Ophea

What Ophea does

Ophea (Ontario Physical and Health Education Association), legally the Ontario Physical and Health Education Association, is a registered provincial charity founded in 1921 and headquartered at 1920 Yonge Street, Suite 200, Toronto. The organization supports Health and Physical Education (H&PE) delivery across Ontario's publicly funded K-12 system, serving all 72 English and French school boards, 5,000 publicly funded schools, 34 public health units, and 13 provincially recognized faculties of education. Its primary customers are Ontario school boards, public health units, faculties of education, and individual elementary and secondary educators.

Ophea's product portfolio is organized around three pillars: (1) Curriculum Resources, including H&PE Elementary Resources (130 ready-to-use lesson plans per grade for Grades 1-8) and H&PE Secondary Resources (Grades 9-12 materials covering focus courses, Teaching Games for Understanding, movement competence, and assessment); (2) Pedagogical Support Tools, including Culturally Responsive and Relevant Pedagogy, Inquiry-Based Learning, the HANDS UP video series, Stop Start Consider poster series, and the Disability-Centred Movement resource; and (3) Safety and Professional Learning, anchored by OPASSE safety standards and a suite of e-learning modules on concussion prevention, prevalent medical conditions (PPM 161), Ryan's Law (asthma), and gender-based violence prevention. The underlying technology is a Drupal-based content platform (ophea.net) with a separate e-learning LMS (elearning.ophea.net) that can be integrated into school board learning management systems. The Gym Shorts podcast, launched March 31, 2026, extends the offering into audio media.

The business model is hybrid non-profit. Revenue is generated through (a) school board and institutional annual subscriptions to the H&PE Curriculum Resources (quote-based, undisclosed pricing); (b) donations and grants from government and charitable funders including the Government of Ontario, Ontario Trillium Foundation, and Ontario Parasport Collective; (c) one-time product sales through The Ophea Shop (fitness cards CA$30, yoga cards CA$20, balance cards CA$9.99, activity cards CA$25.95-CA$49.95); and (d) LMS integration services for school boards. Individual educator accounts are free but require institutional membership for premium curriculum access. The organization is governed by a Board of Directors with no parent company, venture capital, or private equity ownership.

Name

Ophea

Legal name

Ontario Physical and Health Education Association

Website

https://ophea.net

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Ophea is a registered Ontario charity, founded in 1921, that delivers Health and Physical Education curriculum resources, e-learning modules, and safety standards to all 72 Ontario school boards, 5,000 publicly funded schools, 34 public health units, and 13 faculties of education.

Ownership category

akta.pro rank

Product category

Health and Physical Education Resources

NAICS

Educational Services (61), Sports and Recreation Instruction (611620), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Physical Education & Health Instruction (EDAJAFAL)

akta.pro secondary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Health physical education
• Curriculum resources
• Professional development
• School safety standards
• Educational content

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Charitable Funding: As a registered provincial charity since 1921, Ophea receives donations from supporters and funding from government grants. The organization celebrates 100 years of operations in 2021, indicating long-term sustainability through charitable contributions.
2. School Board Memberships: School boards and independent/private schools purchase annual subscriptions to access H&PE Curriculum Resources (Grades 1-8) and H&PE Secondary Resources. Access requires organizational membership, with pricing managed through [email protected].
3. Product Sales: Sale of physical and digital educational resources including activity cards, fitness cards, and yoga cards through The Ophea Shop e-commerce platform. Products include 50 Fitness Activity Cards ($30), Yoga Alphabet Cards ($20), and others.
4. LMS Integration Services: Ophea offers to integrate e-learning modules into school boards' learning management systems, providing institutional deployment and support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ophea develops and distributes Ontario curriculum-aligned Health and Physical Education (H&PE) resources for educators from Kindergarten through Grade 12, including lesson plans, assessment tools, e-learning modules for professional development, and Ontario Physical Activity Safety Standards in Education (OPASSE). It also sells physical educational products (activity cards, yoga cards, fitness cards) through The Ophea Shop and produces the Gym Shorts podcast.

Product overview

Ophea (Ontario Physical and Health Education Association) offers a comprehensive suite of educational resources and programs for Health and Physical Education (H&PE) in Ontario schools. The portfolio consists of three main pillars: (1) Curriculum Resources including H&PE Elementary Resources (130 lesson plans per grade, Grades 1-8), H&PE Secondary Resources (comprehensive Grades 9-12 materials), and the Always Changing & Growing Up program for adolescent development; (2) Pedagogical Support Tools including Culturally Responsive and Relevant Pedagogy, Inquiry-Based Learning, HANDS UP video series, Stop Start Consider poster series, and the Disability-Centred Movement resource for inclusive education; and (3) Safety & Professional Learning including OPASSE safety standards, e-Learning modules on concussions, asthma, gender-based violence prevention, and prevalent medical conditions. Ophea also operates The Ophea Shop selling physical products including fitness cards, yoga cards, balance cards, and activity cards. The recently launched Gym Shorts podcast represents a new media offering. All curriculum resources require school board subscription except free resources like Always Changing & Growing Up and the Culturally Responsive Pedagogy guide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reaches all 5,000 publicly funded schools in Ontario
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Procter and Gamble (P&G)coreStrategic or Co-development PartnerProcter and Gamble developed the 'Always Changing & Growing Up' resources for teaching adolescent growth and development. These free, downloadable resources are endorsed and promoted by Ophea and Physical and Health Education Canada (PHE Canada) to support Grades 5-8 educators in teaching healthy, active living.
• Physical and Health Education Canada (PHE Canada)coreStrategic or Co-development PartnerEndorsement partnership for the 'Always Changing & Growing Up' resources developed by Procter and Gamble. PHE Canada reviews and supports distribution of these curriculum-aligned resources.
• MLSE LaunchPadflagshipStrategic or Co-development PartnerOn March 1, 2024, MLSE LaunchPad and Ophea brought together youth, community leaders, and system-level decision makers for a collaborative session to re-imagine the purpose of school sport as a foundational tool for student belonging.
• Asthma CanadacoreStrategic or Co-development PartnerPartnered in developing the e-Learning module for Supporting Students with Prevalent Medical Conditions, providing expertise on asthma management and support strategies for schools.
• Canadian Paediatric Society (Diabetes at School)coreStrategic or Co-development PartnerPartnered in developing the e-Learning module for Supporting Students with Prevalent Medical Conditions, contributing diabetes management expertise for school settings.
• Epilepsy OntariocoreStrategic or Co-development PartnerPartnered in developing the e-Learning module for Supporting Students with Prevalent Medical Conditions, providing epilepsy awareness and management guidance for educators.
• Food Allergy CanadacoreStrategic or Co-development PartnerPartnered in developing the e-Learning module for Supporting Students with Prevalent Medical Conditions, contributing expertise on anaphylaxis and food allergy safety in schools.
• Lung Health FoundationcoreStrategic or Co-development PartnerPartnered in developing the e-Learning module for Supporting Students with Prevalent Medical Conditions, providing respiratory health expertise for school communities.
• School Mental Health OntariominorStrategic or Co-development PartnerPartnership with School Mental Health Ontario to explore Mental Health Literacy in the context of Health and Physical Education through webinar programming.
• Centre for Addiction and Mental Health (CAMH)minorStrategic or Co-development PartnerCAMH partnered with Ophea for an hour-long Q&A session on vaping and its connections to the Health and Physical Education curriculum for grades 1-8.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Discovery Education: Discovery Education provides digital K-12 curriculum content and professional learning at scale to school districts across North America. Comparable as a digital curriculum content provider to school systems, though broader than Ophea's H&PE focus.
• ParticipACTION: ParticipACTION is a Canadian non-profit promoting physical activity and sport participation, with broader population-level scope than Ophea. Comparable in mission and non-profit structure, but focused on public campaigns and adult/youth physical activity rather than K-12 curriculum delivery.

Regional players

• ACHPER (Australian Council for Health, Physical Education and Recreation): ACHPER is the Australian national body for HPE professionals, providing professional learning, curriculum advocacy, and resources to teachers. Highly comparable to Ophea in scope and member-driven structure, but operating across Australian schools and curriculum.
• afPE (Association for Physical Education): afPE is the UK subject association for physical education, supporting teachers with curriculum guidance, professional development, and resources. Comparable to Ophea as a dedicated PE-focused educator association, but serving UK schools.
• SHAPE America: SHAPE America is the US national organization for health and physical education, operating as the closest functional counterpart to Ophea for American K-12 schools. They produce national standards, professional learning, and curriculum resources for HPE teachers, mirroring Ophea's offering in a different geography.
• Canadian Intramural Recreation Association (CIRA): CIRA is a Canadian non-profit supporting intramural and recreational programming in schools and communities. Comparable as a Canadian K-12 physical-activity non-profit, though focused on intramurals rather than full H&PE curriculum delivery.
• Physical and Health Education BC: PHE BC is the British Columbia provincial HPE association providing resources and professional development to teachers — a direct regional analogue to Ophea for another Canadian province. They serve a similar educator audience with curriculum-aligned H&PE resources.

Others

• School Specialty: School Specialty is a major North American distributor of curriculum resources, classroom supplies, and physical education equipment to K-12 schools. Comparable as a supply and content channel reaching Ontario school boards, though broader in scope than H&PE-only.

Direct peers

• EverActive: EverActive is a Canadian non-profit focused on increasing physical activity among children and youth through school and community programs. Comparable in mission and Canadian K-12 target audience, though overlapping more on the physical-activity-promotion side than formal curriculum.
• Physical and Health Education Canada (PHE Canada): PHE Canada is the national body for H&PE in Canada, directly comparable as a non-profit that develops curriculum resources, advocates for quality H&PE, and co-endorses products (e.g., Always Changing & Growing Up) alongside Ophea. They serve the same educator audience across Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/opheacanada
• YouTubeyoutube.com/OpheaCanada
• Facebookfacebook.com/OpheaCanada
• LinkedInlinkedin.com/company/ophea
• Instagraminstagram.com/opheacanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ophea