BET+

What BET+ does

BET+ is a subscription-based direct-to-consumer streaming service that delivers on-demand television shows, movies, and original programming centered on Black American audiences. The platform was operated by BET Media Group, a subsidiary of Paramount Global (now Paramount Skydance Corporation), and offered more than 1,000 hours of content including exclusive Tyler Perry productions (Sistas, Zatima, The Oval, Ruthless), reality programming, comedy, and drama series. Tyler Perry Studios held a 25% minority equity stake in the platform and served as its flagship content partner under a deal running through 2028.

The underlying technology is a conventional streaming video platform distributed across web browsers, iOS and Android mobile applications, smart TVs, and connected TV devices — no proprietary AI capabilities, APIs, or distinctive technology stack are disclosed in the source material. The platform differentiated itself through a curated content library with strong cultural-brand association and exclusive access to Tyler Perry's catalog, supported by cross-promotion across BET's linear television network and the annual BET Awards broadcast.

BET+ generated revenue through monthly and annual subscription plans, with documented promotional acquisition pricing as low as $0.99 for new subscribers and standard pricing not publicly disclosed. The platform had approximately 3.5 million subscribers pre-merger. In March 2026, Paramount Skydance acquired Tyler Perry's 25% stake and announced the absorption of BET+ into Paramount+ effective June 2026, rebranding the content as the 'BET Hub' and expanding potential reach to Paramount+'s 80+ million subscriber base. As of the analysis date, BET+ as a standalone product is being wound down, with its content catalog, brand, and programming pipeline migrating into the larger Paramount+ ecosystem.

Name

BET+

Legal name

BET+

Website

https://bet.plus

Company type

Private

Operating status

Operating

Short description

BET+ is a subscription streaming service delivering Black-focused original programming and Tyler Perry productions to roughly 3.5 million subscribers, operated by BET Media Group under Paramount Skydance and migrating into Paramount+ as the 'BET Hub' in June 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Streaming: BET+ generates revenue through monthly and annual subscription plans, providing access to exclusive Black-focused content including Tyler Perry's television and film library. The platform had approximately 3.5 million subscribers before its planned merger into Paramount+.
2. Promotional Subscriptions: Temporary promotional pricing offered to attract new subscribers, such as $0.99 promotional deals for streaming specific content titles.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

BET+ is a subscription-based streaming service offering over 1,000 hours of on-demand entertainment focused on Black culture. Its library is anchored by exclusive Tyler Perry Studios productions including Sistas, Zatima, The Oval, and Ruthless, supplemented by original reality and drama series. As of June 2026, BET+ ceases operating as a standalone service and its content migrates into Paramount+ under the 'BET Hub' brand.

Product overview

BET+ is a streaming service owned by BET Media Group (Paramount subsidiary) offering over 1,000 hours of original programming focused on Black culture, including Tyler Perry's extensive library of dramas (Sistas, Zatima, The Oval, Ruthless) and reality series (All The Queen's Men). The platform also hosts award ceremonies (BET Awards, MLK Jr. Beloved Community Awards) and live events (Super Bowl Soulful Celebration). As of June 2026, BET+ is being consolidated into Paramount+ as the 'BET Hub,' expanding from approximately 3.5 million to 80+ million subscribers. A complementary digital platform, BET Creator Studio, was launched to support Black content creators.

Differentiator

Problem solved

Functional benefit

Brands

• BET Hub: A hub for BET content within the Paramount+ platform, housing over 1,000 hours of programming including Tyler Perry's productions.

Products and services

• BET+ Streaming Service Subscription-based direct-to-consumer streaming platform providing on-demand access to over 1,000 hours of original Black-focused entertainment including Tyler Perry Studios productions (Sistas, Zatima, The Oval, Ruthless), reality series (All The Queen's Men), and curated drama, comedy, and music content for individual subscribers.
• BET Creator Studio Digital platform supporting Black content creators in producing and distributing multimedia content across formats, with a flagship launch series aimed at amplifying Black voices through cultural storytelling.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and flagship.

• aTwist (formerly MicroCo)coreStrategic or Co-development Partner · 14 May 2026BET announced a partnership with aTwist, a U.S.-based microseries studio, to develop and distribute original microseries across linear cable television and vertical mobile platforms. The deal introduces a first-of-its-kind windowing model where long-form content will air on BET first before being reformatted as bite-sized episodes on aTwist's vertical platform. The partnership addresses a gap in the emerging microseries ecosystem where content centered on Black culture has been largely absent.
• Tyler Perry StudiosflagshipStrategic or Co-development Partner · 19 March 2026Tyler Perry Studios held a 25% stake in BET+ valued in nine figures. Paramount acquired this stake and will merge BET+ into Paramount+ in June 2026. Tyler Perry will continue as a programming partner through his existing agreement expiring in 2028, continuing to produce content for BET through the overall deal. His productions include Sistas, Zatima, The Oval, Ruthless, and other exclusive titles.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ALLBLK: ALLBLK (formerly UMC) is AMC Networks' subscription streaming service dedicated to Black storytelling and content. It directly competes with BET+ in the SVOD-for-Black-audiences niche with original series, films, and cultural programming.
• UMC (Urban Movie Channel): Urban Movie Channel is a subscription streaming platform focused on urban and Black-audience films and series. It is a direct peer to BET+ in the niche SVOD-for-Black-audiences category.
• Tubi: Tubi is a free ad-supported streaming service (FAST/AVOD) offering a large library including Black-focused films and series. While ad-supported rather than subscription, it competes for Black-audience streaming attention and overlap in content library.
• Crackle: Crackle is a free ad-supported streaming service offering movies and TV series including Black-focused and urban content. Comparable to BET+ as a niche-focused streaming offering competing for similar audience segments.

Broad incumbents

• Paramount+: Paramount+ is the flagship SVOD service of Paramount Global/Skydance and is absorbing BET+ as the 'BET Hub'. Broader incumbent in the SVOD market, and the platform into which BET+ content is being consolidated.
• Netflix: Netflix is the dominant global SVOD service with 280M+ subscribers and a broad original content slate that increasingly includes Black-led and Black-focused programming. Competes for the same subscription streaming wallet share as BET+.
• Disney+: Disney+ is a major SVOD service from Disney with 150M+ subscribers. Competes for household subscription streaming budgets and has expanded into diverse content verticals including Hulu integration.
• HBO Max (Max): Max (formerly HBO Max) is Warner Bros. Discovery's premium SVOD service. Competes for premium SVOD subscribers and has significant cultural content production capabilities.
• Peacock: Peacock is NBCUniversal's SVOD service with 30M+ subscribers. Competes directly for SVOD subscriptions and has been expanding its original content including culturally-targeted programming.
• Apple TV+: Apple TV+ is Apple's premium SVOD service with a growing slate of original content. Competes for premium streaming subscribers and has been investing in diverse programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BET+