Open Loyalty
Open Loyalty is an API-first, headless loyalty and gamification platform that enables 100+ enterprise brands across retail, eCommerce, QSR, sports, finance, insurance, and CPG to compose, launch, and scale loyalty programs via configurable mechanics and REST API integrations.
- Company typePrivate
- Founded2016
- HeadquartersWroclaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Open Loyalty does
Open Loyalty is a Wrocław, Poland-based enterprise loyalty software company founded in 2016, operating as a subsidiary of OEX SA, a diversified Polish capital group with €220M in 2025 group revenue. The company builds an API-first, headless loyalty and customer engagement platform that decouples loyalty logic from the presentation layer, enabling enterprise brands to compose points, tiers, challenges, referrals, rewards, wallets, games of chance, leaderboards, and coupons via REST API. The platform runs cloud-native on AWS with Symfony, Elasticsearch, CQRS, DDD, Event Sourcing, multitenancy, auto-scaling, ISO 27001 and ISO 9001 certifications, and claims a 120ms average API response time at 99.99% uptime supporting 1B+ loyalty events per month.
The product is sold through direct consultative enterprise sales with quote-based, multi-year subscription pricing, targeting verticals including omnichannel retail, eCommerce, QSR and food service, sports, insurance, financial services, and CPG & D2C. Named customers include limango, EQUIVA, dacadoo, ALDO, Heineken, Intersport, BAT, JTI, Warba Bank, Club Brugge, and the U.S. Soccer Federation, totaling 100+ enterprise brands across 30 countries and 400+ loyalty programs launched. Marketing relies on a content-led motion (Loyalty Insider blog, webinars, gamified tactics, the Loyalty Builders community, and an ROI-driven resource library) layered with analyst credibility from Gartner and Deloitte.
The business model is recurring SaaS subscription revenue with multi-year enterprise contracts. Open Loyalty discloses no standalone revenue and reports no venture or private equity funding; its only disclosed financing was an EU grant of PLN 5,987,178 in 2020 under the Intelligent Development Operational Program for the 'Divante Open Pay' digital loyalty payment card project. The company has 35+ loyalty and gamification experts and is led by co-founders Kacper Cebo (CSO) and Karl Bzik (CPO), with senior leadership including a Loyalty & Gamification Expert (Paweł Dziadkowiec), a Customer Success Lead (Milada Canowiecka), and a Data Protection Officer (Krzysztof Łoś).
Open Loyalty firmographics
Firmographics- Name
- Open Loyalty
- Legal name
- Open Loyalty sp. z o.o.
- Website
- https://openloyalty.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Open Loyalty is an API-first, headless loyalty and gamification platform that enables 100+ enterprise brands across retail, eCommerce, QSR, sports, finance, insurance, and CPG to compose, launch, and scale loyalty programs via configurable mechanics and REST API integrations.
- Ownership category
- akta.pro rank
Where Open Loyalty is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Open Loyalty business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Enterprise Cloud Subscription: SaaS-based loyalty platform delivered as managed service. Part of OEX SA capital group (15 companies, €220M revenue, €25M EBITDA in 2025).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Cloud - Custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Open Loyalty product offering
Product offeringCore offering
No supporting source material with a resolvable source ID was provided in the input.
Product overview
Open Loyalty is a composable, API-first gamified loyalty platform designed for enterprise brands. The core engine provides behavioral mechanics toolkit including points, tiers, challenges, rewards, gamification (spin the wheel, scratch & win, badges, leaderboards), referrals, wallets, and coupons, which can be configured via API without code or customized through full source code access. The platform operates as a headless architecture, separating loyalty logic from presentation layer. Supporting modules include Campaign Builder, Loyalty Analytics, Loyalty Program CRM, Customer Retention Software, Cloud Loyalty delivery, Multitenancy for multi-brand/geo operations, and Code Scanning. Industry-specific solutions cover Retail, eCommerce, QSR and Food, D2C, and Football Clubs, while role-based solutions target Developers, Marketers, and Product Managers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- +41% average order value increase for eCommerce customers
- +6 more outcomes
Companies that use Open Loyalty
Customer profileNamed customers12 records
Segments8 records
Open Loyalty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Open Loyalty partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Open Loyalty competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo is an API-first eCommerce marketing platform whose loyalty & referrals product competes head-on with Open Loyalty, targeting enterprise and DTC brands with composable, integrable rewards mechanics.
- Smile.io: Smile.io is a loyalty and referral platform for Shopify/WooCommerce merchants offering points, tiers, and VIP programs, directly comparable to Open Loyalty's modular mechanics toolkit for retail and eCommerce brands.
- Antavo: Antavo is an enterprise SaaS loyalty platform designed for retail, fashion, and lifestyle brands, with API-first architecture and gamification mechanics similar to Open Loyalty's positioning.
- LoyaltyLion: LoyaltyLion is a loyalty, referral, and rewards platform for eCommerce brands, closely overlapping Open Loyalty's core offering of points, tiers, and rule-based mechanics for online retailers.
- Zinrelo: Zinrelo is an enterprise SaaS loyalty rewards platform with API integration and gamification tools, serving similar omnichannel retail and eCommerce customers as Open Loyalty.
- Annex Cloud: Annex Cloud offers an enterprise loyalty and customer engagement platform with omnichannel support and gamification, overlapping directly with Open Loyalty's modular approach to behavioral mechanics.
- Comarch Loyalty Cloud: Comarch, also headquartered in Poland, provides a loyalty management platform for retail, telco, and financial services, making it a geographically and functionally comparable peer for Open Loyalty.
- Brierley Loyalty Platform: Brierley provides an enterprise loyalty CRM and program management platform for CPG and retail clients, with comparable data-driven personalization and gamification capabilities to Open Loyalty's offering.
Broad incumbents
- Salesforce Loyalty Management: Salesforce's Loyalty Management (formerly Loyalty+) sits inside its Marketing Cloud CRM suite, offering loyalty capabilities to large enterprises as part of a broader martech platform, overlapping with Open Loyalty's enterprise segment.
- Oracle CrowdTwist Loyalty & Engagement: Oracle's CrowdTwist Loyalty platform is part of the broader Oracle CX/Responsys suite, targeting large enterprises with loyalty programs that compete indirectly with Open Loyalty's enterprise offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Open Loyalty social profiles
Digital presenceOpen Loyalty compliance and trust
Trust signalCompliance5 records
Open Loyalty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Loyalty leadership team
Management profileNumber of profiles
Open Loyalty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Loyalty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Loyalty
What does Open Loyalty do?
No supporting source material with a resolvable source ID was provided in the input.
Is Open Loyalty a public or private company?
Open Loyalty is a private company. It is classified as unknown and is currently operating.
When was Open Loyalty founded?
Open Loyalty was founded in 2016. It employs 11 to 50 people.
Where is Open Loyalty based?
Open Loyalty is headquartered in Wroclaw, Poland, in the Europe region.
How does Open Loyalty make money?
One revenue line is on record: enterprise Cloud Subscription.
Who are Open Loyalty's main competitors?
Direct peers on record are Yotpo, Smile.io, Antavo, LoyaltyLion, Zinrelo, Annex Cloud, Comarch Loyalty Cloud and Brierley Loyalty Platform. Broad incumbents are Salesforce Loyalty Management and Oracle CrowdTwist Loyalty & Engagement.
Does Open Loyalty have an API?
Yes. Open Loyalty provides a REST API for connecting the loyalty engine to existing technology stacks. The API-first architecture enables integration with eCommerce platforms, CRM, POS, CDP, marketing automation tools, ERPs, BI tools, and mobile apps. Supports up to 1,500 concurrent API calls for Integration APIs (near real-time data syncing), with Authentication API endpoints capped at 30 requests per minute. Achieves 120ms average API response time and processes 1 billion+ loyalty events per month. Developer documentation is at apidocs.openloyalty.io.