Sundance Dental Care

What Sundance Dental Care does

Sundance Dental Care is an independent, single-location dental practice founded in 2011 and headquartered at 2620 S 83rd Ave Ste 104 in Phoenix, Arizona. The practice is led by Dr. Rebecca Schaffer, a board-certified orofacial pain specialist, and operates as a founder-owned private entity with no institutional investors, parent company, or outside capital disclosed. It is licensed by the Arizona State Board of Dental Examiners under license #D07361 and employs between 11 and 50 staff.

The practice delivers a comprehensive general, restorative, cosmetic, and specialty dental service catalog of more than 25 procedures spanning preventive care (checkups, cleanings, sealants, oral cancer screening), restorative treatments (crowns, bridges, implants, All-on-4, dentures, root canals, gum disease treatment, composite fillings), cosmetic enhancements (veneers, teeth whitening, Zoom whitening, smile makeovers), orthodontics (clear aligners / Invisalign), specialty services (TMJ/orofacial pain treatment, laser dentistry, oral surgery, sedation dentistry, 3D cone beam imaging, night and mouth guards), and emergency care plus same-day dentistry. The technical backbone is conventional clinical dentistry augmented by advanced imaging (3D cone beam) and laser-based soft-tissue treatment, with no proprietary software, app, or API disclosed.

Sundance operates a direct-to-consumer, professional-services revenue model: patients pay per visit for services rendered, with the practice accepting major credit cards (American Express, Discover, MasterCard, Visa), cash, check, dental insurance, and flexible spending / health savings accounts. Pricing is not publicly disclosed. Patient acquisition relies on an SEO-optimized website, a patient education blog, Yelp listings, and word-of-mouth referrals; geographic reach is concentrated in the greater Phoenix metropolitan area and Maricopa County communities including Tolleson, Avondale, Goodyear, Glendale, Litchfield Park, Laveen Village, Buckeye, Estrella, and Peoria.

Name

Sundance Dental Care

Legal name

Sundance Dental Care

Website

https://sundancedentalcare.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sundance Dental Care is a founder-owned, single-location general and cosmetic dental practice in Phoenix, Arizona, founded in 2011 and led by board-certified orofacial pain specialist Dr. Rebecca Schaffer, serving families and individuals across the Phoenix metro area with a broad catalog of preventive, restorative, cosmetic, and specialty dental services.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Endodontic Retreatment Services (HLABADAB)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental care
• Orofacial pain treatment
• Dental implant services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services Revenue: The practice generates revenue through direct patient services including dental checkups, cleanings, restorative procedures (crowns, bridges, implants, dentures), cosmetic treatments (veneers, whitening, smile makeovers), emergency dental care, and specialized treatments such as TMJ therapy and sedation dentistry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sundance Dental Care is a full-service dental practice in Phoenix, AZ providing preventive care (checkups, cleanings, sealants, oral cancer screening), restorative treatments (dental implants, All-on-4 implants, crowns, bridges, dentures, root canals, gum disease therapy, composite fillings), and cosmetic enhancements (veneers, teeth whitening, Zoom whitening, smile makeovers, Invisalign clear aligners). The practice also delivers specialty services including TMJ/orofacial pain treatment by a board-certified specialist, laser dentistry, 3D cone beam imaging, oral surgery, full mouth reconstruction, sedation dentistry, pediatric dental care, and emergency dental services to patients across the Phoenix metropolitan area.

Product overview

Sundance Dental Care is a comprehensive dental practice offering a full spectrum of oral health services organized around three core areas: preventative care, restorative work, and cosmetic enhancements. The practice operates as a single-location general and cosmetic dental office providing over 25 distinct services spanning general dentistry (checkups, cleanings, sealants), restorative procedures (implants, crowns, bridges, dentures, root canals), cosmetic treatments (veneers, whitening, smile makeovers), specialty services (TMJ/orofacial pain treatment by board-certified specialist, laser dentistry, oral surgery), orthodontics (Invisalign clear aligners), and emergency dental care. The practice also offers advanced diagnostic imaging including 3D cone beam scans, sedation options for anxious patients, and kid-friendly services for children. Services are delivered through Dr. Schaffer and a team of dental professionals at the Phoenix, AZ location.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Checkup Routine dental examination including cleaning, polishing, X-rays for new patients, and comprehensive oral health assessment for individuals and families seeking preventive care.
• Dental Sealants Protective resin coating applied to the chewing surfaces of back teeth to prevent cavities, primarily for children and cavity-prone patients.
• Oral Cancer Screening Routine screening during dental visits to identify early signs of oral cancer for prompt treatment, available to all patients during checkups.
• Dental Implants Titanium posts surgically placed into the jawbone to serve as artificial tooth roots supporting crowns, bridges, or dentures for patients with missing teeth.
• All-on-4 Implants Full-arch tooth replacement solution using four strategically placed dental implants to support a complete set of prosthetic teeth for edentulous patients.
• Dental Crowns and Dental Bridges Custom-fitted dental crowns cap damaged teeth while bridges replace one or more missing teeth by anchoring to adjacent natural teeth or implants.
• Dentures and Partial Dentures Removable prosthetic devices replacing missing teeth, with full dentures replacing complete arches and partial dentures filling gaps among remaining natural teeth.
• Root Canal Treatment Endodontic procedure to repair and save severely infected or damaged teeth by removing diseased pulp, cleaning the canal, and sealing with biocompatible material.
• Composite Fillings Tooth-colored fillings made of composite resin to restore teeth damaged by decay while maintaining natural appearance.
• Gum Disease Treatment Non-surgical and surgical treatments for gingivitis and periodontitis, including deep cleaning (scaling and root planing) for patients with periodontal disease.
• Full Mouth Reconstruction Comprehensive treatment plan combining multiple restorative and cosmetic procedures to rebuild or restore the entire mouth for patients with extensive dental needs.
• Dental Veneers and Dental Laminates Thin porcelain or composite shells bonded to the front surface of teeth to improve appearance by correcting chips, cracks, gaps, or discoloration.
• Teeth Whitening Professional teeth whitening treatments to remove stains and brighten tooth enamel for a more attractive smile.
• Zoom Teeth Whitening In-office laser-assisted teeth whitening system delivering rapid, dramatic whitening results in a single appointment.
• Smile Makeover Personalized combination of cosmetic dental procedures designed to transform the overall appearance of a patient's smile.
• Clear Aligners Invisalign-based invisible aligner trays that gradually straighten teeth without traditional metal braces.
• TMJ - Orofacial Pain Treatment Specialty diagnosis and treatment of temporomandibular joint disorders, chronic facial pain, headaches, and related conditions, delivered by board-certified orofacial pain specialist Dr. Schaffer.
• Laser Dentistry Advanced dental procedures using laser technology for soft-tissue treatments, offering precision and reduced recovery time compared to conventional methods.
• 3D Cone Beam Dental Scans Advanced 3D imaging technology providing detailed views of teeth, soft tissues, nerve pathways, and bone for precise treatment planning in implantology and other complex procedures.
• Oral Surgery Surgical procedures including tooth extractions, wisdom teeth removal, and other oral surgical interventions.
• Sedation Dentistry Various sedation options including nitrous oxide and oral sedation to help anxious patients remain comfortable during dental procedures.
• Kid Friendly Dentist Dental services specifically designed for children, creating a welcoming environment for young patients from Phoenix-area families.
• Night Guards Custom-fitted oral appliances worn during sleep to prevent teeth grinding (bruxism) and protect against associated damage.
• Mouth Guards Custom-fitted protective devices, primarily for athletes, to prevent dental injuries during sports activities.
• Emergency Dentist Urgent dental care for severe pain, trauma, infections, knocked-out teeth, and other acute dental emergencies.
• Same Day Dentistry Convenient same-day dental services allowing patients to receive treatment in a single visit without multiple appointments.

Quantifiable outcome

• Patients report positive experiences with lifetime relationship building emphasized by the practice

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Mortenson Dental Partners: Mortenson Dental Partners is a large DSO supporting dental practices across multiple U.S. states with general, specialty, and cosmetic offerings. Comparable to Sundance's full-service model, with corporate-backed operations, technology, and clinical support enabling larger scale.

Broad incumbents

• Pacific Dental Services: Pacific Dental Services supports hundreds of dental practices across the U.S., including active expansion in Arizona, with a multi-specialty model that mirrors Sundance's general-plus-cosmetic-plus-specialty positioning. Operates at much larger scale with corporate investment in technology and clinical support.
• Smile Brands: Smile Brands is a multi-brand DSO supporting hundreds of dental offices (including Bright Now! and others) across the U.S. Provides general, specialty, and cosmetic dentistry comparable to Sundance's full-service model, with corporate scale advantages in marketing, payer contracting, and back-office operations.
• Heartland Dental: Heartland Dental is the largest U.S. dental support organization, supporting thousands of doctor-owned practices nationwide. Comparable to Sundance through its general dentistry and cosmetic service model, though it operates at vastly larger scale and offers a more developed operational and back-office infrastructure.
• Western Dental & Orthodontics: Western Dental operates hundreds of owned-and-affiliated dental offices concentrated in the Western U.S., with strong Phoenix-area presence offering general, orthodontic, and specialty services. Comparable to Sundance in service breadth and Phoenix market overlap, but with significantly larger marketing and insurance-negotiating scale.
• Sonrava Health: Sonrava Health is a multi-brand DSO operating Western Dental, Brident, and other dental practices with a strong Southwest footprint. Comparable to Sundance through general, orthodontic, and specialty dental services targeting similar middle-market patient segments in Arizona.
• Aspen Dental: Aspen Dental operates one of the largest DSOs in the U.S. with hundreds of general and cosmetic dental offices, including multiple Phoenix-area locations. Comparable to Sundance as a multi-service general/cosmetic dental provider serving similar middle-market patient segments, but at much greater scale and with corporate-backed marketing and operations.
• Bright Now! Dental: Bright Now! Dental operates a multi-location network of general, cosmetic, and specialty dental offices across multiple U.S. states including Arizona. Directly comparable service mix to Sundance (implants, Invisalign, cosmetic, general dentistry) with similar patient demographic targeting, but operated as part of a larger DSO platform.
• MB2 Dental: MB2 Dental is a doctor-owned dental partnership organization supporting hundreds of affiliated practices across the U.S. Comparable to Sundance as a general/cosmetic dental practice model with similar patient offerings, though at materially larger scale and with shared back-office infrastructure.

Direct peers

• Affordable Dentures & Implants: Affordable Dentures & Implants is a national dental network focused specifically on dentures, implants, and extractions—a core subset of Sundance's service line. Comparable for the implant and denture revenue stream and patient demographic, but with a more focused (less comprehensive) service menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SundanceDental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundance Dental Care