Notícias Agrícolas

What Notícias Agrícolas does

Notícias Agrícolas is a Brazilian agricultural news and market intelligence portal founded in 1997 and headquartered in the Campinas region of São Paulo state. The platform aggregates real-time commodity price quotes from major exchanges including CME/Chicago, NYBOT, B3, and CEPEA/Esalq-USP indicators, covering agricultural products such as soybeans, corn, coffee, cattle, sugar, and cotton. Its product surface spans a web portal, video programming, podcasts, live TV streaming (tvnoticiasagricolas.com.br), weather forecasting for 26 Brazilian cities powered by INPE data, expert market analysis from consulting partners, interactive producer engagement via 'Fala Produtor,' and utility tools including a unit converter and soybean parity calculator. Content is organized across 28+ topic categories with regular publication of multiple daily news articles.

The platform operates as a direct-to-consumer media portal using a freemium model: core content is freely accessible to drive audience engagement among Brazilian rural producers, while revenue is generated through digital advertising (display ads), sponsored content ('Informe Publicitário'), event-based branded content partnerships with major agricultural input companies, and a media kit for advertisers. Distribution occurs through the company's owned web properties, YouTube, podcast platforms, social media, and live streaming channels. Key data and strategic partnerships include Safras & Mercado for physical market pricing, CEPEA for livestock and commodity indicators, TradingView for embedded financial charts, Investing.com Brazil for real-time commodity and index data, INPE for weather, Grupo Labhoro for co-organized Crop Tour field reporting, and analysis firms including Grupo Ceres, Agrobrazil, and Archer Consulting for specialized sector commentary. The company is privately held with 11-50 employees, founder-operated since inception, and has no disclosed external funding, parent company, or revenue figures.

Name

Notícias Agrícolas

Legal name

Notícias Agrícolas

Website

https://noticiasagricolas.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Notícias Agrícolas is a Brazilian agricultural news and market intelligence portal founded in 1997, serving rural producers and agribusiness advertisers with real-time commodity prices, weather data, video, and expert market analysis.

Ownership category

akta.pro rank

Product category

Agricultural News and Market Intelligence

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

akta.pro secondary industry

Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA) (BPAFABAO)

Keywords

• Agricultural news portal
• Commodity price quotes
• Agribusiness market intelligence
• Agricultural weather forecasts
• Rural producer media

Headquarters

HQ city

Valinhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising: The primary revenue stream, offering advertising opportunities to agricultural input companies, machinery manufacturers, financial institutions, and other agribusiness companies targeting rural producers. The site offers a media kit for advertisers and accepts display advertising placements.
2. Sponsored Content and Informed Publicitário: Paid promotional content and branded articles in a dedicated section, allowing companies to publish sponsored news and marketing content to the agricultural audience.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Notícias Agrícolas is a Brazilian agricultural news and market intelligence digital portal that aggregates real-time commodity price quotes from major exchanges (CME/Chicago, NYBOT, B3 Brazilian Exchange, CEPEA indicators), weather forecasts for 26 Brazilian cities, news articles, expert market analysis, video content, podcasts and live TV streaming for rural producers and agribusiness professionals. The platform is freely accessible, advertising-supported, and provides daily market intelligence across 28+ agricultural categories including soybeans, corn, cattle, coffee, cotton, sugar and policy.

Product overview

Notícias Agrícolas is a comprehensive Brazilian agricultural news and market intelligence platform founded in 1997, offering a unified digital portal that aggregates real-time commodity prices, news articles, video content, weather data, and market analysis for the agricultural sector. The platform serves Brazilian rural producers with content across 28+ topic categories including Soybeans (Soja), Corn (Milho), Cattle (Boi), Coffee (Café), Cotton (Algodão), and Sugar/Ethanol (Sucroenergético). The core offering combines market price quotes (Cotações) from exchanges including B3, CME/Chicago, NYBOT, and CEPEA indicators with news, video programming (Vídeos), expert analysis (Análises), weather forecasting (Tempo e Clima), live TV streaming, podcasts, and interactive producer engagement features. The platform operates supplementary tools including a unit converter and soybean price parity calculator, and covers agricultural events and crop seasons through dedicated sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Notícias Agrícolas Portal Comprehensive Brazilian agricultural news and market intelligence portal providing real-time commodity price quotes, news articles, expert market analysis, video content, podcasts, weather data and live coverage for rural producers and agribusiness professionals.
• TV Notícias Agrícolas (Live TV) Live television streaming platform of agricultural news and market coverage, distinct from the main web portal, hosted at a dedicated domain for real-time broadcasting.
• Daily Email Newsletter Subscription Daily email bulletin delivered to subscribers providing key agricultural news and market updates from the Notícias Agrícolas newsroom.

