Itoo Software

What Itoo Software does

Itoo Software (legal entity ITOOSOFT S.L.) is a privately-held Spanish software company founded in 1999 and headquartered in El Puerto de Santa María, Cádiz. The company develops procedural modeling and scattering plugins for Autodesk 3ds Max. Its two flagship products are ForestPack, a scattering engine for populating 3D scenes at scale with trees, plants, rocks, ground cover and other distributed geometry, and RailClone, a node-graph parametric modeling plugin for generating architectural elements such as facades, cladding, awnings, interior flooring, mouldings, and railing systems. These are complemented by 3DGarden, a photorealistic tree and foliage asset library integrated with ForestPack, and ParametricLibrary, a collection of ready-to-use parametric assets for RailClone.

Itoo operates a product-led and community-led go-to-market strategy. Free Lite versions of ForestPack and RailClone are offered for discovery, with paid Pro versions unlocking commercial features; revenue is generated through plugin license sales, annual maintenance plans for updates and renderer compatibility, and one-time asset library purchases. Distribution combines a direct online store (payments via 2Checkout in EUR/USD/GBP), an authorized reseller network, and digital delivery, supported by an extensive tutorial library, an active user forum, gallery showcases, monthly Ask iToo webinars, and a global Authorized Training Center (ATC) network with seven named partners across Spain, Italy, and beyond.

The company maintains Autodesk Authorized Developer status and integrates with V-Ray, Corona, Arnold, Redshift, Quixel Megascans, and Chaos Vantage. Its customer base spans architecture visualization studios (F10 Studios, 24studio, Playtime, The Ruby Cube, The Faction CGI), VFX houses (New Black Studio, Bloc D), game developers, AEC professionals, and individual artists. No external funding rounds, institutional investors, or leadership team disclosures were found in the source materials, and the company operates with a 1-10 person team, suggesting a bootstrapped, founder-led operation sustained over 25 years by continuous product investment and category leadership in the 3ds Max plugin niche.

Name

Itoo Software

Legal name

ITOOSOFT S.L.

Website

https://itoosoft.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Itoo Software develops ForestPack and RailClone, procedural scattering and parametric modeling plugins for Autodesk 3ds Max, serving architecture visualization studios, VFX houses, and 3D artists globally from its base in Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Cadiz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Plugin Licenses: Sales of ForestPack and RailClone plugins for 3ds Max with Lite (free) and Pro (paid) versions. Pro versions unlock full feature sets for commercial use.
2. Asset Libraries: Sales of asset collections including 3DGarden (trees, plants, foliage) and ParametricLibrary (parametric assets for RailClone) as add-on libraries for the core plugins.
3. Maintenance Plans: Annual maintenance plans for software updates, bug fixes, and continued compatibility with new 3ds Max versions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Itoo Software develops and sells procedural modeling and scattering plugins for Autodesk 3ds Max under the brands ForestPack (environment scattering) and RailClone (parametric modeling and layout). The company also sells complementary asset libraries—3DGarden for high-quality trees and foliage, and ParametricLibrary for ready-to-use RailClone smart assets—and distributes free Lite versions and supplementary plugins to support its product-led adoption model.\n

Product overview

Itoo Software provides a suite of procedural modelling and scattering plugins for 3ds Max, comprising four main products. ForestPack serves as the core scattering tool for creating massive environments with trees, plants, rocks, and ground cover. RailClone provides parametric modelling for architectural elements, facades, and infrastructure through rule-based procedural assets. 3DGarden offers a complementary library of photorealistic tree and foliage models integrated with ForestPack. ParametricLibrary delivers ready-to-use smart assets designed specifically for RailClone workflows. The products work together as an integrated environment creation ecosystem, with ForestPack 9.4.1 and RailClone 7.3.2 recently introducing the first official integration between the two plugins.

Differentiator

Problem solved

Functional benefit

Brands

• ForestPack: The world's most popular scattering plugin for 3ds Max, providing a complete solution for creating vast areas of objects including trees, plants, buildings, crowds, aggregates, ground-cover, rocks and more
• RailClone
• 3DGarden
• ParametricLibrary

Products and services

• ForestPack The ultimate environment creation toolkit for 3ds Max, providing a complete set of tools for creating massive scenes filled with thousands of trees, plants, rocks, ground cover, and much more. Designed for Archviz, VFX, AEC, and game development professionals.
• RailClone Artist-friendly parametric modelling and layout plugin for 3ds Max that turns nearly any object into an easy-to-modify procedural asset via a node-based graph. Used by Archviz, VFX, AEC, and game artists for facades, cladding, railings, flooring, awnings, interiors, and infrastructure.
• 3DGarden Comprehensive library of high-quality 3D tree and foliage models featuring photo-scanned textures and trunks, fully integrated with ForestPack for realistic vegetation and environmental visualization.
• ParametricLibrary Invaluable collection of ready-to-use parametric assets for RailClone, designed by the Itoo team. Versatile adjustable parameters mean a single smart asset can create thousands of variations.
• Free Plugins Free supplementary plugins for 3ds Max including ForestIvy for climbing plants plus ForestPack Lite and RailClone Lite versions with fewer restrictions that can be used commercially, supporting product-led discovery of the core plugins.

