Wheeling Island Gaming

What Wheeling Island Gaming does

Wheeling Island Gaming, Inc. operates the Wheeling Island Hotel-Casino-Racetrack, an integrated gaming and hospitality complex at 1 South Stone Street in Wheeling, West Virginia. The property combines a 1,100+ slot-machine casino floor with table games (craps, blackjack, roulette, poker variants), a dedicated poker room, a 77-machine high-limit room, a 100+ game Aristocrat Gaming Lounge, and a Betly-branded sportsbook. Adjacent verticals include a 151-room hotel (Deluxe Queen/King, Queen/King Suites), seven dining venues spanning fine dining (The Pointe Sea & Steak), buffet, casual lounge (Cask & Clover), ghost-kitchen (Gravitate Food Hub), sports bar, trackside concessions, and a 24/7 express kiosk, plus live greyhound racing with year-round simulcast wagering on dog, horse, and harness racing. The company is privately held and operated under Delaware North's gaming division alongside 10 sister properties; on-property loyalty runs through the Lucky North Rewards program (tiers Ruby through Black Diamond) with sub-programs such as HERO and Lucky Legends 50+.

Revenue mechanics are predominantly transaction-based and consumer-direct: gaming win (house edge on slots, table games, racing takeout), hotel room rentals, F&B sales, entertainment ticketing, banquets/catering, and bus-group packages. Online distribution is delivered through the Betly online casino and sportsbook, operated via a Ruby Seven Studios affiliate relationship and accessible on iOS/Android, with new-member deposit-match promotions (up to 200% to $200 casino; 100% to $777 sportsbook). Marketing is primarily direct-to-consumer via the loyalty program, the property's website/app, organic social (Facebook, X, Instagram), event marketing, and dedicated bus-group sales. Customer mix is segmented across gaming enthusiasts, hotel guests, racing fans, dining customers, sports bettors, entertainment seekers, and group-event planners. The most recent material capital action was a $4.5 million, six-month dining renovation completed in late 2025, alongside the launch of two new F&B concepts and a refreshed Lucky North Rewards mobile app with slot-floor wayfinding.

Name

Wheeling Island Gaming

Legal name

Wheeling Island Gaming, Inc.

Website

https://wheelingisland.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wheeling Island Gaming operates Wheeling Island Hotel-Casino-Racetrack, a Delaware North-owned integrated gaming resort in Wheeling, WV, offering 1,100+ slots, table games, poker, greyhound racing, sportsbook, a 151-room hotel, seven dining venues, and the Betly online casino.

Ownership category

akta.pro rank

Product category

Casino and Gaming Hospitality

NAICS

Casino Hotels (721120), Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Hotels & Motels (7011)

akta.pro primary industry

Destination Casino Hotels (THAGAJAC)

akta.pro secondary industries

Cardrooms & Poker Rooms (Land-Based) (MPAEAAAG), Live Poker Rooms & Cardrooms (Land-Based) (MPAEAEAA)

Keywords

• Casino gaming
• Greyhound racing
• Hotel accommodations
• Sports betting
• Live entertainment

Headquarters

HQ city

Wheeling

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Gaming Operations: Core revenue from slot machines (1,100+ machines), table games (craps, blackjack, roulette, poker variants), and greyhound racing wagering. Revenue generated from house edge on games and takeout on wagers.
2. Hotel Accommodations: 151-room hotel offering deluxe rooms, queen suites, and king suites. Revenue from room rentals with varying rates based on room type and occupancy.
3. Food and Beverage: Multiple dining venues including The Pointe Sea & Steak (fine dining), The Buffet, Cask & Clover Kitchen and Bar, Gravitate Food Hub, Express Kitchen, Racing Concessions, and Sportsbar. Revenue from food and beverage sales.
4. Entertainment and Events: Live entertainment in The Showroom including concerts, comedy shows, and special events. Ticketed events and general admission with revenue from ticket sales.
5. Online Gaming (Betly Partnership): Online casino and sports betting through Betly partnership. Mobile app offerings include slots, live dealer table games, and sports wagering.
6. Group Events and Catering: Banquets, weddings, corporate events, and bus group packages. Revenue from event bookings, catering services, and venue rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Wheeling Island Gaming operates Wheeling Island Hotel-Casino-Racetrack, an integrated gaming and hospitality resort in Wheeling, West Virginia. The property offers 1,100+ slot machines, table games (craps, blackjack, roulette), a poker room, a high limit room, live and simulcast greyhound racing, a sportsbook, a 151-room hotel, seven dining venues, live entertainment venues (The Showroom and Comedy Club), and a Betly online casino and sportsbook.

