Brandgage
Brandgage is a private interactive event technology firm in Pittsburgh, PA, designing custom booth experiences—touchless interactives, VR/AR, gamification, motion capture analytics, and lead capture tools—for major international companies at worldwide exhibitions and trade shows.
- Company typePrivate
- Founded2007
- HeadquartersPittsburgh, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Brandgage does
Brandgage is a privately held interactive event technology company founded in 2007 and headquartered in West View, Pennsylvania (Pittsburgh area). Operating with a team of 1-10 employees as Brandgage LLC, the company designs and develops custom interactive booth solutions for exhibitions and trade shows, serving major international companies that require engagement platforms for worldwide events. The company was founded by Brandon Craig and operates without disclosed outside funding, institutional investors, or parent company relationships.
Brandgage firmographics
Firmographics- Name
- Brandgage
- Legal name
- Brandgage LLC
- Website
- https://brandgage.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brandgage is a private interactive event technology firm in Pittsburgh, PA, designing custom booth experiences—touchless interactives, VR/AR, gamification, motion capture analytics, and lead capture tools—for major international companies at worldwide exhibitions and trade shows.
- Ownership category
- akta.pro rank
Brandgage industry classification
Industry- Product category
- Exhibition Event Technology
- NAICS
- Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)
- akta.pro secondary industries
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Sponsorship Activation & Experiential Marketing (THAHAGAC)
Keywords
Where Brandgage is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brandgage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Interactive Booth Solutions: Project-based custom development of interactive booth solutions for exhibitions including touch screens, games, AR/VR experiences, and virtual booths. Pricing follows tiered budget structure: $5,000-$10,000, $10,000-$30,000, $30,000-$60,000, and $60,000+
- SaaS Event Management Platform: White-label web applications for meeting scheduling, housing, registration, and lead retrieval. Revenue likely from subscription or usage-based licensing to exhibition organizers and brands
- Metrics & Analytics Services: Motion capture analytics and post-show booth engagement reporting providing customized performance reports
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Entry-level custom interactive projects |
| Other | Multi-year contract | Mid-range interactive solutions |
| Other | Multi-year contract | Large-scale interactive deployments |
| Other | Multi-year contract | Enterprise multi-event deployments |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Brandgage product offering
Product offeringCore offering
Brandgage designs and delivers interactive booth technology and event-marketing solutions for worldwide exhibitions, spanning touch-based and touchless/haptic interactives, VR/AR experiences, branded games and trivia, virtual booths, lead retrieval with badge scanning, and post-show motion-capture analytics. The firm sells two named white-label platforms — ExpoScheduler for meeting scheduling and housing/registration, and ExpoCapture for lead retrieval — alongside custom project-based interactive builds for major international enterprise clients with project budgets typically ranging from $5,000 to over $60,000.
Product overview
Brandgage is an interactive event technology company that provides a comprehensive suite of booth solutions for worldwide exhibitions and events. The offering consists of six core product categories: Touch Interactives (touchless, haptic, and touch screen solutions), Games & Activities (arcade games, VR, AR, trivia, and custom experiences), Custom Web Experiences (virtual booths and web applications), Lead Generation (lead retrieval, badge scanning, expert video meetings, and ExpoCapture), Event Management (ExpoScheduler for meeting scheduling and registration, plus impromptu meeting tracking), and Metrics & Reporting (engagement analytics and motion capture). ExpoScheduler is offered as a white-label standalone web application, while ExpoCapture handles lead capture. All solutions are designed for brand engagement at trade shows and events, serving major international companies with a focus on accessibility and multi-device support.
Differentiator
Problem solved
Functional benefit
Brands
- ExpoScheduler: White-label meeting scheduling and housing/registration web application for events.
- ExpoCapture
Products and services
- Touch Interactives Suite A suite of interactive touch-based and touchless solutions for trade show booths and events, including touchless/haptic interactives, interactive informational panels, detail aids, mobile & tablet apps, and touch-table interactives; designed for enterprise brand marketers and agencies deploying booths at worldwide exhibitions.
- Games & Activities Suite Branded entertainment experiences for trade show engagement, including arcade-style games, trivia and quiz games with leaderboards, VR experiences, AR applications (Microsoft HoloLens and iPad), commitment activities, and fully custom experiences for out-of-the-box concepts; intended for brand marketers seeking attendee engagement at exhibitions.
- Custom Web Experiences and Virtual Booths Web-based interactive solutions for online and hybrid events, including virtual booths with 3D web environment exploration, custom specialty web applications with magic-link login systems, and branded structures or content display from PDFs and videos; for brands running hybrid or virtual event programs.
- Lead Generation Suite Suite of lead-capture solutions for events, including branded customizable lead retrieval applications with badge scanning and surveys, badge scanning integration with show APIs, and expert video meetings for live consultation; for trade show exhibitors converting booth interactions into qualified leads.
