Agrolink
Agrolink is a Brazilian digital media platform, founded in 1998, that provides agricultural news, commodity price quotations, weather forecasts, and a product database to farmers, livestock producers, input buyers, and agribusiness professionals across Brazil.
- Company typePrivate
- Founded1998
- HeadquartersPorto Alegre, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Agrolink does
Agrolink is a privately held Brazilian digital media company founded in 1998, headquartered in Porto Alegre, that operates agrolink.com.br as a one-stop information portal for the country's agricultural sector. The platform delivers daily news, localized weather forecasts (Agrotempo), commodity price quotations across all Brazilian states (Cotações), and a searchable expert database of agricultural inputs called Agrolinkfito, which catalogs 4,104 products from 295 companies across 262 crops. Adjacent modules include EAD (distance learning and webinars), Classificados (classifieds), Agrobusca (search/directory), A Voz do Mercado (market commentary), Colunistas (expert columns), Eventos (events calendar), and a Conversor (unit conversion tool), with vertical sub-brands covering Sementes (seeds), Fertilizantes (fertilizers), Biológicos (biological inputs), Pecuária (livestock, including bovine, poultry, swine, and other species), and Regional content by state and municipality.
The underlying technology is a web-based content management and information aggregation platform with specialized agricultural data features; no public API, mobile app, or documented AI/ML capability is disclosed. Agrolinkfito functions as an expert-system style product label search across pesticides and biologicals, and Agrotempo provides localized weather data tailored to Brazilian farming regions. The company reports a small headcount (11-50) and does not disclose revenue, funding, ownership, or management.
Agrolink's business model is primarily advertising-led, monetizing audience reach through a broad set of digital ad formats (billboard, super banner, rectangle, half-page, DHTML, DHTML Full, email marketing, social media ads, video sponsorship, and publieditorial/branded content) sold via direct sales to agricultural input companies, agribusinesses, and financial institutions, with multi-year contracts available. Secondary revenue streams include subscription-based Clipping services and freemium access for registered users, plus events, webinars, online fairs, and EAD training programs. The platform is positioned as the largest agricultural website in Brazil and serves farmers, livestock producers, input buyers, and agribusiness professionals across all major Brazilian crop and livestock verticals; it was recognized as a destaque em comunicação rural at the Prêmio Deusa Ceres 2024.
Agrolink firmographics
Firmographics- Name
- Agrolink
- Legal name
- Agrolink
- Website
- https://agrolink.com.br
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agrolink is a Brazilian digital media platform, founded in 1998, that provides agricultural news, commodity price quotations, weather forecasts, and a product database to farmers, livestock producers, input buyers, and agribusiness professionals across Brazil.
- Ownership category
- akta.pro rank
Agrolink industry classification
Industry- Product category
- Agricultural Information Services
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Agricultural Services (700)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
Keywords
Where Agrolink is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Agrolink business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and Digital Marketing: The platform generates revenue through digital advertising formats including display banners (Billboard, Super Banner, Rectangle, Half-page), DHTML floating ads, email marketing, social media advertising, video sponsorship, and branded content/publieditorial. Various formats are available for desktop and mobile audiences.
- Subscription Services: Free registration is available for basic access, with premium content and services available to subscribers. The platform offers Clipping services (news clipping) and specialized information products.
- Events and Webinars: Organization and sponsorship of agricultural events, webinars, online fairs, and EAD (distance learning) training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Digital advertising formats with various placements and sizes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Agrolink product offering
Product offeringCore offering
Agrolink is a Brazilian digital media platform serving the agricultural sector with agricultural news, daily commodity price quotations (Cotações), localized weather forecasting for farming regions (Agrotempo), and a searchable database of over 4,100 agricultural input products including pesticides and biologicals from 295 companies across 262 crops (Agrolinkfito). The platform also offers distance learning (EAD), classifieds, market analysis (A Voz do Mercado), and expert columns. Content is free to access with optional registration, and revenue is generated through digital advertising and premium subscription services.
Product overview
Agrolink is a comprehensive Brazilian agricultural digital platform organized as a main portal with multiple specialized modules and sub-brands. The core platform (Agrolink Portal) provides news, market quotations (Cotações), and weather forecasting (Agrotempo), while specialized sub-brands cover agricultural inputs (Agrolinkfito for pesticides, Biológicos for biological products, Fertilizantes, Sementes), livestock (Pecuária with sections for bovine, avian, swine, and caprine), and regional content. Additional modules include EAD for distance learning, Agrobusca for agricultural search, A Voz do Mercado for market analysis, Classificados for classifieds, Colunistas for expert columns, Eventos for industry events, Fotos e Vídeos (Agromidias) for multimedia, Conversor for unit conversion, and Comercial services for advertising. The platform covers multiple crop sectors including soybeans (Soja), corn (Milho), wheat (Trigo), cotton (Algodão), coffee (Café), rice (Arroz), beans (Feijão), sugarcane (Cana), and hortifruti.