Product overview

Wheeling Island Gaming operates Wheeling Island Hotel-Casino-Racetrack, a diversified gaming and hospitality complex in Wheeling, West Virginia. The property functions as an integrated resort combining multiple gaming products (casino floor with 1,100+ slot machines, table games, poker room, high limit gaming, and sportsbook), greyhound racing operations, a 151-room hotel, and seven distinct dining venues. The company operates the Betly online casino and sportsbook as a separate digital platform (via affiliate Ruby Seven Studios), and maintains the Lucky North Rewards loyalty program connecting on-property and digital experiences. Entertainment venues include The Showroom (concert hall) and Comedy Club, while group/event services handle banquets, weddings, and bus travel programs. The property is owned by Delaware North and positioned as a regional gaming destination between Pittsburgh and Columbus.

Differentiator

Problem solved

Functional benefit

Brands

• Betly: Online casino and sportsbook platform available in West Virginia, offering slots, table games, live dealer games, and sports betting.
• Lucky North® Rewards
• Lucky Legends
• Lucky North® Casino
• Lucky North Club

Products and services

• Wheeling Island Casino Floor The main gaming floor featuring over 1,100 slot machines, table games including craps, blackjack, and roulette, a poker room, and a high limit room with premium machines and higher denominations up to $100.
• Slot Machines Over 1,000 slot machines including titles from Aristocrat Gaming, IGT, Konami, and others. Features the Aristocrat Gaming Lounge with 100+ games, high limit section with 47 machines, and progressive jackpot games with jackpots starting at $25,000.
• Table Games Casino table games including craps with $5 minimums and up to 10x odds, blackjack, roulette, Fire Bet, Criss Cross Poker, 3 Card, Louisiana Stud, Hot Roller Craps, and live poker.
• Poker Room Full-service poker room offering Texas Hold 'Em, Omaha, Omaha Hi-Lo Split, and Seven-Card Stud. Features daily promotions including high hand payouts and tournament play.
• High Limit Room Exclusive gaming area with 77 slot machines featuring high denominations ($1, $5, $100) and premium games like Dragon Cash, Lightning Cash, Double Top Dollar, Pinball, Ultimate Fire Link, and Dancing Drums. Includes smoking and non-smoking sections.
• Greyhound Racing Live greyhound racing at the racetrack with year-round programming. Features live racing (Wednesday-Sunday), simulcast wagering on dog racing, horse racing, and harness racing from around the world. Includes adoption program for retired racers.
• Betly Sportsbook Sports betting venue offering wagering on Australian Rules, Auto Racing, Baseball, Basketball, Boxing, Football, Golf, MMA, Soccer, and more. Features same-game parlays, profit boosts, round robins, and tournaments. Staffed betting windows and self-service Betly kiosks available.
• Betly Online Casino and Sportsbook Online casino and sports betting platform offering 500+ games including live dealer table games (Roulette, Blackjack, Poker, Craps, Baccarat), slot titles (Triple Threat, Pixies of the Forest, DaVinci Diamonds, Divine Fortune), and sports betting. New members receive up to 200% deposit match up to $200 Bonus Play.
• Wheeling Island Hotel 151-room hotel offering Deluxe Queen, Deluxe King, Queen Suite, and King Suite accommodations. Features include fitness center access, HD flat-screen TVs, in-room safe, free WiFi, personal climate control, and on-site amenities.
• The Pointe Sea & Steak Fine dining steakhouse offering premium entrees including center-cut steaks (8oz Filet, 14oz NY Strip, 22oz Cowboy Bone-In Ribeye), seafood (Faroe Island Salmon, Halibut, Lobster Ravioli), and an extensive wine and cocktail menu.
• The Buffet Award-winning buffet with rotating themed dining including Wing and Taco Wednesday, BBQ Thursday, All-You-Can-Eat Crab Legs Friday, Prime Rib Saturday, and Sunday Brunch. Features multiple cooking stations including Southern Comforts, Italy, and Heartlands.
• Cask & Clover Kitchen and Bar Elevated lounge-style dining offering breakfast, lunch, dinner, and late-night menus. Features craft cocktails, extensive beer selection, and American cuisine including burgers, salads, pizza, and entrees.
• Gravitate Food Hub Ghost kitchen dining experience offering casual classics including pizza, pasta, bowls, and more. Open for dine-in or takeout with online ordering available.
• The Showroom Concert venue and event space hosting live entertainment including tribute bands, comedy shows, and special events. General admission tickets priced at $25. Features seating charts for event planning.
• The Comedy Club at Wheeling Island Stand-up comedy series featuring rotating comedians. Regular shows at 8pm with doors at 7pm. Dinner and Laughs package available for $34.99.
• Lucky North Rewards Casino loyalty rewards program with tier levels (Ruby, Emerald, Sapphire, Diamond, Black Diamond). Earn points through slots, table games, poker, and racing. Redeem for free play, food, hotel stays, gas cards, and retail gift cards. Includes HERO program for veterans and military.
• Banquets and Catering Event planning services for group outings and special events including catering, technical needs, and venue coordination.
• Wedding Services Casino-themed wedding packages and event coordination for couples seeking a unique wedding venue. Includes catering and event planning support.

