Bounce Media
Bounce Media operates Bounce TV, the first African-American broadcast television network in the United States, reaching 109M+ homes and 97% of African-American households through over-the-air broadcast, cable, satellite, OTT, and its Brown Sugar SVOD service. The company serves advertisers seeking African-American 25-54 demographics and subscription consumers via multi-platform entertainment programming.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Bounce Media does
Bounce Media, LLC operates Bounce TV, the first African-American broadcast television network in the United States, founded in 2011 by Ambassador Andrew Young and Martin Luther King III and headquartered in Atlanta, Georgia. The company is a wholly-owned subsidiary of the publicly traded The E.W. Scripps Company (NASDAQ: SSP). Bounce distributes its programming through a multi-platform architecture: over-the-air broadcast signals carried by local television station affiliates (109M+ U.S. homes, 97% of African-American households), cable carriage, DISH channel 359, the Roku OTT platform, mobile applications, and web streaming, with international/global reach on the Brown Sugar subscription service.
The company's product portfolio comprises an original scripted series slate (Saints & Sinners, Johnson, Act Your Age, Mind Your Business, Mann & Wife, In The Cut, Family Time, Last Call), acquired off-network content (Scandal from Disney, Moesha and The Game from CBS Television Distribution, NCIS: Los Angeles, S.W.A.T.), theatrical film programming through the Bounce At The Movies block and Brown Sugar SVOD service, live sports via Premier Boxing Champions, the newsmagazine Ed Gordon, special events including the owned-and-produced annual Trumpet Awards, and the Bounce XL evening programming block. Technology consists of standard broadcast/multicast television distribution combined with proprietary digital streaming infrastructure and mobile apps.
Bounce's business model is primarily advertising-driven, monetizing through commercial airtime sold against its concentrated African-American 25-54 demographic reach, supplemented by subscription revenue from the Brown Sugar SVOD service distributed via Amazon Prime Channels, Apple TV, Roku, Chromecast, Amazon Fire TV, and Xfinity X1. Secondary revenue mechanics include content licensing (e.g., Saints & Sinners seasons licensed to Hulu) and carriage fees from cable/satellite/affiliate partners. The target customer base is African-American households and advertisers seeking efficient access to that demographic.
Bounce Media firmographics
Firmographics- Name
- Bounce Media
- Legal name
- Bounce Media, LLC
- Website
- https://bouncetv.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bounce Media operates Bounce TV, the first African-American broadcast television network in the United States, reaching 109M+ homes and 97% of African-American households through over-the-air broadcast, cable, satellite, OTT, and its Brown Sugar SVOD service. The company serves advertisers seeking African-American 25-54 demographics and subscription consumers via multi-platform entertainment programming.
- Ownership category
- akta.pro rank
Where Bounce Media is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bounce Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising Revenue: Bounce TV generates revenue through advertising sales, with commercials aired during programming. The network targets African-American audiences and delivers demographics to advertisers seeking this market segment.
Go-to-market motion2 records
Distribution channels8 records
Marketing channels9 records
Bounce Media product offering
Product offeringCore offering
Bounce Media operates the Bounce TV broadcast television network, providing original scripted series (Saints & Sinners, Johnson, Act Your Age, Mind Your Business, Last Call, Mann & Wife, In The Cut, Family Time), off-network acquired series (Scandal, Moesha, The Game), theatrical motion pictures via the Bounce At The Movies brand, live sports (Premier Boxing Champions), and the annual Trumpet Awards cultural event, targeted at African-American audiences in the U.S. The company additionally operates Brown Sugar, a subscription video-on-demand service streaming iconic Black movies across Apple TV, Roku, Chromecast, Amazon Prime Channels, and web platforms, and distributes content through mobile applications and partner streaming services.
