Electro Rent
Electro Rent is a global provider of test and measurement equipment rental, leasing, sales, and asset optimization services, serving aerospace and defense, semiconductor, telecommunications, automotive, and data center customers through 14 offices and 300-plus manufacturer brand partnerships.
- Company typePrivate
- Founded1965
- HeadquartersVan Nuys, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Electro Rent does
Electro Rent (electrorent.com, Inc.) is a global provider of test and measurement equipment services, founded in 1965 and headquartered in West Hills, California. The company operates a platform-plus-services model spanning equipment rental, leasing, new and certified pre-owned equipment sales, and asset optimization services. Its catalog includes $1.2 billion of inventory across 6,976+ product configurations from 300+ manufacturer brands, including flagship OEM partnerships with Keysight (Premier Rental Partner), Tektronix, Rohde & Schwarz, National Instruments, Anritsu, EXFO, Viavi, and Fluke Networks. Electro Rent merged with Microlease in November 2016, creating the largest T&M equipment services provider globally, and the company is no longer publicly listed on NASDAQ (previously traded under ELRC) following a transition to private status.
The company's core technology stack includes the LEO asset optimization software (Oracle-powered cloud platform with Bluetooth low-energy asset tags and warehouse readers), A2LA-accredited calibration laboratories, and a 23-step Certified Pre-Owned certification process. It serves aerospace & defense, semiconductors, telecommunications, automotive and connected car, data center, medical technologies, and general electronics customers through 14 offices across North America, Europe (regional HQ in Harrow, UK), Asia-Pacific (regional HQ in Bayan Lepas, Malaysia), and Africa & Middle East, supported by a global team of 560 industry experts. In December 2025, Electro Rent achieved CMMC 2.0 Level 2 cybersecurity certification with a perfect SPRS score of 110, positioning it for US Department of Defense and aerospace program eligibility.
Electro Rent generates revenue through four streams: usage-based equipment rentals that convert customer CapEx to OpEx; one-time new and Certified Pre-Owned equipment sales (with promotions up to 84% off pre-owned); recurring operating lease and finance arrangements; and professional services around asset optimization. Its go-to-market combines global enterprise field sales, inside sales support, a US e-commerce storefront, and manufacturer channel partnerships, with targeted educator discount programs (15-20% off select OEM equipment) extending reach into academia. Notable recent strategic moves include the 2024 onboarding as a key Shared Lab partner in Malaysia's Penang Silicon Design @5KM+ semiconductor initiative and the December 2025 CMMC 2.0 Level 2 certification.
Electro Rent firmographics
Firmographics- Name
- Electro Rent
- Legal name
- electrorent.com, Inc.
- Website
- https://electrorent.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Electro Rent is a global provider of test and measurement equipment rental, leasing, sales, and asset optimization services, serving aerospace and defense, semiconductor, telecommunications, automotive, and data center customers through 14 offices and 300-plus manufacturer brand partnerships.
- Ownership category
- akta.pro rank
Electro Rent industry classification
Industry- Product category
- Test and Measurement Equipment Services
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)
Keywords
Where Electro Rent is headquartered
LocationHeadquarters
- HQ city
- Van Nuys
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Electro Rent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Rental: Flexible rental programs allowing customers to access latest testing technologies without upfront investment. Rental periods can be scaled based on project requirements, helping reduce CapEx and convert to OpEx spending.
- Equipment Sales (New and Pre-Owned): Sale of new and Certified Pre-Owned test equipment. Pre-owned equipment goes through 23-step certification process with one-year warranty. Finance options available for new equipment purchases.
- Lease and Finance: Operating leases with fixed monthly payment structure designed for longer time periods. Helps customers acquire latest equipment at affordable price while minimizing upfront costs.
- Asset Optimization Services: Asset management and optimization solutions including LEO software, asset tracking with Bluetooth tags, fixed asset appraisal, and equipment disposal. Services help reduce CapEx/OpEx spending and improve asset utilization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Rental pricing - quote-based based on equipment type and rental duration |
| One time/ perpetual license | Pay-as-you-go | Certified Pre-Owned equipment with 23-step certification |
| Subscription | Annual | Educators Discount Program |
| Transaction based/ take rate | Pay-as-you-go | Manufacturer Promotions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Electro Rent product offering
Product offeringCore offering
Electro Rent rents, leases, and sells electronic test and measurement equipment from over 300 manufacturers, including oscilloscopes, spectrum analyzers, network analyzers, signal generators, BERT testers, and fiber-optic test gear. It complements the equipment portfolio with calibration services, trade-in/disposal, lease financing, and the proprietary LEO cloud-based asset optimization software for tracking and managing customer test inventories.
Product overview
Electro Rent is a global provider of test and measurement equipment and services operating on a platform-plus-services model. The core offering combines equipment rental, leasing, sales, and asset optimization services with a catalog spanning over 300 manufacturer brands. The product portfolio includes RF & microwave equipment (spectrum analyzers, signal generators, network analyzers), oscilloscopes, network & fiber installation equipment, power supplies, bit error rate testers, and semiconductor test equipment. Services include flexible rental programs, new and certified pre-owned equipment sales (with 23-step certification), lease & finance solutions, and LEO asset optimization software for inventory management. The company serves aerospace & defense, semiconductors, telecommunications, automotive, and data center industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Test Equipment Rental Flexible rental programs for high-performance test and measurement equipment from leading manufacturers (Keysight, Tektronix, Rohde & Schwarz, NI, Anritsu, EXFO, Viavi, Fluke). Customers rent equipment by project or duration to convert CapEx to OpEx and access the latest technology without ownership.
- Buy New Test Equipment
Quantifiable outcome
- Defense contractor reduced testing costs by nearly 10% through asset optimization
- +4 more outcomes
Companies that use Electro Rent
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles5 records
Electro Rent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Electro Rent partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, strategic and core.
- Keysight TechnologiesflagshipAs Keysight Premier Rental Partner and Authorized Distributor, Electro Rent provides unrivaled access to Keysight's latest and most in-demand technologies including 5G, IoT, A&D, semiconductor manufacturing, and automotive test solutions. Electro Rent offers exclusive promotions like two free software applications with HD3 Series oscilloscope purchases.
- Penang Silicon Design @5KM+ Shared LabstrategicElectro Rent is a technology collaborator and key Shared Lab partner in the Penang initiative supporting Malaysia's semiconductor ecosystem. The initiative created over 9,500 high-value semiconductor design jobs and grew IC design companies from 25 to over 50.
- TektronixcoreTektronix is a trusted name in test equipment with seven decades of innovation. Electro Rent carefully reviews and selects Tektronix equipment so customers receive the latest features and design. Exclusive educator discounts available.
- Rohde & SchwarzcoreRohde & Schwarz is a standard-setter in test measurement equipment for wireless, automotive, and aerospace & defense applications. Electro Rent offers Rohde & Schwarz equipment including special packages with up to 56% savings and 20% educator discounts.
- National Instruments (NI)coreNI develops automated test and measurement systems with modular instruments and configurable software. Electro Rent is one of the largest providers of NI test equipment supporting A&D, semiconductor, wireless, industrial, automotive, and education sectors.
- AnritsucoreMobile technology testing leader providing speed, simplicity, and accuracy for wireless, optical, microwave, and digital solutions for R&D. Over 120 years of experience collaborating with partners.
- EXFOcoreEXFO products are essential for 5G infrastructure deployment, verifying fiber optic cable and connection quality. Trusted for speed, accuracy, reliability, and performance in network testing and end-to-end link validation.
- Viavi SolutionscoreViavi provides intuitive instruments, systems, and technologies for 5G and fiber network management. Products support network testing, performance management, and service assurance across the network life cycle.
- Fluke NetworkscoreWorld leader in compact, professional electronic test tools for measuring and monitoring. Known for rugged, portable, and easy-to-use tools used in electronic design, manufacturing, network troubleshooting, and electrical applications.
- MicroleaseflagshipElectro Rent merged with Microlease to become the largest, most comprehensive test equipment services provider for market leaders around the world, combining expertise and inventory.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Electro Rent competitors and assessment
Company assessmentRegional players
- Trescal: Global calibration and metrology services provider headquartered in Europe, with strong presence in EMEA. Comparable to Electro Rent's A2LA/accredited calibration arm and increasingly to its asset management services in Europe.
Direct peers
- Transcat: Public US company (TRNS) providing test and measurement equipment distribution plus accredited calibration services — directly overlapping Electro Rent's CPO sales, rentals, and A2LA-style calibration offerings.
- JM Test Systems: US-based provider of test equipment rental, sales, and calibration (including A2LA-accredited labs). Competes head-on with Electro Rent in industrial, electronic, and calibration services across the US.
- TestEquity: US-based distributor and renter of new and refurbished test and measurement equipment from Keysight, Tektronix, Fluke and others. Closest direct North American competitor to Electro Rent's rental, sales, and calibration model.
Broad incumbents
- Anritsu: Japanese test and measurement OEM focused on wireless, optical, and microwave markets with its own rental programs. Overlaps with Electro Rent in telecom, 5G, and RF testing end markets.
- EXFO: Canadian fiber-optic and 5G test equipment vendor with its own rental and service organization. Direct overlap with Electro Rent's fiber/OTDR rental category and a featured brand on the Electro Rent storefront.
- Rohde & Schwarz: Premium European test and measurement OEM in wireless, automotive, and A&D. Operates its own rental/used channels and supplies Electro Rent, creating both a partnership and an indirect channel-compression risk.
- Tektronix: Major test equipment OEM (oscilloscopes, signal analysis) with its own rental and Tek-Republic certified pre-owned program, competing with Electro Rent for higher-end oscilloscope and education segment customers.
- Keysight Technologies: Largest OEM of electronic test and measurement equipment. Competes with Electro Rent via its own direct rental and used-equipment programs while also being Electro Rent's most important supplier (Premier Rental Partner).
- Fluke Networks: Provider of compact professional test tools for network installation and troubleshooting. Both a key supplier to Electro Rent and a competitor in fiber/cable certification rentals and sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Electro Rent social profiles
Digital presenceElectro Rent compliance and trust
Trust signalCompliance1 record
Electro Rent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electro Rent leadership team
Management profileNumber of profiles
Profiles6 records
Electro Rent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electro Rent M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electro Rent
What does Electro Rent do?
Electro Rent rents, leases, and sells electronic test and measurement equipment from over 300 manufacturers, including oscilloscopes, spectrum analyzers, network analyzers, signal generators, BERT testers, and fiber-optic test gear. It complements the equipment portfolio with calibration services, trade-in/disposal, lease financing, and the proprietary LEO cloud-based asset optimization software for tracking and managing customer test inventories.
Is Electro Rent a public or private company?
Electro Rent is a private company. It is classified as management employee owned and is currently operating.
When was Electro Rent founded?
Electro Rent was founded in 1965. It employs 501 to 1,000 people.
Where is Electro Rent based?
Electro Rent is headquartered in Van Nuys, United States, in the North America region.
How does Electro Rent make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales (New and Pre-Owned), lease and Finance and asset Optimization Services.
Who are Electro Rent's main competitors?
Trescal is listed as a regional player. Direct peers are Transcat, JM Test Systems and TestEquity. Broad incumbents are Anritsu, EXFO, Rohde & Schwarz, Tektronix, Keysight Technologies and Fluke Networks.
Does Electro Rent have an API?
No public API is recorded for Electro Rent.
What industry is Electro Rent in?
Electro Rent's product category is Test and Measurement Equipment Services. Its primary akta.pro industry code is TLABAFAG, Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors). Its NAICS code is 5324 and its SIC code is 3825.