Differentiator
Problem solved
Functional benefit
Products and services
- Agrolink Portal The main Agrolink web portal providing updated news, weather forecasts, market quotations, expert systems for agro products, columns, and general classifieds for the Brazilian agribusiness community.
- Agrolinkfito Agricultural pesticide product database and expert system allowing quick searches for pesticide labels by product name, active ingredient, company, or crop. Contains over 4,100 products from 295 companies across 262 crops.
- Agrotempo Agricultural weather service providing daily weather forecasts, climate predictions, precipitation maps, and temperature data for Brazilian agricultural regions.
- Cotações Market quotation service providing daily updated prices for agricultural commodities across all Brazilian states, including grains, livestock, horticulture, and fruits.
- Notícias Agricultural news portal covering crops, livestock, climate, economy, world news, environment, policy, and agribusiness topics.
- EAD Distance learning platform offering agricultural training, webinars, online events, and educational content for the agro sector.
Companies that use Agrolink
Customer profileSegments4 records
Ideal customer profiles2 records
Agrolink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Agrolink partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Agrolink competitors and assessment
Company assessmentOthers
- Embrapa (Brazilian Agricultural Research Corporation): Brazilian public agricultural research corporation producing technical content and information for Brazilian farmers. Not a commercial competitor but a key producer of authoritative agricultural information that Agrolink aggregates and references.
Regional players
- AgroPages: Global ag chemical and crop protection news portal with a dedicated product database similar to Agrolinkfito. Comparable in B2B ag input information services but focused internationally and in English/Chinese rather than Brazilian Portuguese.
Direct peers
- Canal Rural: Brazilian ag media platform combining TV, web portal, and news coverage of Brazilian agriculture. Competes with Agrolink for farmer audiences and ag input advertiser budgets.
- Notícias Agrícolas: Brazilian agricultural portal providing news, commodity prices, weather, and market analysis to farmers and agribusiness. Directly comparable to Agrolink in product scope, audience, and ad-supported media model.
Emerging players
- BeefPoint: Brazilian livestock-focused content and community platform with technical content, news, and market information. Comparable to Agrolink's Pecuária section but specialized in cattle.
- Climate FieldView (Bayer): Digital agriculture platform owned by Bayer that integrates field data, weather, and decision support. Adjacent to Agrolink's information services but more focused on farm-level data and decision support, increasingly competing for farmer attention.
Broad incumbents
- Farm Journal / AgWeb: Major US ag media brand with news, market data, weather, and producer community. Functionally analogous to Agrolink at larger scale in a different geography, serving as a useful structural benchmark.
- Globo Rural: Long-established Brazilian agriculture media brand from Grupo Globo covering print, web, and TV. Larger incumbent with broader portfolio but overlapping audience and advertising competitors with Agrolink.
- Successful Farming (DTN): US ag content and market information platform under DTN/Progressive Farmer. Comparable in offering news, prices, weather, and agronomic content to a producer audience, though at much larger scale in a different market.
- Agronegócios (Estadão): Agricultural news vertical of major Brazilian newspaper O Estado de S. Paulo. Provides ag news and market analysis, competing for agribusiness professional readers and ag advertiser share alongside Agrolink.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Agrolink social profiles
Digital presenceAgrolink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrolink leadership team
Management profileNumber of profiles
Agrolink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrolink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrolink
What does Agrolink do?
Agrolink is a Brazilian digital media platform serving the agricultural sector with agricultural news, daily commodity price quotations (Cotações), localized weather forecasting for farming regions (Agrotempo), and a searchable database of over 4,100 agricultural input products including pesticides and biologicals from 295 companies across 262 crops (Agrolinkfito). The platform also offers distance learning (EAD), classifieds, market analysis (A Voz do Mercado), and expert columns. Content is free to access with optional registration, and revenue is generated through digital advertising and premium subscription services.
Is Agrolink a public or private company?
Agrolink is a private company. It is classified as unknown and is currently operating.
When was Agrolink founded?
Agrolink was founded in 1998. It employs 11 to 50 people.
Where is Agrolink based?
Agrolink is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Agrolink make money?
Three revenue lines are on record. Advertising and Digital Marketing is the primary driver. The others are subscription Services and events and Webinars.
Who are Agrolink's main competitors?
Embrapa (Brazilian Agricultural Research Corporation) is listed as an others. AgroPages is listed as a regional player. Direct peers are Canal Rural and Notícias Agrícolas. Emerging players are BeefPoint and Climate FieldView (Bayer). Broad incumbents are Farm Journal / AgWeb, Globo Rural, Successful Farming (DTN) and Agronegócios (Estadão).
Does Agrolink have an API?
No public API is recorded for Agrolink.
What industry is Agrolink in?
Agrolink's product category is Agricultural Information Services. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support). Its NAICS code is 5132 and its SIC code is 7372.