Quantifiable outcome

• 2025 jackpot payouts of $57,097,884 through year-end
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• Delaware NorthcoreStrategic or Co-development PartnerDelaware North is the parent company and operator of Wheeling Island Gaming. Delaware North is a global hospitality and food service company that owns and operates 11 gaming properties across the United States and internationally, including Southland Casino Hotel (AR), Mardi Gras Casino (WV), and Mindil Beach Casino Resort (Australia). Wheeling Island is operated under Delaware North's gaming division with shared operational infrastructure, loyalty program (Lucky North Rewards), and marketing resources.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mardi Gras Casino & Resort: Also operated by Delaware North in West Virginia, Mardi Gras is a casino hotel with slots, table games, dining, and entertainment — making it a near-perfect direct peer sharing parent infrastructure and the Lucky North Rewards program.
• Mountaineer Casino, Racetrack & Resort: A racino in New Cumberland, WV offering slots, table games, sportsbook, hotel, dining, and live Thoroughbred racing — directly comparable in product mix and regional positioning to Wheeling Island.
• Southland Casino Hotel: Another Delaware North-operated gaming property in West Memphis, AR, featuring slots, table games, sportsbook, hotel, and live greyhound racing — a direct portfolio peer with near-identical product configuration including greyhound racing.
• Hollywood Casino at Charles Town Races: A Penn Entertainment-operated racino in Charles Town, WV with slots, table games, sportsbook, hotel, and live Thoroughbred racing — the closest geographic competitor and a benchmark for West Virginia racino economics.

Broad incumbents

• Penn National Gaming: A large publicly traded regional gaming operator with racino and casino resort properties across the U.S., including Charles Town — relevant as a broad incumbent setting competitive benchmarks on capex, loyalty, and omnichannel strategy.

Regional players

• MGM Northfield Park: An MGM Resorts-operated racino near Cleveland, OH on the eastern edge of Wheeling Island's catchment area, featuring slots, table games, poker, and sports betting — a key regional competitor for the Columbus/Ohio drive-in customer.
• Jack Cleveland Casino: A JACK Entertainment urban casino in downtown Cleveland, OH offering slots, table games, and a poker room — competing for Ohio-based visitors who might otherwise drive to Wheeling Island.
• Rivers Casino Pittsburgh: A Rush Street Gaming casino located in Pittsburgh, PA on the western edge of Wheeling Island's catchment area, offering slots, table games, poker, and sportsbook — directly competing for the same regional customers.
• Belterra Park: A Boyd Gaming-operated racino near Cincinnati, OH with slots, table games, sportsbook, and live Thoroughbred racing — competing for Ohio visitors and serving as a benchmark for mid-market regional racinos.
• Presque Isle Downs & Casino: A Churchill Downs-operated racino in Erie, PA with slots, table games, sportsbook, and live Thoroughbred racing — comparable product mix and Pennsylvania racino regulation in an adjacent market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WheelingCasino
• Facebookfacebook.com/WheelingIslandCasino
• Instagraminstagram.com/wheeling_islandhcr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheeling Island Gaming