StarLightMedia
StarLightMedia is a Kyiv-based private Ukrainian media group operating seven national TV channels and three streaming platforms, producing original video content and monetizing it through advertising, subscriptions, and international content licensing for advertisers and audiences.
- Company typePrivate
- Founded2015
- HeadquartersKyiv, Ukraine
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What StarLightMedia does
StarLightMedia is a privately held Ukrainian media group headquartered in Kyiv and structured as the parent of several television and digital subsidiaries. It operates seven national TV channels — СТБ (STB), ICTV, Новий Канал (Novyi Kanal), M1, M2, ОЦЕ (OTSE), and ICTV2 — alongside three proprietary streaming platforms, Твій серіал (Tviy Serial), Super+, and Твоє кіно (Tvoye Kino), giving the group a combined audience of roughly 12 million daily viewers.
The group's core activity is in-house video content production for both linear broadcast and on-demand distribution. It produces original scripted, entertainment, and factual programming, and in February 2026 premiered the veteran-led dramedy 'The Return' on ICTV2, with more than half of the cast drawn from military veterans via its corporate Veteran Program.
Revenue is generated through three primary streams: television advertising, streaming subscriptions, and content licensing. The group reports that 80% of Ukraine's TOP-100 advertisers work with StarLightMedia, and in 2026 it deployed sales staff to MIP London to pursue international format and content distribution. It is also the first Ukrainian media company to align its operations with the UN Sustainable Development Goals, using that positioning as part of its brand and editorial strategy.
StarLightMedia firmographics
Firmographics- Name
- StarLightMedia
- Legal name
- ТОВ «СТАРЛАЙТ МЕДІА»
- Website
- https://slm.ua
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- StarLightMedia is a Kyiv-based private Ukrainian media group operating seven national TV channels and three streaming platforms, producing original video content and monetizing it through advertising, subscriptions, and international content licensing for advertisers and audiences.
- Ownership category
- akta.pro rank
StarLightMedia industry classification
Industry- Product category
- Television Broadcasting & Media Production
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- National General-Entertainment Broadcast Networks (MPABAAAA)
- akta.pro secondary industries
- Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA), SVOD Streaming Channels (Subscription OTT) (MPABAHAB)
Keywords
Where StarLightMedia is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
StarLightMedia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Primary revenue stream from television advertising. The company reports 80% of TOP-100 advertisers in Ukraine work with Starlight Media, indicating strong advertising-dependent business model.
- Broadcasting/Subscription: Revenue from owned TV channels and streaming platforms including Super+, Твоє кіно, and Твій серіал reaching 12 million daily viewers
- Content Licensing and Distribution: International content licensing through global distribution efforts including participation at MIP London to sell series like 'The Return' to international markets
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
StarLightMedia product offering
Product offeringCore offering
StarLightMedia is a Ukrainian media group that produces, packages, and distributes video content across a portfolio of 7 national television channels (СТБ, ICTV, Новий Канал, M1, M2, ОЦЕ, ICTV2) and 3 direct-to-consumer streaming platforms (Твій серіал, Super+, Твоє кіно). The group sells broadcast and digital advertising to brands, offers production services through dedicated divisions (Production, Scenery, Rental, Production Services), and licenses original Ukrainian content internationally. The business reaches 12 million daily viewers and serves 80% of Ukraine's TOP-100 advertisers.
Product overview
Starlight Media is Ukraine's largest video content manufacturer, operating as a diversified media group with a platform-plus-broadcast network architecture. The company comprises multiple business segments including Starlight Production (core content creation), Starlight Broadcasting (distribution infrastructure), Starlight PayTV & Digital (subscription and digital platforms), and specialized services such as Starlight Scenery (set design), Starlight Rental (equipment), and Starlight Production Services (comprehensive production support). The group operates a portfolio of television channels including СТБ, ICTV, Нов Канал (New Channel), M1, M2, ОЦЕ, and ICTV2, along with streaming platforms Твій серіал, Super+, and Твоє кіно. Additional offerings include Storylab (creative content laboratory) and a Veterans Program supporting reintegration of war veterans through acting opportunities. With 12 million daily viewers and partnerships with 80% of Ukraine's top 100 advertisers, Starlight Media also claims to be the first Ukrainian media company aligned with UN sustainable development goals.
Differentiator
Problem solved
Functional benefit
Brands
- Storylab: Creative storytelling division of Starlight Media
- Veteran Program (Ветеранська програма)
- Дім реквізиту
- Teleportal
Products and services
- ICTV2 Ukrainian television channel operated by StarLightMedia and home to original series productions including the dramedy 'The Return' (launched February 2026, 1.8 million primetime viewers). Targets general Ukrainian TV audiences.
