Progress Marketing

What Progress Marketing does

Progress Marketing is identified in firmographic data as a Wakefield, UK-based company founded in 2003 offering strategic marketing, inquiry management, and marketing automation services; however, the substantive operational data aggregated under this entity pertains to the Yorkshire Leadership Group (YLG), an independent leadership development organisation also operating in the UK. YLG runs peer-based leadership groups for SME business owners and senior directors, including verticalised cohorts for lawyers and charity sector leaders in the Yorkshire region. Service delivery is high-touch and human-facilitated, led by Lisa Lister, who brings 20 years of experience working with owner-managed businesses; the underlying technology is limited to a WordPress-based website (yorkshireleadership.co.uk) used for content, event listings, and self-service taster session bookings.

The business model is subscription-based membership in peer leadership groups, with a free Taster Session acting as the primary acquisition funnel. The go-to-market is community-led: prospective members self-book a taster online, after which conversion to paid membership is pursued. Revenue mechanics are not publicly disclosed — pricing tiers, contract values, and renewal terms are absent from the source data. Customer segments are vertically segmented (generalist SME leaders, lawyers, charity leaders) but operationally small, with the entire delivery model dependent on a single facilitator, creating material key-person concentration risk.

No AI/ML capabilities, proprietary technology platforms, patents, certifications, external funding, or strategic partnerships are evidenced. There are no disclosed financial figures, named customer logos, or headcount trend data, leaving material gaps for any investment-grade assessment. The data presented contains a clear mismatch between the firmographic identity (Progress Marketing, 2003, marketing services) and the operational evidence (Yorkshire Leadership Group, 2023, leadership development), which should be resolved before any investment decision.

Name

Progress Marketing

Website

https://progressmarketing.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Note: Data aggregated under "Progress Marketing" substantively describes the Yorkshire Leadership Group (YLG), a Yorkshire-based peer-group leadership development organisation for SME owners and senior directors, founded 2023 and facilitated by Lisa Lister on a subscription membership model.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Product & Growth Marketing Strategy (MPAAAFAE)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Content Strategy & Planning (BPAFAIAG), Event Marketing Strategy & Campaign Management (THAHAGAA)

Keywords

• Strategic marketing services
• Inquiry management services
• Marketing automation services
• Lead generation services
• Digital marketing agency

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Peer Group Membership: The organization generates revenue through membership fees for participation in peer leadership groups. SME business owners and senior directors pay to join peer groups that provide structured learning, external stimuli, and collaborative opportunities for business growth and development. The specific membership tier structure and pricing are not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Progress Marketing provides strategic marketing, inquiry management, and marketing automation services to business clients. Established in 2003 and based in Wakefield, United Kingdom, the firm offers a range of marketing services aimed at supporting other organisations' go-to-market and lead-generation activities.

Product overview

Yorkshire Leadership is a leadership development organization operating as a unified offering centered on peer group learning. The core product consists of Yorkshire Leadership Groups (YLG), which includes North Yorkshire YLG, Yorkshire Lawyer Leadership Group, and Yorkshire Charity Leadership Group. Taster Sessions serve as an entry point to the main peer group offering, allowing prospects to experience the group's collaborative approach before joining.

Differentiator

Problem solved

Functional benefit

Brands

• YLG (North Yorkshire): Yorkshire Leadership Group peer group for North Yorkshire business leaders.
• Yorkshire Lawyer Leadership Group
• Yorkshire Charity Leadership Group

Products and services

• Strategic Marketing Services Strategic marketing services offered by Progress Marketing to business clients as part of its portfolio of marketing support offerings.
• Inquiry Management Services Inquiry management services offered by Progress Marketing to business clients for handling and routing incoming leads and enquiries.
• Marketing Automation Services Marketing automation services offered by Progress Marketing to business clients for designing, implementing, and operating automated marketing workflows.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Vistage: Vistage operates CEO peer advisory groups globally, including in the UK. Directly comparable to YLG in offering facilitated peer groups for SME business leaders on a subscription basis, with the same target buyer and value proposition around peer-driven leadership development.
• The Alternative Board (TAB): TAB provides peer advisory boards for SME owners in the UK and globally. Closely comparable to YLG in business model (peer groups of non-competing business owners meeting monthly) and target customer (SME owner-managers seeking external advice).
• EO (Entrepreneurs' Organization): EO runs global peer-learning groups for entrepreneurs who are founders, owners, and operators. Directly comparable to YLG's SME peer group offering with member forums, events, and a paid-membership model.
• YPO (Young Presidents' Organization): YPO is a global leadership community for chief executives, operating peer forums and executive education. Comparable to YLG's premium peer group model for business leaders, though at a higher-end target segment.
• Strategic Coach: Strategic Coach runs paid peer-group programs for entrepreneurs with quarterly workshop sessions. Comparable subscription-based peer group format targeting business owners who want structured growth support.
• BNI (Business Network International): BNI is a structured referral-networking organization with local chapters for business owners. Comparable as a community-based, subscription-recurring peer business model targeting SME leaders seeking referral-driven growth.
• Tiger 21: Tiger 21 operates confidential peer groups for high-net-worth investors and business owners. Comparable facilitated peer group format with annual membership fees, though typically a higher-end target market than YLG's SME focus.

Broad incumbents

• ActionCOACH: ActionCOACH provides one-to-one business coaching for SME owners with group/mastermind elements. A broader incumbent in the SME leadership development space with overlapping target market and complementary (rather than identical) delivery model.

Regional players

• Athena (Women in Leadership): Athena runs women's leadership and professional development events and peer networks across the UK. Comparable peer-format offering targeting a defined professional demographic, though region- and demographic-specific rather than competing directly with YLG in Yorkshire.

Others

• Cranfield Executive Development: Cranfield School of Management's executive education arm offers leadership development programs and alumni networks for senior executives. An adjacent ecosystem participant rather than direct peer; comparable in targeting SME and corporate leaders for structured leadership development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/progress-marketing-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progress Marketing