Product overview
Bounce Media operates Bounce TV, the first African American broadcast network (now part of The E.W. Scripps Company), featuring a multi-platform entertainment portfolio. The core offering is the Bounce TV Network broadcasting original series (Saints & Sinners, Johnson, Act Your Age, Mind Your Business, Mann & Wife, In The Cut, Family Time), off-network acquired series (Scandal, Moesha, The Game), theatrical motion pictures through Bounce At The Movies and Brown Sugar subscription streaming service, live sports (Premier Boxing Champions), special events (Trumpet Awards), and the Ed Gordon newsmagazine. Bounce XL serves as an evening programming block. Content is available over-the-air, on cable, DISH channel 359, over-the-top on Roku, via mobile apps, and through Brown Sugar streaming.
Differentiator
Problem solved
Functional benefit
Brands
- Brown Sugar: Subscription video-on-demand service featuring iconic black movies, un-edited and commercial-free. Available on Apple TV, Roku, Chromecast, Amazon Prime Channels, and web browsers.
- The Trumpet Awards
- Bounce XL
Products and services
- Bounce TV Network The primary free over-the-air broadcast and multi-platform entertainment network targeting African Americans, featuring original series, off-network acquired series, theatrical motion pictures, specials, live sports, and events, distributed across broadcast, cable, satellite (DISH 359), OTT (Roku), mobile apps, and BounceTV.com web streaming.
- Brown Sugar Subscription video-on-demand service featuring an extensive library of iconic Black movies, unedited and commercial-free, for individual subscribers. Available on Apple TV, Roku, Chromecast, Amazon Fire TV, Xfinity X1, Amazon Prime Channels, and web browsers.
- Bounce Trumpet Awards Annual prestigious star-studded awards ceremony celebrating African-American achievements and contributions to American society, owned and exclusively produced and telecast by Bounce TV.
- Bounce At The Movies Theatrical motion picture programming block airing every Friday night featuring movies from Bounce's theatrical movie library.
- Bounce XL Evening programming block featuring expanded content including game shows such as Family Feud Favorites and court shows, targeting Bounce's core audience.
Quantifiable outcome
- Saints & Sinners became #1 most-watched program in all of television among African-Americans 25-54, beating CBS, FOX, NBC and all cable networks
- +3 more outcomes
Companies that use Bounce Media
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Bounce Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bounce Media partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- MGM TelevisioncorePartnership with MGM Television to produce new original comedy series Act Your Age, starring Kym Whitley and Tisha Campbell with special guest star Yvette Nicole Brown. This represents a significant production partnership for Bounce original programming.
- Walt Disney Direct-to-Consumer & InternationalcoreLicensing agreement for broadcast television rights to the Peabody and Emmy award-winning series Scandal, all seven seasons and 125 episodes.
- HulucoreFirst-ever deal with Hulu to stream Saints & Sinners content, making previous seasons available on the premium streaming service.
- Nexstar Broadcasting GroupcoreMajor distribution partnership as part of largest multicast network distribution launch in history, adding 15 new markets for Bounce TV, reaching 94 million homes and 92% of African-American households.
- Katz BroadcastingcoreRelated company that owns and operates Escape, Grit, and Laff networks. Multi-year agreements with Nexstar, Mission, and White Knight for distribution of all four networks.
- Swirl FilmscoreProduction partnership for Saints & Sinners and other original dramas. Eric Tomosunas and Ron Robinson produce through Swirl Film's production company.
- A Bird & A Bear EntertainmentcoreProduction partnership with Cedric The Entertainer's company for original series including Johnson and Act Your Age.
- Midnight Train ProductionscoreProduction company of Thomas Q. Jones for Johnson series, serving as showrunner and executive producer.
- Harvest StudiosminorProduction company for Mind Your Business original comedy series.
- Bobbcat FilmsminorProduction company for Last Call original series, produced with Roger Bobb.
- McDonald'sminorOfficial sponsor of the 2019 Bounce Trumpet Awards, including Rising Star Award presented by McDonald's.
- The RootminorPartnership with The Root for community initiatives including de-escalation training for police and social impact programming.
- CBS Television DistributioncoreMulti-year licensing agreement for broadcast television rights to Moesha (127 episodes) and The Game (147 episodes).
