Ward/Davis Associates
Ward/Davis Associates is a long-standing manufacturers' representative firm based in Redondo Beach, California, representing suppliers of test & measurement equipment, embedded systems, and electronic components to B2B customers in electronics-dependent industries.
- Company typePrivate
- Founded1962
- HeadquartersRedondo Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ward/Davis Associates does
Ward/Davis Associates is a manufacturers' representative firm headquartered in Redondo Beach, California, established in 1962. The company operates as an independent sales agent for manufacturers in three technical product categories: Test & Measurement equipment, Embedded Systems, and electronic Components. As a manufacturers' representative, Ward/Davis functions as an outsourced regional sales channel for component and equipment vendors, providing customer coverage and design-in support that would otherwise require each principal to staff directly. The firm is privately held and remains small, with 11–50 employees listed in firmographic data.
Ward/Davis Associates firmographics
Firmographics- Name
- Ward/Davis Associates
- Legal name
- Ward/Davis Associates
- Website
- https://warddavis.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ward/Davis Associates is a long-standing manufacturers' representative firm based in Redondo Beach, California, representing suppliers of test & measurement equipment, embedded systems, and electronic components to B2B customers in electronics-dependent industries.
- Ownership category
- akta.pro rank
Where Ward/Davis Associates is headquartered
LocationHeadquarters
- HQ city
- Redondo Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Ward/Davis Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Ward/Davis Associates product offering
Product offeringCore offering
Ward/Davis Associates is a manufacturers representative firm that sells Test & Measurement equipment, Embedded Systems, and electronic Components on behalf of component and equipment manufacturers. The firm acts as an outsourced technical sales force, connecting component/equipment makers with engineering and OEM buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Test & Measurement Product Line Manufacturer representation services for Test & Measurement equipment suppliers, selling instruments to engineering and OEM buyers.
- Embedded Systems Product Line Manufacturer representation services for Embedded Systems vendors, providing embedded computing and development platforms to engineering customers.
- Electronic Components Product Line Manufacturer representation services for electronic component suppliers, sourcing components for OEM and engineering customers.
Companies that use Ward/Davis Associates
Customer profileIdeal customer profiles1 record
Ward/Davis Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ward/Davis Associates partnerships and signals
Strategic signalExpansion highlights1 record
Ward/Davis Associates competitors and assessment
Company assessmentDirect peers
- Technical Marketing Inc. Independent manufacturers' representative firm selling electronic components, test & measurement, and embedded solutions to OEMs. Closely mirrors Ward/Davis's rep model and product categories.
- Norris Associates: Manufacturers' rep covering test & measurement, RF/microwave, and embedded products across the Western U.S. Comparable geographic footprint and overlapping principal lines.
- Compass Components: Independent rep firm specializing in electronic components and embedded systems serving OEMs and design engineers in the Western U.S.
- Electro-Chemical Associates: Small specialty rep firm focused on test, measurement, and instrumentation products — comparable niche positioning to Ward/Davis.
Broad incumbents
- Transcat: Larger established distributor and calibration provider of test & measurement instruments. Overlaps with Ward/Davis's T&M principals but operates a much broader, publicly traded distribution model.
- Electro Rent: Major T&M equipment rental and sales provider serving industrial and aerospace customers. Adjacent go-to-market and product overlap with Ward/Davis's T&M focus.
- Arrow Electronics: Global broad-line electronic components distributor with embedded and T&M exposure. Represents the scale end of the distribution channel where Ward/Davis's principals also sell.
- Newark / Farnell: High-service catalog distributor of electronic components, test equipment, and embedded development tools — competing distribution channel for the same engineering customers.
- Digi-Key Electronics: Large electronic components distributor serving design engineers with broad components, embedded, and T&M inventory. Represents the digital sourcing pressure on traditional rep firms.
Regional players
- TestEquity: U.S. distributor specializing in test & measurement products and electronic production supplies. Comparable T&M focus with broader geographic reach than Ward/Davis.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Ward/Davis Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ward/Davis Associates leadership team
Management profileNumber of profiles
Ward/Davis Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ward/Davis Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ward/Davis Associates
What does Ward/Davis Associates do?
Ward/Davis Associates is a manufacturers representative firm that sells Test & Measurement equipment, Embedded Systems, and electronic Components on behalf of component and equipment manufacturers. The firm acts as an outsourced technical sales force, connecting component/equipment makers with engineering and OEM buyers.
Is Ward/Davis Associates a public or private company?
Ward/Davis Associates is a private company. It is classified as unknown and is currently operating.
When was Ward/Davis Associates founded?
Ward/Davis Associates was founded in 1962. It employs 11 to 50 people.
Where is Ward/Davis Associates based?
Ward/Davis Associates is headquartered in Redondo Beach, United States, in the North America region.
Who are Ward/Davis Associates's main competitors?
Direct peers on record are Technical Marketing Inc., Norris Associates, Compass Components and Electro-Chemical Associates. Broad incumbents are Transcat, Electro Rent, Arrow Electronics, Newark / Farnell and Digi-Key Electronics. TestEquity is listed as a regional player.
Does Ward/Davis Associates have an API?
No public API is recorded for Ward/Davis Associates.