Bounce Media

What Bounce Media does

Bounce Media, LLC operates Bounce TV, the first African-American broadcast television network in the United States, founded in 2011 by Ambassador Andrew Young and Martin Luther King III and headquartered in Atlanta, Georgia. The company is a wholly-owned subsidiary of the publicly traded The E.W. Scripps Company (NASDAQ: SSP). Bounce distributes its programming through a multi-platform architecture: over-the-air broadcast signals carried by local television station affiliates (109M+ U.S. homes, 97% of African-American households), cable carriage, DISH channel 359, the Roku OTT platform, mobile applications, and web streaming, with international/global reach on the Brown Sugar subscription service.

The company's product portfolio comprises an original scripted series slate (Saints & Sinners, Johnson, Act Your Age, Mind Your Business, Mann & Wife, In The Cut, Family Time, Last Call), acquired off-network content (Scandal from Disney, Moesha and The Game from CBS Television Distribution, NCIS: Los Angeles, S.W.A.T.), theatrical film programming through the Bounce At The Movies block and Brown Sugar SVOD service, live sports via Premier Boxing Champions, the newsmagazine Ed Gordon, special events including the owned-and-produced annual Trumpet Awards, and the Bounce XL evening programming block. Technology consists of standard broadcast/multicast television distribution combined with proprietary digital streaming infrastructure and mobile apps.

Bounce's business model is primarily advertising-driven, monetizing through commercial airtime sold against its concentrated African-American 25-54 demographic reach, supplemented by subscription revenue from the Brown Sugar SVOD service distributed via Amazon Prime Channels, Apple TV, Roku, Chromecast, Amazon Fire TV, and Xfinity X1. Secondary revenue mechanics include content licensing (e.g., Saints & Sinners seasons licensed to Hulu) and carriage fees from cable/satellite/affiliate partners. The target customer base is African-American households and advertisers seeking efficient access to that demographic.

Name

Bounce Media

Legal name

Bounce Media, LLC

Website

https://bouncetv.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Bounce Media operates Bounce TV, the first African-American broadcast television network in the United States, reaching 109M+ homes and 97% of African-American households through over-the-air broadcast, cable, satellite, OTT, and its Brown Sugar SVOD service. The company serves advertisers seeking African-American 25-54 demographics and subscription consumers via multi-platform entertainment programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising Revenue: Bounce TV generates revenue through advertising sales, with commercials aired during programming. The network targets African-American audiences and delivers demographics to advertisers seeking this market segment.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Bounce Media operates the Bounce TV broadcast television network, providing original scripted series (Saints & Sinners, Johnson, Act Your Age, Mind Your Business, Last Call, Mann & Wife, In The Cut, Family Time), off-network acquired series (Scandal, Moesha, The Game), theatrical motion pictures via the Bounce At The Movies brand, live sports (Premier Boxing Champions), and the annual Trumpet Awards cultural event, targeted at African-American audiences in the U.S. The company additionally operates Brown Sugar, a subscription video-on-demand service streaming iconic Black movies across Apple TV, Roku, Chromecast, Amazon Prime Channels, and web platforms, and distributes content through mobile applications and partner streaming services.

Product overview

Bounce Media operates Bounce TV, the first African American broadcast network (now part of The E.W. Scripps Company), featuring a multi-platform entertainment portfolio. The core offering is the Bounce TV Network broadcasting original series (Saints & Sinners, Johnson, Act Your Age, Mind Your Business, Mann & Wife, In The Cut, Family Time), off-network acquired series (Scandal, Moesha, The Game), theatrical motion pictures through Bounce At The Movies and Brown Sugar subscription streaming service, live sports (Premier Boxing Champions), special events (Trumpet Awards), and the Ed Gordon newsmagazine. Bounce XL serves as an evening programming block. Content is available over-the-air, on cable, DISH channel 359, over-the-top on Roku, via mobile apps, and through Brown Sugar streaming.

Differentiator

Problem solved

Functional benefit

Brands

• Brown Sugar: Subscription video-on-demand service featuring iconic black movies, un-edited and commercial-free. Available on Apple TV, Roku, Chromecast, Amazon Prime Channels, and web browsers.
• The Trumpet Awards
• Bounce XL

Products and services

• Bounce TV Network The primary free over-the-air broadcast and multi-platform entertainment network targeting African Americans, featuring original series, off-network acquired series, theatrical motion pictures, specials, live sports, and events, distributed across broadcast, cable, satellite (DISH 359), OTT (Roku), mobile apps, and BounceTV.com web streaming.
• Brown Sugar Subscription video-on-demand service featuring an extensive library of iconic Black movies, unedited and commercial-free, for individual subscribers. Available on Apple TV, Roku, Chromecast, Amazon Fire TV, Xfinity X1, Amazon Prime Channels, and web browsers.
• Bounce Trumpet Awards Annual prestigious star-studded awards ceremony celebrating African-American achievements and contributions to American society, owned and exclusively produced and telecast by Bounce TV.
• Bounce At The Movies Theatrical motion picture programming block airing every Friday night featuring movies from Bounce's theatrical movie library.
• Bounce XL Evening programming block featuring expanded content including game shows such as Family Feud Favorites and court shows, targeting Bounce's core audience.

Quantifiable outcome

• Saints & Sinners became #1 most-watched program in all of television among African-Americans 25-54, beating CBS, FOX, NBC and all cable networks
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• MGM TelevisioncoreStrategic or Co-development Partner · 17 November 2022Partnership with MGM Television to produce new original comedy series Act Your Age, starring Kym Whitley and Tisha Campbell with special guest star Yvette Nicole Brown. This represents a significant production partnership for Bounce original programming.
• Walt Disney Direct-to-Consumer & InternationalcoreChannel Partner/ Reseller/ DistributorLicensing agreement for broadcast television rights to the Peabody and Emmy award-winning series Scandal, all seven seasons and 125 episodes.
• HulucoreChannel Partner/ Reseller/ DistributorFirst-ever deal with Hulu to stream Saints & Sinners content, making previous seasons available on the premium streaming service.
• Nexstar Broadcasting GroupcoreChannel Partner/ Reseller/ DistributorMajor distribution partnership as part of largest multicast network distribution launch in history, adding 15 new markets for Bounce TV, reaching 94 million homes and 92% of African-American households.
• Katz BroadcastingcoreStrategic or Co-development PartnerRelated company that owns and operates Escape, Grit, and Laff networks. Multi-year agreements with Nexstar, Mission, and White Knight for distribution of all four networks.
• Swirl FilmscoreStrategic or Co-development PartnerProduction partnership for Saints & Sinners and other original dramas. Eric Tomosunas and Ron Robinson produce through Swirl Film's production company.
• A Bird & A Bear EntertainmentcoreStrategic or Co-development PartnerProduction partnership with Cedric The Entertainer's company for original series including Johnson and Act Your Age.
• Midnight Train ProductionscoreStrategic or Co-development PartnerProduction company of Thomas Q. Jones for Johnson series, serving as showrunner and executive producer.
• Harvest StudiosminorStrategic or Co-development PartnerProduction company for Mind Your Business original comedy series.
• Bobbcat FilmsminorStrategic or Co-development PartnerProduction company for Last Call original series, produced with Roger Bobb.
• McDonald'sminorGTM or Marketing PartnerOfficial sponsor of the 2019 Bounce Trumpet Awards, including Rising Star Award presented by McDonald's.
• The RootminorGTM or Marketing PartnerPartnership with The Root for community initiatives including de-escalation training for police and social impact programming.
• CBS Television DistributioncoreChannel Partner/ Reseller/ DistributorMulti-year licensing agreement for broadcast television rights to Moesha (127 episodes) and The Game (147 episodes).
• Global CitizenminorGTM or Marketing PartnerPartnership to broadcast One World: Together At Home global special supporting COVID-19 pandemic response and healthcare workers.
• The Trumpet Awards FoundationcoreStrategic or Co-development PartnerBounce acquired all assets of The Trumpet Awards from the foundation, now owned, produced, and exclusively telecast by Bounce. Xernona Clayton serves as Chairman Emeritus.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cleo TV: African-American female-targeted multicast network operated by The Weather Channel/allen media group. Comparable in size, distribution model (multicast), and audience demographic focus.
• TV One: African-American-targeted cable network owned by Urban One, focused on scripted and unscripted Black content. Closest direct comparable: same audience, similar advertiser base, and overlapping original-series strategy.
• Aspire: African-American-focused multicast network originally co-founded by Magic Johnson; distributed via cable/OTT channels. Highly comparable business model to Bounce as a niche multicast network.
• BET+ (BET's streaming service): Paramount-operated SVOD focused on Black content and originals. Most direct comparable to Bounce's Brown Sugar subscription service in audience and content category.
• Impact Network: African-American Christian and family-focused multicast network with similar distribution model. Comparable in audience and carriage economics though with religious/family programming skew.

Broad incumbents

• BET (Black Entertainment Television): Paramount-owned network and the dominant brand in Black-targeted media. Competes with Bounce for the same African-American audience across linear, digital, and BET+ streaming, but operates at significantly larger scale and content budget.
• OWN (Oprah Winfrey Network): Warner Bros. Discovery-owned cable network targeting African-American and African-American-leaning female audiences with scripted and lifestyle programming. Directly comparable in audience focus and original-content positioning.

Emerging players

• Revolt TV: Black-owned, music and culture-focused media company with linear (Revolt) and digital channels. Comparable in audience targeting but with a stronger digital/creator and music identity rather than traditional scripted programming.
• Allblk (AMC Networks' Black-content streamer): AMC Networks-operated SVOD focused on Black cinema and originals. Comparable as a streaming-first competitor targeting the same underserved audience as Brown Sugar.

Others

• PBS Black Broadcast Consortium / World Channel: Public-affiliated multicast channel airing documentary and cultural programming including diversity-targeted content. Adjacent in distribution (multicast/OTA) and audience-relevance categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bouncetv
• YouTubeyoutube.com/channel/UCxa0teGKuL0RKPULdGpS6eg
• Facebookfacebook.com/BounceTV
• Instagraminstagram.com/bouncetv
• TikToktiktok.com/@bouncetvtok
• LinkedInlinkedin.com/company/katznetworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bounce Media