What VENUM does

VENUM (legally DBV Distribution Inc., registered in Nevada, USA, with headquarters at 9436 West Lake Mead Boulevard, Suite 11, Las Vegas) is a private combat sports equipment and apparel brand founded by Franck Dupuis in 2007. The company designs, manufactures, and distributes gloves, protective gear (headgear, shin guards, mouthguards, hand wraps, groin guards), apparel (fight shorts, rashguards, compression wear, boxing shoes), and accessories across boxing, MMA, Muay Thai, Brazilian Jiu-Jitsu, fitness, motorsports, and American football. The product portfolio spans more than 20 sub-brands (Elite, Challenger, Contender, G-Fit, VT, Giant, etc.) and exclusive collaboration lines with Mike Tyson, Ilia Topuria, Khamzat Chimaev, Roger Gracie Academy, and Karate Combat, alongside a dedicated American football line under Venum Football. Technology is centered on Shopify-powered e-commerce with regional storefronts (US, Asia, Europe, UK), a dedicated B2B portal at venumb2b.com for wholesale/academy accounts, a custom glove configurator with up to 20 customizable areas across 8 models and ~20 colors, and embedded microchip authenticity verification in official UFC fight gloves.

VENUM operates a hybrid direct-to-consumer and B2B/wholesale business model. Revenue is generated through per-unit product sales at retail price points ranging from approximately $59.99 (rashguards) to $159.99+ (boxing shoes, premium custom gloves), with summer promotions offering 50-70% discounts and free US shipping over $75. The flagship commercial relationship is a multi-year exclusive Official Brand sponsorship of the UFC, which funds the UFC Promotional Guidelines Compliance pay program (distributing $4.79M YTD 2026 and over $41M program-to-date to fighters) and generates licensing and royalty revenue, including 20-30% perpetual fighter royalties on UFC merchandise featuring likeness. B2B revenue flows through the wholesale portal serving martial arts academies, teams, and sports organizations with bulk pricing and custom kit configurations. Customer segments include combat sports athletes (primary), martial arts academies and teams, fitness enthusiasts, motorsports lifestyle consumers, and kids, with go-to-market executed via owned e-commerce, social channels (Instagram, Facebook, TikTok, YouTube), an email newsletter, a Superfiliate-powered affiliate/creator program, and UFC-driven event marketing.

Name

VENUM

Legal name

DBV Distribution Inc.

Website

https://venum.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

VENUM is a private combat sports equipment and apparel brand (legal entity DBV Distribution Inc., Nevada) serving athletes across boxing, MMA, Muay Thai, BJJ, fitness, motorsports, and football via global direct-to-consumer storefronts, B2B wholesale to academies, and the multi-year Official UFC sponsorship.

Ownership category

akta.pro rank

Product category

Combat Sports Equipment and Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

akta.pro secondary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Combat sports equipment
• Boxing apparel
• MMA gear
• Martial arts clothing
• Fighter training gear

Headquarters

HQ city

Huntington Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of combat sports equipment and apparel through owned e-commerce storefronts. Products include gloves, protective gear, apparel, footwear, and accessories across boxing, MMA, Muay Thai, BJJ, fitness, motorsports, and football categories.
2. Custom/Personalized Products: Custom gloves, kits, and shorts sold at premium pricing for individual fighters and teams/academies.
3. UFC Sponsorship and Licensing: Multi-year sponsorship with UFC generates revenue through official merchandise licensing. The sponsorship funds the UFC Promotional Guidelines Compliance pay program, distributing funds to fighters. Fighters receive 20-30% perpetual royalties on UFC merchandise sales.
4. B2B Wholesale: Wholesale distribution to academies, teams, and retailers through dedicated B2B portal and registration systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

VENUM designs, manufactures, and sells combat sports equipment and apparel including gloves, protective gear, fight shorts, rashguards, BJJ gis, boxing shoes, and punching bags across boxing, MMA, Muay Thai, BJJ, and fitness categories. The company sells directly through owned e-commerce storefronts and supports B2B wholesale to academies, teams, and retailers, with official UFC licensed merchandise and custom product configurators as differentiated offerings.

