Greenwood Associates

What Greenwood Associates does

Greenwood Associates is a family-owned, value-added commodity re-seller of processed fruit and vegetable juice concentrates, juices, purees, essences, and essential oils, founded in 1974 and headquartered in Niles, Illinois. The company sources from processors and re-distributes more than 100 SKUs across citrus, tropical, berry, stone fruit, and specialty categories (including organic variants) to food manufacturers, beverage producers, nutraceutical companies, and flavor houses across the U.S., Canada, and Europe. Its portfolio is delivered in multiple formats (5-gallon pails, 55-gallon drums, totes, aseptic bag-in-box, and stand-up pouches) in both frozen and shelf-stable configurations.

Through its wholly-owned manufacturing arm CPFG (established May 2011 in Niles, IL) and the Greenwood Aseptics sub-brand, the company operates an FSSC 22000-certified facility with aseptic filling, HTST and batch pasteurization, cold fill, and custom blending capabilities for batches of 50–10,000 gallons. It also provides co-packing, customer-specific labeling, HACCP-protocol quality lab analysis, and freight arrangement via long-standing logistics relationships. The structure is supported by a network of regional warehouses (OH, MA, GA, TX, NV, CA) plus a southeastern U.S. office in Brandon, Florida (acquired via Florida Bulk Sales in 2015) and a European distribution entity (Greenwood Europe B.V.) in Rotterdam.

The business model is B2B, quote-based pricing with a stated industry-low MOQ (one 5-gallon pail/case), driven by direct sales, inbound inquiries via [email protected], and relationship selling. Revenue streams consist of one-time product sales across SKUs, custom blending services, co-packing, and logistics support, with Kosher, Halal, USDA Organic, Non-GMO, FDA registration, and FSVP documentation acting as procurement gatekeepers. Ownership is concentrated among five individuals (the Kaplan family plus two equity partners), with no external funding, parent, or public listing.

Name

Greenwood Associates

Legal name

Greenwood Associates, Inc.

Website

https://greenwoodassociates.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenwood Associates is a family-owned B2B reseller of fruit and vegetable juice concentrates, purees, essences, and essential oils, serving food, beverage, nutraceutical, and flavor manufacturers across North America and Europe with custom blending, aseptic packaging, and logistics services.

Ownership category

akta.pro rank

Product category

Food and Beverage Ingredients

NAICS

Grain and Oilseed Milling (3112)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

Keywords

• Fruit juice concentrates
• Fruit and vegetable purees
• Aseptic processing
• Custom blending services
• Essential oils

Headquarters

HQ city

Niles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel

Revenue model

1. Product Sales: Sale of juice concentrates, purees, essential oils, and essences in various pack sizes (pails, drums, cases, totes). Products available in both frozen and aseptic formats.
2. Custom Blending Services: CPFG provides custom blending services for juice concentrates, purees, beverages, and food ingredients. Services include flexible batch sizes (50-10,000 gallons), various processing options, and packaging solutions.
3. Co-Packing Services: Re-packaging services taking customer tanks, totes, or drums and re-packing into pails or aseptic bag-in-box formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Greenwood Associates is a family-owned, value-added commodity re-seller and processor of 100% natural fruit and vegetable juice concentrates, purees, essences, and essential oils. It supplies these ingredients to food and beverage manufacturers along with custom blending, aseptic packaging, and co-packing services.

Product overview

Greenwood Associates is a family-owned value-added commodity re-seller of processed fruit and vegetable juice concentrates, juices, purees, essences, and essential oils. The company operates as a single unified product portfolio centered on natural food ingredients, with the core offering being juice concentrates and purees available in conventional and organic varieties. The portfolio includes over 100 different products spanning multiple categories: Clarified and Cloudy Juice Concentrates, Purees (single strength and concentrated), Essences (150-fold), Essential Oils, Frozen Fruits, Vegetable Juices, Pulps, and WONFs (With Other Natural Flavors). Customization capabilities are provided through affiliated services including CPFG (Chicago Processed Fruit Group) for custom blending solutions (50-10,000 gallon batches with HTST, batch pasteurization, cold fill, and aseptic processing options), Greenwood Aseptics for shelf-stable aseptic packaging, and co-packing/repackaging services. Products are supplied in multiple packaging formats (cases, pails, drums, totes, bag-in-box) with distribution across the US and Canada from facilities in Illinois and Florida.

