Mixam
- Company typePrivate
- Founded2003
- HeadquartersWatford, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Mixam firmographics
Firmographics- Name
- Mixam
- Legal name
- Mixam UK Limited
- Website
- https://mixam.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Mixam is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mixam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Custom Print Orders: Customers place one-time orders for custom printed products (books, brochures, business cards, etc.) with pricing determined by print specifications, quantity, and paper choices via the Instant Quote Calculator. No minimum order quantities required.
- Print-on-Demand Sales: Creators set retail prices for their POD products and earn commission on each sale. Mixam handles production, shipping, and customer service. Publishers can choose Fixed Markup, Percentage Markup, Fixed Retail, or Sell at Production Cost pricing strategies. Commission paid via Stripe Connect within 7 days of the following month.
- Shopify Integration Reseller Model: Resellers integrate Mixam POD products into their Shopify stores, purchasing products from Mixam at wholesale rates and selling to customers via their own Shopify checkout. Mixam does not pay commissions for third-party integrated sales; Shopify handles payouts.
- Rewards Program Points Redemption: Points earned on purchases can be redeemed as website discounts at checkout or converted to gift cards (minimum £5 equivalent) via Tremendous. Points expire after 365 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dynamic per-product pricing based on specifications and quantity |
| Transaction based/ take rate | Pay-as-you-go | Print-on-Demand commission-based model |
| Other | Monthly | Rewards Program tiered points earning |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Mixam product offering
Product offeringCore offering
Mixam operates an online printing platform that lets customers configure and order custom printed products — including books, magazines, brochures, business cards, posters, art prints, and stickers — via an Instant Quote Calculator with no minimum order quantities. The platform combines digital and litho printing using HP Indigo and Canon presses, offers free design tools with AI-powered image enhancement, and provides a print-on-demand service with global fulfilment, PrintLink shareable links, embeddable widgets, and Shopify integration for creators and resellers.
Product overview
Mixam is an online printing platform offering custom print products for consumers and businesses, operating on both a bulk printing and print-on-demand model. The core product portfolio spans Books (including Hardcover Books, Paperback Books, Novels, Cookbooks, and Layflat Books), Magazines & Booklets, Comics & Zines, Business & Marketing Materials (Business Cards, Brochures, Flyers, Posters, Catalogues), and Art & Photography products (Photo Books, Art Prints, Giclée Art Prints, Wedding Albums). The platform provides a free design tool with AI-powered capabilities alongside traditional printing services. The Print-on-Demand service enables creators to sell custom products without inventory, integrated with Shopify and Stripe Connect for e-commerce and payments. Key finishing options include Spot UV, metallic foiling, and various lamination types (Matt, Gloss, Soft-Touch). The company operates digital and litho printing technologies with facilities in the UK and US.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardcover Books Premium bound books with durable non-flexible covers supported by backboard, featuring thread-sewn binding for flexibility and spine protection, suitable for high page counts and long-lasting durability.
- Paperback Books Softcover books with cardstock covers glued directly to the book block, using Perfect (PUR) binding for flexibility and durability.
- Magazines Professional-quality magazine printing with various binding options including saddle stitch and perfect bound, suitable for editorial and commercial publications.
- Booklets Multi-page printed materials suitable for catalogues, brochures, and promotional content, available in various binding styles including saddle stitch and perfect bound.
- Business Cards Customizable business card printing with various paper options including Lux White, Lux Kraft, and Kraft papers, available with different finishes.
- Brochures Marketing brochures printed on various paper stocks with options for lamination and finishing treatments.
- Flyers and Leaflets Single-sheet marketing materials available in various sizes and folding options including half fold, roll fold, Z-fold, gate fold, and cross fold.
- Posters Large-format poster printing for marketing, events, and artistic displays, available in various sizes including A0, A1, A2, and A3.
- Photo Books Custom photo album printing with various binding styles and paper options designed for preserving and displaying photographs.
- Graphic Novels Specialized comic and graphic novel printing with options for variant covers and sketch covers for artists to add custom artwork.
- Comic Books Professional comic book printing with staple binding and options for variant and sketch covers for collectors and creators.
- Giclée Art Prints High-quality fine art printing on archival papers including Archival Matt, Archival Uncoated, and E-Photo Silk Lustre for artistic reproductions.
- Catalogues Multi-page product catalogues and lookbooks for retail, fashion, and business marketing purposes.
- Zines Small-batch zine printing with staple binding for independent publishers, artists, and creative projects.
- Postcards Custom postcard printing on various paper stocks including postcard board with dual textures for printed and handwritten messages.
- Stickers and Labels Uniform sticker sheets with kiss-cut stickers available in various shapes including square, circle, rectangle, and oval, with gloss or matt finishes.
- Greeting Cards Custom greeting card printing with special paper options including Kraft, Acquerello, Nettuno, Rives Shetland, Pearl Oyster, and Fresco Gesso.
- Wedding Albums Premium photo album printing for wedding photography with hardcover options and various paper choices.
- Canvases Canvas prints for artistic reproductions and photography display.
- Art Prints High-quality art print reproductions on various paper stocks including silk and gloss finishes.
- Calendars Desk and wall calendars available in various formats including wire-o bound desk calendars and poster-style wall calendars.
- Layflat Books Premium books with layflat binding allowing pages to open completely flat for seamless double-page spread printing, ideal for photo books and art books.
- Cookbooks Recipe book printing with options for hardcover binding and food-photography optimized paper finishes.
- Novels Book printing optimized for fiction and non-fiction novel publishing with industry-standard novel sizes (127x203mm) and various binding options.
- Print On Demand Service Print-on-demand service allowing creators to sell custom-printed products without upfront inventory costs. Handles processing, payment, production, and fulfillment with global shipping capabilities, PrintLink shareable links, embeddable widgets, and Shopify integration.
- Mixam Rewards Program Customer loyalty program launched in 2025 allowing users to earn points on purchases, redeemable for website discounts at checkout or converted to gift cards (minimum £5 equivalent) via Tremendous. Points are added 14 days after order ships and expire after 365 days.
Quantifiable outcome
- Trustpilot rating of 4.6 from 6,445 reviews indicating high customer satisfaction
Companies that use Mixam
Customer profileSegments5 records
Ideal customer profiles5 records
Mixam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Mixam partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Open Loyalty sp. z o.o.coreOpen Loyalty provides the technology platform for Mixam's Rewards Program. They manage point tracking, tier levels, and redemption functionality. Place of processing: Ireland. Categories of personal data: Name and Email Address.
- Tremendous, LLCcoreTremendous handles gift card distribution for the Rewards Program. When participants accrue £5 or more in points, they can redeem via Tremendous for gift cards from various merchants. Place of processing: USA. Categories of personal data: Name and Email Address.
- Stripe ConnectcoreStripe Connect processes commission payouts for print-on-demand sellers. Publishers link their bank accounts via Stripe to receive gross commissions within 7 days of the following month for PrintLink sales.
- ShopifycoreFull platform integration allowing POD sellers to connect their Shopify stores, add Mixam products, and fulfil orders automatically or manually. Includes Mixam Print-on-Demand App for Shopify store management.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mixam competitors and assessment
Company assessmentDirect peers
- Printful: Printful is a leading print-on-demand and dropshipping platform with Shopify integration, serving creators and ecommerce sellers globally. It is directly comparable to Mixam's POD offering, though Printful is stronger in apparel while Mixam is stronger in books and commercial print.
- Moo: Moo is a premium online printing brand specializing in business cards, marketing collateral, and bespoke print products for SMBs and designers. It directly competes with Mixam on business cards, brochures, flyers, and design-led commercial printing.
- Lulu Press: Lulu is an online self-publishing and print-on-demand platform for books, comics, and calendars. It is highly comparable to Mixam's book printing line, serving independent authors with no-minimum print runs and global distribution.
- Printify: Printify is a print-on-demand marketplace and Shopify-integrated platform connecting sellers to a global production network. It overlaps with Mixam's POD seller offering and competes for the same Shopify-based creator and SMB segment.
- MagCloud: MagCloud is an online magazine and booklet printing-on-demand service targeting small publishers and creators. It is directly comparable to Mixam's magazine, catalogue, and booklet printing SKUs.
- Blurb: Blurb is an online self-publishing and book printing platform offering photo books, trade books, and magazines to creators and SMBs. It is a direct peer in book printing and self-publishing, with a comparable online quoting and ordering experience.
- Gelato: Gelato is a global print-on-demand network connecting creators to local production for posters, cards, apparel, and photo products. It mirrors Mixam's model of distributed production plus creator integrations and competes head-on in POD and creator tooling.
- BookBaby: BookBaby provides self-publishing services including book printing, editing, and distribution for independent authors. It is a direct peer in the book printing subcategory that Mixam serves.
Regional players
- Aura Print: Aura Print is a UK-based commercial and digital printer offering brochures, flyers, business cards, and booklets. It is a regional peer competing in Mixam's home UK market with overlapping commercial print product lines.
Broad incumbents
- Vistaprint (Cimpress): Cimpress-owned Vistaprint is the dominant online commercial printing platform, offering business cards, marketing materials, signage, and apparel to SMBs globally. It is a broad incumbent in the same online commercial printing category as Mixam.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mixam social profiles
Digital presenceMixam compliance and trust
Trust signalCompliance1 record
Mixam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mixam leadership team
Management profileNumber of profiles
Profiles1 record
Mixam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mixam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mixam
What does Mixam do?
Mixam operates an online printing platform that lets customers configure and order custom printed products — including books, magazines, brochures, business cards, posters, art prints, and stickers — via an Instant Quote Calculator with no minimum order quantities. The platform combines digital and litho printing using HP Indigo and Canon presses, offers free design tools with AI-powered image enhancement, and provides a print-on-demand service with global fulfilment, PrintLink shareable links, embeddable widgets, and Shopify integration for creators and resellers.
Is Mixam a public or private company?
Mixam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mixam founded?
Mixam was founded in 2003. It employs 11 to 50 people.
Where is Mixam based?
Mixam is headquartered in Watford, United Kingdom, in the Europe region.
How does Mixam make money?
Four revenue lines are on record. Custom Print Orders are the primary driver. The others are print-on-Demand Sales, shopify Integration Reseller Model and rewards Program Points Redemption.
Who are Mixam's main competitors?
Direct peers on record are Printful, Moo, Lulu Press, Printify, MagCloud, Blurb, Gelato and BookBaby. Aura Print is listed as a regional player. Vistaprint (Cimpress) is listed as a broad incumbent.
Does Mixam have an API?
No public API is recorded for Mixam.