What WebEyeCare does

WebEyeCare is a direct-to-consumer e-commerce retailer based in Bristol, United States, that sells discounted contact lenses, prescription eyeglasses, and sunglasses through its owned website at webeyecare.com. Founded as a family business in approximately 2013 (with firmographic data referencing 2009), the company has cumulatively fulfilled over 2 million orders, accumulated more than 2,500 five-star customer reviews, and maintains an A+ rating from the Better Business Bureau. Its catalog spans the four major contact lens manufacturers (Johnson & Johnson/Acuvue, CooperVision, Bausch + Lomb, and Alcon) plus designer eyewear brands including Versace, Ray-Ban, Burberry, Jimmy Choo, Nike, and Vera Wang.

The platform is built around a self-serve e-commerce storefront with online prescription verification (document upload or direct contact with the customer's eye doctor), a WEC Rewards auto-shipment subscription program offering a 10% recurring discount, an Online Vision Test for prescription renewal, and a Virtual Try-On feature for frames. The company also offers insurance benefit integration (via EyeTopia), HSA/FSA acceptance, Buy Now Pay Later through Affirm and Sezzle, and multiple express checkout options (PayPal, Apple Pay, Google Pay, Amazon Pay). Free shipping is provided on orders over $129.

The business model is asset-light and primarily transaction-based, with the bulk of revenue coming from contact lens resale at advertised savings of up to 70% versus retail optical pricing, supplemented by designer eyeglass and sunglass sales and a modest subscription/recurring revenue component. A commission-based affiliate program offers up to 50% to referring partners, and the company is self-funded, privately held, and operates with a small team of 1-10 employees. Customer acquisition is driven by SEO-optimized product and brand pages, a content marketing knowledge center, email, social media, and the affiliate program.

Name

WebEyeCare

Legal name

WebEyeCare

Website

https://www.webeyecare.com/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

WebEyeCare is a US-based, direct-to-consumer e-commerce retailer selling discounted contact lenses, prescription eyeglasses, and sunglasses online, serving individual vision-correction consumers nationwide through its own website with subscription, insurance, and tele-optometry features.

Ownership category

akta.pro rank

Product category

Online Optical Retail

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Prescription Eyewear Frames (Optical) (CRAAAKAA)

Keywords

• Online optical retail
• Contact lens e-commerce
• Prescription eyewear sales
• Discount vision care products
• Designer eyeglasses online

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Contact Lens Sales: WebEyeCare generates revenue primarily through direct product sales of contact lenses from major manufacturers including Acuvue, CooperVision, Bausch and Lomb, and Alcon. Products are sold at discounted prices compared to retail, with savings up to 70%. The company offers various pack sizes and supply durations, with pricing tiers for 6-month and 12-month supply purchases that provide additional per-box discounts.
2. Eyeglasses and Sunglasses Sales: Revenue from prescription eyeglasses and sunglasses, including designer brands like Versace, Ray-Ban, Burberry, Jimmy Choo, Nike, and Vera Wang. Products range from budget frames under $50 to luxury items priced at $400+.
3. Subscription/Recurring Revenue: Auto-shipment subscription service offering 10% discount on all orders, providing predictable recurring revenue from customers who opt into regular lens deliveries.
4. Affiliate Program: Commission-based affiliate program where partners earn up to 50% commission for driving sales to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WebEyeCare is a direct-to-consumer e-commerce platform that sells discounted contact lenses, prescription eyeglasses, and sunglasses from major manufacturers (Acuvue, CooperVision, Bausch and Lomb, Alcon) and designer brands (Ray-Ban, Versace, Burberry, Nike). The platform supports online prescription verification, insurance benefit integration (EyeTopia), subscription auto-shipment with 10% recurring discounts, and online vision tests for prescription renewal.

Product overview

WebEyeCare is an online optical retailer operating as a single e-commerce platform offering contact lenses, eyeglasses, and sunglasses. The core product is contact lenses sold across multiple sub-brands including Acuvue (Johnson & Johnson), Air Optix (Alcon), Biofinity and Clariti (CooperVision), Dailies (Alcon), and Bausch + Lomb products. Supporting modules include online vision testing for prescription renewal, a WEC Rewards subscription program offering 10% recurring discounts, insurance benefit integration (EyeTopia), and a Virtual Try-On feature for glasses. The business model centers on discounted pricing through authorized distributors with free shipping on orders over $129.

