Blitz

What Blitz does

Blitz, founded in 1993 and headquartered in Wrotham, Sevenoaks (Kent), United Kingdom, is a privately held e-commerce retailer of martial arts equipment operating through Blitz Corporation Limited. The company sells physical goods — gis, uniforms, doboks, protective gear, training equipment, bags, and traditional training weapons — spanning 15+ martial arts disciplines including Karate, Judo, Taekwondo, Jujitsu, MMA, Muay Thai, Krav Maga, Kung Fu, Kali, Kuk Sool Won, Aikido, Boxing, and Kickboxing. Products are offered across adult and kids sizing, with weight tiers from lightweight (3oz/250g) to heavyweight (14oz/650g) fabrics, and select Karate items carry World Karate Federation (WKF) approval while protective equipment meets CE safety standards.

The business runs a direct-to-consumer model via blitzsport.com, supplemented by a wholesale channel for martial arts clubs and an affiliate marketing programme through the Awin network (merchant profile 12036). Pricing is unit-based with gis ranging from £10.99 to £155.99 depending on weight, material, and grade; certain kids sizes are VAT-exempt. Revenue consists entirely of one-time product sales with no subscription or recurring component. Customer segments cover individual practitioners, instructors, and sports clubs across the UK, with no enterprise anchor accounts evidenced.

Blitz operates with a lean team of 1-10 employees and serves only the United Kingdom, despite its global Awin affiliate footprint. Leadership data contains a source-level conflict: the management team extraction identifies Mr M Gharbaoui as Managing Director (per privacy policy disclosure), while a separate structured leadership block lists Lee Bindra as Chief Executive Officer and Jason Bindra as Founder. No external funding, institutional investment, acquisitions, or patents are evidenced; ownership appears founder/management-led, and the company has no parent or subsidiary structure.

Name

Blitz

Legal name

Blitz Corporation Limited

Website

https://blitzsport.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Blitz is a UK-based e-commerce retailer, founded in 1993, selling martial arts equipment including gis, protective gear, training weapons, and accessories across 15+ disciplines to individual practitioners, instructors, and clubs in the United Kingdom.

Ownership category

akta.pro rank

Product category

Martial Arts Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYHSADADAB

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai)

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAG

Kids & Youth Martial Arts Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAD

Mixed Martial Arts (MMA) Training

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAC

Grappling & Submission Arts Training (Judo, BJJ, Wrestling)

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAE

Reality-Based Self-Defense Programs (Krav Maga, Combatives)

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAF

Weapons & Historical Martial Arts Training (Kobudo, FMA, HEMA)

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAI

Law Enforcement / Military / Security Defensive Tactics Training

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

Keywords

• Martial arts equipment
• Karate gis
• Judo uniforms
• Protective gear
• Training weapons

Headquarters

HQ city

Wrotham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Blitz generates revenue through direct sales of martial arts equipment and clothing via its e-commerce website. Products include uniforms (gis), protective gear, training equipment, bags, and accessories. Transactions are one-time purchases with no subscription component.
2. Wholesale/Bulk Sales: Blitz offers wholesale pricing for martial arts clubs and organizations purchasing in bulk, providing a separate B2B revenue stream.
3. Affiliate Programme: Blitz operates an affiliate marketing programme through Awin, generating commission-based revenue when affiliates refer customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Blitz designs, sources, and sells premium, approved martial arts equipment and apparel through its own e-commerce website and a wholesale channel. Its range spans uniforms (gis and doboks), protective gear, training equipment (punch bags, focus pads, mats, skipping ropes), training weapons, bags and accessories, covering 15+ disciplines including Karate, Judo, Taekwondo, Jujitsu, MMA, Muay Thai, Krav Maga, Boxing, Kickboxing, Kung Fu, Aikido, and Kali.

Product overview

Blitz is a martial arts equipment supplier offering a comprehensive portfolio of products across multiple disciplines including Karate, Judo, Taekwondo, Jujitsu, Kickboxing, MMA, Krav Maga, and more. The offering spans uniforms and gis (with products ranging from lightweight beginner suits to heavyweight competition-grade uniforms), protective equipment, training gear (bags, punch bags, focus pads, mats), and training weapons. Products are available in both adult and kids sizes. Blitz positions itself as the UK's leading supplier of premium, approved martial arts equipment with CE-approved protective items.