- СТБ (STB) Ukrainian television channel operated by StarLightMedia, part of the group's portfolio of 7 broadcast channels reaching 12 million daily viewers.
- ICTV
Quantifiable outcome
- 12 million daily viewers across all projects
- +3 more outcomes
Companies that use StarLightMedia
Customer profileSegments3 records
Ideal customer profiles3 records
StarLightMedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
StarLightMedia partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
StarLightMedia competitors and assessment
Company assessmentBroad incumbents
- Netflix: Global SVOD incumbent active in Ukraine that competes directly with StarLightMedia's owned streaming platforms (Super+, Твій серіал, Твоє кіно) for paid subscribers and original-content investment.
- Warner Bros. Discovery: Global media conglomerate with broadcast and streaming assets across EMEA. Provides a benchmark for scaled international broadcaster/distributor competing in overlapping content licensing markets.
- The Walt Disney Company (EMEA): Major international media group with broadcast, streaming (Disney+), and content production. A relevant scale and content-licensing benchmark for StarLightMedia's international ambitions.
- AMC Networks International: Operates international channel brands and streaming services across Central and Eastern Europe. A relevant comparable for monetising general-entertainment channels and SVOD in regional markets.
Others
- Spotify: While focused on audio rather than video, Spotify is an indirect competitor for digital advertising budgets and consumer subscription share in Ukraine. A useful adjacent benchmark for digital ad and subscription economics.
- MIPCOM / RX Global (Reed Exhibitions): Operator of MIP London/MIPCOM, the international content markets StarLightMedia attends. Not a competitor but a critical distribution intermediary whose ecosystem dynamics directly affect the company's international licensing strategy.
Direct peers
- Ukraina Media Group: Ukrainian media company operating national broadcast channels including Ukraina and NLO TV. Competes in the same general-entertainment broadcast advertising market and serves overlapping audiences.
- Suspilne (Public Broadcasting Company of Ukraine): Ukraine's public broadcaster operating multiple TV and radio channels. Competes for audience share and advertising-replacement funding, providing a comparable multi-channel national broadcaster benchmark.
- Inter Media Group: Major Ukrainian media holding with national TV channels (Inter, NTN, K1, Mega, Pixel, Enter-film) and production arm. Closest head-to-head competitor for Ukrainian broadcast audience share and advertising budgets.
- 1+1 Media Group: Largest private media group in Ukraine operating a comparable portfolio of national TV channels, streaming platforms, and production businesses. Directly competes with StarLightMedia for Ukrainian audiences, advertisers, and original content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StarLightMedia social profiles
Digital presenceStarLightMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
StarLightMedia leadership team
Management profileNumber of profiles
StarLightMedia subsidiaries and ownership
Company hierarchySubsidiaries17 records
StarLightMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StarLightMedia M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StarLightMedia
What does StarLightMedia do?
StarLightMedia is a Ukrainian media group that produces, packages, and distributes video content across a portfolio of 7 national television channels (СТБ, ICTV, Новий Канал, M1, M2, ОЦЕ, ICTV2) and 3 direct-to-consumer streaming platforms (Твій серіал, Super+, Твоє кіно). The group sells broadcast and digital advertising to brands, offers production services through dedicated divisions (Production, Scenery, Rental, Production Services), and licenses original Ukrainian content internationally. The business reaches 12 million daily viewers and serves 80% of Ukraine's TOP-100 advertisers.
Is StarLightMedia a public or private company?
StarLightMedia is a private company. It is classified as unknown and is currently operating.
When was StarLightMedia founded?
StarLightMedia was founded in 2015. It employs 1,001 to 5,000 people.
Where is StarLightMedia based?
StarLightMedia is headquartered in Kyiv, Ukraine, in the Europe region.
How does StarLightMedia make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are broadcasting/Subscription and content Licensing and Distribution.
Who are StarLightMedia's main competitors?
Broad incumbents on record are Netflix, Warner Bros. Discovery, The Walt Disney Company (EMEA) and AMC Networks International. Others are Spotify and MIPCOM / RX Global (Reed Exhibitions). Direct peers are Ukraina Media Group, Suspilne (Public Broadcasting Company of Ukraine), Inter Media Group and 1+1 Media Group.
Does StarLightMedia have an API?
No public API is recorded for StarLightMedia.
What industry is StarLightMedia in?
StarLightMedia's product category is Television Broadcasting & Media Production. Its primary akta.pro industry code is MPABAAAA, National General-Entertainment Broadcast Networks, with a secondary code of BPAMAJAA, Video Streaming Platforms (SVOD/AVOD/TVOD). Its NAICS code is 516120 and its SIC code is 4833.