Differentiator

Problem solved

Functional benefit

Products and services

• Contact Lenses Discounted contact lenses from all major manufacturers including Acuvue (Johnson & Johnson), Air Optix and Dailies (Alcon), Biofinity and Clariti (CooperVision), and Bausch and Lomb products, available in spherical, toric, multifocal, and color variants. Sold to individual consumers at up to 70% off retail prices.
• Eyeglasses Prescription eyeglasses from designer brands including Versace, Ray-Ban, Burberry, Jimmy Choo, Nike, and Vera Wang, as well as the BAVICI luxury brand, with various frame types (full rim, rimless, semi-rimless), shapes (aviator, cat eye, oval, rectangular, round), and lens options. Sold to individual consumers for vision correction and fashion.
• Sunglasses Prescription and non-prescription sunglasses from designer brands including Versace, Burberry, and Jimmy Choo, available for men, women, unisex, and kids with various frame types and shapes. Sold to individual consumers at prices ranging from budget frames under $50 to luxury items priced at $400+.
• Online Vision Tests Online vision test services enabling contact lens and glasses prescription renewal from home. Includes Contact Lens Vision Test and Glasses Vision Test for Rx renewal without visiting a physical eye doctor. Sold to individual consumers as a standalone service.

Quantifiable outcome

• Up to 70% savings compared to regular retail prices on contact lenses and glasses
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• EyeCare 4 KidsminorOthersCharitable partnership supporting EyeCare 4 Kids organization, which provides vision care to underserved children. WebEyeCare supports this cause through round-up donations at checkout.
• Leader DogsminorOthersCharitable partnership supporting Leader Dogs for the Blind, which trains guide dogs for visually impaired individuals. WebEyeCare supports this cause through round-up donations at checkout.
• Prevent BlindnessminorOthersCharitable partnership supporting Prevent Blindness organization dedicated to preventing blindness and preserving sight. WebEyeCare supports this cause through round-up donations at checkout.
• CooperVisioncoreOthersCooperVision is a major contact lens manufacturer whose products (Clariti, Biofinity, ProClear brands) are sold through WebEyeCare. The relationship involves authorized distribution of CooperVision products, with Clariti lenses being among the top-selling products on the platform.
• Johnson & Johnson (Vistakon/Acuvue)coreOthersJohnson & Johnson's Vistakon subsidiary manufactures Acuvue contact lenses, which are among the world's leading contact lens brands sold through WebEyeCare. The relationship involves authorized distribution of Acuvue products.
• Bausch and LombcoreOthersBausch and Lomb manufactures Ultra, Biotrue, and SofLens contact lenses sold through WebEyeCare. The relationship involves authorized distribution of Bausch and Lomb products.
• Alcon (CIBA Vision)coreOthersAlcon manufactures DAILIES and Air Optix contact lens brands sold through WebEyeCare. The relationship involves authorized distribution of Alcon products including specialty lenses for dry eyes.
• BAVICIminorChannel Partner/ Reseller/ DistributorBAVICI is a luxury eyeglass and sunglasses brand partnered with WebEyeCare to make fashion eyewear accessible online. The brand is positioned as 'where affordability meets luxury' and WebEyeCare brings the traditional glasses store experience online.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1-800-Contacts: Largest online direct-to-consumer contact lens retailer in the US, offering the same major manufacturer brands (Acuvue, Air Optix, Biofinity, etc.) with prescription verification and subscription auto-replenishment — directly overlapping WebEyeCare's core offering.
• Lens.com: Online contact lens retailer selling the same Big Four manufacturer brands at discounted prices with prescription verification, subscription options, and direct-to-consumer shipping — a near-clone of WebEyeCare's business model.
• Zenni Optical: D2C online eyewear retailer known for extreme discount pricing on prescription glasses. Overlaps with WebEyeCare's glasses/sunglasses business and competes on the same value-conscious, online-only consumer segment.
• EyeBuyDirect: Online D2C eyewear retailer offering discounted prescription glasses and sunglasses with virtual try-on. Closely comparable to WebEyeCare on the glasses side of the catalog.
• Coastal: Online optical retailer selling contact lenses, glasses, and sunglasses at discounted prices with prescription verification — overlaps directly with WebEyeCare's product mix and target customer.
• FramesDirect: Online retailer of prescription glasses, sunglasses, and contact lenses from designer and mainstream brands. Comparable to WebEyeCare in product breadth and the discounted online optical model.

Broad incumbents

• Warby Parker: Public, vertically integrated D2C eyewear company with proprietary frames, contact lens subscriptions, online vision tests, and insurance integration. Overlaps WebEyeCare on contact lens sales and online refraction but extends much further into owned-brand glasses and retail.
• LensCrafters: Large national optical retailer (owned by EssilorLuxottica) selling prescription glasses, contact lenses, and in-store eye exams. Competes with WebEyeCare on product and insurance acceptance but via a brick-and-mortar model.

Emerging players

• Hubble Contacts: Subscription-focused D2C contact lens brand that sells daily lenses through a manufacturer-backed model. Competes head-on with WebEyeCare's contact lens subscription/auto-shipment offering.
• Liingo Eyewear: D2C online eyewear brand offering prescription glasses with home try-on and competitive pricing. Adjacent competitor on the glasses side of WebEyeCare's catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/webeyecare
• LinkedInlinkedin.com/company/webeyecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebEyeCare