What Brasif Máquinas does

Brasif Máquinas is a Brazilian authorized master distributor of heavy construction, agricultural, material handling, and industrial engine equipment, headquartered in Jundiaí, São Paulo, and operating through 10 branches across nine Brazilian states. The company distributes and services equipment from global OEMs including Case Construction (backhoe loaders, excavators, motor graders, compactors), Case IH (tractors, combines, sprayers, planters), Hyster and Yale (electric and combustion forklifts, reach stackers, container handlers), FPT Industrial (engines for on-road, off-road, marine, and power generation), and Indeco (hydraulic breakers). Brasif employs 501-1,000 people and is part of the broader Brasif group, founded 1965, with the machinery business operating since 1970.

The company's core product and service portfolio spans the full equipment lifecycle: new equipment sales, the Brasif Rental division (a fleet of more than 2,500 machines including 1,300+ forklifts offered on long-term subscription contracts), the Brasif Assist maintenance program, machine refurbishment services, FleetPRO original parts, FPT Reman remanufactured engines, a multi-brand tire line, grader blades, Case Telemetry remote monitoring, consortium financing through partner Primo Rossi, and pre-owned equipment resale. Brasif also owns Brasif Agro, a sister operating company that distributes Case IH agricultural equipment in Western Bahia and Southern Piauí.

Brasif generates revenue through one-time equipment sales, recurring rental and maintenance contracts, parts and consumables (via both branches and an e-commerce store at loja.brasifmaquinas.com.br), remanufactured engine sales, and machine refurbishment services. Go-to-market is direct enterprise field sales through the branch network with quote-based pricing, supplemented by phone, WhatsApp, and online quote requests. The company serves enterprise and mid-market customers across five primary verticals: construction and infrastructure, agriculture, material handling and logistics, industrial and manufacturing, and energy and mining. A distinctive operational feature is the Centro de Treinamento Técnico (CTT), a technician training program that has operated since 1993 across three centers and has trained more than 650 students, with 80% absorbed into Brasif's own service organization.

Name

Brasif Máquinas

Legal name

Brasif Máquinas

Website

https://brasifmaquinas.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brasif Máquinas is a Brazilian authorized master distributor of Case Construction, Case IH, Hyster-Yale, FPT Industrial, and Indeco heavy equipment, serving construction, agriculture, logistics, and industrial customers across 10 branches with sales, rental, maintenance, and parts services.

Ownership category

akta.pro rank

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Equipment Sales: Sale of new heavy equipment including construction machinery (excavators, backhoe loaders, motor graders, track tractors, mini-excavators, rollers), agricultural equipment (tractors, combines, sprayers, planters), and material handling equipment (forklifts, reach stackers, tow tractors, pallet trucks, order pickers). Brands distributed include Case Construction, Case IH, Hyster, Yale, and FPT Industrial.
2. Rental (Locação): Brasif Rental division offers short- and long-term rental of material handling equipment (forklifts) and other machinery. The rental fleet includes more than 2,500 pieces of equipment. The rental service includes maintenance management, technical support, and periodic visits as part of the contract. New and semi-new equipment options are available.
3. Parts & Components: Sale of original replacement parts (peças originais) for all distributed brands, including filters, tires, engines, transmissions, and components. Parts are sold through an e-commerce platform (loja.brasifmaquinas.com.br) and include items such as oil filters, air filters, hydraulic filters, gaskets, bearings, headlights, mirror assemblies, transmission chains, and master cylinders. Tire lines include Continental (on-road), Techking (off-road), Trelleborg (industrial), Pirelli, and Laugfs brands.
4. Maintenance Contracts (Brasif Assist): Brasif Assist is a maintenance program offering preventive maintenance, corrective maintenance, specialized technicians, original parts with 12-month warranty, periodic visits, daily monitoring, and SPOT service. Plans are customized for small, medium, and large fleets. Available in all Brazilian branches.
5. Remanufactured Engines (FPT Reman): Brasif offers FPT Reman remanufactured engines, which undergo a full renewal process using genuine FPT parts with factory updates. Remanufactured engines carry a 1-year factory warranty and cost less than new engines while delivering equivalent performance. The process saves more than 80% of the energy used to manufacture new parts and avoids approximately 28 million tonnes of CO2 emissions.
6. Machine Refurbishment (Reforma): Machine refurbishment/reformation service restores used forklifts and other equipment to like-new condition. The process includes initial assessment, disassembly, part replacement and repair, painting and finishing, testing and inspection, and final assembly and adjustments. Refurbished machines re-enter the Rental fleet or are sold. Cost advantages include lower acquisition cost, extended equipment life, improved performance, technology updates, and environmental sustainability.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Brasif Máquinas is a multi-brand heavy equipment distributor selling, renting, and maintaining construction equipment (Case Construction), agricultural machinery (Case IH), material handling equipment (Hyster and Yale), industrial engines (FPT Industrial), and hydraulic breakers (Indeco) across Brazil. The company operates a 2,500+ unit rental fleet through Brasif Rental, provides preventive and corrective maintenance via the Brasif Assist program, refurbishes used machines, sells remanufactured engines (FPT Reman), and distributes genuine parts and tires through physical branches and an e-commerce storefront.