Quantifiable outcome

• ForestPack is described as the world's most popular scattering plugin for 3ds Max
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• AutodeskcoreTechnology or IntegrationItoo Software is an Autodesk Authorized Developer. ForestPack and RailClone are fully integrated plugins for Autodesk 3ds Max, with new version compatibility maintained with each 3ds Max release (currently supporting 3ds Max 2027).
• Chaos (V-Ray)coreTechnology or IntegrationForestPack and RailClone are compatible with V-Ray 7 and maintain renderer integration for optimal rendering workflows.
• Chaos (Corona)coreTechnology or IntegrationForestPack and RailClone support Corona renderer with specific features like animation support in Corona and native instancing for lights.
• Solid Angle (Arnold)coreTechnology or IntegrationForestPack and RailClone are compatible with Arnold 7 renderer with ongoing support.
• State of Art AcademymajorImplementation/ SI/ Consulting PartnerATC (Authorized Training Center) partner providing Masterclass training programs for ForestPack and RailClone. Multiple cohorts have completed training with student projects showcased in the gallery.
• Brick AcademymajorImplementation/ SI/ Consulting PartnerATC (Authorized Training Center) partner providing architectural visualization training with Itoo Software plugins.
• FXAnimationmajorImplementation/ SI/ Consulting PartnerATC partner based in Barcelona providing training on ForestPack and RailClone.
• Engram LabmajorImplementation/ SI/ Consulting PartnerATC partner in Italy expanding the network of associated schools for Itoo Software training.
• School-ingmajorImplementation/ SI/ Consulting PartnerATC partner serving the Spanish-speaking community with training and promotion of ForestPack and RailClone.
• BUTICmajorImplementation/ SI/ Consulting PartnerATC partner in Madrid providing training programs for Itoo Software plugins.
• 24STUDIOmajorImplementation/ SI/ Consulting PartnerATC partner in Madrid renewing annual agreement for Itoo Software training.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chaos: Developer of V-Ray, Corona, and Chaos Vantage. Itoo's plugins integrate with V-Ray and Corona, and Chaos is both a partner and a competitor for rendering-centric 3ds Max workflows, with overlapping customer base in archviz and VFX.
• SideFX: Developer of Houdini, the leading procedural 3D toolset. Houdini's procedural modelling and scattering workflows overlap directly with ForestPack and RailClone, making it the most direct substitute for sophisticated users.
• Otoy: Developer of OctaneRender, a GPU-based unbiased renderer with plugins across major DCCs including 3ds Max. Competes with Itoo's partner renderers (V-Ray, Corona, Arnold) for the same professional rendering seat.
• SpeedTree (Unity): Industry-standard vegetation/tree generation tool, now owned by Unity. The most direct competitor to ForestPack for vegetation scattering and tree asset creation in 3ds Max and game pipelines.

Broad incumbents

• Maxon: Developer of Cinema 4D and Redshift renderer. Competes in the same DCC ecosystem as 3ds Max with overlapping archviz and motion-graphics users; Redshift is also an alternative GPU renderer to Itoo's supported renderers.
• Adobe Substance 3D: Adobe's 3D material and texturing suite. Competes at the high end of professional 3D content creation with broader distribution, brand, and bundling that Itoo cannot match.
• Foundry: Developer of Modo, Mari, Nuke, and Katana. Competes in the professional 3D/VFX software market with overlapping customers and similar plugin-style extension models.
• Autodesk: Owner of 3ds Max and creator of increasingly AI-native tools. Functions as both the host platform Itoo's plugins depend on and a potential first-party competitor that could ship native scattering or parametric features.

Emerging players

• Quixel (Epic Games): Provider of Megascans, a high-quality scan-based asset library that integrates with 3ds Max via ForestPack. Competes with 3DGarden on asset-library monetisation and is bundled free with Unreal Engine, raising the competitive bar.
• Kitbash3D: Premium 3D asset library focused on archviz and environment kits. Competes with 3DGarden and ParametricLibrary as a content monetisation channel for the same customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/itoosoft
• Facebookfacebook.com/itoosoft
• LinkedInlinkedin.com/company/itoosoft-s-l-
• Instagraminstagram.com/itoosoft
• Xx.com/itoosoft
• TikToktiktok.com/@itoosoft

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itoo Software