Culturati Research & Consulting, Inc.

What Culturati Research & Consulting, Inc. does

Culturati Research & Consulting, Inc. is a privately held, full-service cross-cultural market research firm headquartered in San Diego, California, operating since 2004 with an 11–50 employee base. The firm is built around proprietary segmentation and measurement frameworks — most prominently the Bicultural Reality Framework, the Cultural Positioning System typing tool, the Cultural Relevance Score, and the nine-edition Cultural Mosaic syndicated study — that translate multicultural consumer attitudes into actionable segmentation for marketers. Its core customer base consists of Fortune 100 enterprise clients across consumer packaged goods, pharmaceuticals, telecommunications, retail, automotive, financial services, and media, with 40+ named logos including Procter & Gamble, Walmart, PepsiCo, Johnson & Johnson, Pfizer, Toyota, AT&T, and Verizon.

The firm generates revenue through four primary streams: one-time syndicated report licenses (Cultural Mosaic series, Cultural Intelligence Series, Gen Z Intelligence Series), custom qualitative and quantitative research engagements, annual licensing of segmentation typing tools, and proprietary Hispanic panel services (including a Rapid Response Panel and online sample fulfillment). In May 2025 the firm extended its offering with Culturati Lens, an AI-enhanced cultural intelligence ecosystem combining AI-moderated qualitative research, AI-enhanced digital ethnography, and AI-accelerated quantitative intelligence, paired with AI-assisted dashboards. The go-to-market is enterprise field sales, supported by direct inquiry forms for RFPs, capabilities requests, and syndicated-report purchases, with thought leadership distributed via LinkedIn, YouTube (The Future in Mind podcast), Instagram, Facebook, and downloadable white papers.

The business operates exclusively in the United States, holds Women/Minority Business Enterprises and California Small Business certifications, and is CCPA- and GDPR-compliant per its privacy policy. There is no evidence of external funding, parent ownership, or public listing in the available data.

Name

Culturati Research & Consulting, Inc.

Legal name

Culturati Research & Consulting, Inc.

Website

https://culturatiresearch.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Culturati Research & Consulting is a San Diego-based, full-service cross-cultural market research firm founded in 2004 that sells syndicated cultural intelligence reports, proprietary segmentation tools, and custom research services to Fortune 100 enterprises across CPG, pharma, telecom, retail, and automotive, with U.S. Hispanic, Black, Asian, and Gen Z consumer expertise.

Ownership category

akta.pro rank

Product category

Cross-cultural market research services

NAICS

Marketing Research and Public Opinion Polling (541910), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Cultural Consulting & Market Suitability Review (MPAAANAF)

Keywords

• Cross-cultural market research
• Hispanic consumer insights
• Multicultural market intelligence
• Syndicated research reports
• Cultural segmentation services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Syndicated Reports: Pre-packaged market research reports sold to multiple clients including Cultural Mosaic series (5.0), Cultural Intelligence Series, Gen Z Intelligence Series, and thematic reports on brand affinity, universal truths, and cultural trends.
2. Custom Research Services: Qualitative and quantitative research services including exploratory research, strategy and positioning, innovation research, and facilitation services.
3. Segmentation Tool Licensing: Annual licensing of typing tools (Cultural Positioning System, Hispanic Segmentation Model) for use in quantitative and qualitative research studies.
4. Hispanic Panel Services: Proprietary online Hispanic panel and rapid response panel services for sample fulfillment and consumer co-creation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Culturati Research & Consulting is a full-service cross-cultural market research firm that delivers syndicated reports, custom qualitative and quantitative research, proprietary segmentation tools, and AI-enhanced cultural intelligence platforms to help enterprise marketers understand Hispanic, Black, Asian, Gen Z, and General Market consumers in the U.S. Its flagship syndicated study, The Cultural Mosaic, alongside the Culturati Lens AI ecosystem, forms the backbone of its multicultural intelligence offering for Fortune 100 brand marketers.