- ExpoScheduler White-label meeting scheduling web application for exhibition organizers and brand teams, providing meeting planning, housing, and registration with attendee survey capabilities for tracking hotel bookings and dietary restrictions; sold as a standalone branded SaaS-style platform.
- ExpoCapture Lead-capture solution for trade show exhibitors enabling seamless on-site event lead retrieval, qualification, and follow-up; offered as a branded product accessible through the Brandgage leads portal.
- Event Management Suite Event planning and management solutions including meeting scheduling via ExpoScheduler, customizable housing and registration invitations with attendee surveys, and an impromptu meetings application with admin metrics for tracking employee meetings at show sites; for brand event-marketing teams managing trade show operations.
- Metrics & Reporting Suite Booth-engagement analytics and reporting solutions including customized post-show engagement reports and motion-capture metrics that use unobtrusive cameras to track booth attendance, dwell time at activities, return users, and impressions on static panels without requiring click tracking; for trade show exhibitors seeking quantitative proof of booth performance.
Companies that use Brandgage
Customer profileSegments3 records
Ideal customer profiles3 records
Brandgage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Brandgage partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Brandgage competitors and assessment
Company assessmentDirect peers
- MKG: MKG is an experiential marketing and creative agency building live brand experiences and event activations for consumer and enterprise brands — a direct peer in the custom experiential booth and interactive engagement space.
- Sparks: Sparks (The Sparks Group) is an experiential marketing agency delivering trade show exhibits, brand activations, and event technology solutions for global brands — a direct peer in the exhibition experience and event technology space.
- Optimist: Optimist is a creative agency specializing in brand activations, event installations, and immersive brand experiences at trade shows and pop-ups — closely aligned with Brandgage's custom interactive booth builds and exhibition-focused offering.
- Hill & Partners: Hill & Partners is an exhibit design and fabrication firm specializing in custom trade show booths for brands, combining design services with interactive and modular display build — directly comparable to Brandgage's custom booth solutions.
- 14Four: 14Four builds experiential and interactive digital installations, including AR/VR activations and event experiences for brands and agencies — comparable to Brandgage's interactive, AR/VR, and gamified booth work.
- ECI (Exhibit Concepts Inc.): ECI is an exhibit design and fabrication firm with a technology solutions group that supports interactive displays and digital integrations in trade show booths — comparable to Brandgage's combination of custom booth builds with embedded interactive technology.
- Metro Exhibits: Metro Exhibits provides custom trade show booth design, fabrication, and exhibit management services for brands exhibiting at conferences and expos — comparable to Brandgage's custom booth design and exhibition services.
Broad incumbents
- Freeman: Freeman is the largest global brand experience and trade show services company, offering end-to-end exhibit design, fabrication, event technology, and audience engagement — overlapping with Brandgage's interactive booth solution portfolio but at vastly larger scale and across many service lines.
- George P. Johnson Experience Marketing: GPJ designs and produces brand experiences, exhibits, and events for global enterprise clients, combining creative concepting with technology and digital activations — comparable to Brandgage's custom interactive booth work for major international brands.
- Jack Morton Worldwide: Jack Morton is an established brand experience agency building experiential campaigns, immersive environments, and event activations for global brands — directly comparable to Brandgage's trade show and experiential focus, though with a broader integrated agency structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brandgage social profiles
Digital presenceBrandgage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandgage leadership team
Management profileNumber of profiles
Profiles1 record
Brandgage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandgage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandgage
What does Brandgage do?
Brandgage designs and delivers interactive booth technology and event-marketing solutions for worldwide exhibitions, spanning touch-based and touchless/haptic interactives, VR/AR experiences, branded games and trivia, virtual booths, lead retrieval with badge scanning, and post-show motion-capture analytics. The firm sells two named white-label platforms — ExpoScheduler for meeting scheduling and housing/registration, and ExpoCapture for lead retrieval — alongside custom project-based interactive builds for major international enterprise clients with project budgets typically ranging from $5,000 to over $60,000.
Is Brandgage a public or private company?
Brandgage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brandgage founded?
Brandgage was founded in 2007. It employs 1 to 10 people.
Where is Brandgage based?
Brandgage is headquartered in Pittsburgh, United States, in the North America region.
How does Brandgage make money?
Three revenue lines are on record. Custom Interactive Booth Solutions are the primary driver. The others are saaS Event Management Platform and metrics & Analytics Services.
Who are Brandgage's main competitors?
Direct peers on record are MKG, Sparks, Optimist, Hill & Partners, 14Four, ECI (Exhibit Concepts Inc.) and Metro Exhibits. Broad incumbents are Freeman, George P. Johnson Experience Marketing and Jack Morton Worldwide.
Does Brandgage have an API?
No public API is recorded for Brandgage.
What industry is Brandgage in?
Brandgage's product category is Exhibition Event Technology. Its primary akta.pro industry code is THAHAHAA, Custom Booth & Stand Design (Concept, 3D, Branding), with a secondary code of MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build). Its NAICS code is 541850 and its SIC code is 7311.