What IIZI does

IIZI Kindlustusmaakler AS is the largest insurance broker in Estonia, operating as an independent intermediary that compares and places policies from multiple underlying insurance providers on behalf of clients. Founded in 2001 and headquartered in Tallinn, the company serves both individuals (B2C) and businesses (B2B) through a multi-channel distribution model: web-based insurance calculators, native iOS/Android apps, a 24/7 phone line (666 0300), and a five-office physical branch network covering Tallinn, Tartu, Pärnu, Rakvere, and Valga. The company insures approximately one in four Estonian vehicles and manages 25,000+ vehicle insurance contracts, 25,000+ small business policies, and 150+ corporate IT and cyber insurance relationships, handling roughly 96 damage claims per day.

The product portfolio spans mandatory traffic insurance, comprehensive (casco) vehicle insurance, home, travel, and health insurance, as well as niche lines including light vehicle, small vessel, jet ski, and personal liability coverage. A value-added service, IIZI 24/7 Kahjuabi, provides Europe-wide roadside assistance with a 20-second average call response time and 600+ monthly callouts. The technology platform is a multi-provider comparison engine that quotes up to eight traffic insurance providers in real time, paired with a mobile app that consolidates all contracts, sends renewal notifications, and supports in-app claims and purchases. The platform includes a real-time damage tracking feature for roadside assistance dispatch.

IIZI generates revenue primarily through broker commissions on policy placements and renewals across both retail and commercial lines, with supplementary recurring revenue from add-on subscriptions such as Kahjuraha (Damage Money), Võrukaela (Personal Liability), and the standalone 24/7 Kahjuabi service. The company is a subsidiary of GrECo Group, the largest insurance broker in Eastern Europe, which provides international market access for corporate clients. Registered with Finantsinspektsioon and a member of the Estonian Insurance Brokers Union (EKML), IIZI holds the #1 broker position in Estonia with a 4.9/5 customer experience rating across more than 80,000 feedback responses.

Name

IIZI

Legal name

IIZI Kindlustusmaakler AS

Website

https://iizi.ee

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

IIZI is the #1 insurance broker in Estonia, an independent multi-provider intermediary comparing up to 8 insurers for retail and corporate clients. It serves ~25% of Estonian vehicles via web, mobile app, phone, and five branch offices, generating commission revenue across motor, home, health, and commercial lines.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Protection & Indemnity (P&I) / Marine Liability Insurance (FSAJAHAH), Standalone Critical Illness Insurance (FSAIAKAA)

Keywords

• Insurance brokerage services
• Motor insurance products
• Commercial insurance solutions
• 24/7 roadside assistance
• Multi-provider insurance comparison

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: IIZI earns commissions from multiple insurance companies (insurance providers) by acting as an intermediary, placing policies and managing claims on behalf of clients. As a broker, IIZI represents the client's interest and is independent from insurers. Revenue is generated through commissions on new policy placements and renewals across both retail (motor, home, travel, health) and commercial lines (fleet, cyber, D&O, credit).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

IIZI is an independent Estonian insurance broker that compares offerings from multiple insurance providers and places, renews, and manages insurance policies on behalf of individual and corporate clients. Its core product set spans motor (traffic and casco), travel, home, health, accident, personal liability, light vehicle, small vessel, and jet ski insurance for retail customers, and fleet, cyber, D&O, war risk, credit, construction, property, and corporate health insurance for businesses. Beyond brokerage, IIZI operates its own 24/7 roadside damage assistance service across Europe and a digital insurance management platform (web calculators and mobile app).