Product overview

Culturati Research & Consulting, Inc. is a full-service cross-cultural research firm offering a portfolio of syndicated reports, proprietary panels, AI-enhanced research platforms, and consulting services focused on multicultural market intelligence. The core flagship product is The Cultural Mosaic syndicated report series (currently in version 5.0), which provides cultural intelligence across Hispanic, Black, Asian, and General Market consumers. This is complemented by the AI-powered Culturati Lens ecosystem, the Culturati Cultural Intelligence Series and Gen Z Intelligence Series syndicated report suites, and specialized research services including the Hispanic Panel, Rapid Response Panel, Empathy Journeys, and Cultural Positioning System segmentation tools. The portfolio also includes proprietary tools like the Brand-to-Consumer Expo, Quant Express, and Learning Incubator for various research methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Culturati Lens: AI-enhanced cultural intelligence ecosystem providing AI-moderated qualitative research, AI-enhanced digital ethnography, and AI-accelerated quantitative intelligence
• Cultural Mosaic
• Cultural Intelligence Series
• Gen Z Intelligence Series
• Empathy Journeys
• Learning Incubator
• Brand-to-Consumer Expo
• Cultural Positioning System
• Quant Express
• The Future in Mind Podcast

Products and services

• The Cultural Mosaic
• Culturati Lens
• Culturati Cultural Intelligence Series
• Culturati Gen Z Intelligence Series
• Proprietary Online Hispanic Panel
• Rapid Response Panel
• Empathy Journeys
• Cultural Positioning System (CPS)
• Brand-to-Consumer Expo
• Quant Express
• Learning Incubator
• Cultural Semiotics
• Innovation Research Services

Quantifiable outcome

• 37% of Hispanic population identified as 'Latinistas' segment, 43% as 'Heritage Keepers' and 'Savvy Blenders' combined
• +2 more outcomes

Named customers41 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Horowitz Research: Horowitz Research is one of the most direct competitors to Culturati, specializing in multicultural, Hispanic, Black, Asian, and LGBTQ+ consumer insights with custom and syndicated research offerings serving major CPG, media, and entertainment clients.
• ThinkNow: ThinkNow is a multicultural and Hispanic market research firm offering custom qualitative and quantitative research, syndicated studies, and online panel services targeting Hispanic, Black, Asian, and general market consumers, mirroring Culturati's core model.
• Geoscape: Geoscape provides multicultural market intelligence, geospatial data, and consumer segmentation focused on Hispanic, Black, Asian, and other diverse consumer segments, offering a closely comparable data and intelligence platform to Culturati's Cultural Mosaic framework.
• Claritas: Claritas is a consumer segmentation and audience targeting company that includes PRIZM, PRIZM Premier, and multicultural segmentations (e.g., Hispanic, Black, Asian). It offers comparable segmentation tools, syndicated data products, and cultural intelligence services to Culturati.

Others

• NielsenIQ: NielsenIQ is a global consumer intelligence giant offering multicultural consumer research, panel data, and syndicated cross-cultural insights as part of a broad portfolio. It serves similar Fortune 100 enterprise clients with overlapping multicultural capabilities at far greater scale.

Broad incumbents

• Kantar: Kantar is a global market research and consulting firm with established multicultural, cross-cultural, and inclusive consumer research practices, serving the same Fortune 100 enterprise clients as Culturati but with a much broader portfolio of brand and media measurement services.
• Ipsos: Ipsos is a global market research firm with dedicated multicultural, diversity, and inclusion research offerings, syndicated trackers, and custom research capabilities targeting the same Hispanic, Black, and Asian consumer segments Culturati serves.
• Mintel: Mintel is a global market research and consumer intelligence firm providing syndicated reports and custom research across multicultural consumer segments in the U.S. and globally, with overlapping coverage of Hispanic, Black, Asian, and Gen Z consumer trends Culturati addresses.
• MRI-Simmons (via GfK): MRI-Simmons provides large-scale consumer survey and syndicated audience research with multicultural and Hispanic oversamples, serving the same enterprise media and CPG clients as Culturati with broader media planning applications.

Emerging players

• EthniFacts: EthniFacts is a smaller multicultural and cross-cultural research firm offering custom qualitative, quantitative, and syndicated services to enterprise clients across Hispanic, Black, Asian, and other diverse consumer segments, representing a niche competitor with overlapping methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CulturatiResearch
• Facebookfacebook.com/culturatiresearch
• LinkedInlinkedin.com/company/culturati-research-&-consulting-inc-
• Instagraminstagram.com/culturatiresearch/?hl=en
• Xx.com/culturatibuzz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culturati Research & Consulting, Inc.