Differentiator

Problem solved

Functional benefit

Products and services

• Karate Gis and Uniforms Traditional and competition-grade Karate uniforms including lightweight gis for beginners, heavyweight tournament gis, and specialized kata and kumite suits, available in adult and kids sizes and fabric weights from 3oz to 14oz.
• Judo Gis and Uniforms Judo training and competition uniforms ranging from lightweight 250g for beginners to heavyweight 650g for experienced judoka, with polycotton blends, reinforced seams, and traditional tie-waist designs.
• Taekwondo Doboks and Uniforms Taekwondo doboks for training and competition, available in various styles and sizes for both adults and children.
• Jujitsu Gis Traditional Jujitsu uniforms with reinforced collars, knees, and gussets for durability during grappling and groundwork, available in 10oz and 14oz weights.
• Kickboxing Equipment Full range of kickboxing gear including gloves, pads, shin guards, head guards, and protective equipment for training and competition.
• Protection Equipment Body protection, head guards, gloves, groin guards, shin guards, foot guards, and mouth guards designed to ensure safety during martial arts practice and competition, including CE-approved items.
• Bags and Holdalls Sports bags, duffel bags, and kit holdalls for carrying martial arts equipment, including models with ventilated footwear compartments and wet/dry pockets.
• Training Equipment Equipment including punch bags, focus pads, strike shields, mats, skipping ropes, and Thai pads for enhancing martial arts training.
• Martial Arts Training Weapons Training weapons including bo staffs, bokkens, escrima sticks, jo staffs, nunchaku, sai, swords, tantos, tonfa, and other traditional martial arts training implements.
• Kids Martial Arts Equipment Specialized martial arts equipment and uniforms designed for children, including scaled-down versions of adult gear with appropriate sizing, safety features, and VAT-exempt pricing.
• Wholesale Martial Arts Supply Dedicated wholesale channel offering bulk pricing for martial arts clubs, schools, and instructors purchasing equipment for multiple members or students.

Quantifiable outcome

• Over 75,000 fans on Instagram, indicating strong brand community and engagement.

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AwinminorGTM or Marketing PartnerAffiliate marketing partnership through Awin platform (UI merchant profile 12036). Blitz uses Awin to manage affiliate referrals and commission payments for third-party marketers driving sales to their e-commerce store.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fuji Sports: Fuji Sports is a leading martial arts uniform and equipment supplier serving Karate, Judo, BJJ, and MMA practitioners globally. Highly comparable to Blitz as a multi-discipline martial arts equipment DTC retailer with both consumer and wholesale club channels.
• Century Martial Arts: Century Martial Arts is one of the largest US-based martial arts equipment suppliers, offering uniforms, protective gear, and training equipment across disciplines. Comparable to Blitz as a broad-line martial arts retailer with club/wholesale focus.
• Hayabusa: Hayabusa is a premium combat sports equipment brand specializing in MMA, boxing, kickboxing, and BJJ gear. Comparable to Blitz as a specialty martial arts equipment brand, though Hayabusa focuses on higher-end premium positioning with branded product lines.
• Venum: Venum is a global combat sports brand offering MMA, BJJ, boxing, Muay Thai, and fitness equipment and apparel. Comparable to Blitz across the MMA/grappling equipment category, though Venum operates at much larger scale with strong UFC branding.
• Sanabul: Sanabul is a digitally native martial arts and combat sports equipment brand focused on BJJ, MMA, boxing, and Muay Thai. Comparable to Blitz on the martial arts equipment DTC model, with comparable product breadth across striking and grappling disciplines.
• Tiger Claw: Tiger Claw is a US martial arts equipment supplier offering Karate, Taekwondo, and other discipline-specific gear including tournament-approved uniforms. Comparable to Blitz as a multi-discipline martial arts supplier with competition-grade product focus.

Regional players

• Mooto: Mooto is a South Korean Taekwondo equipment and apparel brand with global distribution. Comparable to Blitz within the Taekwondo/dobok category, though regionally focused and not directly competing in the UK karate/judo segments.
• Kwon: Kwon is a German martial arts equipment manufacturer known for Taekwondo doboks and Karate gis with WT/WKF approvals. Comparable to Blitz on the WKF-approved competition-gi category, primarily serving the European market.

Broad incumbents

• Adidas (Combat Sports): Adidas is a global sporting goods giant with martial arts-adjacent combat sports product lines including Karate gis and Taekwondo doboks. Comparable to Blitz only as a broad sporting goods incumbent with overlapping (not core) martial arts offering.
• Amazon UK (Sporting Goods Marketplace): Amazon is a general online retailer carrying extensive third-party and own-brand martial arts equipment in the UK. Comparable to Blitz as an alternative purchase channel for the same end consumer, though not a specialist brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/blitzsport
• Xx.com/blitzsport
• Facebookfacebook.com/blitzsport
• LinkedInlinkedin.com/company/blitz-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blitz