Quantifiable outcome

• Notícias Agrícolas is recognized as one of the most important communication media for Brazilian agribusiness

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Safras & MercadocoreTechnology or IntegrationData partnership for physical market price quotes. Safras & Mercado provides agricultural commodity pricing data for the Mercado Físico (Physical Market) section, offering soybean, corn, and other commodity prices to portal users.
• CEPEA (Esalq/USP)coreTechnology or IntegrationPartnership for CEPEA indicator data including Boi Gordo, agricultural commodities, and livestock pricing. CEPEA provides market indicator data that appears in the price quotation sections of the portal.
• TradingViewcoreTechnology or IntegrationProvides embedded financial charts and currency exchange rate graphics for the Dollar quotation page and commodity futures data. TradingView widgets are integrated throughout the price quotation sections.
• Investing.com Brazil (br.investing.com)coreTechnology or IntegrationReal-time commodity and index data provider integrated into the portal's price quotation sections, providing live prices for commodities including sugar, cotton, coffee juice, and market indices.
• INPE (Instituto Nacional de Pesquisas Espaciais)supportingTechnology or IntegrationWeather data provider for the portal's climate section, providing weather icons and forecasts for the 26 Brazilian cities covered by the weather service.
• Grupo LabhorocoreStrategic or Co-development PartnerStrategic partnership for Crop Tour events. The portal co-organizes the Crop Tour with Grupo Labhoro, conducting agricultural crop tours in Brazil and Argentina with field reporting and market analysis coverage.
• Grupo CeressupportingStrategic or Co-development PartnerPartnership for 'Minuto do Agro' video content series, producing weekly video segments on sugarcane energy sector developments and market analysis.
• AgrobrazilsupportingTechnology or IntegrationMarket analysis provider publishing daily cattle market analysis through the Análises (Analysis) section, providing expert commentary on cattle market movements and pricing trends.
• Archer ConsultingsupportingTechnology or IntegrationSpecialized agricultural market analysis firm providing sugar and coffee market analysis content published in the Análises section.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canal Rural: Brazil's largest ag-focused TV and digital media outlet, providing news, market prices, weather, and rural programming. Directly comparable as a Brazilian agricultural media platform monetized through advertising and serving rural producers with similar content categories.
• Agrolink: Brazilian agricultural information portal covering crop prices, weather, news, and agronomic content. Comparable as a competing digital ag-media platform monetized via advertising and offering similar commodity-quotation services to rural producers.
• Safras & Mercado: Brazilian agricultural consulting firm providing market analysis, price quotes, and reports. A data-partner of Notícias Agrícolas but also a peer in the ag market intelligence category, serving similar agribusiness clients with price and analysis content.
• Datagro: Brazilian agricultural consulting and market intelligence firm providing commodity analysis, reports, and price information. Comparable in offering ag market intelligence and analysis to Brazilian agribusiness clients.

Broad incumbents

• Globo Rural: Brazilian agricultural news and information vertical operated by Grupo Globo. Comparable as an established Brazilian ag-media brand serving rural producers with news, market data, and video, but operating as part of a much larger media conglomerate with broader resources.
• Investing.com Brasil: Brazilian arm of global financial data platform. Comparable as a real-time commodity/currency price-data source competing for the same retail audience interested in agricultural futures, but as part of a much broader financial data portfolio.
• Bloomberg Commodity News: Global financial information platform with extensive agricultural commodity coverage. Comparable in providing real-time agricultural commodity prices and analysis, but at the global institutional level rather than Brazilian rural producer focus.

Regional players

• Successful Farming (Agriculture.com): Leading US agricultural media brand from Dotdash Meredith. Comparable business model (digital ag media, advertising-supported, market intelligence for farmers) but operates in a different geography — useful benchmark for ag-media monetization at scale.
• Farm Journal: US-based agricultural media company producing TV, digital, and print content for farmers and agribusiness. Comparable as a multi-format ag-media brand monetized via advertising and events, but with US geographic focus.

Others

• CEPEA (Esalq/USP): University-affiliated Brazilian agricultural economics research center providing commodity price indicators (Boi Gordo, grains, etc.). Comparable as a source of ag-market intelligence but positioned as a data/research provider rather than media portal — a partner and partial substitute.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NotiAgri
• Facebookfacebook.com/NoticiasAgricolas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notícias Agrícolas