Product overview

Brasif Máquinas is a multi-brand equipment distributor offering a comprehensive portfolio of construction equipment (Case Construction), agricultural machinery (Case IH), material handling solutions (Hyster and Yale), industrial motors (FPT Industrial), and hydraulic tools (Indeco). The company operates as a platform distributor with complementary services including equipment rental (Rental fleet of 2,500+ machines), maintenance contracts (Brasif Assist), machine rebuilding, telemetry monitoring, genuine parts (FleetPRO), tire products, grader blades, remanufactured engines (FPT Reman), financing consortium, and pre-owned equipment sales. The portfolio is organized around distributed international brands as the core product lines, with proprietary service offerings that enhance the equipment lifecycle from new sales through rental, maintenance, and eventual resale.

Differentiator

Problem solved

Functional benefit

Brands

• Brasif Assist: Maintenance contract program offering preventive and corrective maintenance, specialized technicians, original parts with 12-month warranty, periodic visits, daily monitoring, and SPOT attendance for fleets of all sizes.

Products and services

• Case Construction Equipment Construction equipment for the Brazilian market, including retroescavadeiras (backhoe loaders), pás carregadeiras (wheel loaders), escavadeiras (excavators), motoniveladoras (motor graders), tratores de esteira (crawler tractors), minicarregadeiras (compact loaders), miniescavadeiras (mini-excavators), and rolos compactadores (roller compactors), distributed through Brasif Máquinas for construction, earthmoving, road building, and infrastructure companies.
• Case IH Agricultural Equipment Agricultural machinery distributed under the Case IH brand including tratores (tractors), colheitadeiras (combine harvesters), pulverizadores (sprayers), plantadeiras (planters), and plataformas (platforms) for farming operations and agricultural producers.
• Hyster Material Handling Equipment Material handling equipment under the Hyster brand including rebocadores (tow tractors), contrabalançadas (counterbalance forklifts), big trucks, empilhadeiras a combustão (combustion forklifts), narrow aisle trucks, reachstackers, pallet trucks, order pickers, trilaterals, and container handlers sold to warehousing, logistics, distribution, and port operators.
• Yale Material Handling Equipment Lift truck and material handling solutions under the Yale brand including 3- and 4-wheel electric forklifts, compact and standard combustion forklifts, big trucks, narrow aisle trucks, pallet stackers, pallet trucks, tow tractors, order pickers, and trilaterals for warehousing and logistics operations.
• FPT Industrial Engines Industrial engines and power solutions distributed under the FPT Industrial brand for construction equipment, G-Drive generators, industrial, commercial maritime, recreational maritime, on-road trucks and buses, light vehicles, and agricultural applications, marketed to industrial facilities, manufacturers, power generators, and marine operators.
• Indeco Hydraulic Breakers Hydraulic breakers and demolition tools manufactured by Italian supplier Indeco (founded 1976), distributed in Brazil by Brasif Máquinas, including the HP series models ranging from 80 to 11,050 kg for demolition, rock breaking, excavation, and foundation work.
• Brasif Rental (Equipment Rental) Rental of new and semi-new material handling equipment (forklifts, reach stackers, tow tractors, pallet trucks, order pickers) plus other machinery through Brasif Rental, offering short- and long-term rental contracts with maintenance management, technical support, and periodic visits included; fleet totals more than 2,500 pieces (including 1,300+ forklifts).
• Brasif Assist Maintenance Contract Brasif Assist maintenance program offering preventive maintenance per factory manual, corrective maintenance, specialized technicians, original parts with 12-month warranty, periodic visits, daily monitoring, and SPOT attendance, customized for small, medium, and large fleets, and available in all Brazilian branches.
• Machine Refurbishment Service Complete machine refurbishment service including initial assessment, disassembly, parts replacement and repair, painting and finishing, testing and inspection, and final assembly and adjustments; refurbished equipment re-enters the Brasif Rental fleet or is sold with cost advantages including lower acquisition cost, extended equipment life, improved performance, technology updates, and environmental sustainability benefits.
• Tire Products Line Tire products distributed under multiple brands for on-road, off-road, and industrial applications: Continental on-road tires for trucks and buses, Techking off-road tires for trucks, tractors, agricultural machines, construction equipment and heavy machinery, Trelleborg industrial tires for counterbalanced forklifts and material handling equipment, plus Pirelli and Laugfs lines.
• FleetPRO Genuine Parts Line Original replacement parts line for Case, Hyster, Yale, FPT, and Indeco equipment including filters, tires, engines, transmissions, gaskets, bearings, headlights, mirror assemblies, transmission chains, and master cylinders, distributed through the Brasif online parts store (loja.brasifmaquinas.com.br) and physical branches.
• FPT Reman Remanufactured Engines FPT Reman remanufactured engines that undergo a full renewal process using genuine FPT parts with factory updates, carry a 1-year factory warranty, cost less than new engines, and deliver equivalent performance while saving more than 80% of the energy used to manufacture new parts.
• Consórcio Nacional Case (Equipment Consortium Financing) Consortium financing program operated in partnership with Primo Rossi ABC (Brazilian consortium pioneer since 1963) enabling installment-based acquisition of Case Construction equipment, with Brasif facilitating more than 60 equipment contemplations per month.
• Pre-Owned Equipment (Seminovas) Pre-owned agricultural and construction equipment sales including Case IH tractors (e.g., Magnum 400), combine harvesters (e.g., Case 9230), sprayers (e.g., New Holland SP 3500), and other brands (e.g., Massey Ferguson combines), with financing options and detailed used-equipment listings.
• Case Telemetry Remote Monitoring Remote monitoring and fleet management solution for Case construction equipment providing real-time equipment tracking and operational analytics to construction companies and fleet operators.

