Cruiser
- Company typePrivate
- Founded2006
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Cruiser firmographics
Firmographics- Name
- Cruiser
- Legal name
- Cruiser Corps
- Website
- https://cruisercorps.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Cruiser is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cruiser business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Parts and accessories sales: Cruiser Corps generates revenue through the direct sale of Toyota Land Cruiser parts, accessories, and merchandise via their e-commerce platform. They offer OEM, aftermarket, and used parts across multiple vehicle model series.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing based on part type and condition |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Cruiser product offering
Product offeringCore offering
Cruiser Corps operates a direct-to-consumer Shopify-based e-commerce storefront at cruisercorps.com that sells OEM, aftermarket, and used parts for Toyota Land Cruiser vehicles spanning model years 1958-present across FJ40, FJ45, FJ55, FJ60, FJ62, FJ80, 100 series, 200 series, and FJ Cruiser models. The company also offers its own Cruiser Corps Creations branded LED wall art and distributes ARB/OME overlanding products, shipping worldwide from its Oklahoma City headquarters.
Product overview
Cruiser Corps is a specialized e-commerce retailer offering parts, repairs, and restorations for Toyota Land Cruiser vehicles. The company operates a Shopify-based online store serving as the core product, complemented by an extensive catalog of OEM, aftermarket, and used parts organized across multiple product categories including brakes, driveline, electrical, engine, exterior, fuel, interior, lights, suspension, weatherstrip, and wheels. The company also offers proprietary Cruiser Corps Creations branded LED wall art and distributes ARB/OME overlanding products. Parts are available for FJ40, FJ45, FJ55, FJ60, FJ62, FJ80, 100 series, 200 series, and FJ Cruiser vehicles spanning model years 1958-2026. The business operates from Oklahoma City, Oklahoma with worldwide shipping and free US ground shipping for orders over $199.
Differentiator
Problem solved
Functional benefit
Products and services
- Cruiser Corps Online Store
- OEM Land Cruiser Parts
- Aftermarket Land Cruiser Parts
- Used Land Cruiser Parts
- Brake Components
- Driveline Components
- Electrical Components
- Engine Components
- Exterior Components
- Fuel System Components
- Interior Components
- Lighting Components
- Suspension Components
- Weatherstrip Components
- Wheel Components
- Accessories
- Cruiser Corps Creations
- ARB/OME Products
Companies that use Cruiser
Customer profileSegments1 record
Ideal customer profiles1 record
Cruiser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Cruiser partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Cruiser competitors and assessment
Company assessmentBroad incumbents
- ARB USA: Established OEM of premium 4x4 accessories (bumpers, racks, lighting, OME suspension) that Cruiser Corps distributes. Comparable as a category-defining incumbent whose product line Cruiser Corps retails.
- Toyota Motor Sales, U.S.A. OEM manufacturer of the Land Cruiser and primary source of OEM parts Cruiser Corps resells. Comparable as the platform owner and largest single supplier of OEM replacement parts in the catalog.
Direct peers
- Marlin Crawler: Toyota drivetrain specialist (clutch, transfer case, Marlin Crawler differentials) selling through its own DTC storefront. Comparable as a vertically deep Toyota-focused parts e-commerce operator.
- PartsGeek: Online auto parts retailer with OEM and aftermarket parts across multiple vehicle makes. Comparable DTC model, though focused on general automotive rather than Land Cruiser specialty.
- Ironman 4x4: Manufacturer/retailer of 4x4 suspension, bull bars, and overlanding products — directly comparable to the ARB/OME assortment Cruiser Corps distributes and to the broader 4x4 enthusiast buyer.
- Summit Racing Equipment: Major mail-order/DTC auto parts retailer with broad catalog including performance, restoration, and truck/4x4 parts. Comparable in DTC parts commerce scale and SKU breadth.
- CARiD: Online retailer of automotive parts, accessories, and body panels for multiple makes and models. Comparable in DTC parts/accessories e-commerce structure.
- RockAuto: Large online-only auto parts retailer carrying OEM and aftermarket parts across many makes/models. Comparable in DTC e-commerce mechanics and price-conscious parts buyer, though much broader in catalog.
- Slee Off-Road Manufacturing: Long-standing specialist retailer of aftermarket parts for Toyota Land Cruisers and 4x4 vehicles. Highly comparable given the shared Land Cruiser focus, parts catalog structure, and DTC e-commerce model.
- Low Range Off-Road (LRO): Independent retailer specializing in Toyota Land Cruiser and 4x4 parts with strong content marketing and a parts catalog covering multiple model generations — directly comparable niche and customer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cruiser social profiles
Digital presenceCruiser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cruiser leadership team
Management profileNumber of profiles
Cruiser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cruiser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cruiser
What does Cruiser do?
Cruiser Corps operates a direct-to-consumer Shopify-based e-commerce storefront at cruisercorps.com that sells OEM, aftermarket, and used parts for Toyota Land Cruiser vehicles spanning model years 1958-present across FJ40, FJ45, FJ55, FJ60, FJ62, FJ80, 100 series, 200 series, and FJ Cruiser models. The company also offers its own Cruiser Corps Creations branded LED wall art and distributes ARB/OME overlanding products, shipping worldwide from its Oklahoma City headquarters.
Is Cruiser a public or private company?
Cruiser is a private company. It is classified as unknown and is currently operating.
When was Cruiser founded?
Cruiser was founded in 2006. It employs 11 to 50 people.
Where is Cruiser based?
Cruiser is headquartered in Oklahoma City, United States, in the North America region.
How does Cruiser make money?
One revenue line is on record: parts and accessories sales.
Who are Cruiser's main competitors?
Broad incumbents on record are ARB USA and Toyota Motor Sales, U.S.A.. Direct peers are Marlin Crawler, PartsGeek, Ironman 4x4, Summit Racing Equipment, CARiD, RockAuto, Slee Off-Road Manufacturing and Low Range Off-Road (LRO).
Does Cruiser have an API?
No public API is recorded for Cruiser.