- Global CitizenminorPartnership to broadcast One World: Together At Home global special supporting COVID-19 pandemic response and healthcare workers.
- The Trumpet Awards FoundationcoreBounce acquired all assets of The Trumpet Awards from the foundation, now owned, produced, and exclusively telecast by Bounce. Xernona Clayton serves as Chairman Emeritus.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Bounce Media competitors and assessment
Company assessmentDirect peers
- Cleo TV: African-American female-targeted multicast network operated by The Weather Channel/allen media group. Comparable in size, distribution model (multicast), and audience demographic focus.
- TV One: African-American-targeted cable network owned by Urban One, focused on scripted and unscripted Black content. Closest direct comparable: same audience, similar advertiser base, and overlapping original-series strategy.
- Aspire: African-American-focused multicast network originally co-founded by Magic Johnson; distributed via cable/OTT channels. Highly comparable business model to Bounce as a niche multicast network.
- BET+ (BET's streaming service): Paramount-operated SVOD focused on Black content and originals. Most direct comparable to Bounce's Brown Sugar subscription service in audience and content category.
- Impact Network: African-American Christian and family-focused multicast network with similar distribution model. Comparable in audience and carriage economics though with religious/family programming skew.
Broad incumbents
- BET (Black Entertainment Television): Paramount-owned network and the dominant brand in Black-targeted media. Competes with Bounce for the same African-American audience across linear, digital, and BET+ streaming, but operates at significantly larger scale and content budget.
- OWN (Oprah Winfrey Network): Warner Bros. Discovery-owned cable network targeting African-American and African-American-leaning female audiences with scripted and lifestyle programming. Directly comparable in audience focus and original-content positioning.
Emerging players
- Revolt TV: Black-owned, music and culture-focused media company with linear (Revolt) and digital channels. Comparable in audience targeting but with a stronger digital/creator and music identity rather than traditional scripted programming.
- Allblk (AMC Networks' Black-content streamer): AMC Networks-operated SVOD focused on Black cinema and originals. Comparable as a streaming-first competitor targeting the same underserved audience as Brown Sugar.
Others
- PBS Black Broadcast Consortium / World Channel: Public-affiliated multicast channel airing documentary and cultural programming including diversity-targeted content. Adjacent in distribution (multicast/OTA) and audience-relevance categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bounce Media social profiles
Digital presenceBounce Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bounce Media leadership team
Management profileNumber of profiles
Profiles8 records
Bounce Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bounce Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bounce Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bounce Media
What does Bounce Media do?
Bounce Media operates the Bounce TV broadcast television network, providing original scripted series (Saints & Sinners, Johnson, Act Your Age, Mind Your Business, Last Call, Mann & Wife, In The Cut, Family Time), off-network acquired series (Scandal, Moesha, The Game), theatrical motion pictures via the Bounce At The Movies brand, live sports (Premier Boxing Champions), and the annual Trumpet Awards cultural event, targeted at African-American audiences in the U.S. The company additionally operates Brown Sugar, a subscription video-on-demand service streaming iconic Black movies across Apple TV, Roku, Chromecast, Amazon Prime Channels, and web platforms, and distributes content through mobile applications and partner streaming services.
Is Bounce Media a public or private company?
Bounce Media is a private company. It is classified as corporate owned and is currently operating.
When was Bounce Media founded?
Bounce Media was founded in 2011. It employs 101 to 250 people.
Where is Bounce Media based?
Bounce Media is headquartered in Atlanta, United States, in the North America region.
How does Bounce Media make money?
One revenue line is on record: advertising Revenue.
Who are Bounce Media's main competitors?
Direct peers on record are Cleo TV, TV One, Aspire, BET+ (BET's streaming service) and Impact Network. Broad incumbents are BET (Black Entertainment Television) and OWN (Oprah Winfrey Network). Emerging players are Revolt TV and Allblk (AMC Networks' Black-content streamer). PBS Black Broadcast Consortium / World Channel is listed as an others.
Does Bounce Media have an API?
No public API is recorded for Bounce Media.