Quantified
Quantified is an Austin-based AI software company that builds an enterprise sales coaching platform for life sciences and regulated industries, using proprietary AI agents to simulate, score, and certify high-stakes conversations for pharmaceutical, medical device, financial services, and insurance sales teams.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Quantified does
Quantified Communications, Inc. is an Austin-based AI software company that builds an enterprise AI Sales Coaching Platform purpose-built for life sciences and regulated industries. The platform comprises six integrated AI agents — AI Roleplay, AI Readiness Coach, AI Field Coach, AI Compliance Agent, AI Authoring Agent, and AI Insights Agent — running on a proprietary Adaptive AI engine that scores 1,400+ behavioral dimensions in real time and uses a private LLM architecture with MLR-aware governance for regulated content. Target users are commercial sales teams, medical science liaisons, and field forces in pharmaceutical, medical device, financial services, and insurance companies who need to practice and certify high-stakes conversations with healthcare providers and other regulated buyers.
The company's commercial model is enterprise SaaS sold via a direct field-sales motion with quote-based pricing and 30-minute personalized demos. Its deployed base includes 30+ enterprise customers spanning 10 of the world's largest pharmaceutical companies (Novartis, Sanofi, Bayer, Johnson & Johnson, Takeda, Astellas, UCB, Otsuka, Alnylam, among others) plus customers in financial services, insurance, and medical devices, serving more than 10,000 users. Documented customer outcomes include 6x rep practice volume, 40% reduction in time to readiness, 97% mastery rate across enterprise deployments, and certification of 500 reps in 5 days for a Bayer product launch. The platform integrates natively with Salesforce, Veeva, and major LMS platforms (Docebo, Cornerstone, SAP SuccessFactors), and holds SOC 2 Type II certification.
Quantified was founded in 2020 and operates as a private company with 11–50 employees. Cumulative disclosed funding across 2013–2020 rounds totals approximately $2.3M, indicating a capital-efficient growth path. Strategic leadership includes a Chairman/Co-Founder (Peter Zandan) and a recently appointed Chief Revenue Officer (George Donovan). Recent product moves include a Compliance Scoring feature (June 2025) and a full six-agent platform expansion (June 2026), positioning the company as a vertically specialized AI coaching layer that sits alongside — rather than replaces — incumbent CRM, LMS, and communication stacks in regulated enterprise environments.
Quantified firmographics
Firmographics- Name
- Quantified
- Legal name
- Quantified Communications, Inc.
- Website
- https://quantified.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quantified is an Austin-based AI software company that builds an enterprise sales coaching platform for life sciences and regulated industries, using proprietary AI agents to simulate, score, and certify high-stakes conversations for pharmaceutical, medical device, financial services, and insurance sales teams.
- Ownership category
- akta.pro rank
Quantified industry classification
Industry- Product category
- AI Sales Coaching Software
- NAICS
- Software Publishers (5132), Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Documentation & Reporting Automation (Model Cards, Datasheets, Impact Assessments) (HDAAAMAJ)
Keywords
Where Quantified is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Quantified business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Enterprise SaaS platform sold via direct sales motion with quote-based pricing. Platform includes six AI agents (Roleplay, Readiness Coach, Field Coach, Compliance Agent, Authoring Agent, Insights Agent) powered by Adaptive AI. Revenue appears to be subscription-based with enterprise contracts, likely per-seat or platform-tier pricing given the enterprise field sales motion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing - quote-based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Quantified product offering
Product offeringCore offering
Quantified offers an AI-powered sales coaching platform purpose-built for life sciences and regulated industries. The platform bundles six AI agents — AI Roleplay, AI Readiness Coach, AI Field Coach, AI Compliance Agent, AI Authoring Agent, and AI Insights Agent — on a proprietary Adaptive AI engine that scores 1,400+ behavioral dimensions in real time. It is sold as enterprise SaaS to pharmaceutical, financial services, insurance, and medical device companies for rep practice, certification, compliance scoring, and field coaching.
Product overview
Quantified offers a unified AI Sales Coaching Platform comprising six integrated AI modules — AI Roleplay, AI Readiness Coach, AI Field Coach, AI Compliance Agent, AI Authoring Agent, and AI Insights Agent — all powered by a core Adaptive AI personalization engine. The platform is purpose-built for life sciences and regulated industries (pharmaceuticals, medical devices, financial services, insurance). AI Roleplay provides realistic HCP persona simulations scoring 1,400+ behavioral dimensions; AI Readiness Coach personalizes onboarding and certification; AI Field Coach extends coaching to pre-call prep and post-call debriefs; AI Compliance Agent enforces on-label scoring with audit-ready records; AI Authoring Agent generates training content from approved materials in days; and AI Insights Agent provides cross-product analytics and predictive readiness signals.
Differentiator
Problem solved
Functional benefit
Brands
- AI Roleplay: Realistic practice for high-stakes conversations - core platform feature for AI-powered roleplay simulation
- AI Readiness Coach
- AI Field Coach
- AI Compliance Agent
- AI Authoring Agent
- AI Insights Agent
- Adaptive AI
Products and services
- AI Sales Coaching Platform Comprehensive AI-powered sales coaching platform for life sciences commercial teams, comprising six integrated AI agents on one Adaptive AI engine. Supports the full rep lifecycle from onboarding through field execution and continuous improvement. Sold to enterprise pharmaceutical, financial services, insurance, and medical device organizations.
- AI Roleplay AI-powered realistic practice module for high-stakes conversations with HCP personas that behave like actual physicians (oncologists, endocrinologists, cardiologists). Scores 1,400+ behavioral dimensions in real time. Part of the AI Sales Coaching Platform.
- AI Readiness Coach Personalized onboarding, launch readiness, and certification preparation coach. Guides new hires and launch teams through proficiency paths based on role, tenure, and business context. Part of the AI Sales Coaching Platform.
- AI Field Coach Continuous field coaching module delivering pre-call preparation, post-call debriefs, and ongoing skill reinforcement. Scores reflection against approved messaging and selling frameworks. Part of the AI Sales Coaching Platform.
- AI Compliance Agent On-label scoring and audit-readiness module for regulated commercial environments. Scores claim adherence, off-label detection, fair balance, and brand voice across four dimensions. Produces digital audit trails for FDA, FINRA, and state regulator submissions. Part of the AI Sales Coaching Platform.
- AI Authoring Agent AI-powered content creation module that generates simulations, scenarios, personas, objections, rubrics, and coaching pathways from MLR-cleared approved content in hours rather than weeks. Includes built-in 4-stage review and approval workflow. Part of the AI Sales Coaching Platform.
- AI Insights Agent Analytics and commercial visibility module providing readiness insights, coaching effectiveness metrics, compliance trends, and content performance signals. Surfaces predictive signals 60 to 90 days before field outcomes shift. Part of the AI Sales Coaching Platform.
- Adaptive AI The personalization engine running underneath every AI agent in the platform. Learns each rep's role, experience, proficiency, and business context, then adapts practice, coaching, and feedback in real time. Delivers different scenarios, scoring, and recommendations per rep while applying organizational standards.
Quantifiable outcome
- 6x increase in rep practice and preparation
- +11 more outcomes
Companies that use Quantified
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles3 records
Quantified technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature8 records
Quantified partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and infrastructure.
- SalesforcecoreNative integration with Salesforce CRM. Certification status and performance data flow into Salesforce for commercial reporting. Part of the platform's integration ecosystem supporting enterprise LMS/CRM/SSO infrastructure.
- VeevacoreNative integration with Veeva Systems, the dominant CRM platform in life sciences. Supports compliance and commercial data flows for pharmaceutical customers using Veeva vault and CRM.
- LMS PlatformscoreIntegrations with Learning Management System platforms including Docebo, Cornerstone, SAP SuccessFactors. Certification status and performance data flow into existing LMS infrastructure. Platform sits alongside LMS to handle conversation-based practice, certification, and compliance scoring.
- Amazon Web ServicesinfrastructureCloud infrastructure provider. Information about users may be stored in Amazon Web Services as part of Quantified's data storage and processing infrastructure.
- Google AnalyticsinfrastructureAnalytics services used to collect information about site usage, including IP address, web browser, pages viewed, time spent on pages. Used to analyze and track data and determine popularity of content.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Quantified competitors and assessment
Company assessmentDirect peers
- Mindtickle: Sales readiness and enablement platform with AI-driven roleplay, coaching, and certification capabilities for enterprise sales teams. Direct competitor to Quantified in AI-powered sales roleplay and readiness, with broader horizontal positioning across industries.
- Allego: Sales readiness and learning platform offering AI roleplay, content management, and coaching for enterprise sales organizations. Closely comparable to Quantified on AI-driven roleplay practice and sales certification, with broader horizontal enterprise focus.
- Pitcher: Sales enablement platform purpose-built for life sciences with content management, CRM integration, and coaching workflows. The closest vertical competitor to Quantified in pharma and life sciences sales enablement.
- Showpad: Sales enablement and coaching platform with AI-driven content delivery, training, and roleplay for enterprise sellers. Comparable to Quantified on AI-powered practice and sales coaching, with broader industry coverage.
- Second Nature: AI sales roleplay and conversation simulation platform for enterprise sales training. Direct competitor on the AI roleplay module, though without Quantified's depth in life-sciences compliance scoring.
- SalesHood: Sales coaching, enablement, and AI roleplay platform focused on enterprise sales effectiveness. Comparable on AI roleplay and coaching workflows, with emphasis on manager-led coaching and certification.
Broad incumbents
- Highspot: Large sales enablement platform with content management, training, and increasingly AI-driven coaching. A broader incumbent in the same space as Quantified, with significantly larger scale and horizontal positioning.
- Outreach: Sales engagement platform with AI-driven deal insights, coaching, and Kaia conversation intelligence. A larger incumbent that overlaps with Quantified in AI-powered sales coaching and conversation analysis.
- Salesloft: Sales engagement platform with AI-driven conversation intelligence, coaching, and pipeline analytics. A broader incumbent in sales tech that competes for some of the same workflow as Quantified's AI Field Coach.
Emerging players
- Brainshark (Bigtincan): Sales readiness and training platform (acquired by Bigtincan) with AI-driven content and coaching capabilities. Comparable to Quantified in sales training and readiness, particularly for regulated industries where Brainshark has historical presence.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Quantified social profiles
Digital presenceQuantified compliance and trust
Trust signalCompliance1 record
Quantified financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quantified leadership team
Management profileNumber of profiles
Profiles2 records
Quantified funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quantified M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quantified
What does Quantified do?
Quantified offers an AI-powered sales coaching platform purpose-built for life sciences and regulated industries. The platform bundles six AI agents — AI Roleplay, AI Readiness Coach, AI Field Coach, AI Compliance Agent, AI Authoring Agent, and AI Insights Agent — on a proprietary Adaptive AI engine that scores 1,400+ behavioral dimensions in real time. It is sold as enterprise SaaS to pharmaceutical, financial services, insurance, and medical device companies for rep practice, certification, compliance scoring, and field coaching.
Is Quantified a public or private company?
Quantified is a private company. It is classified as unknown and is currently operating.
When was Quantified founded?
Quantified was founded in 2020. It employs 11 to 50 people.
Where is Quantified based?
Quantified is headquartered in Austin, United States, in the North America region.
How does Quantified make money?
One revenue line is on record: saaS Platform Subscription.
Who are Quantified's main competitors?
Direct peers on record are Mindtickle, Allego, Pitcher, Showpad, Second Nature and SalesHood. Broad incumbents are Highspot, Outreach and Salesloft. Brainshark (Bigtincan) is listed as an emerging player.
Does Quantified have an API?
No public API is recorded for Quantified.
What industry is Quantified in?
Quantified's product category is AI Sales Coaching Software. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.