbox), Beauty and Skincare (K-Beauty, Sol de Janeiro, Coola), Home and Kitchen, Baby and Kids, Garden and Tools, Pet Supplies, and Computers. The platform provides B2B services through Tradeshop and EAN ordering, a loyalty program (Coolshop Point), EU-wide price matching, and digital catalogs. Coolshop serves as a multi-category online retailer with physical store presence through Coolshop Megastore locations.
Differentiator
Problem solved
Functional benefit
Brands
- KiDS Coolshop: Children-focused sub-brand with physical store locations in Frederikshavn, Haderslev, Skive, Svendborg, and Kolding Storcenter
- Coolshop Megastore
Products and services
- Coolshop Megastore
Quantifiable outcome
- Trustpilot 'Excellent' rating (Fremragende)
Companies that use Coolshop.com
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Coolshop.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coolshop.com partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Coolshop.com competitors and assessment
Company assessmentDirect peers
- Coolblue: Dutch multi-category online retailer specializing in electronics, home appliances, and lifestyle products. Closely comparable to Coolshop on online retail model, broad assortment across multiple categories, and EU-wide footprint with country-specific sites.
- Elgiganten: Leading Nordic electronics and home appliance retailer with both online and physical stores. Directly comparable to Coolshop's electronics, gaming, and home categories across the same Nordic geographies.
- Power: Nordic electronics retailer (Power International) operating online and offline across the Nordics. Closely matches Coolshop's electronics, gaming consoles, and home appliance categories in the same markets.
- CDON: Nordic online marketplace selling a broad mix of consumer goods including toys, electronics, beauty, and home. Directly comparable to Coolshop's marketplace-style broad assortment across the same Nordic geographies.
- Komplett: Nordic online retailer specializing in computers, electronics, and gaming. Comparable to Coolshop's computers, gaming consoles, and electronics categories in Denmark and broader Nordic region.
- Proshop: Danish online electronics and IT retailer focused on computers, gaming, and consumer electronics. Comparable to Coolshop's electronics, computers, and gaming categories within the Danish domestic market.
- Wupti.com: Danish online retailer offering electronics, home appliances, and lifestyle products. Directly comparable to Coolshop on online-only retail model and Danish/Nordic customer base across overlapping categories.
- WhiteAway: Danish online retailer specializing in white goods, home appliances, and consumer electronics. Comparable to Coolshop's home, kitchen, and electronics categories within the Danish market.
Broad incumbents
- Amazon: Global ecommerce incumbent with significant presence in Denmark and across Europe. Competes with Coolshop on assortment breadth, price, and delivery speed across virtually every category Coolshop offers, but at vastly larger scale.
- Zalando: Europe's leading online fashion platform operating across 20+ European markets. Comparable to Coolshop on European multi-country online retail execution and logistics infrastructure, though concentrated in apparel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coolshop.com social profiles
Digital presenceCoolshop.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coolshop.com leadership team
Management profileNumber of profiles
Coolshop.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coolshop.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coolshop.com
What does Coolshop.com do?
Coolshop.com is a Danish multi-category online retailer selling toys, electronics, gaming consoles, beauty products, home and kitchen goods, baby products, pet supplies, computers, and movies to consumers across nine European countries. It operates country-specific ecommerce storefronts supplemented by physical KiDS Coolshop and Coolshop Megastore retail locations for Click & Collect, and provides B2B procurement services through Tradeshop and EAN-based ordering.
Is Coolshop.com a public or private company?
Coolshop.com is a private company. It is classified as unknown and is currently operating.
When was Coolshop.com founded?
Coolshop.com was founded in 2002. It employs 51 to 100 people.
Where is Coolshop.com based?
Coolshop.com is headquartered in Nørresundby, Denmark, in the Europe region.
How does Coolshop.com make money?
One revenue line is on record: retail product sales.
Who are Coolshop.com's main competitors?
Direct peers on record are Coolblue, Elgiganten, Power, CDON, Komplett, Proshop, Wupti.com and WhiteAway. Broad incumbents are Amazon and Zalando.
Does Coolshop.com have an API?
No public API is recorded for Coolshop.com.
What industry is Coolshop.com in?
Coolshop.com's product category is Online Retail (Consumer Goods). Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of CRALAFAC, Outdoor & Ride-On Toys Retail. Its NAICS code is 45912 and its SIC code is 5399.