Product overview

Venum is a combat sports equipment and apparel brand offering a comprehensive portfolio of products across multiple disciplines including Boxing, MMA (Mixed Martial Arts), Muay Thai, Brazilian Jiu-Jitsu (BJJ), Wrestling, and Fitness. The product portfolio centers on protective equipment (gloves, headgear, shin guards, mouthguards, hand wraps) and performance apparel (fight shorts, rashguards, compression wear, boxing shoes). Venum operates multiple branded collections including its core equipment lines, collaboration products with athletes (Mike Tyson, Khamzat Chimaev, Ilia Topuria) and organizations (UFC, Karate Combat), and design collections (Spectre, Stealth, Midnight Fury, Thunder Dragon). The brand also extends into American football equipment under Venum Football. Venum offers customization services for gloves, kits, and shorts through its custom product line, and maintains a presence in motorsports lifestyle products. The company distributes through regional sites (US, Europe, Asia, UK) and powers its e-commerce operations through Shopify.

Differentiator

Problem solved

Functional benefit

Brands

• Venum Challenger: Foundation level combat sports gear collection
• Venum Contender
• Venum Classic
• Venum Elite
• Venum Kontact
• Venum G-Fit
• Venum VT
• Venum Evo
• Venum Giant
• Venum Team
• Venum x Mike Tyson
• Venum x Roger Gracie Academy
• Venum x Khamzat Chimaev
• Venum x Ilia Topuria
• UFC Unrivaled
• UFC Zenith
• Venum Football
• Karate Combat by Venum
• Venum Lazer
• Venum Iris

Products and services

• Boxing Gloves Boxing training and competition gloves, including Pro Boxing Gloves and personalized options, priced from $69.99 to $159.99, designed for boxing athletes and training practitioners.
• MMA Gloves Fingerless gloves for mixed martial arts competition and training, including sparring variants at $64.99, used by MMA athletes and training practitioners.
• Muay Thai Gloves Traditional-style gloves for Muay Thai training and competition with a distinct thumb attachment design, made for Muay Thai practitioners.
• Sparring Gloves Padded gloves designed for safe training sparring sessions with enhanced protection, used by combat sports athletes during practice.
• Custom Gloves Personalized gloves with up to 20 customizable areas, nearly 20 colors, and 3 materials options across 8 models, sold at premium pricing to individual fighters and teams.
• Boxing Shoes Specialized boxing footwear with ankle support and grip-focused soles, priced at $159.99, made for boxing athletes and training practitioners.
• Shin Guards Protective leg guards for Muay Thai, MMA, and kickboxing training and sparring, priced at $129.99, used by combat sports athletes.
• Headgear Protective headgear for combat sports sparring to reduce impact and prevent injuries, used by boxing and MMA athletes in training.
• Mouthguards Protective mouthpieces for boxing and combat sports to protect teeth and reduce concussion risk, used by combat sports athletes.
• Hand Wraps Protective bands wrapped around hands and wrists for additional support under gloves, used by boxing and combat sports athletes.
• Rashguards Compression shirts priced at $59.99 that protect skin during grappling and reduce friction, used by MMA, BJJ, and fitness practitioners.
• BJJ Gis Traditional Brazilian Jiu-Jitsu training uniforms including Gi and Belt products, used by BJJ practitioners and academies.
• Fightshorts MMA-style fight shorts priced at $79.99 designed for mobility and durability during competition and training, used by MMA and Muay Thai athletes.
• Muay Thai Shorts Traditional Muay Thai shorts with side slits and waistband design optimized for kick and knee techniques, used by Muay Thai athletes.
• Compression Shorts & Spats Compression wear for training and competition in BJJ, MMA, and fitness activities, used by combat sports and fitness practitioners.
• Punching Bags Heavy bags and training equipment for striking practice in boxing and Muay Thai, used by individual athletes and gyms.
• UFC Adrenaline Unrivaled UFC-branded product line featuring fight gloves and apparel designed in partnership with UFC, sold to MMA fans and fighters.
• UFC Custom Customizable UFC-branded fight gear allowing fighters to personalize their equipment, sold to UFC athletes and licensed buyers.
• Venum Football American football equipment line including cleats, gloves, and team apparel for football athletes, including team bundles (Team Apparel Lineup Bundle, Team Apparel Elite Bundle).
• VENUM B2B Wholesale Portal Dedicated B2B platform at venumb2b.com for wholesale accounts, academies, and team sports bulk orders, serving martial arts gyms, teams, and retailers.

