What BOUNCE does

BOUNCE Inc is an Australian operator of indoor freestyle playgrounds founded in 2011, running 26 venues nationwide (24 BOUNCE plus 2 miniBOUNCE sites) and employing approximately 3,000 team members. Each venue is approximately 3,000 square meters and combines trampolines, ninja courses, and other action-sport attractions; selected sites offer proprietary "world-first" features such as the Sky Spinner and Hamster Wheel at Fountain Gate. The company also operates the BOUNCE REACT augmented-reaction experience, which uses motion sensors and cameras to power interactive play.

Revenue is generated through a diversified mix of single-visit sessions priced at $15–35, subscription programs ($25/week Freestyle Academy and $20/week miniBOUNCE Squad), hosted parties at $25–35 per child, plus on-site food and beverage and merchandise. The go-to-market is direct-to-consumer, targeting families and children, with adjacent channels for schools (BOUNCE Ed curriculum program developed with ACHPER Victoria), corporate groups, and community organizations (Local Legends program). The company also runs Holiday Camps and a Ninja Squad subscription, layering structured programming on top of drop-in visitation.

The business model combines high-volume transactional revenue with growing recurring membership streams and an emerging B2B schools channel, distributed across a national venue footprint that is being expanded through both greenfield openings (Frankston, Hoppers Crossing) and the conversion of acquired sites (Urban Xtreme into BOUNCE Hendra). Existing venues are also receiving periodic refurbishment capex (Geelong, Heidelberg, Keysborough) to refresh the experience and protect unit economics.

Name

BOUNCE

Legal name

BOUNCE Inc Australia

Website

https://bounceinc.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BOUNCE Inc operates a 26-venue network of indoor freestyle playgrounds across Australia, serving families and children with sessions, memberships, parties, F&B, and school programs. Founded in 2011, it employs ~3,000 people and combines trampoline and ninja-course attractions with curated programming.

Ownership category

akta.pro rank

Product category

Indoor Adventure and Trampoline Parks

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)

Keywords

• Indoor trampoline parks
• Adventure playgrounds
• Recreational facilities
• Freestyle fitness
• Family entertainment venues

Headquarters

HQ city

Glen Iris

HQ country

Australia

HQ region

Oceania

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. General Admission Tickets: Customers purchase timed session tickets for 60, 90, or 120 minutes of venue access. Pricing varies by time slot (off-peak weekdays vs. weekends/holidays). Socks ($3.50) are required and added at checkout.
2. Freestyle Academy Memberships: Weekly subscription at $25/week providing unlimited venue access, one Freestyle Academy class per week, one Holiday Camp booking per school holiday week, 10% off food/events, 10% off birthday party, and exclusive member socks/card. Can be paused up to 4 times per year.
3. miniBOUNCE Squad Memberships: Weekly subscription at $20/week for preschool-aged children (2-5 years) providing unlimited jump time, one miniBOUNCE Squad class per week, 10% off events, food, and birthday party, plus socks and membership card.
4. Birthday Parties: Hosted party packages starting at $25/child (weekdays) or $35/child (weekends), including dedicated host, party room, activities, and food options. Unhosted parties start at $32/child. miniBOUNCE parties start at $30/child.
5. Holiday Camps: Per-day camps at $65 providing 1.5 hours coaching, 30-minute fruit break, and 1 hour free play. Available during school holidays at select venues.
6. Gift Cards and Multi Visit Passes: Digital and physical gift cards sold online and in-venue. Multi-visit passes available in 3, 5, and 10-session bundles.
7. Food and Beverage: On-site cafes at most venues offering snacks, lunch items, and barista-made coffee. External food is prohibited except for birthday cakes with $8 BYO fee.
8. Grip Socks and Merchandise: Required BOUNCE-branded grip socks sold at $3.50/pair. Limited edition merchandise such as winter beanies ($5 add-on) periodically available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BOUNCE Inc Australia operates a chain of indoor action adventure parks across Australia, each approximately 3,000 square meters in size, featuring interconnected trampolines, dodgeball arenas, high ropes courses, climbing walls, performance trampolines, and other freestyle attractions. The company sells timed general admission sessions, hosted birthday party packages, school group programs, holiday camps, weekly membership-based coaching through its BOUNCE Freestyle Academy, and full venue hire across 24 BOUNCE locations and 2 miniBOUNCE venues (the latter dedicated to preschool-aged children).