Differentiator

Problem solved

Functional benefit

Brands

• Chicago Processed Fruit Group (CPFG): FSSC 22000-certified manufacturing arm of Greenwood Associates that produces and warehouses fruit and vegetable products, provides custom blending and co-packing services.
• Greenwood Europe
• Greenwood Aseptics

Products and services

• Juice Concentrates Concentrated fruit and vegetable juice products available in various brix levels, including clarified and cloudy varieties spanning citrus, tropical, berries, stone fruits, and others. Sold to food and beverage manufacturers.
• Purees Single strength and concentrated fruit purees for food and beverage applications, including organic options and specialized varieties such as Acai, Avocado, Dragon Fruit, Mango, Papaya, and specialty purees.
• Essences Highly concentrated aromatic essence products (typically 150-fold) derived from fruits, used for flavoring and aroma enhancement in food and beverage manufacturing.
• Essential Oils Natural citrus essential oils including Lemon Oil 1 Fold California Type, used in flavoring, fragrance, and functional ingredient applications.
• Organic Products Certified organic juice concentrates, purees, and related products including Organic Acai Puree, Organic Blue Agave Syrup, and various organic juice concentrates and purees.
• Custom Blending Solutions (CPFG) Chicago Processed Fruit Group provides custom blending services for juice concentrates, purees, beverages, and food ingredients, offering flexible batch sizes (50-10,000 gallons), various processing options (HTST, batch pasteurization, cold fill, aseptic), and industrial bulk packaging.
• Greenwood Aseptics Aseptic packaging services for juices, purees, custom blends and other ingredients using a state-of-the-art aseptic filling system with stand-up pouches and bag-in-box options, enabling shelf-stable products without refrigeration or preservatives.
• Co-Packing Services Repackaging services where Greenwood takes customer tanks, totes, or drums and re-packs them into pails or aseptic bag-in-box formats.
• Logistics Services Freight arrangement services leveraging long-standing relationships with freight providers, shipping products from the Chicago area and external warehouse locations across the US.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered major and core.

• Florida Bulk SalesmajorStrategic or Co-development Partner · 1 January 2015Acquired in 2015, originally based in Lakeland, FL, now headquartered in Brandon, Florida. Allows Greenwood to more efficiently serve the Southeast region of the US which was previously difficult to service. Provides expanded inventory and distribution capabilities.
• Chicago Processed Fruit Group (CPFG)coreStrategic or Co-development Partner · 1 May 2011CPFG is Greenwood Associates' manufacturing arm, established in May 2011. Located in Niles, Illinois alongside Greenwood. Manufactures and warehouses a wide variety of fruit and vegetable products. Maintains FSSC 22000 certified food safety management system with state-of-the-art frozen and aseptic blending and filling capabilities.
• Greenwood EuropecoreStrategic or Co-development PartnerGreenwood Europe B.V. is based in Rotterdam, Netherlands. Privately-held industrial supplier of 100% natural fruit juice concentrates, purees, aromas and essential oils. Ownership team has more than a century of combined experience. Distributes to groupage and full container users throughout Europe.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Milne Fruit Products: Direct competitor specializing in fruit juice concentrates, purees, and custom blended products for food and beverage manufacturers. Operates a similar value-added re-seller and processor model with multi-fruit portfolios and B2B distribution.
• Citrosuco: One of the world's largest orange juice concentrate producers, supplying citrus-based ingredients globally. Comparable in B2B fruit juice concentrate manufacturing with multi-region sourcing and aseptic packaging capabilities.
• Tree Top: Cooperative fruit processor offering apple juice concentrate, purees, and ingredient solutions to food and beverage manufacturers. Comparable in operating as a value-added fruit ingredient supplier serving large CPG customers.
• Citrus World (Florida's Natural Growers): Florida-based citrus cooperative producing orange juice and citrus concentrate for ingredient and finished-product markets. Comparable as a fruit concentrate supplier serving food/beverage manufacturers with citrus-based ingredients.

Regional players

• Halewood International: UK-based independent beverage and ingredient producer offering fruit juices, concentrates, and spirits. Comparable in providing fruit-based ingredients and concentrates to manufacturers, but primarily serves UK/European markets.
• Citrofruit: Brazilian citrus processor producing orange juice concentrate and by-products for global export. Comparable in citrus concentrate manufacturing and aseptic packaging, but primarily serves from South America rather than North America.

Broad incumbents

• Tate & Lyle: Global food and beverage ingredients supplier offering texturants, sweeteners, and clean-label ingredient solutions. Comparable as a B2B food ingredient supplier to CPG manufacturers, though focused on different ingredient categories and at much larger scale.
• Ingredion: Global ingredient solutions provider with fruit and vegetable-based ingredient lines following the Ingredion/Kerr acquisition. Comparable in serving food and beverage manufacturers with specialty plant-based ingredients, but operates at substantially greater scale and R&D depth.
• Döhler Group: Global supplier of natural ingredients, flavors, and fruit-based systems for food and beverage industries. Comparable in offering fruit concentrates, purees, and essences with extensive R&D and application services, but at much larger scale and scope.
• Louis Dreyfus Company Citrus: Global commodity merchant with citrus juice concentrate operations in Brazil and Florida. Comparable as a large-scale citrus concentrate supplier, but operates with much broader commodity trading scope and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood Associates