Product overview

IIZI is an insurance brokerage platform offering a comprehensive portfolio of insurance products for both private individuals (eraklient) and business clients (äriklient). The platform operates as a multi-product brokerage that compares offerings from multiple insurance providers, providing personalized recommendations. Private client products include vehicle insurance (traffic and casco), travel insurance, health insurance with telemedicine, home insurance, and personal liability coverage. Business client solutions encompass fleet management, cyber insurance, war risk coverage, credit insurance, D&O liability, and various industry-specific protections. Key products include IIZI 24/7 Kahjuabi (roadside assistance), Kergliikuri kindlustus (light vehicle insurance), Väikelaevakindlustus (small vessel insurance), and Jetikindlustus (jet ski insurance). The company also provides digital services including insurance calculators, mobile applications for iOS and Android, and damage claim processing tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Liikluskindlustus (Traffic Insurance) Mandatory vehicle liability insurance that compensates property and health damages caused to other road users. Compares up to 8 insurance providers and offers supplementary protections. Targeted at Estonian vehicle owners.
• Kaskokindlustus (Casco Insurance) Comprehensive vehicle insurance covering damages from accidents, glass breakage, wildlife collisions, theft, vandalism, natural disasters, and lost keys, with replacement vehicle options during repairs. Targeted at Estonian vehicle owners.
• IIZI 24/7 Kahjuabi (24/7 Damage Assistance) Round-the-clock roadside assistance covering towing, jump-starting, tire changes, lockout service, vehicle extraction, and passenger transport throughout Europe, with legal consultation support. Targeted at vehicle owners in Europe.
• Kergliikuri kindlustus (Light Vehicle Insurance) Insurance for motorized light vehicles including electric scooters, balance vehicles, and unicycles with manufacturer speed exceeding 25 km/h or exceeding 14 km/h with mass over 25 kg. Targeted at Estonian owners of light electric vehicles.
• Kahjuraha kindlustus (Damage Money Insurance) Additional compensation insurance paying extra funds (up to 20,000 € for total loss) to vehicle owners in traffic accidents, covering market value gaps and inconvenience compensation. Targeted at Estonian vehicle owners.
• Asendusauto (Replacement Vehicle) Replacement vehicle coverage providing substitute cars during repair periods, available as an add-on to both traffic and casco insurance, with vehicles across Estonia. Targeted at Estonian vehicle owners.
• Tehnoülevaatus (Vehicle Inspection) Service for booking technical vehicle inspections at quality inspection points across Estonia, with payment and reminder services. Targeted at Estonian vehicle owners.
• Väikelaevakindlustus (Small Vessel Insurance) Insurance for boats, yachts, and motorboats providing year-round protection against unexpected damages and liability, including boat trailers and Tross technical maritime assistance. Targeted at Estonian boat and yacht owners.
• Jetikindlustus (Jet Ski Insurance) Comprehensive insurance for personal watercraft (jet skis) covering collisions, theft, transport damage, and liability up to 15 million euros, with 'old for new' replacement for partial damages, available for models from 2014 onwards. Targeted at Estonian jet ski owners.
• Reisikindlustus (Travel Insurance) Travel insurance providing medical coverage, baggage protection, and travel interruption compensation, with Estonian-language medical assistance abroad and add-ons for extreme sports, business travel, and events. Targeted at Estonian travelers.
• IIZI Tervis (IIZI Health) Health insurance with telemedicine services offering faster access to general and specialist care, prescriptions, mental health services, dental care, and vaccinations, with packages ranging from basic to comprehensive. Targeted at Estonian individuals seeking private health coverage.
• Õnnetusjuhtumikindlustus (Accident Insurance) Personal accident insurance providing compensation for temporary or permanent disability, medical expenses, pain relief, and death benefits, with options for children and critical illness coverage. Targeted at Estonian individuals and families.
• Kodukindlustus (Home Insurance) Home insurance covering property damages from fire, theft, water leaks, storms, and vandalism, with options for comprehensive (kogurisk), basic, or mini packages, including temporary housing costs and 24/7 home assistance. Targeted at Estonian homeowners and tenants.
• Võrukaela kindlustus (Personal Liability Insurance) Personal liability insurance covering damages caused by the policyholder, their children, pets, or elderly relatives to third parties, including vehicle accidents, property damage, and bodily injury, valid worldwide from 2-4€ per month. Targeted at Estonian individuals and families.
• Sõidukipargi lahendused (Fleet Solutions) Business fleet management solutions covering insurance for company vehicles and equipment with portfolio management services. Targeted at Estonian businesses with vehicle fleets.
• CPM - Masinate ja seadmete kindlustus (Equipment Insurance) Insurance coverage for machinery and equipment protecting business assets against damages and losses. Targeted at Estonian businesses with valuable equipment.
• Droonikindlustus (Drone Insurance) Specialized insurance for drones and unmanned aerial vehicles covering operational risks. Targeted at Estonian businesses using drones commercially.
• Väikeettevõtte kindlustus (SME Insurance) Combined property and liability insurance solutions designed for small and medium enterprises. Targeted at Estonian SMEs.
• Transport ja logistika kindlustus (Transport & Logistics Insurance) Insurance covering transported or stored goods against loss and damage during logistics operations. Targeted at Estonian transport and logistics companies.
• Korteriühistu kindlustus (Apartment Association Insurance) Insurance protecting apartment building owners against common damages and risks. Targeted at Estonian apartment associations and HOAs.
• Ehituskindlustus (Construction Insurance) Insurance mitigating risks associated with construction activities and projects. Targeted at Estonian construction companies and developers.
• Varakindlustus (Property Insurance) Insurance protecting business assets including office equipment, inventory, buildings, and other company property. Targeted at Estonian businesses.
• Sõjariskide kindlustus (War Risk Insurance) Insurance covering geopolitical risks, war, and hybrid attacks with contracts up to three years. Targeted at Estonian businesses with geopolitical exposure.
• IT-ettevõtte kindlustus (IT Company Insurance) Specialized insurance solutions for information technology companies covering industry-specific risks. Targeted at Estonian IT companies.
• Küberkindlustus (Cyber Insurance) Insurance protecting IT systems and data against cyber threats, covering business interruption and crisis management costs. Targeted at Estonian IT companies and businesses with cyber risk exposure.
• Vastutuskindlustus (Liability Insurance) General business liability insurance covering damages to third parties. Targeted at Estonian businesses.
• Juhatuse liikme vastutuskindlustus (D&O Insurance) Directors and officers liability insurance protecting executives' personal financial risks with legal defense support. Targeted at Estonian company directors and officers.
• CMR vastutuskindlustus (CMR Liability Insurance) Liability insurance covering transport operators for goods damage during transit under CMR convention. Targeted at Estonian transport and logistics operators.
• Ärikelmuste kindlustus (Business Fraud Insurance) Insurance protecting businesses against fraudulent activities and deception. Targeted at Estonian businesses exposed to fraud risk.
• Krediidikindlustus (Credit Insurance) Insurance protecting companies against unpaid invoices and managing customer credit risk to support secure growth and exports. Targeted at Estonian businesses with B2B receivables exposure.
• Ettevõtte ravikindlustus (Corporate Health Insurance) Corporate health insurance solutions for employee benefits, offering tax advantages up to 400€ per year. Targeted at Estonian employers seeking employee health benefits.
• Patsiendikindlustus (Patient Insurance) Insurance coverage for patient-related liabilities in healthcare settings. Targeted at Estonian healthcare providers.

Quantifiable outcome

• 1 in 4 Estonian vehicles insured through IIZI's platform
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GrECo GroupcoreStrategic or Co-development PartnerIIZI Kindlustusmaakler AS is a company of GrECo Group, the largest insurance broker group in Eastern Europe. GrECo provides IIZI with global market perspective, financial backing, and cross-border insurance expertise while IIZI operates as the group's Estonian platform. The partnership enables IIZI to offer corporate clients access to international insurance markets and solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GrECo Group: Parent company of IIZI and the largest insurance broker group in Eastern Europe, offering multi-line brokerage across CEE; directly comparable as both parent and regional peer with shared corporate lines, cyber, D&O, and cross-border placement capabilities.
• If P&C Insurance (Balti): Major Nordic/Baltic direct property & casualty insurer operating in Estonia through its If Estonia branch; comparable as a leading motor and property insurer competing for the same Estonian retail and SME customers that IIZI brokers to.
• ERGO Insurance SE (Estonia): One of the largest insurance carriers in Estonia offering motor, home, travel, and health coverage through direct and agent channels; overlaps with IIZI on the underlying products IIZI brokers and is a key counterparty on IIZI's comparison panel.
• Admiral Group: Global digital-first motor and home insurance group best known for price-comparison brands like Confused.com and Compare the Market; comparable to IIZI's multi-provider comparison, digital self-serve, and motor-focused brokerage model at a much larger scale.
• Marsh McLennan: Global insurance brokerage and risk advisory firm; comparable to IIZI in its core brokerage role (multi-carrier placement, claims advocacy, corporate lines like cyber and D&O) at significantly larger scale and geographic reach.
• Aon plc: Global insurance and reinsurance broker with deep EMEA presence; comparable to IIZI's corporate brokerage activities (cyber, D&O, credit, war risk placement) and broker-led claims handling, albeit at vastly greater scale and geographic scope.

Direct peers

• Seesam Insurance: Baltic insurance company headquartered in Estonia offering motor, property, travel, and personal accident insurance with both direct and broker channels; directly comparable competitor for retail insurance customers in the same Estonian market as IIZI.
• Gjensidige (Estonia): Nordic-headquartered insurer with strong Baltic presence offering motor, home, and personal insurance in Estonia; competes with IIZI for the same retail and SME insurance customers, including via direct digital channels.

Emerging players

• Selectra: European comparison platform operating in Estonia for energy, telecom, and increasingly insurance products; comparable to IIZI's web calculator and multi-provider comparison experience for retail customers shopping for consumer contracts.

Regional players

• LHV Group: Estonian financial group offering bank, asset management, and insurance distribution via LHV Kindlustus; comparable competitor for insurance customers, particularly in digital distribution and bundled bank-insurance offerings in the same Estonian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iizi_ee
• Facebookfacebook.com/iizikindlustusmaakler
• LinkedInlinkedin.com/company/iizi-group_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIZI