Holbrook Asphalt
- Company typePrivate
- Founded1999
- HeadquartersPhoenix, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Holbrook Asphalt does
Holbrook Asphalt is a pavement preservation contractor founded in 1999 and headquartered in St. George, Utah, specializing in the application of HA5 High Density Mineral Bond and Bonded Matrix Overlay surface treatments to extend the useful life of asphalt pavement. The company's core offering is the application of HA5, a water-based, polymer-modified non-ionic emulsion containing ultra-dense fine aggregates and UV-reflecting acrylic-urethane polymers developed by Integrated Pavement Solutions; Holbrook Asphalt operates as an approved installer of this proprietary product. The company serves public agencies (city and county governments, state departments of transportation such as Alabama DOT), homeowners associations (e.g., Stetson Ranch HOA in Las Vegas, Lake Forest HOA in Utah), school districts, and commercial property managers across seven states spanning the Intermountain West, Southwest, and Southern United States (Utah, Arizona, Nevada, Tennessee, Florida, Georgia, South Carolina).
The business model is project-based and quote-driven, with no subscription or recurring revenue component. Pricing is not publicly disclosed and varies by surface area, pavement condition, geographic location, and project scope. The company generates revenue through discrete one-time service contracts delivered by its own field crews and equipment deployed from seven regional offices, supported by a sales-led go-to-market motion targeting enterprise-level public agency buyers and private organizations. Marketing relies on a content-and-referral engine comprising website case studies, named-customer testimonials, active social media presence across Facebook, LinkedIn, Instagram, X, and YouTube, and word-of-mouth from satisfied public agency and HOA customers built up over 24+ years.
In January 2026, Holbrook Asphalt was acquired by Pavement Preservation Group (PPG), Inc., a portfolio company of private equity firm The Sterling Group, alongside Integrated Pavement Solutions, creating a vertically integrated platform that combines proprietary product supply with installation services. The company had previously acquired Advanced Paving & Construction in August 2025 to expand service capabilities. Headcount is reported at 101–250 employees, and revenue is not publicly disclosed.
Holbrook Asphalt firmographics
Firmographics- Name
- Holbrook Asphalt
- Legal name
- Holbrook Asphalt, LLC
- Website
- https://holbrookasphalt.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Holbrook Asphalt industry classification
Industry- Product category
- Pavement Preservation Services
- NAICS
- Asphalt Paving Mixture and Block Manufacturing (324121), Cement and Concrete Product Manufacturing (3273)
- SIC
- Asphalt Paving & Roofing Materials (2950), Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Asphalt Emulsions (Cationic/Anionic, CRS/SS, Specialty Emulsions) (EUALAKAB)
- akta.pro secondary industries
- Paving-Grade Asphalt Binder (PG/Performance-Graded) (EUALAKAA), Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG)
Keywords
Where Holbrook Asphalt is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Holbrook Asphalt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Pavement Preservation Project Services: Holbrook Asphalt generates revenue through one-time, project-based service engagements delivering HA5 High Density Mineral Bond application. Pricing is quote-driven based on project scope, surface area, and site conditions. There is no recurring subscription component — each engagement is a discrete project contract with public agencies or private organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based quoting — no standard tiers published |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Holbrook Asphalt product offering
Product offeringCore offering
Holbrook Asphalt is a pavement preservation contractor that delivers the preservation of pavement assets for public agencies, school districts, and private communities. The company is an officially approved installer of HA5 High Density Mineral Bond, a water-based polymer-modified asphalt rejuvenator using non-ionic emulsion technology with UV-reflecting acrylic-urethane polymers. Services include asset assessment, treatment selection, and on-site application of HA5 and Bonded Matrix Overlay treatments through regionally distributed field crews.
Product overview
Holbrook Asphalt operates as a pavement preservation contractor offering a portfolio of services centered around two primary products: HA5 High Density Mineral Bond (the core product they are officially approved to install) and Bonded Matrix Overlay. The company serves public agencies, school districts, homeowners associations, and private communities across multiple U.S. regions. HA5 is a specialized surface protection solution developed by Integrated Pavement Solutions that protects asphalt from UV damage and moisture infiltration, while the Bonded Matrix Overlay provides an additional pavement preservation treatment option. Founded in 1999 and headquartered in St. George, Utah, Holbrook Asphalt was acquired by Pavement Preservation Group in January 2026.
Differentiator
Problem solved
Functional benefit
Brands
- HA5: HA5 High Density Mineral Bond - a pavement preservation product developed by Integrated Pavement Solutions, for which Holbrook Asphalt is an approved installer.
- Bonded Matrix Overlay
Products and services
- HA5 High Density Mineral Bond Application Service On-site application of HA5 High Density Mineral Bond, a water-based polymer-modified asphalt rejuvenator that uses non-ionic emulsion technology with ultra-dense fine aggregates and UV-reflecting acrylic-urethane polymers to seal and protect asphalt surfaces, restore flexibility, and extend pavement lifespan. Holbrook Asphalt is an approved installer of this product developed by Integrated Pavement Solutions.
- Bonded Matrix Overlay A pavement preservation treatment option offered by Holbrook Asphalt as an additional surface protection method to extend the lifespan of asphalt infrastructure alongside HA5 High Density Mineral Bond.