Quantifiable outcome

• 80% of CTT training program graduates are absorbed by the company itself, reducing external hiring costs for specialized technicians
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Case ConstructioncoreChannel Partner/ Reseller/ DistributorCase Construction is one of the world's leading manufacturers of construction equipment. Brasif Máquinas is an authorized distributor of Case Construction equipment in Brazil, covering states including São Paulo, Mato Grosso, Mato Grosso do Sul, Rio de Janeiro, Goiás, Distrito Federal, Minas Gerais, Espírito Santo, and Tocantins. Product range includes backhoe loaders, excavators, motor graders, track tractors, mini-excavators, and compaction rollers.
• Case IH (Case Agrícola)coreChannel Partner/ Reseller/ DistributorCase IH is a reference brand for agricultural equipment. Brasif Máquinas distributes Case IH products, with Brasif Agro serving as the authorized distributor in Western Bahia and Southern Piauí. Product range includes tractors, combines, sprayers, planters, and platforms.
• Hyster-Yale (Hyster)coreChannel Partner/ Reseller/ DistributorHyster-Yale Group is a global leader in forklift and material handling equipment. Brasif Máquinas is the Hyster distributor in Brazil covering São Paulo, Mato Grosso, Mato Grosso do Sul, Rio de Janeiro, Goiás, Distrito Federal, Minas Gerais, Espírito Santo, and Tocantins. Product range includes electric and combustion forklifts, reach stackers, tow tractors, pallet trucks, order pickers, trilaterals, narrow aisle trucks, and container handlers.
• Yale (Hyster-Yale)coreChannel Partner/ Reseller/ DistributorYale is a leading global brand in material handling equipment under the Hyster-Yale Group. Brasif Máquinas distributes Yale products in Brazil. Product range includes electric forklifts (3-wheel and 4-wheel), combustion forklifts, compact forklifts, pallet trucks, order pickers, reach trucks, narrow aisle trucks, and big trucks.
• FPT IndustrialcoreChannel Partner/ Reseller/ DistributorFPT Industrial is a company of the Iveco Group and a world leader in powertrain technology. Brasif Máquinas is the first master distributor of FPT Industrial in Brazil covering the full product line: van, truck and bus engines, construction and agricultural machine engines, marine market, and power generation. In 2022, Brasif was the only dealer in Latin America to win FPT's Platinum Dealer Standards award.
• IndecominorChannel Partner/ Reseller/ DistributorIndeco is an Italian manufacturer of hydraulic breakers and demolition equipment founded in 1976. Brasif Máquinas distributes Indeco products in Brazil. The product range includes more than 20 hydraulic breaker models (series HP) ranging from 80 to 11,050 kg, serving light, medium, and heavy demolition applications.
• Continental (Pneus)minorChannel Partner/ Reseller/ DistributorContinental is a leading tire manufacturer. Brasif Máquinas distributes the full Continental on-road tire portfolio for trucks and buses, featuring high durability, stability, safety, grip in various weather conditions, low wear, and resistance to cuts and punctures.
• Techking (Pneus)minorChannel Partner/ Reseller/ DistributorTechking is a tire brand specializing in off-road tires. Brasif Máquinas distributes Techking tires designed for the most difficult terrain conditions, providing traction and stability across all surface types including mud and rocks, for trucks, tractors, agricultural machines, construction equipment, and heavy machinery.
• Trelleborg (Pneus Industriais)minorChannel Partner/ Reseller/ DistributorTrelleborg is a premium industrial tire manufacturer. Brasif Máquinas distributes Trelleborg industrial tires for counterbalanced forklifts and other material handling equipment, providing customized and optimized operations in warehouses and logistics centers.
• Pirelli (Pneus)minorChannel Partner/ Reseller/ DistributorPirelli is a globally recognized tire brand. Brasif Máquinas distributes Pirelli tires as part of its comprehensive tire line covering on-road, off-road, and industrial segments.
• Laugfs (Pneus)minorChannel Partner/ Reseller/ DistributorLaugfs is a tire brand distributed by Brasif Máquinas as part of its tire portfolio for commercial vehicle applications.
• Primo Rossi ConsórciocoreChannel Partner/ Reseller/ DistributorPrimo Rossi ABC is a pioneer in the Brazilian consortium market since 1963. Brasif Máquinas partners with Primo Rossi to offer Consórcio Nacional Case, enabling customers to acquire Case Construction equipment through installment-based consortium plans. The partnership facilitates more than 60 contemplations per month.
• Brasif Agro (sister company)coreStrategic or Co-development PartnerBrasif Agro is a sister company within the Brasif group, created from the strategic union of Maxum (operating since 1997) and the 60+ year tradition of Brasif Máquinas. Brasif Agro is the authorized Case IH distributor in Western Bahia and Southern Piauí, offering agricultural equipment combined with specialized technical support for the agricultural sector.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tracbel: Brazilian heavy equipment dealer distributing Volvo Construction Equipment, SDLG, and other brands with national branch presence. Direct peer in multi-brand construction equipment distribution and rental.
• Mills Estruturas e Serviços: Brazilian equipment rental company serving construction and infrastructure with aerial platforms, scaffolding, and heavy machinery. Direct peer to Brasif Rental in fleet-based recurring equipment rental.
• Sotreq: Authorized Caterpillar dealer in Brazil, distributing construction and mining equipment with a national branch network and rental operations. Most direct Brazilian competitor to Brasif in heavy equipment distribution.
• Bamaq: Authorized Caterpillar and John Deere dealer in Brazil with construction, agricultural, and material handling equipment lines plus rental. Direct peer overlapping with Brasif across construction, agriculture, and forklifts.
• Locamerica: Brazilian vehicle and equipment rental company with national presence across multiple asset categories. Direct peer in recurring rental revenue model, particularly for forklift and light commercial customers.
• Vamos Locação: Brazilian truck and heavy equipment rental and dealer operator with national coverage, part of the Simpar group. Direct peer to Brasif in equipment rental, resale, and after-market service.
• Pesa Máquinas: Authorized Caterpillar dealer for the state of Pará in northern Brazil, distributing construction and mining equipment with after-sales support. Direct peer in the construction equipment dealer model.
• Disal: Authorized Toyota Material Handling forklift distributor in Brazil with sales, rental, parts, and service operations. Direct peer to Brasif in the material handling equipment distribution business.

Broad incumbents

• Caterpillar Inc. Global construction and mining equipment OEM competing in the same end markets as Brasif's distributed brands. The competitive context for Brasif's Case Construction business and the benchmark for Brazilian Cat dealers like Sotreq and Bamaq.
• Hyster-Yale Group: Global manufacturer of Hyster and Yale forklifts and material handling equipment. Brasif is a master distributor of Hyster-Yale products; the OEM relationship makes Hyster-Yale both partner and a structural counterparty in Brasif's material handling business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrasifMaquinas
• YouTubeyoutube.com/c/BrasifMaquinas
• Facebookfacebook.com/brasifmaquinas
• LinkedInbr.linkedin.com/company/brasif
• Instagraminstagram.com/brasif_maquinas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasif Máquinas