Product overview

BOUNCE Inc Australia operates a chain of indoor action adventure trampoline parks across Australia. The core product is the BOUNCE Freestyle Playground featuring approximately 3,000 square meters of interconnected trampolines, adventure zones, soft padding, and giant airbags. The company offers multiple venue locations (24+ venues across Australian states) with attractions including Free Jump Arena, Basketball, Dodgeball, Cliff Jump, Big Bag, Super Tramp, The Wall, Wall Climb, X-Park, X-Run, High Ropes Course, and more. The subsidiary brand miniBOUNCE serves preschoolers (walking age to 5 years) with dedicated play areas. The BOUNCE Freestyle Academy provides coaching memberships ($25/week) with four programs: miniBOUNCE Squad (ages 2-5), BOUNCE Squad (ages 5-7), Flight Squad (ages 8+), and Ninja Squad (ages 8+). Additional services include party packages (Ultimate Party, miniBOUNCE Party, Unhosted Party), group events, school sessions, full venue hire, holiday camps, and community programs (Local Legends). Ticket products include General Admission sessions, 2 Hour Superpass, Friday Night Super Sessions, Power Hour, Playdates, and Awesome 4some group packages.

Differentiator

Problem solved

Functional benefit

Brands

• miniBOUNCE: Adventure-play center made just for preschoolers, featuring interactive play areas for children aged 2-5 with developmental play classes.

Products and services

• BOUNCE Trampoline Parks Indoor action adventure park featuring approximately 3,000 square meters of interconnected trampolines, adventure zones, soft padding, and giant airbags with attractions including Free Jump Arena, Basketball, Dodgeball, Cliff Jump, Big Bag, Super Tramp, The Wall, Wall Climb, X-Park, X-Run, and High Ropes Course, sold via timed session tickets to families, children, teenagers, and adults.
• miniBOUNCE
• BOUNCE Freestyle Academy Membership
• miniBOUNCE Squad Membership
• BOUNCE Party Packages
• Group Events
• School Sessions
• Full Venue Hire
• Holiday Camp
• BOUNCE Gift Cards
• Local Legends Community Program

Quantifiable outcome

• 100,000+ parties hosted globally
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ACHPER VictoriacoreStrategic or Co-development PartnerBOUNCE collaborated with ACHPER Victoria to develop BOUNCE Ed, a curriculum-based physical education program aligned with school curriculum. The program brings learning to life through movement and fun in 1-hour sessions. BOUNCE Ed is designed in collaboration with ACHPER Victoria and powered by Active Education Australia.
• Duke of Edinburgh's International Award AustraliaminorStrategic or Co-development PartnerBOUNCE recognizes that young people who have achieved The Duke of Edinburgh's International Award demonstrate initiative and skills that will be considered as part of their job applications. The company proudly supports the Award program.

Scale indicators7 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Flip Out: Australian-founded trampoline and indoor adventure park chain with venues across Australia and internationally. Direct competitor to BOUNCE in the indoor trampoline / active play category, targeting similar family and youth segments with comparable party, group, and casual-play programming.
• Sky Zone: Global pioneer of indoor trampoline parks operating a franchise network across the US and internationally. Closely comparable product mix (trampoline arenas, dodgeball, fitness classes, parties) and target customer (families, kids, groups).
• Get Air: US-based trampoline park and indoor active-play chain with a multi-state footprint. Directly overlaps with BOUNCE on free-jump arenas, dodgeball, parties, and youth/family entertainment positioning.
• Urban Air Adventure Parks: Large US indoor adventure park chain combining trampolines with go-karts, ropes courses, climbing walls and arcades. Competitor in the broader indoor active-play / family entertainment space where BOUNCE competes for parent and group bookings.
• Launch Trampoline Park: US-based trampoline and adventure park chain. Mirrors BOUNCE's indoor active-play format with shared attractions (trampoline arenas, dodgeball, ninja courses, parties) and comparable youth/family target audience.
• Altitude Trampoline & Game Park: US trampoline park chain offering connected trampolines, ninja courses, climbing, and party programming. Comparable to BOUNCE's venue mix (Free Jump Arena, X-Park, dodgeball, birthday parties).

Emerging players

• Clip 'n Climb: International indoor climbing and active-play franchise featuring themed climbing walls and party venues. Adjacent competitor for kids' active entertainment, group bookings, and parties; partial overlap with BOUNCE's High Ropes and Wall Climb features.
• iFly: Global indoor skydiving franchise operating vertical wind tunnels for recreational and corporate experiences. Comparable adjacent active-leisure / adrenaline-experience format with similar group, party, and corporate-event revenue mix.

Broad incumbents

• Strike Bowling: Australian multi-entertainment venue operator (bowling, karaoke, escape rooms) serving adults, families and corporate groups. Competes for the same discretionary group/party out-of-home entertainment spend that BOUNCE targets.
• Timezone: Australia-headquartered indoor family entertainment chain operating arcades and amusement venues. Broad incumbent in family leisure/entertainment, overlapping with BOUNCE on group events, birthday parties, and weekend discretionary spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bounceinc
• Xx.com/bounceincoz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOUNCE