ARB USA
ARB USA, the North American subsidiary of Australia's ARB Corporation, manufactures and distributes engineered 4x4 off-road accessories — including locking differentials, suspension, bumpers, lighting, racks, and overlanding gear — to off-road enthusiasts and commercial operators through dealers, direct e-commerce, and OEM partnerships.
- Company typePrivate
- Founded1975
- HeadquartersAuburn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ARB USA does
ARB USA is the North American operating subsidiary of Australian-headquartered ARB Corporation, manufacturing and distributing purpose-engineered 4x4 off-road accessories for off-road enthusiasts and commercial adventure operators in the United States and Canada. The company's product portfolio spans nine sub-brands and covers the full off-road stack: Air Locker selectable locking differentials, Old Man Emu suspension systems (BP-51 bypass, MT64 monotube, Nitrocharger), Safari Snorkels, ARB Intensity and NACHO LED lighting, BASE Rack modular roof systems, bumpers and recovery gear, fridge freezers and rooftop tents, Outback Solutions drawer systems, and the LINX LX100 accessory interface. Products are engineered for specific vehicle platforms across Tacoma, 4Runner, Land Cruiser, Tundra, FJ Cruiser, Wrangler, Gladiator, Bronco, F-150, and Ranger, with vehicles built CAD-parametrically and validated through finite element analysis and extreme-condition testing.
ARB USA firmographics
Firmographics- Name
- ARB USA
- Legal name
- ARB USA
- Website
- https://arbusa.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ARB USA, the North American subsidiary of Australia's ARB Corporation, manufactures and distributes engineered 4x4 off-road accessories — including locking differentials, suspension, bumpers, lighting, racks, and overlanding gear — to off-road enthusiasts and commercial operators through dealers, direct e-commerce, and OEM partnerships.
- Ownership category
- akta.pro rank
ARB USA industry classification
Industry- Product category
- Off-Road Vehicle Accessories
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)
- SIC
- Electronic Components & Accessories (3670), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Truck Telematics, ADAS & Fleet Electronics Manufacturing (IMACABAM)
- akta.pro secondary industry
- Camping & Overlanding Equipment Retail (CRAMAAAC)
Keywords
Where ARB USA is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ARB USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware/Accessory Sales: ARB generates revenue through the sale of physical off-road accessories and components. Products include bumpers, suspension kits, air lockers, air compressors, roof racks, fridges, rooftop tents, lighting, snorkels, recovery gear, and storage solutions. All products are sold as one-time purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and components |
| Unit Pricing | Pay-as-you-go | Mid-range products including bumpers and compressors |
| Unit Pricing | Pay-as-you-go | Premium suspension systems and complete kits |
| Unit Pricing | Pay-as-you-go | Specialty items and recovery gear |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
ARB USA product offering
Product offeringCore offering
ARB USA manufactures and sells 4x4 off-road accessories for Jeeps, trucks, and SUVs, including bumpers, suspension systems, air lockers, air compressors, roof racks, snorkels, lighting, recovery gear, fridge freezers, and rooftop tents. The company operates a direct-to-consumer e-commerce store at store.arbusa.com and distributes products through an authorized dealer network across North America.
Product overview
ARB USA is an off-road accessory manufacturer and e-commerce retailer specializing in 4x4 equipment for Jeeps, trucks, and SUVs. The product portfolio centers on core product lines including Air Lockers (pneumatic selectable locking differentials), Air Compressors (12V portable/onboard), Bumpers (front/rear protection), and Old Man Emu Suspension systems (BP-51, MT64, Nitrocharger). Supporting categories include Safari Snorkels, BASE Rack modular roof systems, ARB Intensity/NACHO lighting, fridge freezers (Zero/Elements lines), rooftop tents (Flinders/Simpson III), awnings, recovery gear (boards/jacks), drawer systems (Outback Solutions), and slide kitchens. The company also offers a LINX Accessory Interface for integrated accessory control. Products serve vehicles including Toyota (Tacoma, 4Runner, Tundra, Land Cruiser), Ford (Bronco, F-150, Ranger), Jeep (Wrangler JL/JK/TJ, Gladiator), and Land Rover (Discovery). Manufacturing is largely based in Australia with global distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Old Man Emu (OME): Premium suspension systems and shock absorbers for 4x4 vehicles, originally built for the Australian outback
- Air Locker
- Safari Snorkels
- ARB Intensity
- ARB SOLIS
- NACHO Lighting
- ARB Elements
- ARB Rooftop Tents
Products and services
- Air Lockers
Quantifiable outcome
- Products tested to extremes by Ultra 4 racers and validated through four decades of worldwide use
Companies that use ARB USA
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
ARB USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ARB USA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Toyota Motor CorporationflagshipARB has partnered with Toyota to supply factory-installed ARB parts for the Tacoma Trailhunter trim. The collaboration includes co-development of Old Man Emu suspension with position-sensitive 2.5-inch forged monotube shocks, ARB rear bumper with recovery points, bed rack with MOLLE panels, and sport bar. This represents ARB's most significant OEM partnership, bringing aftermarket-quality equipment to factory vehicles.