- Pavement Preservation Contractor Services End-to-end pavement preservation contractor services including asset assessment, treatment selection, and application of preservation products for public agencies, school districts, homeowners associations, and private communities across the Intermountain West, Southwest, and Southern United States.
Quantifiable outcome
- Extends asphalt pavement lifespan by up to 600% compared to no treatment
- +1 more outcomes
Companies that use Holbrook Asphalt
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Holbrook Asphalt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Holbrook Asphalt partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Pavement Preservation Group (PPG), Inc.corePavement Preservation Group (PPG), Inc. acquired Holbrook Asphalt, LLC and Integrated Pavement Solutions, LLC, forming an integrated platform combining pavement preservation service delivery (Holbrook Asphalt) with proprietary product supply (HA5 High Density Mineral Bond from Integrated Pavement Solutions). This acquisition created a vertically integrated pavement preservation company spanning multiple US regions.
- Integrated Pavement Solutions, LLCcoreIntegrated Pavement Solutions, LLC is the manufacturer of HA5 High Density Mineral Bond, the proprietary pavement preservation product that Holbrook Asphalt applies. Holbrook Asphalt is listed as an approved HA5 installer. This relationship positions Holbrook Asphalt as a certified applicator of a proprietary technology, with product supply and technical specification backing from the manufacturer. Confirms: 'Holbrook Asphalt is an approved installer of HA5, a product from Integrated Pavement Solutions.'
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Holbrook Asphalt competitors and assessment
Company assessmentDirect peers
- SealMaster: National pavement sealcoating and preservation products manufacturer with a franchise/distributor network serving contractors who apply asphalt preservation treatments. Comparable product/customer overlap in the asphalt preservation value chain.
- Vance Brothers: Established regional pavement preservation and asphalt maintenance contractor serving the central U.S. Comparable in service offering (asphalt preservation, surface treatments) and customer base (public agencies and private organizations), though operating in different geographies.
- Pavement Preservation Group (PPG): Direct parent platform of Holbrook Asphalt and a portfolio company of The Sterling Group. PPG combines multiple regional pavement preservation contractors (including Holbrook and Integrated Pavement Solutions) under one PE-backed roll-up, making it the most direct operational and strategic comparable.
- Crafco Inc. Manufacturer and supplier of pavement preservation products including crack sealants, surface treatments, and emulsions. Comparable as a vertically-integrated player in the pavement preservation product ecosystem with overlap in the same end markets (DOTs, municipalities, contractors).
- Ergon Asphalt & Emulsions: Major asphalt emulsion and pavement preservation products manufacturer serving DOTs, contractors, and municipalities. Comparable as an upstream technology/product supplier in the same pavement preservation ecosystem.
- Pavement Maintenance Inc. Regional pavement preservation services contractor offering asphalt preservation, crack sealing, and surface treatments to municipalities, commercial properties, and residential communities. Comparable in service scope and target customer segments.
- Integrated Pavement Solutions (IPS): Sister company within the PPG platform and the manufacturer of the HA5 High Density Mineral Bond product that Holbrook Asphalt applies. IPS is the upstream product supplier and technology owner, directly economically linked to Holbrook's service volume.
- US Pavement Services: National pavement maintenance and preservation services contractor offering asphalt repair, crack sealing, sealcoating, and surface treatments to commercial, municipal, and HOA customers. Direct service-delivery comparable with similar customer mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Holbrook Asphalt social profiles
Digital presenceHolbrook Asphalt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holbrook Asphalt leadership team
Management profileNumber of profiles
Profiles1 record
Holbrook Asphalt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holbrook Asphalt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holbrook Asphalt
What does Holbrook Asphalt do?
Holbrook Asphalt is a pavement preservation contractor that delivers the preservation of pavement assets for public agencies, school districts, and private communities. The company is an officially approved installer of HA5 High Density Mineral Bond, a water-based polymer-modified asphalt rejuvenator using non-ionic emulsion technology with UV-reflecting acrylic-urethane polymers. Services include asset assessment, treatment selection, and on-site application of HA5 and Bonded Matrix Overlay treatments through regionally distributed field crews.
Is Holbrook Asphalt a public or private company?
Holbrook Asphalt is a private company. It is classified as private equity controlled and is currently acquired.
When was Holbrook Asphalt founded?
Holbrook Asphalt was founded in 1999. It employs 101 to 250 people.
Where is Holbrook Asphalt based?
Holbrook Asphalt is headquartered in Phoenix, United States, in the North America region.
How does Holbrook Asphalt make money?
One revenue line is on record: pavement Preservation Project Services.
Who are Holbrook Asphalt's main competitors?
Direct peers on record are SealMaster, Vance Brothers, Pavement Preservation Group (PPG), Crafco Inc., Ergon Asphalt & Emulsions, Pavement Maintenance Inc., Integrated Pavement Solutions (IPS) and US Pavement Services.
Does Holbrook Asphalt have an API?
No public API is recorded for Holbrook Asphalt.
What industry is Holbrook Asphalt in?
Holbrook Asphalt's product category is Pavement Preservation Services. Its primary akta.pro industry code is EUALAKAB, Asphalt Emulsions (Cationic/Anionic, CRS/SS, Specialty Emulsions), with a secondary code of EUALAKAA, Paving-Grade Asphalt Binder (PG/Performance-Graded). Its NAICS code is 324121 and its SIC code is 2950.