Quantifiable outcome

• Year-to-date 2026 UFC Promotional Guidelines Compliance pay of $4,788,500 distributed to fighters, with program-to-date totals exceeding $41 million
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• UFC Performance InstitutecoreStrategic or Co-development Partner · 1 March 2024Strategic partnership formed in March 2024 between UFC Performance Institute and Venum to provide advanced equipment and technology to UFC athletes. Venum supplies official fight gear and training equipment to UFC athletes through this partnership.
• UFCflagshipGTM or Marketing PartnerMulti-year sponsorship agreement making Venum the official UFC brand. The sponsorship funds the UFC Promotional Guidelines Compliance pay program, distributing funds to fighters at UFC events. Fighters receive 20-30% perpetual royalties on UFC merchandise featuring their likeness.
• Mike TysoncoreGTM or Marketing PartnerExclusive collaboration line 'Venum X Mike Tyson' featuring combat sports apparel and equipment inspired by the legendary boxer.
• Roger Gracie AcademycoreGTM or Marketing PartnerCollaboration with the renowned BJJ institution led by Roger Gracie, featuring exclusive Jiu-Jitsu apparel and academy-branded products.
• Ilia TopuriacoreGTM or Marketing PartnerCollaboration with UFC featherweight champion Ilia Topuria featuring exclusive apparel line 'Venum X Ilia Topuria' (branded as 'Unmatched' collection).
• Khamzat ChimaevcoreGTM or Marketing PartnerCollaboration with UFC fighter Khamzat Chimaev featuring exclusive 'Wild Borz' branded apparel line.
• Karate CombatminorGTM or Marketing PartnerPartnership with Karate Combat organization featuring exclusive 'Karate Combat by Venum' branded collection of MMA-style rashguards, Vale Tudo shorts, and Long Sleeve Rashguards.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering Venum's online storefront. Shopify processes payments, manages customer data, and enables personalized advertising and analytics capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hayabusa: Direct competitor in premium combat sports equipment with strong MMA and boxing gloves, rashguards, and athlete endorsements. Closely comparable in product mix, target customer (combat athletes and academies), and premium pricing positioning.
• Fairtex: Thai-based combat sports equipment manufacturer with deep Muay Thai heritage offering gloves, shorts, and protective gear. Directly comparable as a multi-discipline combat sports equipment specialist serving athletes and gyms globally.
• Title Boxing: Major boxing equipment and apparel retailer/manufacturer with strong North American presence and broad product portfolio in boxing gloves, apparel, and training gear. Directly comparable as a boxing-led combat sports brand with similar product breadth.
• Sanabul: DTC-focused combat sports and fitness apparel brand offering gloves, rashguards, and training gear at competitive price points. Directly comparable as a digitally native, athlete-endorsed combat sports equipment brand.
• RDX Sports: UK-based combat sports equipment brand offering gloves, protective gear, and apparel across boxing, MMA, and Muay Thai. Comparable as a multi-discipline combat sports specialist serving both consumer and gym/wholesale channels globally.
• Twins Special: Thai manufacturer of Muay Thai and combat sports equipment with strong authenticity in striking gear and gloves. Comparable as a premium combat sports equipment brand serving professional fighters and training academies.
• Combat Corner: MMA and combat sports apparel brand offering fight shorts, rashguards, and training gear with athlete collaborations. Comparable as a multi-discipline combat sports apparel specialist serving athletes and academies.
• Bad Boy: Combat sports apparel and equipment brand with strong MMA presence and athlete endorsement partnerships. Comparable as a fight gear and apparel brand with overlapping product lines and target customers.

Broad incumbents

• Everlast: Historic boxing and combat sports incumbent with broad product portfolio across boxing, MMA, fitness, and lifestyle apparel. Comparable as a long-standing combat sports brand operating at a wider scale and broader category scope than Venum.
• Century Martial Arts: Established martial arts equipment distributor and brand serving academies, schools, and retailers across multiple combat disciplines. Comparable as a B2B-heavy combat sports equipment supplier with broad product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheVenumChannel
• Facebookfacebook.com/venumfight
• Instagraminstagram.com/venum
• TikToktiktok.com/@venum?lang=en
• Xx.com/venumfight

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VENUM