- Ball and BuckminorBall and Buck partnered with ARB to create the CJ-8 Overland Edition, a modern reimagining of the classic Jeep Scrambler. ARB supplies over 15 exclusive features including Safari snorkel, BASE Rack system with awning, custom steel bumpers with recovery points, onboard air compressor, and high-intensity LED lighting. The vehicles are hand-crafted by builder Kyle Smith of Bird Buggy.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ARB USA competitors and assessment
Company assessmentDirect peers
- WARN Industries: WARN Industries manufactures winches, recovery gear, and related off-road products. Direct overlap with ARB's recovery and winch product category, serving the same enthusiast customer base. WARN is owned by Dover Corporation.
- Fox Factory (FOX): Fox Factory designs and manufactures high-performance suspension products for off-road and motorsport vehicles, directly competing with Old Man Emu in the premium shock absorber and lift kit category. Public company (NASDAQ: FOXF).
- Baja Designs: Baja Designs manufactures high-performance LED lighting systems for off-road, motorsport, and military applications. Directly comparable to ARB Intensity and NACHO Lighting product lines in category, technology, and customer base.
- Rough Country: Rough Country manufactures suspension lift kits and complete accessory packages for trucks, Jeeps, and SUVs. Direct competitor in suspension and complete-kit categories with more value-oriented positioning than ARB's premium pricing.
- ICON Vehicle Dynamics: ICON manufactures premium suspension systems (shocks, coilovers, leaf springs) for trucks, SUVs, and Jeeps. Direct competitor in the premium suspension segment targeting the same enthusiast customer base as Old Man Emu.
- Method Race Wheels: Method Race Wheels designs and manufactures off-road wheels for trucks, Jeeps, and SUVs. Adjacent but directly comparable product category serving the same vehicle build ecosystem.
- Rigid Industries: Rigid Industries manufactures LED lighting products (light bars, pod lights, auxiliary lights) for off-road, marine, and industrial applications. Directly comparable to ARB Intensity and NACHO Lighting in LED auxiliary lighting.
- Ironman 4x4: Ironman 4x4 is an Australian manufacturer of 4x4 suspension, lighting, bull bars, and accessories. Directly comparable to ARB's product range with similar Australian heritage and global distribution model.
Regional players
- TJM: TJM is an Australian manufacturer of 4x4 accessories including bull bars, suspension, snorkels, and recovery gear. Directly comparable product range with strong Asia-Pacific presence; competes with ARB in shared Australian and adjacent markets but limited US footprint.
Broad incumbents
- Truck Hero: Truck Hero is a holding company owning multiple aftermarket truck accessory brands (Extang, TruXedo, UnderCover, BedRug, etc.). Broad incumbent in the aftermarket accessories space with a diversified portfolio addressing the same vehicle owner base as ARB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ARB USA social profiles
Digital presenceARB USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARB USA leadership team
Management profileNumber of profiles
ARB USA subsidiaries and ownership
Company hierarchySubsidiaries3 records
ARB USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARB USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARB USA
What does ARB USA do?
ARB USA manufactures and sells 4x4 off-road accessories for Jeeps, trucks, and SUVs, including bumpers, suspension systems, air lockers, air compressors, roof racks, snorkels, lighting, recovery gear, fridge freezers, and rooftop tents. The company operates a direct-to-consumer e-commerce store at store.arbusa.com and distributes products through an authorized dealer network across North America.
Is ARB USA a public or private company?
ARB USA is a private company. It is classified as corporate owned and is currently operating.
When was ARB USA founded?
ARB USA was founded in 1975. It employs 11 to 50 people.
Where is ARB USA based?
ARB USA is headquartered in Auburn, United States, in the North America region.
How does ARB USA make money?
One revenue line is on record: hardware/Accessory Sales.
Who are ARB USA's main competitors?
Direct peers on record are WARN Industries, Fox Factory (FOX), Baja Designs, Rough Country, ICON Vehicle Dynamics, Method Race Wheels, Rigid Industries and Ironman 4x4. TJM is listed as a regional player. Truck Hero is listed as a broad incumbent.
Does ARB USA have an API?
No public API is recorded for ARB USA.
What industry is ARB USA in?
ARB USA's product category is Off-Road Vehicle Accessories. Its primary akta.pro industry code is IMACABAM, Truck Telematics, ADAS & Fleet Electronics Manufacturing, with a secondary code of CRAMAAAC, Camping & Overlanding Equipment Retail. Its NAICS code is 44133 and its SIC code is 3670.