The Mentor Group Inc.

What The Mentor Group Inc. does

The Mentor Group Inc. (operating as Mentor Group Limited in the UK; Maidenhead, England headquarters; Buffalo Grove, US presence) is a privately-held sales training and enablement company founded in 1987. It targets enterprise B2B sales organizations across 68 countries and 30 languages with a portfolio organized around three pillars: LEARN (26+ core programs and 120+ modules built on the trademarked Infinite Selling® methodology), PRACTICE (AI roleplay via PitchMonster, Virtual Reality sales scenarios, Digital Experts), and EMBED (Sales Coaching, Analytics via the 3Vs framework, Proposal Monster proposal coaching). Technology infrastructure includes the proprietary Kairos LMS (ISO 27001 certified) and integrations with Microsoft Teams, Slack, mobile, and enablement platforms including Highspot, Allego, Showpad, and Workday.

The firm makes money through a hybrid model: cloud-based subscription access to its platform (LMS, Digital Experts, PitchMonster, Proposal Monster licensed annually by user bands) plus professional services delivered at day-rates or fixed project pricing across diagnostic, pilot (60-90 days), and scale phases, typically structured as multi-year contracts. Programs are heavily customized to each client's own sales process and methodology ("Your Way, Not Our Way"). Distribution is primarily direct enterprise field sales targeting CROs and senior sales leaders at large global companies, supplemented by partner channels through enablement platform vendors. Named enterprise customers span environmental services, healthcare, automotive, agribusiness, distribution, SaaS, and financial research, including Veolia, GE Healthcare, Bridgestone, Baxter, Adobe, TD SYNNEX, Syngenta, Infor, and Coupa. The company is founder-led (CEO Matt Webb since 2007 alongside CSO James Barton), privately held with no disclosed institutional or external funding, and operates an advisory layer (Revenue Management System, Sales Blueprints, RevOps, AI Readiness Diagnostics, SKO Support, AI Strategy & Implementation) layered on top of the core enablement stack.

Name

The Mentor Group Inc.

Legal name

Mentor Group Limited

Website

https://mentorgroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mentor Group Inc. is a privately-held sales training and enablement company that delivers customized training programs, AI-powered practice tools, and advisory services to large enterprise B2B sales organizations across 68 countries and 30 languages, built on its proprietary Infinite Selling® methodology.

Ownership category

akta.pro rank

Product category

Sales Training and Enablement Services

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industries

Coaching, Feedback & Mentoring Skills (EDABAMAM), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH)

Keywords

• Sales training services
• Sales enablement platform
• AI-powered sales coaching
• Sales methodology consulting
• Enterprise revenue enablement

Headquarters

HQ city

Buffalo Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Platform Services: Cloud-based subscription service providing access to the Mentor Group platform including LMS (Kairos), Digital Experts, PitchMonster, and other digital tools. Subscriptions include access to documentation and hosting. Renews automatically.
2. Professional Services / Training Delivery: Additional Services including implementation, consultancy, development, and training services. Charged at day rates or fixed project pricing. Programs are scoped to client context including scale, complexity, localization, and integrations.
3. Proposal Monster Licensing: Two-part pricing: one-off setup fee (Standard £2,400; Bespoke £6,000) plus annual licensing by user bands. Free trial available for initial experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Mentor Group delivers sales training, enablement, and consulting services for enterprise sales organizations, combining proprietary methodologies (Infinite Selling®), AI-powered practice tools (PitchMonster, Proposal Monster, Digital Experts), VR scenarios, and an LMS platform (Kairos). Offerings are delivered globally in 68 countries and 30 languages, with programs designed to change seller behavior and produce measurable revenue outcomes.

Product overview

Mentor Group is a sales training and enablement company offering a platform-plus-modules architecture. The core offerings include the LEARN Curriculum (26+ programs, 120+ modules), PRACTICE Suite (AI-powered PitchMonster, Virtual Reality Scenarios, Digital Experts), and EMBED portfolio (Sales Coaching, Analytics, Proposal Monster). The proprietary Infinite Selling® methodology serves as the foundational framework across all solutions, combined with an ISO 27001-certified Kairos LMS. Advisory services complement the product suite, covering Revenue Management System, Sales Blueprints, Revenue Operations, AI Readiness Diagnostics, SKO Support, and AI Strategy. Products are customisable to client context and available via multiple delivery formats (digital, virtual, in-person, hybrid) with integrations into Microsoft Teams, Slack, and mobile workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Infinite Selling®: Proprietary end-to-end selling methodology, ethos, and set of seller attributes developed by Mentor Group founders James Barton and Matt Webb, available as an Amazon bestseller
• PitchMonster
• Proposal Monster
• Digital Experts
• INSTIL
• Kairos
• LEARN
• EMBED
• PRACTICE

Products and services

• LEARN Curriculum

Quantifiable outcome

• 6% revenue growth and 10x increase in one deal for high value account VR training case study
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• HighspotcoreTechnology or IntegrationMentor Group is a member of the Highspot Partner Network. Highspot is a sales enablement platform that Mentor Group leverages to deliver integrated enablement solutions to enterprise clients.
• AllegocoreTechnology or IntegrationAllego partner. Allego is a sales enablement and learning platform that Mentor Group works with to deliver combined enablement solutions.
• ShowpadcoreTechnology or IntegrationShowpad partner. Showpad provides sales enablement platform technology that integrates with Mentor Group's training and practice solutions.
• WorkdaysupportingTechnology or IntegrationWorkday partner for integration with enterprise HCM and financial management systems. Mentor Group can integrate with Workday as part of enablement stack.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesloft: Scaled sales engagement platform with growing AI coaching and training features. Competes most directly with Mentor Group's digital practice and coaching products rather than its custom training services.
• Highspot: Enterprise sales enablement platform offering content management, training, and AI-driven coaching. Already a Mentor Group partner, but increasingly building overlapping AI training and coaching capabilities.
• Korn Ferry (Sales Training, formerly Miller Heiman): Global organizational consulting firm whose sales training practice (including legacy Miller Heiman) serves enterprise clients with structured sales methodologies. Much larger scale, broader portfolio.

Direct peers

• ValueSelling Associates: Sales training company built around the ValueSelling framework with global partner network. Highly comparable methodology-driven model targeting enterprise sales organizations.
• Force Management: Enterprise sales transformation and enablement firm focused on methodology, training, and RevOps. Overlaps directly with Mentor Group's Revenue Management System and Sales Blueprints offerings.
• The Brooks Group: Sales training and performance improvement firm serving enterprise B2B sales organizations. Comparable in targeting mid-market to enterprise sales leaders with customized training programs.
• RAIN Group: B2B sales training and consulting firm with proprietary methodologies (e.g., Insight Selling) and global delivery. Similar premium enterprise focus and customization-led engagement model.
• Richardson Sales Performance: Long-established sales training and performance consultancy with proprietary methodologies (e.g., Consultative Selling) and global delivery. Most directly comparable to Mentor Group in business model, buyer, and methodology-led differentiation.

Emerging players

• Second Nature: AI-powered sales roleplay and coaching platform with strong overlap with Mentor Group's PitchMonster offering. Faster-moving and venture-backed; key emerging competitor in the AI sales coaching niche.
• Quantified: AI-driven sales practice and coaching platform with focus on skill development and certification. Directly comparable product overlap with Mentor Group's AI practice and assessment suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mentorgroupltd
• LinkedInlinkedin.com/company/mentor-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mentor Group Inc.